Kurs/nivå:            2FE16E, KandidatuppsatsFörfattare:            Martin Alm, Anton Bengtsson, Pär IvarssonHandledare:         Dan HalvarssonExaminator:         Åsa DevineTitel:                     Bakomliggande motiv, alla har dem.Nyckelord:           e-WOM, electronic word-of-mouth, e-wom motiv, sociala medier, Facebook. Bakgrund:            Att veta varför kunder delar med sig och sprider information om företag har blivit viktigt för företag om de vill effektivisera sin marknadsföring på Internet. Mycket av den tidigare forskningen gällande e-WOM har fokuserat på informationsspridningens effekt men inte vad kunder har för bakomliggande motiv till att sprida e- WOM. Forskning har också visat att det finns skillnader i hur kunder sprider e-WOM på sociala medier jämfört med övriga plattformar på Internet. Det är därmed betydelsefullt att på ett djupgående sätt utforska vad kunder, utifrån deras perspektiv, har för bakomliggande motiv till att sprida information om företag på sociala medier. Forskningsfråga: Varför sprider kunder e-WOM på sociala medier?Syfte:                    Syftet är att utforska kunders bakomliggande motiv till spridning av e-WOM på sociala medier. Metod:                  Utförd som en fallstudie av ett enda fall genom sex stycken semi-strukturerade intervjuer. Slutsats:               Undersökningen visade att det finns 15 bakomliggande motiv till kunders spridning av e-WOM på sociala medier.

AbstractBackground: Becoming a parent to a child in need of Neonatal Intensive Care can be a traumatic experience. During a time when the parents may need support, guidance and a sense of control ? the family might need to relocate to a hospital away from home if the child needs highly specialized medical care at a Neonatal Intensive Care Unit. Aim: The aim of this study is to investigate the parents? experience of having to change neonatal care unit.

Syfte: Studien syftar till att öka förståelse för hur reformen Hälsoval Skåne har påverkat såväl offentliga vårdenheter som privata aktörer och härigenom lyfta fram olika problematiska aspekter som upplevts. Metod: Kvalitativ metod, fallstudie. Empirisk analys: Studien visar bland annat på att det krävs en överrensstämmelse mellan de interna och externa faktorerna. Studien visar även att företagen inte kan forma sin strategi fritt utan att vissa faktorer måste tas i beaktande vilket går i linje med strategic fit och the design school. Vidare har även ett first mover advantage identifierats vilket i sin tur skapat barriärer likt de Porter beskriver i How competetive forces shape strategy. Ekonomiska aspekter har även identifierats vilka är av stor vikt för att överleva i hälsovalet men även olikheter beträffande konkurrenssituationen visar sin inverkan. Slutsatser: De aspekter som bland annat kan tänkas vara avgörande är företagets ekonomiska styrka samt omfattning av annan vårdverksamhet. Vidare visade det sig att uppstarten av Hälosval Skåne gav upphov till fördelar för de aktörer som var med från början..

AbstractObjective: To investigate the occurrence of and the risk factors for falls and to  investigate level of fall-related self-efficacy and health-related quality of life in people living in community living, 75 years or older within Uppsala and Västmanlands county. A further aim was to identify predictive risk factors for falls. Design: A cross-section study with a descriptive, comparative and correlative design based on a questionnaire was used. Participants: The participants were recruited from Uppsala and Västmanlands county. A random selection on 525 individuals was done, from a population based sample, in the detailed municipalities.

A majority of the payments that are carried out today are executed through the electronic payment systems. Payments that are executed through these systems are administrated by payment service providers, these providers are, in general, banks. In spite of the socio-economic importance of payments and payment intermediation, there is an uncertainty regarding the legal status of payments and payment intermediation. Some describe payment intermediation as transport of means of payments, while some describe it in terms of claims and intermediation of information. There is, in other words, a need for clarification.

The aim of this essay was to investigate how social workers, within chosen Social services districts in the northwest of Skåne, work with children placed in foster care. Our purpose was to investigate the interaction between the child and the foster home from the perspective of the Ecology of Human Development. Our questions were:* How do the social worker prepare the child and the foster home before a placement?* What kind of support is offered to the foster home with the purpose of supporting the child?* How do the social worker make the childs contact with the biological parents easier?* To what degree does the social worker work on strengthening the child's network?* Which factors do the social worker decide the allocation of support?* What do the social worker think affects the work with the foster home from a society level?To answer our question we have interviewed nine social workers. We found that the social workers were generally good at perceiving how the micro- and meso-systems, and to a certain extent the exo-system, influenced the foster child.

ABSTRACTAim: The aim of this study is to chart the experiences of Swedish general psychiatric care on a Swedish University hospital from a relative?s point of view. The study focus on how they are meet, satisfaction with and participation in the care. The study is done as an improvement project.Methods: The study was conducted by performing semi-structured interviews with eight close relatives to patients on a general psychiatric ward. The interviews lasted for 20-40 minutes.Results: The result shows that relatives are satisfied with the way they are meet by the staff on the ward, that they appreciate staff that are open, down to earth and are inviting to form a good relationship.

