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2518 Uppsatser om Effective Consumer Response - Sida 58 av 168
Energiåtgång under tillverkning och produktion av byggnadskomponenter
This diploma work addresses the question of how much energy is spent whenmanufacturing the components of a building as well as of how much energy is used inthe production of a building. The object of the studies is BioCentrum at the SwedishUniversity of Agricultural Sciences in Ultuna just outside the city of Uppsala. The aimof the work was to investigate how much energy was consumed when manufacturingand production in relation to the management, how many years the production wasrepresented. It was also a study in how mature the construction industry is to answerhow much energy was consumed in manufacturing.In order to get these answers a question form was developed and sent to thesuppliers to BioCentrum. In this form they were to respond to the quantity suppliedto BioCentrum and the amount of energy was spent when manufacturing thecomponents.
Ett tv-formats utformning mot publicering på webben: Skall television utvecklas, anpassas och förändras utifrån sin publik?
Watching television (TV) has been given a new meaning, you don?t have to book a specific time, a specific date if you don?t want to miss the program you were planning to see. In Sweden now days we can watch TV in lot of different ways, whenever we choose to do so. In this thesis I attempt to explain and document the process of shaping a tvformat, the development and adaptation to a time when the TV medium is in a change. Plus a look at how the television audiences relate to their use of it.
Mer är bättre än mindre - En fyrdimensionell undersökning om kampanjmaterials påverkan på butiksmiljön
The purpose of this study is to investigate the effect of using more promotion material to enhance the in-store communication of sales promotion. In the retail industry today the research regarding the benefits from using various in-store promotion materials is limited, thus this study was carried out to bring clarity to this subject. The study is carried out in two pharmacies and the design of the study was to add more promotion materials to one store, while keeping the other store in its normal condition and then let the stores change conditions after one week e.g. latin-square design. The data collection of this study consists of four different methods: sales data, a questionnaire with 182 customers, an observation study of 300 consumers and an eye-tracking experiment with 41 participants.
Cola som Cola ? : Premium kontra substitut produkter
Titel: Hur står sig de billigare substituten emot premium produkter?Nivå: C-uppsats i ämnet företagsekonomiFörfattare: Giancarlo Mancuso & John GustafssonHandledare: Jonas KågströmDatum: 2012 ? MajSyfte: Syftet med denna uppsats är att vi vill undersöka hur de billigare substituten står sig emot premium produkter genom att ställa de emot varandra i ett blindtest föreslagits av tidigare forskning Ogenyi Ejye (1994). Vi vill veta om det finns en stor skillnad mellan de billigare varianterna och de premier produkterna enligt tidigare gjord forskning.Metod: Vi har utfört ett experiment i form av ett blindtest där vi sätter fyra olika Cola sorter emot varandra. Under genomförandet av experimentet har vi använt oss utav enkäter för att samla in data. Detsamma gäller för vår webb undersökning.Resultat & slutsats: Det vi kom fram till i vår undersökning är att varumärken påverkar oss konsumenter både positivt och negativt.
Tree species traits response to different canopy cover for 34 tree species in an enrichment planted tropical secondary rain forest in Sabah, Malaysia
Tropical rain forests only cover around six percent of the world?s land area and contain around 70 % of the world´s animals and plants. Tropical rainforests have been, and still are, negatively affected by human activities. These activities lead to forest degradation which has negative impacts on production and biodiversity.
Between 1970-1980 forests in Borneo, Sabah, Malaysia, was subjected to intense logging.
Analys av Husqvarna AB:s lastbilstransporter till Italien
The thesis has been written as a part of the Bachelor degree in Industrial engineering and management at the School of Engineering in Jönköping. The work is focused on the part of Husqvarna AB?s supply chain that is associated with the lorry transports to Italy. Husqvarna AB has approximately ten Italian customers, whose delivery patterns have been studied from January 2007 to July 2008. Some of the customers have a low delivery frequency and small amounts of goods that they therefore have not been fully analyzed in this report.
Indirekt varumärkesutvidgning på den svenska bilmarknaden
Today automotive manufacturers are facing a crisis with increased pressure to strengthen their brands. To prevent declining results many automakers have chosen to extend its brand to other industries i.e. various forms of brand extensions. Automotive manufacturers have developed an international strategy for what merchandise to offer. The strategy has received an overall positive response, however, it does not apply well within the Swedish market where merchandise is sold in less quantity than abroad.
Förskolebarn i naturen : Undersökning om barns behov av utevistelse
AbstractThe purpose of my study is to examine how preschool children experience nature and how the educationalists at the preschool can make nature more exciting and support the children?s personal growth. I have also studied what the educationalists of the preschool do and what they can do to make nature more interesting and playful for the children. Observations and interviews have been conducted at a preschool in a small town. The preschool is situated close to nature, that is, close to a small forested area.
