The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

In the spring of 2014 Sweco Systems AB were commissioned to design a ventilation system for a newly built preschool in Linköping. Terms from the client was that it cost efficiency would cope with the energy demands that are placed on the building. The unit chosen was a cross-flow heat exchanger, and this work is to compare it with two other heat exchangers to see if a more energy and cost efficient could have been chosen. The heat exchangers that was chosen for the comparison was a rotating- and a counterflow heat exchanger. Simulations have been made to the different heat exchangers by the manufacturers.

This thesis discusses the global regime complex concerning the management of plant genetic resources for food and agriculture, and how different regimes concerning these resources cooperate or stand in opposition to each other. Because of changes in US patent law and the establishment of TRIPS, patent claims over plant genetic resources has increased dramatically globally. This, amongst other things, in turn has lead to the development of CBD which in turn lead to the creation of access and benefit laws in many countries. To create a free flow of genetic resources for food and agriculture the ITPGRFA, with its multilateral system, were negotiated. The aim of this thesis is to investigate which consequences the regime complex concerning plant genetic resources for food and agriculture can have on the rights of small farmers, agricultural research and food security in the global South.

Having a functioning internal communication is necessary for the survival and existence of every company. Traditional communication channels are for example meetings, noteboards and personnel newspapers. During the last ten years we have witnessed an explosion of new channels, who are based on information technology. IT is a natural part in new IT-companies, like Framfab and Icon Medialab, but what role does IT have in a large, manufacturing company with a long history? The purpose with this thesis is to investigate how IT has influenced the internal communication in a company.

ProblemIdeation in group is used by many, often as a tool for creating new and innovative ways to solve problems and creating change. Groups may have difficulties to move from the phase of inspiration to the phase of ideation, if information and ideas aren?t defined in the team.The authors claim that this process can be helped by providing practical tools that are adapted and tested for the purpose. The reason is to foster concretization of volatile thoughts in form of inspiration and information.PurposeThe study aims to investigate how Storyboard as a tool can be used to concretize thoughts and inspiration in a group before ideation.MethodIn order to collect empirical data the authors along with four other facilitators, conducted 24 DO TANK:s for the innovation contest Smart Lunch. The empirical data where then analyzed using theories related to the topic.

With numerous applications in both military and civilian life, the demand for accurate 3D models of real world environments increases rapidly. Using an airborne laser scanner for the raw data acquisition and robust methods for data processing, the researchers at the Swedish Defence Research Agency (FOI) in Linköping hope to fully automate the modeling process.The work of this thesis has mainly been focused on three areas: ground estimation, image segmentation and classification. Procedures have in each of these areas been developed, leading to a new algorithm for ground estimation, a number of segmentation methods as well as a full comparison of various decision values for an object based classification. The ground estimation algorithm developed has yielded good results compared to the method based on active contours previously elaborated at FOI. The computational effort needed by the new method has been greatly reduced compared to the former, as performance, particularly in urban areas, has been improved.

Pet rabbits are increasing in popularity and the owners want the same treatment for them as they would want for a dog or a cat. However, the knowledge among clinical staff about these small animals is not always up to date. The aim of this paper is to highlight the needs of the pet rabbit and how these can be met regarding veterinary nursing. Pet rabbits are different from dogs and cats in several ways and their needs as patients differ as well. Rabbits are herbivorous prey animals. To avoid predators, they are very reluctant to show any sign of weakness for as long as they can.

Syfte: Syftet med denna uppsats är att undersöka finansiella institutioners syn på hävstångsinstrument och utifrån detta utreda om instrumenten är ett bra investeringsalternativ för småsparare.Metod: Uppsatsen har en kvalitativ inriktning då tre intervjuer har genomförts för att besvara syftet. De finansiella institutionerna som intervjuades är Handelsbanken, CMC Markets och SIP Nordic fondkommission. Vidare har studien en deduktiv infallsvinkel där teorier används som grund för det empiriska materialet. Utifrån intervjuer och tidigare studier har en slutsats sedan utformats för att besvara syftet. Resultat & Slutsats: Uppsatsens resultat talar för att hävstångsinstrumenten är ett bra alternativ för småsparare som är intresserade, risktoleranta och aktivt söker kunskap.

Denna uppsats behandlar små och medelstora fastighetsföretags möjligheter att finansiera sigmed lånat kapital, till belåningsgrader som ligger högre än de som de traditionella bankerna vill låna ut till. Uppsatsen syftar till att kartlägga vilka finansieringsalternativ som finns på den  svenska  kapitalmarknaden  för  små  och  medelstora  fastighetsföretag  och  hur  dessa finansieringsalternativ kan utvecklas.Studien har en kvalitativ ansats. Kartläggningen baseras dels på sekundära källor, och dels på information  tillskansad  genom  intervjuer  med   personer   verksamma  inom   fastighets- finansiering, fastighetsägande eller inom akademin.Bland de alternativa finansieringsformerna på kapitalmarknaden för denna typ av företag finns  främst  mezzaninfinansiering  och  obligationsfinansiering.  Mezzaninfinansiering  är skulder som upptas med sämre säkerhetsläge än normala banklån.   Obligationsfinansiering upptas  på  kapitalmarknaden  genom  att  skulder  tas  upp  från  aktörerna  på  marknaden. Säljarreverser,  tilläggsköpeskilling,  banklån  med  hög  amorteringstakt  samt  kapital  från medinvesterare  är  andra  former  av  alternativa  finansieringsformer  som  förekommer  på marknaden, och som företag med framgång kan använda sig av i vissa situationer.Efterfrågan  av  alternativa  finansieringsformer  är  stor.  I  studien  menas  att  mezzanin- finansiering är den av de alternativa finansieringsformerna på kapitalmarknaden som fungerar bäst. Marknaden förväntas dock kunna utvecklas och det bedöms finnas plats för fler aktörer.

