PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.

AbstractDrinking water is an important resource on Earth both for humans and animals. Although most of the surface is covered by water only a small quantity is available as drinking water. Our manner of living creates a lot of pollution which has an environmental impact. Groundwater has a protracted turnover time in the soil and it can take many years before the effects of human impact are detected. The Swedish environmental object is ?Good groundwater quality? which aims to provide a safe and sustainable supply of drinking water today and in the future.

Although women express a desire to be managers and although they constitute the majority of Sweden's newly graduated academics, they are still heavily underrepresented on senior management level in the Swedish private sector, where men hold as much as 95 % of the top positions. Considering the massive waste of resources that this implies, this thesis sets out to investigate the underlying reasons for the skewed gender distribution on senior management level in two Swedish professional services companies - an industry where the described problem has been palpable. Additionally, the thesis explores the effects of actively working for increased gender equality. With a basis in gender and organization theory, a broad theoretical framework has been compiled and applied to a qualitative case study design. The thesis reveals seven distinct impediments, which together create a parable of an obstacles course, that prevent women from advancing the corporate ladder in the same manner as their male colleagues.

Nuclear power production carries potential risks both for the environment and for the work force. Different safety measures are employed and they stem from local rules as well as from regulatory authorities. This work describes the development of a safety promoting tool at Forsmark Power Plant, one of Sweden?s three Nuclear power plants. We describe the development of a computer based system for Pre-Job Briefing and Post-Job Debriefing.

This study examined the psychological processes of autonomic arousal and distress, erroneous beliefs about sleep, worry about sleep, selective attention and monitoring and safety behaviours related to sleep, on the subject of daytime impairments associated with insomnia. The psychological processes were evaluated against as follows: sleep measures, anxiety, depression, medical disease and the use of medications. The measure daytime impairments complied with the established research diagnostic criteria. A correlation analysis indicated that psychological process, anxiety, depression and one of the sleep measures are associated with daytime impairments. The results of a multiple regression analysis proved that only erroneous beliefs about sleep, worry about sleep and safety behaviours related to sleep are linked to daytime impairments associated with insomnia.

In todays society the legal rights of the individual are a highly debated subject. Among other things there have been a debate going on in Dagens industri where the participants have discussed the National Tax Board, courts of law and law and order. The legal rights of the individual have been described as threatened and uncertain due to deficiencies in the tax assessment.There are difficulties defining the concept of law and order due to the fact that there is no generally acknowledged explanation. The concept of law and order originates from the citizens ability to predict the consequences of their actions provided that the authorities actions are regulated according to current legislation and will therefore protect the citizens from possible abuse of power that can exist within a state governed by the law.The purpose of this paper is to analyse law and order within the tax assessment through a method that experiments with real and imagined situations with the main purpose of interpreting current legislation. The paper collects essential legislation, preparatory work together with established practice and supplements the method with information from articles, dissertations and the National Tax Authority?s documented directions within the tax assessment.Through juridical argumentation concerning areas, such as legal rights essential to the citizens and the tax assessment, the paper results in aspects essential to the individual involved in tax dispute.

Every year an avorage of 40 000 Swedes fall ill with different forms of cancer. Chemotheraphy has an effect on the tumour cells as well as the healthy cells in the body, this causes many side effects which can be very problematic for the patient. The study was carried out in order to indicate the care measures that are taken to deal with the side effects i. e stomatit, loss of hair and sickness/vomiting, that are connected with chemotheraphy so that the outpatients will experience a quality of life. The method used was a qualitative interview with six nurses from the South if Sweden, all of whom are working with chemotheraphy patients.

Fleets have the ability to affect an adversary?s use of the seas for transportation. Nations have in numerous occasions exercised this power in order to ravage their opponent?s trade in times of conflict with the purpose of diminishing their military might. Great naval thinkers like Mahan and Corbett have described this use of seapower during conflicts in great depth but theories regarding the use of seapower to affect a nation?s peacetime economy in order to achieve limited political goals is lacking.

