In this thesis I investigate what librarians working with children do for six-year-olds at the libraries in order to stimulate them to read. I also investigate how children of this age read and what books are like for these beginners. The background for the thesis is that reading decreased a lot in ages three to eight during the 1980s and 1990s. My aim is to see what projects, methods and other strategies there are to get children to read. The method used is case study.

'Teachers in current Swedish child- and youth literature' is an essay that attempts to understand the reasons behind why authors portray teachers the way they do. The foundation and focus point of this essay are ten Swedish child and youth books that were all published during 2012. Throughout this essay I have analyzed the fictional teachers in these books using the discourse analysis method but also employed a gender perspective. The main questions were these: Do the teachers presented in these books follow the curriculum LGR - 11, or do they represent the authors own education experience brought forward to current settings? Furthermore, was there a difference in how female and male teachers were represented? And if so what, possible reasons could account for that? The conclusions made were thus: ? The teacher characters within these books were mostly a throwback to days gone by, therefore reflecting the authors own memories of their school. ? They were mainly presented to the reader in a negative light which most likely has its roots in how Swedish school and Swedish teachers have been portrayed within the mass media. ? That there was indeed gender stereotyping in how female and male teachers were described..

The purpose of this Master's thesis is to examine if stereotype gender patterns are showing, and how they are showing, in the picture books that have the highest number of loan in Sweden?s three biggest cities. It is also a purpose to show if these gender patterns can be compared to the outlook on gender in the curriculum. The method used is a qualitative text analysis. 13 picture books are analyzed on the basis of Yvonne Hirdman?s theories on gender and Maria Nikolajeva?s theories on children?s literature.

The Swedish consumer electronic industry has recently experienced an increasingly intensive price war. The price war has forced some operators in the business to declare bankruptcy, as the only way to compete has been by driving down prices. A challenge that retail chains in the consumer electronics industry is facing is to increase their margins. If store personnel can success with upselling, the companies will increase their profits. The purpose of this paper is to examine if the sales people in the consumer electronic industry can influence the customer to buy a more expensive product and what the effects the upselling has on the customers' attitudes.

This study analyses five different picture books from the last few decades. The aim of the analysis was to investigate how relations between children and adults are presented in the picture books. One way to achieve this has been to focus on the adults? presence or absence in the narrative, and also what kind of authority the adult(s) can have in the action and how it can affect relations between children and adults. The idea is that this degree project can be adapted for practical use in school.

The aim of this essay is to analyze six picture books from a gender perspective. Research and investigations shows that children's literature has a big influence on how young children understand norms and values related to gender identity. It is written in the Swedish curriculum for the non-compulsory school system that the pre-school should counteract traditional gender roles.In this essay, six picture books with stories that take place in a pre-school or a pre-school class are being analyzed. Two of them, according to their market strategy, challenges established gender norms. I have investigated if there are any differences between how the educator as a character and the pre-school are portrayed where a girl contra a boy has the leading role.

In this essay there will be four text books from grade 1 studied, the first one are from the year 1976 and it will be going forward to the year 2012. The aim of this study is to see how the genders are depicted and represented, as well as what roles the genders are given. I do also want to see if there is a notable change in this over time. I will be doing a study based on the quantity of the contents, and I will also be doing a critical discourse analysis.The result of the study showed that there were more gender-based constructions that referred to women in all of the four books, which indicates that women are represented more often in these reading books. It is most common to portray the genders in their stereotypical roles, which again are present in society, but sometimes these roles are depart from what?s present in society.

Biological diversity is one out of four dimensions, characterizing the subject of Biology ac-cording to the school curriculum. As a concept, biological diversity had its break through at the UN environmental conference in Rio de Janeiro in 1992, where the convention about bio-logical diversity, named CBD, was signed. According to the convention, almost all the na-tions of the world have engaged themselves to preserve the national diversity of species, in-cluding the diversity of genetics and ecological systems.This thesis focuses the biological diversity from the perspective of school books. The aim is to find out how the biological diversity is presented in biology books for students aged 12-15 years.In 1994, the current Swedish secondary and high school curriculum called LPO-94 was pre-sented. The biology books used in this study were published between 1994 and 2007, all of them exist in many editions and are published by three different publishers.The conclusion of the study is that all the biology books that were examined have reached different levels of the development in the field of biological diversity..

This thesis investigates young people´s (16-21) preferences in reading through a survey including interviews and questionnaires. The groups attitudes towards reading and libraries, their reading and library habits, and to what extent eight libraries had bought the preferred literature were also examined. Some reports from the 80´s were used to find the changes. The result shows that youngsters read and visit libraries somewhat more frequently. Trivial literature is not as dominant, more teenage-books were read.

The aim of this Master?s thesis is to investigate how contemporary Swedish picture-books describe ethnicity. The analysis is based upon eight books that were published during the period 1996 to 2006. The thesis is based upon a qualitative content analysis and a model of analysis that has been constructed with inspiration from Maria Nikolajeva and Pil Dahlerup and their conceptions of analyzing literature. The study?s theoretical framework is primarily based on the sociology of literature and the perspective of the society in literature.

Children of today are surrounded by many different kinds of media. Books have to compete with new media like computers, video games, many TV-channels etc. The aim of this study has been to investigate the reading habits of 9-12-year old boys in their spare time, and their reasons for reading related to their use of other media. Our interest has been to shed light on the boys reading habits, their preferences and motives for reading and their reading functions. Even though our focus has been on their reading, we also have examined their use of other media and the function of this use.

In this essay there will be four text books from grade 1 studied, the first one are from the year 1976 and it will be going forward to the year 2012. The aim of this study is to see how the genders are depicted and represented, as well as what roles the genders are given. I do also want to see if there is a notable change in this over time. I will be doing a study based on the quantity of the contents, and I will also be doing a critical discourse analysis.The result of the study showed that there were more gender-based constructions that referred to women in all of the four books, which indicates that women are represented more often in these reading books. It is most common to portray the genders in their stereotypical roles, which again are present in society, but sometimes these roles are depart from what?s present in society.

Tove Jansson was born in 1914 and died in 2001. She was a Finnish, though Swedish-speaking, novelist and painter. She wrote many books of which the Moomin books were the most popular. She wrote in total eight Moomin books (picture books not counted) of which some were rewritten one of more times. The first Moomin book appeared in 1945 and the last as late as 1970.

The right kind of democracy ? an ideology analysis of school literatures description of the term democracy.Writers: Fredrik Hedlund & Mattias AhlqvistDemocracy is today a word and a concept that in many ways is taken for granted and almost never is reflected on. The concept democracy is also considered as an essential issue in the swedish school system, both regarding the way the education should be managed and also as a part of the students democratic schooling ? all according to the comprehensive document Läroplanen för de frivilliga skolformerna (Lpf94).The main purpose of this paper is to investigate how swedish literature in political and social science talks about and looks upon democracy ? what do the books say it means?The materials we have chosen for this report are the books Zigma and Forum. As metod we are using a textual ideology analysis in which we have created three dimensions ? meaning/associations, criticism of democracy, and demos/citizenship.

The society in which we live is controlled by various kinds of rules, both written and unwritten. These rules tell us not only how we should act as humans but also how we should act as women and men. Adults teach their children the rules of the society in various ways, but they also act as model figures. Children are influenced by conscious and unconscious actions and also by activities performed by the adults. Furthermore, adults write children?s books which bring the essential content into children?s lives.