Title: The representation of gender: A semiotic study of Tom Ford's Gucci campaign 2003 and Frida Gianninis Gucci Campaign 2013.Number of pages: 73 (79 including enclosures)Author: Sara AndréassonTutor: Anne-Marie Morhed Course: Media and Communication Studies D (2IV091) Period: VT 2013 University: Division of Media and Communication, Department of Informatics and Media, Uppsala University.Purpose/ Aim: The aim of this study was to examine the representation of gender in advertising that has both men and women as the primary audience. The aim of the study was to investigate how Gucci has chosen to represent men and women in their advertising campaigns 2003 and 2013.Material/ Method: A semiotic analysis was performed by using three images from Gucci's spring/ summer campaign for Tom Ford in 2003, and three images from Gucci's spring/ summer campaign for Frida Giannini in 2013.Main result: The results showed that there was a clear difference between Ford and Gianninis ways of representing women and men in the two advertising campaigns. The women in Fords campaign 2003 are presented as sexual objects and represented by the male pornographic imagination and portrayed as sexual eye-catchers while the men are portrayed as addicted to sex. Frida Gianninis advertising images is a contrast of Ford pornographic portrayal of women. Giannini presents women as confident individuals while the man is represented as feminized and androgynous in his appearance. .

Crowdfunding is described as a facilitator for creative entrepreneurs in their gathering of funds for projects. This bachelor?s thesis  aims at finding differences in communication components found between successful and unsuccessful crowdfunding campaigns on one of the most popular platforms, Kickstarter. Through a quantitative content analysis and a rhetorical analysis of literary topoi this study suggests that there are apparent differences in usage of titles, text, visual expressions, rewards and in themes of preparation, humility as well as quality. The findings we present conclude that a campaign with a title consisting of eight words and one punctuation are more likely to succeed than other.

The purpose of this essay is to study the film culture in South Africa in a national cinema-context, focusing on the relationship between anti-apartheid film from 1974-1994 and the film in South Africa today. By pitching the South Africa-specific works of Lucia Saks and Jacqueline Maingard against the over-arching debate on national cinema as formulated by, amongst others, Stephen Crofts and Andrew Higson, this study aims to find whether or not a specific South African national cinema have existed, and exists today, or not. The study finds that an underground culture of documentaries and short films made by and for the black population has been in place since the apartheid, and the distribution method on video and television is still being used to reach the black population today. By re-examining the concepts of both the national, and of national cinema to also include film on video and television, the study shows that South Africa has indeed a film culture that can be called a national cinema..

Det här examensarbetet är det sista momentet i den treåriga datorgrafiksutbildningen vid Luleå Tekniska Universitet, institutionen i Skellefteå. Examensarbetet har pågått i tio veckor och har utförts på Sveng.com, Vasa, Finland. Resultatet är grafik för tre mobilspel samt 3D modeller och miljöer för animerad film..

The art of producing films have been around for more than a century and the technology just continues to evolve. But although much has happened in 100 years, there are also processes, theories and practices that look the same now as then. I write this thesis because I want to find the differences between the analogue and the digital way of production. This study is based on a qualitative approach because my ambition is to seek the views concerning film production processes. The advantages of analogue film is that it contains more information than the digital formats and that it has a more cinematic style.

Already in 1988, different levels of participation in the election between different districts of big cities in Sweden were noticed. The problem with low political participation in specific areas has almost always been theoretically explained through an individual perspective. This study is therefore focusing on the problem from a contextual perspective. The hypothesis for the study is as follows, in the case of Malmö the level of participation in elections are affected by social environment in which segregation will be the single highest factor. The dependent variable, participation in the election was tested by the independent variables representing social environment; origin, education, gainfully employed and income.

Arbetet är tänkt att belysa barn och ungdomars förmåga att med källkritiska ögon kunna ta till sig undervisning som framställs med hjälp av filmer, böcker, spel mm som innehar historiska teman. Film är och bör vara ett fantastiskt hjälpmedel för ungdomarna. Om de får förklarat hur de ska tillgodose sig med informationen som framställs i exempelvis filmer som kan inneha förvanskade detaljer. Om källkritiken finns närvarande som en faktor i undervisningen för att kontrollera sanningsenligheten i filmer, böcker, spel mm blir ungdomarna medvetna om den förvanskning som ofta finns inom film och skönlitterära verk. Undersökningen bygger på enkät av 17 gymnasieelever och resultatet spänner från ointresserade elever till elever som har ett källkritiskt förhållningssätt till film..

