The effect of moderate incongruency between a celebrity endorser and an advertised brand is considered in an experiment with celebrities, both congruent and moderately incongruent with the investigated brands. In addition, the influence of possible moderator variables was examined, as well as the potential impact of the celebrities? gender. It was found that an ad exposing a moderately incongruent combination of celebrity and brand generated a more positive result on attitude towards the ad, brand attitude and word of mouth. Furthermore, under some conditions certain moderator variables influenced the relationship between moderate incongruency and responses evoked by the ad..

This thesis examines the relationship between the marginalization of ornamentation during functionalist modernism and the effect it had on female graphic design practice. By examining the historiography from a gender and feminist theory of history I present a different way of interpreting, not only the history of graphic design but also the concept of graphic design. This thesis does not reach a conclusive result, instead it sets the foundation for further research and illustrates the opportunities that we as graphic designers have to benefit contemporary graphic design by critically reviewing and redefining our history through a diverse historiography..

BAE Systems Hägglunds tillverkar markgående militära fordon. Detta examensarbete behandlar nyutveckling av ett fjädringssystem ämnat för fordonstypen SEP (Splitterskyddad EnhetsPlattform) och FRES (Future Rapid Effect System). Arbetet omfattar ett hjulfordon med mekanisk drivning som skall utvecklas i ett 6x6 respektive 8x8 utförande. SEP är ett modulfordon och kan byggas på med utrustning för mer än 20 olika användningsområden ? militärtransport, ambulans, medicinstation, saneringsstation för biologisk och nukleär smitta, minsökare och minröjare, radarbärare och så vidare ? plus rena stridsuppgifter med raketmodul, stridsvagnskanon och luftvärnskanon.

Purpose ? The purpose of this thesis is to develop a total cost model for container transports and create a tool that calculates a suitable transport quantity from an economic view, which fulfills the demands on delivery service. To achieve this purpose the following questions will be answered:Which costs are affected by the decision between the two transport alternatives LCL and FCL?   How does the decision of sending product LCL or FCL influence the delivery service?  How can a tool be constructed to simplify the decision-making process regarding the choice of sending products LCL or FCL?  Method ? A total cost model was developed. This model is supported from existing literature.

Agency theory describes the conflict of interest between the principal (stockholders) and the agent (CEO). Aligning the incentives of executives with those of the owners is the most direct way to mitigate the agency problem. If there is no meaningful link between CEO compensation and company performance, it is doubtful that the large sums of assets in public corporations are being managed efficiently. In theory the solution is simple reward the CEO when shareholders wealth increases. The purpose of this paper is to investigate if there is a relationship between company performance and CEO compensation among Swedish companies, in materials and information technology industry.

Patienter med nedsatt kommunikationsförmåga har begränsade möjligheter till att förmedla sin smärtupplevelse. Sjuksköterskan har till uppgift att bedöma patientens smärta vilket kan vara oerhört komplext. Syftet med denna litteraturstudie var att  belysa  bedömning av smärta hos vuxna patienter med nedsatt kommunikationsförmåga. Litteraturstudiens resultat grundades på 15 kvalitativa och kvantitativa vetenskapliga artiklar som kvalitetsgranskades och bearbetades. Analysen av dessa artiklar resulterade i två teman: smärtbedömning av vuxna patienter med nedsatt kommunikationsförmåga och smärtuttryck hos vuxna patienter med nedsatt kommunikationsförmåga.

The interest in horses and equestrian sport is constantly increasing, and so is the will in both riders and trainers to learn more about the effect the rider and its equipment have on the horse. The last twenty years, more and more studies have been performed were the horse and its kinematics have been in focus. The access to more advanced technology has made it possible to study areas, which earlier have been hard to reach. The knowledge about kinematics in the horse, and how riders and their equipment interact with the horse?s movement, is also of great interest to veterinarians in equine practice.

A study has been performed that investigates the variation of iron content in groundwater.The study was initiated by Midvatten AB, which noticed that the iron content in groundwater samples can vary greatly over small distances. The purpose of this study was to geochemically and geohydrologically determine the factors that influence the content of iron and manganese in groundwater from a selection of eskers in Dalarna, and determine how to best sample groundwater with the method used by Midvatten AB. An evaluation was made of how the vertical variation in soil material, water composition, pumping time and pipe material affects the content of iron in groundwater. Piper diagrams were used to study the relationship between the chemical composition of the groundwater and the content of iron and manganese in groundwater samples from the studied areas. The groundwater from the studied areas was then classified in the Piper diagrams, according to the content of the major ions.

