Via semantisk analys har förekomst och variation av KRAFTmetaforer i två olika typer av texter jämförts. Hypotesen är att kognitiva neurala nätverk som ansvarar för den abstrakta tanken är tätt sammanbundna med kognitiva neurala nätverk som representerar känsloerfarenhet baserat på sensoriska upplevelser. Analysen utfördes på två olika typer av texter. Resultatet visar på signifikant skillnad i förekomsten av antalet metaforer i de olika texterna. Ett antagande för undersökningen var att självbiografiska texter är mer förankrade i känsloerfarenhet baserat på sensoriska upplevelser än vad argumenterande texter är.

The high and seemingly increasing degree of consumer avoidance and disliking of television advertising breaks should raise many questions for commercially financed television networks as it can be argued that benefits sought by both viewers [seeking a fulfilling viewing experience] and advertisers [seeking advertising effectiveness] are eroded by this effect. This thesis studies effects on advertising effectiveness [RecallBRAND; AttitudeBRAND; AttitudeAD] as well as on the viewing experience [SatisfactionPROGRAM/CHANNEL; Attitude PROGRAM/CHANNEL; IntentionPROGRAM/CHANNEL] given a reduced degree of advertising clutter. By conducting an experiment two breaks are compared, one having the standard primetime nonprogram time units (5 min and 30 sec *3?16minutes/hour) and the other the standard nonprogram content cut in half (2.45 min *3 ?8min /hour).Results show that the reduced breaks award advertisers with higher commercial effectiveness. Measures of RecallBRAND demonstrates no differences between the standard and the reduced break, implying a significantly increased likelihood to be recalled and an equivalently lowered risk to be forgotten in the reduced break.

This is a study of how democracy is affected by regionalization. The study focuses on values related to the democracy; these values are representative, transparency, participation, anchoring of decisions and accountability. The case study for this essay is the Regional Development Council of Värmland case study of Region Värmland.1997 a proposition was put forward the Swedish government about changes in responsibilities regarding four Swedish counties. It was decided that Kalmar, Gotland, Skåne and Västra Götaland County would be part of pilot project with extended regional autonomy.Region Värmland was formed at 2001 as a Region Development Council and was at 2007 transformed to a co-cooperative body. Region Värmland has an indirectly elected council, i.e.

Background: The debate about environment, labor conditions and aid to developing countries has the last years been a much discussed subject The pressure on the companies to live up to their responsibility is beginning to be noticed in the market.Purpose: To find out if a retail company investing in Corporate Social Responsibility thereby direct can effect it?s stock value. Using interviews to investigate if and how stock analysts and corporate finance professionals valuate a company?s CSR initiatives.Theoretical perspective: The description of CSR is leading to the main theory, The Brand Value Change, and the Market Hypothesis. Additionally a theory of the Consumer Buying Process and CAPM-model about financial risks is presented.Method: An event study of 30 companies to investigate if there is any change in their stock values and interviews with three professionals from the financial sector to find out about their attitude to CSR.

Den beteendebaserade finansiella teorin framför vikten av att undersöka människan i desshelhet. Detta är något som de klassiska finansiella teorierna ignorerar då de anser attmänniskor handlar fullständigt rationellt. Då investerare på aktiemarknaden influeras av dess tidigare erfarenheter samt information är det av vikt att undersöka och förstå hur individen agerar på aktiemarknaden inför investeringsbeslut. För att kunna besvara denna fråga har en webbaserad enkätundersökning använts där urvalet består av medlemmar från Sveriges Aktiesparares riksförbund. De resultat som framkommit ur undersökningen tyder på att majoriteten av respondenterna på den svenska aktiemarknaden aktivt undviker att försätta sig i risksituationer där de står inför en förlust eller möjligheten att ångra ett beslut de fattat.

The Swedish population has the world?s largest percentage of shareholders either by direct or indirect owning. Due to the increasing interest of equity capital markets, private as well as institutional investors rely on forecasts from financial analysts. The reason for this is due to the lack of expertise among investors in this area. Due to the fact that analysts influence the Swedish stock market immensely, it?s of great interest to explore whether an analyst can be seen as a rational participant.

Hösten 2007 genomfördes denna jämställdhetsutredning inom bank- och finansbranschen.Syftet med utredningen var att belysa hur informella aspekter inom Bank AB kunde förstås i relation till jämställdhet. Den konkreta och övergripande frågeställningen är: Vilka hinder och möjligheter framträder för jämställdhet i Bank AB:s organisation? För att besvara den övergripande frågan ställdes följande frågor till mitt material: Framträder det några skillnader inom organisationen som är relaterade till kön/genus? Hur framställs kvinnor och män i interntidningen? Vilka föreställningar finns om kön/genus i organisationen?Utredningen utfördes via enkäter, därefter undersöktes personaltidningen och slutligen genomfördes intervjuer. Teoretisk utgångspunkt är organisationsteori med genusperspektiv uppdelat i begrepp som gäller strukturer, ledarskap, symbolism och förändring. Även teoretiska resonemang om systemförändrande/systembevarande jämställdhetsarbete applicerades på materialet.

The thesis explores how the category religion is used discursively in Swedish public debates and in what way the discourses can be related to debate-positions. The thesis also exploresquestions of power and how social identities are negotiated: which identities are madepossible ? and encouraged ? by the discourse, and which are being excluded?The specific cases chosen are: (i) the election of Omar Mustafa as a substitute member of the governing board of the Social Democratic party in April 2013, (ii) the appointment of Elisabeth Svantesson as Minister of employment in September 2013, (iii) the debate concerning male circumcision (2011-2013), and, (iv) the debate about Jewish home education(2012-2013).The theoretical and methodological perspectives used in the thesis are discourse analysis and Pierre Bourdieu?s theory of social fields, usually interwoven together. Discourse analysis is mainly used to explore how the category of religion is attached to central binaries in the debates such as faith/politics, private/public, secularism/fundamentalism, etc., and also how chains of equivalences are established. Bourdieu?s theory of social fields is used tocontextualize the discourses in the specific debates and relate them to orthodox and heterodox debate-positions.