The purpose of this thesis was to gain an understanding of how Swedish political parties gain knowledge of their voters. The assumptions taken in the thesis were that political parties are using same methods as businesses do to find interesting segments. To attain insight into the purpose of the thesis, two research questions were formulated: how are Swedish political parties obtaining insights in who their potential voters are? With the second question, an attempt is made to answer how the very same parties are using their knowledge about their voter segments. To find answers to those questions, personal interviews were performed with seven political parties.

Film is a tool frequently used by teachers, but it is often limited to showing students how historical time periods looked like, or as a way for students to search for historical inaccuracies. The aim of this essay is to study whether it is possible to use two films based on the legend of Robin Hood as a way to teach students how to contextualize gender history. Through the use of film analysis and gender analysis of two different versions of Robin Hood, The adventures of Robin Hood and Robin Hood: Prince of thieves were analyzed. The study has shown that it is indeed possible to use film as a source material for the study of gender history, and that film can tell us a lot about the contemporary view of gender, masculinity and femininity. The didactical analysis concluded that there was no theoretical objection of using film as a source material; however, there are some things that a teacher should be aware of. Although film may be a good way to create a varied study environment and benefit students with reading- and writing disabilities, there is a risk that time-constraints and lack of knowledge of film and its methodology on, behalf of both teachers and students, may make it hard to implement.

Arbetet består av två delar. Den ena är denna rapport, samt även en gestaltande del (presenteras i rapporten) som ställdes ut på Konstfacks vårutställning 2013..

This Masters thesis concerns feature film services in Swedish public libraries. We have investigated the opinion of eight librarians concerning values and criteria for selection as regards film. The theory chosen comes from varied disciplines, for example sociology, adapted to our subject. The most important theories are Antonio Gramscis idea of hegemony, Herbert J. Gans concept of taste cultures and Carl Gustav Johannsens discussion about quality.

AbstractTitle: When book becomes film... ? a comparative analysis of the book and film Catch me if you can (När bok blir till film?En jämförande analys av boken och filmen Catch me if you can)Number of pages: 46Author: Majlinda JunikuTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: To study what model of dramaturgy belongs to the film Catch me if you can and to see what has been crossed out, altered and added from the book so the narrative will fit this model.Material/Method: The film Catch me if you can and the book with the same name has been used to analyze the differences between them. I have divided the differences into three categories: Crossed out, Altered and Added. In the analysis section these have been presented in each section of the film.Main results: Catch me if you can is definetly a film made with the design of the Anglosaxon model, mostly because of its timestructure and that it portrays an action and not just a condition which is normal in the epic-lyric model.

Aim With this study we want to highlight and analyze the media spin of the PR campaign Miss Skinny by clarifying; a diffusion pattern which covers posts published by bloggers and journalists; a framing pattern from the first audited post to the last; how journalists are influenced by user generated content, and what consequences this may have for the news coverage.Method We have conducted a studied of news posts and blog posts about the Swedish PR campaign Miss Skinny through content analysis, diffusion analysis and mapped direct links between blog posts and news posts.Main result We found that a surprisingly large amount of news postings contained direct links to previous blog posts and that the former media serial no longer can be applied on today's modern media where journalists and other players come together on the converged media arena. .

Denna uppsats är skriven inom ämnet allmänt utbildningsområde och behandlar frågeställningar kring filmens relation till historieundervisningen och hur film kan användas som pedagogiskt redskap inom historieämnet i grundskolans senare del samt i gymnasieskolan. De teoretiska grunder som främst används är två. Det ena är teorier kring historia, historieskrivning och film som historiskt dokument. Det andra är de didaktiska teorierna och hur dessa kan relateras till användandet av film i undervisningen.Som metod används teoretiska studier samt kvalitativa intervjuer med lärare inom historieämnet, verksamma inom både grundskola och gymnasieskola. Intervjuerna ger exempel på hur film används i historieundervisningen idag.Huvudlitteratur inom didaktiken är Gunns Imsens bok Lärarens värld, Magnus Hermansson Adlers bok Historieundervisningens byggstenar samt Christer Karlegärd och Klas-Göran Karlssons bok Historiedidaktik.Inom filmområdet är huvudlitteraturen Pelle Snickars och Cecilia Trenters bok Det förflutna som film och vice versa..

Uppsatsen handlar om cineliteracy; att öka sin kompetens att tillgodogöra sig rörliga bilder. Jag undersöker huruvida brittiska filminstitutets femstegsmetod är en fungerande modell för att stimulera elevernas lärandeprocess av komplex film. Som exempel använder jag mig av Jacques Tatis film Play Time..