Sportindustrin blir alltmer marknadsdriven. För att kunna bedriva effektiv marknadsföring blir det allt vanligare att strategiskt arbeta med att utveckla varumärken, brand management, som man använder sig av för att genom olika kommunikationskanaler attrahera konsumenter. Många av Sveriges specialförbund arbetar idag konkret med sport brand management. Svenska Ridsportförbundet (SvRF) har inte tidigare arbetat med sport brand management varav syftet med denna uppsats därför är att påbörja en varumärkesutveckling genom att identifiera och beskriva SvRF:s varumärke från ett internt perspektiv samt undersöka hur förbundet genom sport brand management kan utveckla verksamheten.  Uppsatsen bygger på en fallstudie med en kvalitativ innehållsanalys som inkluderar semistrukturerade intervjuer med anställda på förbundet. I empirin presenteras SvRF:s erbjudande, varumärke och verksamhetsmål samt några av de viktigaste faktorer som påverkar ridsportens utveckling.

This dissertation deals with two sports clubs and their operational development between the years 1946-1998. The research was made by a qualitative analysis of the annual reports and protocols that the clubs produced between 1946-1998. The two clubs are IFK Växjö and Växjö BK which are located in Växjö in Sweden. Our main purpose with this study was to analyze the operational development and in which way elitist drive affects the voluntary society content and culture. Results indicated that if a sports club starts with elitist sport it could have a bad impact on the voluntary sector.

AimThis qualitative study will provide an insight to different teachers view on handball in two elementary schools. Handball is a competitive sport and has been played for over 100 years in different contexts in Sweden. Are there qualities in the sport that belongs in the school´s non-competitive education? How do they justify this sport according to the governing documents Lgr-11 that gives a lot of room for interpretation by the teachers?How do teachers justify handball based on the curriculum?What kind of qualities do the teachers highlight with this sport in the education?Do teachers perceive any differences with the new curriculum?MethodThe method has a qualitative approach. The interviews in this study had a semi structure character.

SyfteSyftet med denna studie var att klarlägga om det finns något samband mellan anterior knälaxitet, mätt med KT-1000, och "funktion i sport och fritid" respektive "knärelaterad livskvalitet", enligt Knee injury and Osteoarthrits Outcome Score (KOOS), 6-8 månader efter en främre korsbandsrekonstruktion. Ett annat syfte var att studera om det föreligger någon könsskillnad avseende dessa parametrar.MetodDenna undersökning är baserad på ett prospektivt insamlat registermaterial från Svenska korsbandsregistret samt från Capio Artro Clinic´s IT-register avseende patienter som genomgått främre korsbandsrekonstruktion med hamstringsgraft.Urvalet av patienterna (18-35 år) gjordes konsekutivt under åren 2010-2011 bland de ortopedkirurger som gjort flest antal operationer under denna period, vilket kom att omfatta 427 patienter. Baserat på inklusions- och exklusionskriterier kvarstod 100 patienter. En powerberäkning visade på behov av 58 patienter, 29 män och 29 kvinnor. En jämn fördelning, mellan män och kvinnor gjordes genom lottning.

This thesis has focused on digital born personal archives; how they are different from analog paper archives and possible ways to overbridge these differences. It is also studied how archivists and librarians are dealing with digital archives, what they think about new proactive solutions when collecting private papers and collections and positive and negative effects with this way to work. The thesis is delimitated to only private collections and digital created material. It do not concern digitized material or electronic documents in government or business organizations.The challenges in digital curation and administration are discussed in aspect of the Records Continuum Model. The empirical material is also put in relation to research in Personal Information Management and identity theory.

This master thesis is a study of a new electronic library reference service-project called Speak instantly to a librarian and the purpose of the thesis is to investigate a new electronic reference service and how the librarians who work with it experience it. This should be seen from an informational society point of view. The study is conducted from two questions: - What needs do the libraries have and how do they argue for the project and the chat-reference service Speak instantly to a librarian? - How do the librarians experience the personal work situation in the new reference service, and its use of chat technology? Together with interviews of a selected group of librarians from the public libraries of Göteborg, Malmö, Nacka and Stockholm, this thesis includes aspects such as the theory of the informational society by Manuel Castells, as well as literary studies of the history of library reference, the development of electronic reference service and the virtual library, and the background and the beginning of the studied project Speak instantly to a librarian. The thesis also contains an overlook of other similar library projects in the United States of America.

Being physically active is important for a healthty lifestyle, but what do the girls who have quit playing sports in an atheltic club do afterwards, or the girls who are not active within an athletic club what so ever. It is the girls who are not active in an athletic club that Karlstad municipality wants to attract to the spontaneous sports sites there are within the city limits. They also want the girls opinion on how to improve the sites in order for the girls to want to go there.The purpose with this study was to investigate this. This study used qalitative research method. The study interviewed seven girls aged 14-17 years.

