AimThe aim of this study is to give a picture of how the brand of Bollnäs GIF apprehends according to the sports club, the municipality of Bollnäs, the Swedish Bandy Association and the local business owners. Following questions has been used: How does the brand of Bollnäs GIF apprehend? Which existing soft value has the brand? What does the association contribute for the community, for local business owners and for the local development? How can the association develop the brand best in the future?MethodThe study is based upon ten interviews with persons representing organization that is concerned. These are: Bollnäs GIF, the municipality of Bollnäs, the Swedish Bandy Association and local business owners. I have analyzed the results compared to selected brand theories.ResultsThe existing value of the sports club-brand is the history and tradition that lies within the brand and the communion and the commitment the sports club creates in the Bollnäs.

Sammanfattning ? ?Hur uppnås framgång på lång sikt med varumärkesutvidgningar??Frågeställning: - Hur kan Hennes & Mauritz's varumärkesutvidgning studeras och beskrivas för att ett företag inom klädbranschen ska kunna ta del av denna information och lyckas utvidga framgångsrikt på lång sikt?- Hur ställer sig konsumenter mot utökningar av ett varumärke?Syfte:         Syftet med denna uppsats är att studera varumärkesutvidgning ur ett långsiktigt perspektiv genom att analysera företaget Hennes & Mauritz. Detta genom att undersöka skillnader mellan det företaget vill förmedla med sina varumärkesutvidgningar och hur konsumenterna upplever det. Dessutom är syftet att ge rekommendationer till vad företag inom klädbranschen bör tänka på vid planer på vidareutvidgningar, samt att ge förslag på hur även H&M kan stärka sina vidareutvidgningar.Metod:         Uppsatsen är en kombination av kvalitativ och kvantitativ studie    där all empirisk material har arbetats samman med teoretiskt ramverk. Teorin behandlar varumärken och hur den är uppbyggd, samt varumärkesutvidgning med ett fokus på framgångsfaktorer.

The purpose of this paper is to through a conceptual definition, outline the meaning of integrated reporting. The empirical study aims to identify the development of integrated reporting in terms of driving forces and participants. We also intend to identify and explain the effects of integrated reporting and to describe, analyze and create an understanding of what is required of companies and the challenges an application of integrated can bring. To achieve the purpose of this paper, we have formulated a central question; What is integrated reporting and what will this development mean for companies?  To answer the central question of this paper we have chosen to apply a qualitative approach with case studies as a research strategy.

Feedback tools support electricity users within the Swedish residential sector to increase their knowledge of electricity and the electricity market as well as to become more aware of their electricity consumption, which in turn encourages a reduction and an increased flexibility of electricity use. The primary aim of this study is to identify and analyse how existing feedback tools can be improved, to ensure that they contribute efficiently to the achievement of the EU objectives congruent with a more sustainable energy system in 2030, emphasizing: greenhouse gas reduction, increased energy efficiency and an increased share of renewable energy. In order to reach the primary aim of this study, existing feedback tools have been identified and mapped and interviews with feedback tools providers have been conducted. The study is limited to three research areas: the practical functions of feedback tools, available technology and the use of feedback tools.The use of more efficient feedback tools will provide an increased success rate for energy management, which includes both behavioural changes and energy efficiency. According to the results from the interviews conducted for this study, an increased use and user frequency is important to utilise the energy management potential.

The purpose of this thesis is to examine why graduates in librarian- and information science are employed by private companies. An initial explanation could be the influence of information technology and its impact on the librarian. A second factor relates to how employers regard the librarian outside the confines of the traditional labour market. The study is primarily based upon qualitative interviews with representatives of Swedish companies who have employed librarians since 1993, the year that the education achieved third level academic recognition. Theoretically we relied upon Manuel Castells discussion on the rise of the information society and its influence on companies and the labour market.

In regards to a request placed by the manager of Måltidsservice I Sollentuna Kommun, we have agreed to investigate the internal communication within the organization. The purpose of the essay is to describe the necessity of internal communication within the organization and to identify its strengths and weaknesses.It?s of the utmost importance that the internal communication is under constant care. It contributes to creating fellowship and to motivate people to greater achievements. At the end of the day it?s the managers responsibility to create a well-developed internal communication.

Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.

In 1896, a French cinema pioneer named George Méliès demonstrated that an object could be set to motion by changing the objects shape or movement frame by frame. But it was not until the early 1900s that this specific genre of filmmaking became a great success. The animations were essentially short and were animated and published in The United States of America. The interest in animated movies began to increase, not only in the west, but also in Europe and Asia. The art of animation grew especially popular in Japan, and emerged as a parallel to Japanese comic books known more commonly as Manga.The history of Japanese animation is not as commonly known as the history of American animation.

