This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. The results show that the company does not use conventional marketing, but relies rather on marketing based word-of-mouth generated by its customer base due to its unique store concepts. Previous research has shown that this type of marketing strategy is effective and beneficial to the brand equity, a conclusion that is demonstrated to also apply to the survey object of this study. Furthermore, it is also shown that this is largely due to the distinct and coordinated image that the company maintains through strict standardization..

I Läroplan för grundsärskolan 2011 har stor förändring skett i förhållande till föregående kursplaner som innehåller religionskunskap. Från att fokus till stor del enbart kretsat kring livsfrågor har studier kring specifika religioner återigen tagit plats i styrdokumenten. Denna studie undersöker hur man inom grundsärskolan arbetar med religionsundervisning, och i hur stor utsträckning eleverna har möjlighet att ta till sig den. Undersökningen har utförts med hjälp av kvalitativ data i form av intervjuer och vägs emot Edwin Cox krav på förmågor som förutsätter religionsstudier. Studien visar på att religionsstudier behöver konkretiseras för att möta de behov elever i grundsärskolan har.

This study aims to examine how teachers in elementary school reason about and effectively implements special needs education. A qualitative study was made by interviewing four elementary teachers about their own role in dealing with pupils in difficulty. The material was then analyzed using content analysis. The result section is presented by the study's issue and then been analyzed against the background research. In the analysis it follows that the teachers believe among other things that there is too little time and resources to meet pupils in difficulty, the time and resources in schools is essential when it comes to meet students' needs.

The terror attack in New York year 2001 was a turning point in international politics. New policies were reformed in both USA and EU to secure their citizens from terrorism. The power of the institutions has developed and the question is; how does the new security policy affect people?s freedom? Is it the agencies new policies that are restricting the freedom or the actions of a terrorist? The purpose of this study is to examine if the security policies in USA and EU are protecting their citizen?s freedom. Many individuals are not aware of how much the security policies are affecting their lives.

Quality assurance of construction projects and create effective ways of working, is intoday's pressed position, major objectives for building contractor companies. This thesis is an attempt to see if it is possible to achieve these goals with the new modern tool iPad.The author of this thesis has during the latter half of his one year practice work in Uppsala for the Swedish building construction company NCC Construction Sverige AB, conducted a study on the possibility of using the iPad on an construction site. This has been done with active field studies in which applications have been tested and also the supervisors receptive. The usability of the iPad has always been in focus since it is important that the applications are easy to use and easy to learn.The results of the work, as presented in this report, points at opportunities in efficiency if the iPad is introduced and used on construction site. There are many useful applications for the iPad, and with a system that can handle the synchronization between the iPad and the computer, the workflow will be streamlined significantly..

Gymnastics is a reoccurring event in the physical education of many students. Despite this, there is still today limited research which describes the students? perspective and interest for this activity and if there are any differences between genders. The purpose of this study has therefore been to investigate students? interest for gymnastics and if there are any experiences, which can affect this interest.

To investigate the possibilities for effective soil tillage, that could imply lower costs, lower negative environmental impact and in addition a meaningful occupation for foraging pigs, a field experiment was carried out in Gränna, Småland, during growing season 2006. The experiment contained two treatments that were repeated three times and were carried out on a couch grass-infected fallow on a light soil close to Sweden?s second largest lake, Vättern. Ploughing was one treatment and pig rooting followed by ploughing, was the other. The experiment was conducted according to the guidelines of organic growing and seedbed preparation was done the same way in the two treatments. The pigs, three groups of five half-year old Linderödssvin (an old Swedish breed), was encouraged to perform an even tillage by strip-grazing, i.e.

Technological advancements in information and communication technologies (ICT) have resulted ina need to use ICT in schools. Sweden has actively promoted ICT in schools since the early 1980's.In Japan, 1994 saw the government's first step towards active promotion of ICT in education. In thisstudy, we have compared the strategies used to promote the use of ICT in elementary and secondaryschools in Sweden and Japan. Our findings suggest that a similar 3-step approach was used in bothcountries: 1, infrastructure; 2, effective use of ICT; 3, implementation of ICT. A significantdifference was found in the way the two countries planned their strategies.