Vad är en hållbar produkt? - En studie med svenska klädföretag och organisationer
Miljö och hållbarhet är något som kommit att uppmärksammas allt mer sedan startskottet på 70-talet i samband med ökat fokus från regeringshåll och grundande av miljöorganisationer. I takt med konsumenters ökade medvetenhet har kraven höjts på svenska klädföretag och deras arbete med hållbar utveckling och hållbara produkter. Problematiken ligger i att svenska klädföretag utför sitt arbete på olika sätt och därav finns olika tolkningar av hur en hållbar produkt är framställd och vad denna ska innehålla. Det är även svårt för kunder att få ett grepp av en hållbar produkt, då de inte finns någon konkret definition.Den övergripande problemformuleringen i arbetet har berört hur olika svenska klädföretag och miljöorganisationer definierar en hållbar produkt. I uppsatsen presenteras olika definitioner av hållbar utveckling och den lagstiftning som ligger till grund för de produkter som produceras och säljs på den svenska marknaden.
Bärbar - ett hållbart tygkassekoncept
Portable is a project with its starting point in plastic bags, how they negatively affect our planet and how people´s patterns of behavior and qualities of life are affected when people try to live more envi¬ronmentally friendly. Now we have reached the point when peoples way of living and consuming in the western world has to change. This is nothing new and we can now see that sustainability is start¬ing to get attention in every area.Today plastic bags are used on average for 12 minutes. Only one out of 200 is reused, and then only once . This is not sustainable at all.
Kundrelationer på menyn : ? En fallstudie av McDonalds erbjudande och kunders beteende för skapandet av långsiktiga relationer.
The study aims to understand the underlying factor why McDonald's customers return despiteprevious failure customer experiences. Why do customers come back to the company thatcontributes to the former dissatisfaction? McDonald's attempt to maintain unceasingpurposeful emergence fail at the local level, where the customer contact occurs. McDonald'sofferings and customers' bounded rationality results in that customers are satisfied with an"ok" experience, which adds to their low expectations of McDonalds. This makes clear thatMcDonald's does not have to make an effort through constant adaptation at the local level toachieve a "great" level of satisfaction.
Uppmärksamma behov genom att uppmärksamma alla : en studie om förebyggande arbete på familjecentraler
Purpose: To examine how a tour operator works to implement sustainability in the development of the business, as well as what significance it has to consumers in selecting a tour operator. Furthermore, the purpose is to provide recommendations on how tour operators should work to communicate their commitments.Methodology: The research strategy applied is a case study which follows an abductive approach. Qualitative and quantitative methods were applied to complement each other. A semi-structured interview with a tour operator and a consumer survey constitute the empirical foundation.Conclusion: The conclusion of the study is that consumers show a positive attitude towards CSR, but do not see it as a determinant when choosing a tour operator. Thus, CSR does not constitute a competitive advantage against competitors.
Rörelse och språk : En kombination vid andraspråksinlärning?
I detta arbete har jag studerat rörelsens betydelse för inlärning, vilket har visat sig vara av stor vikt. Jag har dessutom studerat språk och inlärning och ur detta material framkommer att det finns mycket som spelar in vid språkinlärning, såsom motivation, ålder och härkomst. Dessa två huvudämnen, rörelse och språk, ligger till grund för min avslutande del i examensarbetet, där dessa bildar en kombination för andraspråksinlärning. Jag har funnit en metod för andraspråksinlärning som utgår från rörelseövningar. Denna metod heter TPR (Total Physical Response) och har arbetats fram av den amerikanska professorn James J Asher.
Experimentell studie av sensationen hos färger
There are a large number of studies on colour and its influence on human feelings, but thereare only a few studies on the association between feelings and colour combinations. Thisstudie investigates the association between colour combinations consisting of three equallysized colours and the feelings they convey. The methodology used in this studie follows theinstructions from the Nippon Colour & Design Research Institute (NCD) in Japan, NCD havestudied consumer psychology towards colour and colour combinations for several decades.This study used semantically differential scales to evaluate existing colour combinations fromNCD to descriptive adjectives and creation of new colour combinations to explore therelationship between colour combinations and conveyed feelings. A total of 69 peopleparticipated in the tests. The main conclusions formed by this study are: (1) the feelingsconnected with the colour combinations differ partly between the Swedish population and theNCD and (2) the Swedish population have similar feeling associations to most colourcombinations, except for trend dependent adjectives such asmodern, cool etc.
Arbetsställningars inverkan på muskel- och ledbesvär hos Skånes tandhygienister
The aim of this study was to examine musculoskeletal disorders among dental hygienists inrelation to work postures (sitting, standing, and altering) and to study differences in thegroups regarding numbers of disorders, locations and degrees. A mail questionnaire wasdistributed among 200 dental hygienists in the region of Skåne. The response rate was 79 %.The majority of the dental hygienists were working in a sitting position. Only43 dental hygienists were altering their working position and two were working in a standingposition. The results showed that 85 % of the dental hygienists have experiencedmusculoskeletal disorders in the last 12 months.