AbstractTitleOwnership apartments - The success that got lostDate of seminar2011-05-27Course/ProgramBachelor thesis/Construction and Real Estate Business ProgrammeAuthorsAnna ÅbergMarie Louise Homayon NejadMentorSven-Ola CarlssonExaminerGunnar WramsbyBackgroundThe 1st of May 2009 the government introduced a new accommodation form called ownership apartments. The government´s intensions were to give the individuals more influence in their housing, to increase the variety of accommodation and thereby create a freedom of choice when selecting their housing. They also saw opportunities to reduce segregation and increase the total production of houses and or apartments with this new type of ownership. The introduction was supposed to give the building companies a possibility to build with a new type of ownership and thereby create new and an increased number of projects for the future. This new accommodation form has however not gained the penetrating power that was expected.

Bakgrund: Studien tar utgångspunkt i den nya kursplanen för matematik där matematikens användning i olika sammanhang och vardagen betonas tydligare än i den förra kursplanen (Skolverket 2011a; Skolverket 2011b). Elevers sjunkande matematikprestationer är en pågående problematik (se. t.ex. TIMSS 2007) och förhoppningar med denna rapport är att lyfta en bredare syn på matematik och därmed skapa motivation för eleverna. Ambitionen är att framhäva en matematikundervisning som anknyter till vardagen och elevernas erfarenheter.Syfte: Syftet är att undersöka hur elever i skolår tre uppfattar matematik.

Det är idag vanligt att företag outsourcar drift, förvaltning och utveckling av sina IT-system till större konsultföretag. Detta görs bland annat för att uppnå effektivisering genom att ta del av stordriftsfördelar som väntas medföra en kostnadsbesparing för företaget. Andra orsaker är kvalitetsförbättring, kompetensförsörjning och flexibilitet. Det finns många strategiska mål som skall uppfyllas och dessa bygger på ett partnerskap där många inblandade individer skall samarbeta. Vi tror att huruvida en outsourcing fungerar eller inte avgörs i samarbetet mellan beställare och utvecklare och att ett dåligt fungerande samarbete kan generera stora kostnader.

Background:Companies are beginning to see the world as their market; not only to seek global opportunities but also to oversee the global competition. Although most people connect globalization to export and import of goods, the globalization process also affect the businesses distinguished by service. The corporations are faced with higher demands of adaptation, which in turn leads to higher needs of skills and knowledge, which of course is very important in business such as the hotel industry. A motivated employee can perform better and furthermore has a stronger sense of belonging to the organization and might therefore be a key to future success of the company.Purpose:The main purpose of this essay is to compare the motivation strategies and reward systems chosen by the management and match this with what the employees are requesting. By doing this we can compare the different objects studied in this essay and furthermore we will be able to see which hotel that has the best match.

Today more and more companies are looking out to adopt a new generation intranet, a social intranet where all employees can engage to express themselves and share information. There are large expectations on these new services, which have the opportunity to create high business value if used actively and qualitatively. However, there is a large challenge in knowing how to best implement these services in an organization in order to achieve this. This paper has investigated how an implementation should be made by defining obstacles for the implementation and adoption, discussing how they could be overcome, investigating what incentives could be used to foster usage and finding common success factors for an implementation.By a qualitative research method, consisting of five case studies and two focus area interviews we found a number of steps that must be followed for an implementation to be successful. First the conditions of the organization must be investigated in order to see whether or not social tools are suitable.

Regional European Offices with the purpose to represent regions and municipalities in the EU-system have had a substantial expansion over the last years. One example is the North Sweden European Office for the counties of Norrbotten and Västerbotten, consisting of seven different headmen who are representing both the private sector as well as the public system. This diverse leadership representation makes North Sweden a very good example on a so called Quango, organisations that stand under simultaneous influence from both public and private sectors. These Quangos opens up new possibilities to solve public problems, but they also bring together two different working models which is not always easy to handle for a Quango. According to earlier surveys some characteristic Quango problems within North Sweden exist, for example the ability to prioritize and thereby be as effective as possible.

The aim of this study was to investigate whether a dietary change, physical activity or a combination of both gave the best result when treating obesity, concerning weight loss and BMI. Excessive weight and obesity are today a big health-issue and it is estimated that 10 % of the men and 12 % of the women in Sweden have a BMI over 30, i.e. are suffering from obesity. The corresponding number for children is 3 %. No one can say for sure what causes obesity but there are many theories.