The objectives of this experimental study were to investigate if a strategic method to supply loose housed sows with large quantities of straw 2 days before expected farrowing and if the sow?s body condition had any effect on the occurrence of shoulder lesions 5 weeks after farrowing. Data came from a study conducted on four commercial piglet-producing farms in southwest Sweden between March and December 2009. At each farm one batch of sows was followed during two consecutive lactations. The sows were randomly assigned to two different treatment groups and the sows that remained in the batch during the second lactation switched treatment group.

Smärta förekommer inom all sjukvård och är ett komplext problem, speciellt inom intensiv- och postoperativ vård då patienten ofta inte själv kan beskriva sin smärta eftersom patienten ofta är medvetslös eller är sederad. För att bedöma smärta finns olika verktyg, men för de som inte själv kan beskriva sin smärta är detta en svårighet. Syftet med studien var att undersöka reliabilitet och validitet på smärtbedömningsformulär inom intensiv- och postoperativ vård. Metoden vi använde oss av var en kvantitativ litteraturstudie för att besvara vårt syfte. Databaser som använts är CINAHL, PubMed och SweMed+, med sökorden nurse*, pain scale, pain assessment, pain measurement, questionnaire, postoperative och intenisive care.

The following thesis concerns the conceptualization of openness within the open access movement. Open accesscan be understood as a phenomenon or a movement that aims at changing the current system of scholarly communication.Consequentially, the movements goals arose in relation to the escalating serials crisis in scholarly communicationand the increasing power of commercial publishers. The purpose of the thesis is to study three centralopen access declarations with the aim of uncovering the different conceptualizations of openness found withinthese texts. Leaning on the theoretical position known as actor-network theory, the declarations role within a surroundingnetwork is explored by focusing on how openness as a concept has been produced and reproduced bycentral actors. Two overarching questions frames the study: How is openness conceptualized within the declarations?And how can openness, as a concept, be understood as an effect generated by a larger network?The first part of the study focuses on the first question.

This project was an assignment by Sveaskog and Svenska Skogsplantor. The purpose was to study the effect of protective fabric on the thawing stage of frozen pine seedlings. The function of the protective fabric is that it should protect the seedlings against strong sunlight and create an even temperature inside the boxes containing the seedlings. The result has shown that there was no statistically significant difference when the protective fabric was used or when it was not used, although this was probably due to the weather conditions. The study was carried out under cold and cloudy weather conditions and probably would have given other results if there had been more sunny days with a higher ambient temperature.

Nature´s healing capacity is well known and is today an important asset in the protection against stress. Noise problems in cities and it´s green spaces are increasing which in turn provokes stress and in the long term can lead to cardiovascular diseases. To promote people?s health it is important that natural environments have good soundscapes, research show that visiting natural surroundings and listening to sounds of nature promote rehabilitation and relief stress. The purpose of this essay is to determine the value of rehabilitation in forests in Carlshem and Röbäck.

This thesis treats the normative power of the European Union and its affect on Macedonia. The main purpose has been to look closer with the use of the application of Ian Manners theory of normative power on the Macedonian case. The focus will be to answer the following questions: Does the European Union act as a normative power in relation to Macedonia, if so, how are these values diffused? Has there been any effect of the spreading of these values? Based on six interviews and the available material of European Union strategies for the Macedonian membership I have attempted to understand to what extent the European Union?s normative power has had an influence in Macedonia. The result of my analysis is confirmation of the European Union as a normative power in Macedonia and the understanding of the methods of application..

Bakgrund: svårigheter uppstår med kommunikationen mellan patient och sjuksköterskan vid insjuknande i Alzheimers sjukdom vilket leder till hinder i smärtbedömning av personer med Alzheimers sjukdom jämfört med bedömningen avpersoner utan kognitiv nedsättning. Syfte: syftet med litteraturstudien var att belysa vikten av korrekt smärtbedömning hos patienter med Alzheimers sjukdom. Metod: studien var en litteraturstudie, 12 artiklar samtliga kvantitativa som svarade mot studiens syfte har granskats och analyserats. Resultat och konklusion: bedömning av smärta hos patienter med Alzheimers sjukdom är komplex, slutsatsen är tvetydig då resultatet visar dels att personer med Alzheimers sjukdom har mer smärta respektive mindre smärta än personer utan kognitiv nedsättning. Bedömningsinstrumenten som undersöktes i studien visade sig vara relevanta men ansvar och kunskap från sjukvårdspersonalen som använder instrumentet var ett krav för att kunna utesluta felkällor av tecken på smärta så som onormala rörelser, beteende och ljud.