The purpose of this thesis is to clarify the grounds upon which an arbitration clause may be binding in the new relationship between the parties after a transfer of rights and/or obligations. The issue is not regulated by law but instead it has been left to the Supreme Court to regulate. In the Emja-case the Swedish Supreme Court left guidance on the issue. The Supreme Court stated that a third party purchaser of a right where the contract includes an arbitration clause shall be bound by the clause. The arbitration clause is only binding to the remaining part of the initial agreement if no special circumstances exist. The binding effect was justified by the reason that a situation where the purchaser but not the remaining part should be bound to the clause was not sought after and the principle through the 27 § of the Swedish debt instruments act..

My purpose in this paper is to study teachers' work in reading and writing in primary school and special school. I want to find out if they use the same methods, strategies and materials to help students learn to read and write. I will find out the answer to my purpose by performing two qualitative observation and two qualitative interviews. Lundberg (2010) is the researcher I relate to during my study. Through observation, I see how teachers work with students in the classroom during a lesson in the Swedish language. During the interviews, I received answers to how teachers work with language, the materials, methods and strategies they use. I found out that teachers use specific strategies when they help their students. They use a work material that is tailored to curriculum in Swedish language and it is based on the phonics method. .

As reptiles are becoming more common as patients in veterinary clinics, there is a need for creating new procedures regarding the care of exotic pets. The aim of this study was to develop a wound care routine adapted to reptiles, which can be used independently by a veterinary nurse due to the absence of prescription drugs or surgical techniques. The study was conducted by compiling the available research regarding wound care in reptiles, as well as research from related fields. The result indicates that polyurethane films and chlorhexidine-alcohol may advantageously be used on these patients. Hydrocolloid dressings and silver sulfadiazine dressings have adverse effects on wound healing and should not be used routinely in reptiles.

This thesis examines the relationship between OECD-DAC and Civil Society Organizations (CSOs) within an aid efficiency context. The ability for these two actors to cooperate is highly important and determines the outcome for a major part of the development aid in the new millennium. The development agenda for the new millennium emphasizes aid efficiency as a key to a more successful aid, and this requires increased cooperation between all actors. The analysis made is a discourse analysis. The discourse of aid efficiency is analyzed, both its preconditions and results.The analyze finds out that there is a gap between OECD-DAC and CSOs in terms of how to handle aid efficiency.

Transportation represents 10-15 % of wood supply costs. It is therefore important to improve efficiency in the transport system to decrease these costs. The aim of this study is to map the timber vehicle routing processes used by a sample of timber hauling contractors and to identify possible links between the vehicle routing process and service and economic variables. The study was carried out at Södra Skog in autumn 2008. 15 timber hauling contractors were sampled and interviewed about their work with timber transports.

Our thesis is an analysis of four librarians view on LGBTQ and which implications these views have on the practical work with LGBTQ issues in the public library. The three ideal types we can identify are the excluding, the including, and the normcritical approach. We also want to know if the four librarians? standpoints can be connected to the above mentioned ideal types. We can see that the area where the implementations of the three ideal types are most visible is the way LGBTQ material is displayed in the library space.

Nowadays, a lot of resources are spent on developing systems that will make it possible forvehicles to act autonomously, and make them more effective. One of the projects that isworking on this is the Gulliver Project. Gulliver has constructed a number of miniaturevehicles equipped with various sensors, to use as a physical testbed for autonomousdriving. One big disadvantage with this method is the long iteration time that occursduring the development and testing of a new software.This project has improved this process by developing a system architecture of a virtualtestbed where it is possible to simulate autonomus vehicles that communicates throughany type of wireless network. The testbed has made it possible to simulate autonomusvehicle systems that with a reasonable margin of error, acts like the system would actin a physical test.