Syftet med denna uppsats är att skapa förståelse för, varför företag väljer att outsourca sin ekonomifunktion utomlands, samt identifiera eventuella oförutsedda kostnader. För att illustrera detta genomförs en fallstudie på företaget Dell. Våra data har vi inhämtat genom en kvalitativ undersökning i form av en fallstudie på företaget Dell. Vi har valt att genomföra en längre intervju med två nyckelpersoner på det svenska kontoret i Solna. I teoriavsnittet presenteras litteratur och artiklar om vad outsourcing är och innebär samt forskningsartiklar gjorda om varför företag outsourcar sin ekonomifunktion och vad de önskar uppnå.

Purpose: The purpose of the study is to in a comparative and causal way explore whether there is a relationship between risk and return and also how it is perceived on the Nordic financial markets.Theory: The theoretical frame of reference applied in the thesis is considered relevant inthe perspective of the study?s purpose and research questions. We have among other theories used The Capital Asset Pricing Model, The Efficient Market Hypothesis and various Behavioural finance theories.Method: The study has its starting point in a quantitative approach with a quantitative data analysis supported by secondary data extracted from Thomson Reuters.Empirics: The empirics contains regression analyses made from calculated secondary data of 240 randomly chosen companies from Nasdaq OMX Stockholm, NasdaqOMX Copenhagen, Nasdaq OMX Helsinki and Oslo Bors.Conclusion: The study conclusions show that there are both a negative and positive relationship between volatility and actual return on the investigated markets. Considering this prior statement we can conclude that the Capital Asset Pricing Model can?t correctly describe the actual relationship between the parameters investigated on the current sample.

In Dar es Salaam, as in many cities in developing countries, green areas are decreasing due to the fact that the growth of buildings, infrastructure and services has become a priority. As the population increases more buildings and infrastructure are needed and much of the building activity takes the form of uncontrolled settlements, which encroaches the public green space. Dar es Salaam has approximately three million inhabitants, of which about 70 percent are living in informal settlements. The aim with this study is to make a design proposal for a park and recreation area where the Msimbazi river basin in the centre of Dar es Salaam is today. The basin consist of a few playing fields, footpaths and some urban farming, but apart from this it mostly consists of unused grasslands, swamps and forests. Because it is an unsafe place and badly connected to the rest of the city infrastructure, it has become a barrier. The annual flood combined with the constant still shallow water creates a good breading ground for malaria mosquitoes.

The main purpose of recruiting is to find a job candidate who meets the demands of formal and informal competence at the same time as the candidate should be seen as the right person to the right place. Several job advertisements in the areas of finance and administration has at least two years of work experience as a demand before individuals can be seen as an appropriate job-candidate, hence it becomes a sort of ?catch-22? for graduates with no prior work experience. The purpose of this study is to create a better understanding for recruiters? approach and attitude to hiring individuals who only have a university degree.

Presidentvalet i USA baseras på personval istället för partival och detta personval inkluderar även presidentkandidatens partner. Presidentkandidaternas fruar diskuteras och analyseras idag lika mycket som presidentkandidaterna själva samtidigt som medierna diskuterar vilken av de tidigare presidentfruarna de kommer att efterlikna.Syftet med den här uppsatsen är att undersöka och analysera vilken retorik Michelle Obama och Ann Romney använder sig av i talen de ger på The Democratic National Convention respektive The Republican National Convention i ett försök att övertyga de amerikanska väljarna att deras man borde bli deras nästa president. Eftersom det visuella framträdandet bidrar till talets helhet ska även det undersökas och analyseras. Då Michelle Obama och Ann Romney har jämförts under hela valet görs det även här en komparativ analys av deras retorik samt deras visuella framträdande. En kvalitativ metod har valts för uppsatsen i form av en retorisk analys.

The aim of this thesis is to present, investigate and especially to analyse the legal rules that apply in the process of changing of the generation of the ownership of Swedish agriculture and forestry family business. The methods that this study include are: unplanned succession of ownership, i.e. inheritance, and planned succession of ownership, i.e. gift and purchase. The succession method that is the most cost efficient must be established in every single case depending on the situation of the current owners and the successors.

A debate in finance is whether a random investment gives the same return as carefully choose and valuing an amount of shares to invest in. Stock valuating Stock valuation is often done by fundamental valuation models, based on the company's underlying character, which tries to put a correct price on the stock. Today there are several different valuation models that can be used for this purpose. Since valuation models are only mathematical, equity research is underpinned by more subjective assessments about the company and its future.The purpose with this thesis is to describe which valuation models that are used by professional stock analysts, but also to see if the reliability on the equity research is affected by the used model to valuing the company. Furthermore, we want to see if the job that?s been done to understand the company, measured by the equity research quality, impact the reliability on the equity research.In this thesis, we have, to achieve our purpose, conducted a quantitative content analysis of 164 equity research done by professional analysts at firms listed on the Stockholm Stock Exchange. With basis in previous research, we have developed a method for determining the valuation model that is used in the equity research, the reliability on the equity research and a framework for assessing the quality of the equity research.In the theoretical framework the valuation models involved in our study are described, previous research on the reliability on the equity research and their practical use.