The demand for district heating is expected to decrease in the future, due to competition from heat pumps and energy efficiency measures in buildings. Development of existing district heating systems is therefore necessary for district heating companies to maintain market shares. This Master?s thesis describes and investigates the heat and electricity production and profitability of a combined Organic Rankine Cycle (ORC) and heat pump that is integrated with an existing district heating system. The studied district heating system is utilizing heat from waste incineration. In Sweden waste constitute 20 % of the fuel mix used in district heating systems, and this share is expected to increase in the future.

Resignations are common in all business sectors and can also be found among forest machine operators in the forest business. As the industry today faces a lack of forest machine operators it is justified to determine why machine operators choose to quit their jobs. The aim of this study was to a) find out the number of machine operators that have resigned b) identify and analyse the cause for these resignations c) identify the reasons why the machine operators started to work in the forest and d) give suggestions on different measures that will limit resignations amongst forest machine operators. A questionnaire was sent to machine operators who have quit working as employees, contractors or as employees for contractors with Holmen Skog during 2003-2007. 32 machine operators responded to the questionnaire. Interviews were made with 10 machine operators who had answered the questionnaire to gather more qualitative data. The results of the study indicate that fewer forest machine operators change profession than employees in other occupations in Sweden.

Abstract This essay will present actual research around the concept of Post- Traumatic Stress Disorder, how it can reveal itself in school children and how it can influence young people?s learning ability and capacity to retain knowledge.The purpose is, above all, to clearly diagnose PTSD so that children with this complex of problems can receive good possibilities in learning and understanding.The question at hand is responded to by interviewees with an expertise on the subject and one ?story?, collectively with literary studies.The results illustrate that there can be neurological and biological, as well as social explanations for PTSD but it is seldom a permanent diagnosis. It is though something to take very seriously. PTSD can lead to severe psychobiological consequences, mostly by causing damage in one particular part of the brain, known as hippocampus. The hippocampus is essential in terms of memory and concentration.

Several thousand years of human impact on the landscape in the form of cultivation is the reason to many nature- and culture values in the agricultural landscape today. Intensification and rationalization has led to vast monocultures and has forced many farms to close down. These trends have increased in the last years and constitute great threats to the values of the cultivation landscape. The purpose with the environmental objective A varied agricultural landscape is to protect these values. The environmental action plan of the municipality of Lund (LundaEko) 2006-2012 is built on the 16 national environmental objectives. The purpose with this paper is to put together material that the municipality of Lund can use in their work with modifying the local intermediate goals for the environmental objective A varied cultural landscape. The overall issue for this paper is ?What has happened with the state of the cultivation landscape in the municipality of Lund since LundaEko was approved in 2006?? The paper seeks to portrait the current conditions of the following fields: meadows and pastures, organic farming, exploitation threats to agricultural land, landscape elements with cultural values and species that are threatened.

The public sector has through the years been exposed to a rather radical alteration. The aim with this alteration has been to make the public sector more effective. It?s a dynamic society that Norrbottens läns landsting (NLL) operates in today and it is therefore of great importance that the managers get a solid foundation to rely on, since they have a central role in the ambition for efficiency. Another reason to educating the managers is that NLL can secure the future pension losses.

Our main aim has been to examine and analyse how Landskrona Commune is working with preventive measures against narcotics among youth in the agespan 15-18 years old. The central issues have been to examine how you work preventively, which measures are taken when someone has tested/used narcotics and how the cooperation works between the different actors. To get answers to our questions, we chose to interview and observe specialists coming I contact with the youth. We have also used previous researches by using existing literature on the subject.Our work has been based on an historical review of Swedish politics and the lawful aspects on the use of narcotics.The concepts used to answer our questions are preventive-, secondary- and tertiary prevention. We have found that the preventive work is of importance to the youth, the parents and society.

Within the Swedish school and the public library communities it is generally held as a truth that reading of fiction develops the empathic ability of the reader. This opinion is also expressed in political guiding documents for the school system and cultural sector. This paper's main hypothesis is that there is no assembled theoretic ground for the statement that reading of fiction develops the empathic ability. The investigation consists of two parts, the first being theoretical and the second empirical. Definitions of what empathy and reading is, are reviewed in the first part.