In recent decades, project based work form has taken a dominant role of work for many companies. Developments in the field have progressed rapidly and research has contributed to more efficient working practices. This study describes the elements that a project manager should keep in mind when he leads a project without actually being physically present, complex factors occurred and the basic approach to encounter them. The aim of this report is to examine factors that arise in the context of coordination at a distance and how companies, in their daily work, surpass these obstacles. The study does not include cultural differences, time zone differences and language differences, all very common in project management at distance.

This essay illustrates the rules and procedures when it comes to inclusive labor markets. In Sweden we have a labor market program called entry-level jobs, which makes it easier for immigrants to get work since our public employment agency pay remuneration to the employers.In this essay I am answering the following questions:How does the work of our public employment agency and trade union looks like before, during and after an employee has gotten a subsidized employment called entry-level job, and in which way can this work be improved if necessary?How extensive do entry-level jobs contribute to increased integration and establishment on the labor market for newly arrived immigrants?How does the Swedish measure on entry-level jobs approach within the scope of European regulations about measures for inclusive labor market?To find answers to my questions I have used social science methodology and juridical method. I have performed document studies and interviews with concerned parts.The conclusion of above subordinated questions is that we need to extend the Swedish laws covering entry-level jobs so that the concerned parts know which assignments they will be responsible for when problems emerge on a workplace.When it comes to if entry-level jobs contribute to increase integration and establishment on the labor market it seems to be more important to integrate the immigrants quickly, and with which quality it is made does not seems to matter. The public employment agency has to emphasize the importance of Swedish language so that the employees can be independent from authorities in the future.

The aim of this thesis is to answer whether a group of databases dedicated to selling books or a group of databases dedicated to lending books is more efficient. The measurements used to determine the efficiency of the two kinds of databases are Cumulated Gain and precision in modified versions. The inquiry has been conducted thus that the same 18 queries have been put forth to six databases and these results have consequently been judged according to relevance on a 4-graded scale by five respondents. The rankinglevels have then been merged to one average value per respondent and ranking. These values have then been used to determine CG/iCG/nCG and P@n per query, rank 1-10, per database and per group (the groups being STORE (BUTIK) and LIBRARY (BIBLIOTEK).

Title: Culture?s Affect on the Determinants of Customer Satisfaction in Retailing: The Case of a European Retailer in the U.S. and China Date of the Seminar: 29th of May 2007 Course: BUS 809 Master thesis in International Marketing Authors: Lisa Bustamante Chesley Norman Charlotte Valind Advisors: Johan Anselmsson Cecilia Cassinger Keywords: International Retailing, Determinants of Customer Satisfaction, Culture, United States, China Thesis purpose: Our study aims to identify the determinants of customer satisfaction of two national cultures in a global retail setting, in order to clarify what role culture has, if any, in customers? satisfaction with an international retailer. Further, this will uncover if a Western perspective of determinants of satisfaction is a universal means of capturing what satisfies customers across cultures in a retail setting.

Göteborg Energi has a surplus of district heating during spring, summer and fall. The heat surplus is due to a constant production of waste heat from oil refineries and heat from waste incineration over the year. It would be desirable to increase the demand for heat and the uptime for the newly built combined heat and power generation plant, Rya Kraftvärmeverk. One alternative could be to integrate Rya Kraftvärmeverk with a pellet production facility. By producing heat, electricity and pellet in a joint process the energy use can be decreased.

BIM has been a trend in recent years when it comes to design and construction ofnew buildings. However, there has been less talk about what happens to BIM modelsafter the construction phase.This issue has been raised at the Forsmark construction documentation department.This thesis aims to look at how the information in a BIM model can be transferred tofacility management and GIS systems and thus add value, even after the constructionphase.Questions raises how such an exchange might look like and whether it is reliable.How should a claim be brought to planners for such an exchange to work.This thesis tested some of the most common methods for this kind of exchange ofinformation from BIM models to facility management and GIS. It was formats like IFC,Fi2xml and a database connectivity that was analyzed by a computer simulation of amodel provided by Forsmark. The model consisted of an existing office building atForsmark, modeled in Autodesk Revit.The results indicate that the formats tested require a precise plotting of the models.The loss of information that came to light in the simulation could be attributed tofailure modeling in Revit. Even such things as naming of areas must be consistent.