Total amount of words: 15 269.In this essay, the purpose is to examine the personalization of Swedish national coaches during international championships in the Swedish tabloids. Research shows that a leader nowadays is representative for her organization. Therefore it could be assumed that the way the national coach is portrayed can have some kind of effect on the public opinion about the team as a unit and their sport federation in total. This essay is a quantitative study of the sport tabloids Sportbladet och SPORT-Expressen during three international championships: Euro 2012 in football, WC 2013 in ice hockey and Euro 2014 in handball. We have studied the coverage of the national coaches Erik Hamrén, Pär Mårts and Ola Lindgren/Staffan Olsson in contrast to the coverage of their teams in total.The main results are that the national coaches are mentioned in every second article that is written about the national teams during the championships. They are mainly portrayed in a neutral way, even though the coverage of them is affected by the results in the matches.

SammanfattningE-sport a?r en ny och va?xande bransch, da?r allt fler fo?retag och sponsorer ger sig in pa? omra?det. E-sport a?r inte la?ngre en hobby som bedrivs hemifra?n utan ett fenomen som tagit sig in pa? de stora arenorna. I Sverige va?xer populariteten fo?r den nya sportformen samtidigt som landet huserar ma?nga professionella spelare och lag.Pa? senare tid har de svenska TV-mediekoncernerna: SVT, TV4 Gruppen och MTG, visat ett o?kat intresse fo?r branschen och pa?bo?rjat sina egna e-sportsatsningar da?r de sa?nder matcher, rapporterar fra?n evenemang och har en allma?n bevakning.Syftet med denna underso?kning a?r att utreda hur koncernerna satsar pa? e-sport, vilka utmaningar de sta?r info?r och hur de o?nskar etablera sig pa? marknaden.

Introduktion: Erosionsskador är ett växande problem bland barn, ungdomar och unga vuxna. Dental erosion har en multifaktoriell etiologi som består av endogena och exogena orsaker. Att erosionsskador på tänderna ökar kan bero på den höga konsumtionen av sura drycker bland barn, ungdomar och unga vuxna. Personer som idrottar kan löpa risk för dental erosion på grund av frekvent intag av sura sport/energidrycker men även till följd av påverkat salivflöde. Få studier har undersökt fotbollsspelares kunskap om dental erosion och dess konsumtion av sport/energidryck.Syfte: Att studera kunskapen om erosionsskador bland en grupp fotbollsspelande kvinnor och män.Frågeställningar: Vilken kunskap har fotbollsspelande kvinnor om erosionsskador? Vilken kunskap har fotbollsspelande män om erosionsskador? Vilken konsumtion har fotbollsspelarna av energi/sportdryck?Metod: Studien är en kvantitativ, empirisk, tvärsnittsstudie.Resultat: Totalt deltog 44 personer i studien, 29 kvinnor och 15 män.

AimThe aim of this study is to investigate who can be considered to be the owner of the broadcasting rights on sport events in Sweden. Furthermore our aim is to investigate how the owners can protect their rights.The reason why we are interested in this subject is that there is no legislation in this field. There is no legislation on who the owner is and there are no arena rights that protect the broadcasting rights. We have studied case law and legislation in other countries and tried to apply it to Swedish conditions. We have posed the following questions:Who owns the broadcasting rights on sport events in Sweden?What legal protection does the owners of the broadcasting rights have for their rights?MethodThe study is based on literature studies and interviews.

The electronic music studio ?Elektronmusikstudion? (EMS) inStockholm was initiated in 1963. It has had several different managers throughout the years. EMS soon became a rather costly project. Furthermore there have been several conflicts among staff and users wich has contributed to EMS fairly turbulent history.

This thesis should be regarded as an integrated research synthesis. The purpose has been to analyse how the literary sociologist Lars Furulands model the literary process correlates in relation to todays book market for fiction. The central problem has been: In what different ways can some of the main actors featuring in Furulands model of the literary process use, produce or provide copyright protected works of fiction which are electronically distributed? Three questions have been considered to penetrate this problem: In what different ways can to judge from some projects which have been carried through at common public libraries electronic works of fiction be provided to their presumed readers? What reasons could there be as it appears in a number of texts that four Swedish authors have chosen to disseminate their works of fiction by the aid of the Internet? Which main functions may, according to current research, be supported by electronic media in connection with editing and retail of fiction? During this study a picture of two quite disconnected processes of publication has materialized. These processes seem to proceed parallelly to each other, without any close contact, in a traditional respectively an electronic circuit.

Purpose: The purpose of this paper is to study how important brand belonging can be for sport clubs.Method: The method for the empirical research is based on qualitative interviews. The data then gets compared and connected with relevant brand and marketing theories.Findings: The paper finds out the perks and disadvantages the researched clubs gain from the strong brand names they hold, and further discussion for development based on theory is being made..

The aim of this study is to investigate leadership in sports organizations and business organizations. The study focused on common and important leadership components and the most important leadership processes in both business context and sports context. The study also investigated common and important leadership components, leadership challenges and which degree leaders used the transformative leadership. The study focuses on leadership components most importantly from the leaders view, including both sport managers and business leaders. The investigation was based on eight interviews, which are analyzed with content analysis.