 Title: School nurse work with mental health problems among studentsBackground: A good mental health and psychosocial wellbeing is considered to be an important aspect of how students can cope with everyday challenges. In order to experience psychosocial wellbeing well working interpersonal relations and a belief in the future is important. School is an important aspect of the student?s early years in life and therefore it is vital that school health services become important part of the childhood. The school nurse is an important part of student health and he or she is responsible for vaccinations and health check-ups.

This work is intended primarily for animal nurses/veterinary technicians and describe parts of the rabbits digestive tract, causes of gastrointestinal disease, symptoms, diagnosis, general care of rabbits with gastrointestinal disease and how to prevent that gastrointestinal illness occur. The work is largely based on literature studies but also on a questionnaire sent out to rabbit owners to get answers on how they generally hold and care of rabbits, which gastrointestinal diseases that are most common, how owners care for their animals at home during illness and to examine if the owners think that the knowledge of this subject is good at his veterinarian/clinic.The purpose of this work is to improve the skills of animal nurses but also to improve the skills of owners through competent advice from animal nurses.The result show that gastrointestinal disease often is caused due to improper feeding and care of rabbits and therefore is advices from animal nurses an important part of preventive care. Animal nurses are also an important part of treatment of rabbits with gastrointestinal disease when supportive care as fluid therapy, supportive feeding and supply of a stress free environment is important for the animals to recover..

Inadequate data quality has a negative effect for organizations, however utilization of modern technology and data analysis may shape new values for organizations. Our research has found that the quality of information in field reports for error reporting varies significantly. In many cases, the information in the field reports are deficient in such way that the field report need additional information from the sender, thus risking prolonging lead times in the error reporting process. More efficient use of information has become possible with today?s technology.

Livsstilsrelaterade sjukdomar är ett växande globalt problem, och fysisk inaktivitet är en av de största riskfaktorerna. En av sjuksköterskans uppgifter är att motivera till hälsosammare levnadsvanor. En hälsofrämjande metod är fysisk aktivitet på recept, FaR®, som används i flera länder, men vars effekt även har ifrågasatts. Syftet med studien var att undersöka värdet av FaR® och vilka faktorer som påverkar det värdet. En granskning av 12 vetenskapliga artiklar genomfördes.

Aim: The aim of this study was to examine health professionals´ experiences of giving advice regarding sleep to parents of infants and to perform and evaluate an intervention in the form of introducing information about the sleep of infants.Method: The study was designed as an intervention study with a qualitative approach where data was collected from two focus groups in the form of interviews. The intervention consisted of the information material Sugen på sömn. There were five participants whom three of them participated in the second interview. The interviews were processed by content analysis.Results: Health professionals´ experience of giving advice on sleep was summarized in three themes. The experiences of giving advice in interaction with parents, health professional themselves experienced the power to influence the parents with the advice they gave, while the parents' previous experience and knowledge impacted on how the advice came into practice.

Password Management Systems är system som hjälper användaren skapa kontroll över sinaanvändarkonton och lösenord. Denna studie analyserar tre utvalda system, hur användarvänliga de är samtvilken typ av autentisering och kryptering de använder. Metoden som används är experiment tillsammansmed intervjuer av fem deltagare, varav alla hade olika erfarenheter med datorer. Studien har visat attanvändarvänligheten bland flerparten av systemen är höga. Risker finns bland upprepade lösenord ochanvändarnamn, samt osäker autentisering.

Cataloguing electronic documents makes new demands on libraries. This thesis discusses the metadata formats Dublin Core and MARC which are, individually or in combination, commonly used for object description in the digital library.The formats are studied with particular emphasis on characteristics such as underlying reasoning (ambitions during the development of the formats), flexibility (possibilities of expansion and adaption to new demands) and interoperability (cooperation between different metadata formats). The formats are dealt with in their context, i.e. we discuss what types of documents the formats are meant to describe, what environment they were originally created for, what functions they are meant to fill (to find, identify, select and acquire/obtain entities), and also how these factors are related. The Swedish projects SAFARI (which uses Dublin Core) and NetSök (which uses MARC) are presented briefly.

The purpose of this masters thesis is to examine the fanzine, a form of amateur publication, in Sweden, both in the traditional paper form and the more recent electronic form. It deals with what is distinctive about the fanzine as a publication and also as a social and cultural product. It also looks upon how the fanzine uses the Internet and the new possibilities it brings. The people behind 18 fanzines, 10 electronic and 8 in paper, have answered a questionnaire about how they produce, publish, distribute and promote their fanzines, what they think about the fanzine as a mode of expression, and how they use the Internet. The masters thesis uses theories within cultural studies as a theoretical approach to the fanzine.