Despite narrative advertising being an increasingly popular strategy among brands today, little research has examined the different expressions of repetition variation strategy in comparison to its alternative, argumentative advertising. Still unexplained is whether the appreciation and recognition created from successful storytelling-based commercial campaigns is a result of execution or the format itself. This study aims to investigate four repetition variation strategies, three narratives and one argumentative, to determine which one is the most effective and also which one that generates the highest advertising equity. An experiment was conducted through exposing four groups of Swedish High School students to text-based advertising manuscripts customized after format, where each group was exposed to ads on two separate occasions. The result showed evidence of narrative advertising being easier to comprehend, which according to theory should lead to higher advertising effectiveness.

Uttryck för funderingar har påfunnits om befolkningens stöd innehar den signifikans i irreguljära konflikter som förmedlas av prominenta teoretiker i dagsläget, och därmed avspeglas i aktuella doktriner. Somliga menar att teoretikernas irreguljära krig inte överensstämmer med dagens då dessa författades primärt för att kontra revolutionära uppror. Dessa motsättningar mynnar ut i det vetenskapliga problemet som avses avhandlas, nämligen: innehar faktorn ?stöd från befolkningen? för hög signifikans, i relation till att försätta motståndarens stridande enheter ur stridbart skick, i aktuella styrdokument för irreguljära konflikter?Syftet med detta arbete är att undersöka om incitament finns för fortsatt, mer djuplodande undersökning i problematiken. Detta görs genom en teoriprövande fallstudie där Sir Charles Edward Callwells teorier i Small Wars: Thier Principles & Practice, vilka uttalat förespråkar att motståndarens enheter ska slås, appliceras på Vietnamkriget där den uttalade strategin inledningsvis innebar vinnandet av befolkningens stöd.Slutsatsen av studiens resultat anses vara att fortsatt forskning är önskvärd för att kunna befästa eller förkasta kritiken mot rådande paradigm.

The purpose of this Masters thesis is to investigate the reasons for public libraries to have story-time today and also the reasons for story-time at the public library historically in Sweden. Why is the phenomenon of story-time still existing at public libraries today? The study is based on a questionnaire that was sent to childrens librarians in the Västra Götaland region. The material collected in this questionnaire was put together and resulted in six different categories showing the libraries purposes and thoughts of their story-time activities. The categories were: cultural heritage/tradition, joy of reading, language and imagination, library visits, storytelling and mutual experience.

This paper is named ?The status of the programme is low? ? Gymnasium teacher?s thoughts and attitudes towards students in the vocational- and the educational programmes. The purpose is, as the title reveals, to examine the attitude of four teachers in the Swedish gymnasium towards the vocational and the educational programmes and the students that attend either one of them. This purpose is accompanied by research which says that the educational programmes? status is higher than one of the vocational programmes.

My paper, ?Us and Them ? an analysis of the creation of ?the Other? in The Reluctant Fundamentalist and The Boy in the Striped Pyjamas?, aims to examine Mohsin Hamid´s and John Boyne´s novels from the years 2007 and 2008. The paper tries to answer the following questions: How is ?the Other?and?Us and Them?created in the novels? And: What consequences does the thinking in terms of ?the Other?and?Us and Them?lead to in the novels? The examination is done through the method of close reading and by applying the theory of Orientalism and Edward W. Said?s analysis of the theory to the reading.It is, I believe, of utmost importance for teachers to create unity among their pupils, and peaceful and democratic classrooms where co-work is promoted.

This essay is about Abrahams children and its teaching method  the IE- method. The purpose of this essay is to see what four teachers who use the method in their teaching think about it. To get an idea of how these teachers are working with the IE- method, I interviewed them. What are the pros and cons, is it a good way to teach religion? In addition, I look at how the IE- method follows the Lpo94 values and goals.

Syftet med detta arbete har varit att undersöka om berättelsen kan fungera som katalysator för elevernas reflektion över sig själva och deras situation i ett postmodernt samhälle. Väsentliga frågor i sammanhanget blev dels huruvida de själva kunde bli medvetna om och reflektera över sina egna och andras strategier i en sådan omfattande social omvandling. Ett sådant fenomen som kom i fokus var vårt behov av ytliga statussymboler. Det i grunden kvalitativa arbetet bygger på tre synvinklar och tillika källor. För det första, mig själv som oundvikligt subjektivt filter; för det andra eleverna och för det tredje, mediala källor som på olika sätt har kunnat användas i sammanhanget. Under arbetets lopp har jag kommit fram till att arbetets informativa, reflektiva och diskursiva processer i sig utgjorde ett lika intressant material som slutsatserna..

Episodic gaming is a relatively new phenomenon, that hasn?t been as extensively explored as other areas in game research. In this paper we research how episodic narratives and gameplay engage players compared to regular continuous storytelling. By exploring this we get a better understanding of how to design games that captivate players to the point of them wanting to play the next episode.  A user study is conducted where ten players play two episodes each of an episodic game. We apply observations and interviews to capture a large amount of empirical data.

How do we perceive literature? In our times computer games and Internet have made us grow more comfortable to the usage of non linear storylines. But how does this apply to printed literature?In this essay, called ?From a to b through d h and o. Non linear storytelling in our time? I have focused on nonlinear literature from different time periods and I have studied novels such as James Joyce?s Ulysses as well as works by William S.

Edward Said's book Orientalism (1978) is the most important reference point in the post-colonial theory and describes how the West is dominant over the Orient. There is a clear distinction between "us" and "the other" and the purpose of this study is that, from a postcolonial perspective, focusing on Said's theoretical concepts "the other" and "discourse", examining how two foreign-born people with ethnic backgrounds living in the same place, are looking at themselves, at other foreign-born and native Swedes. My questions to answer this are; ?what are the concepts of "the other" and "discourse" and is it possible to use these concepts to examine how foreign-born people are looking at themselves, at other foreign-born and native Swedes in a specific location??, ?who is "the other" in a place where there are almost as many native Swedes as foreign-born??, and ?how do these two foreign-born people with ethnic backgrounds perceive Norrliden as a place and what effect has that place had on their identity?? I have used a post-colonial philosophical ground and a qualitative approach, focusing on two different interviews with two men, living in Norrliden. In Norrliden almost 50% of the inhabitants are foreign-born were both of the interview-persons are feeling safe and secure.

Abstract:The old established description gunboat diplomacy has in modern time changed to a broader and more nuanced definition called maritime diplomacy. But what is maritime diplomacy and how is it described? This essay analyses the theories from the Englishman James Cable and the American Edward Luttwak. Both Cable and Luttwak represent nations which have a global security interests and deploy their maritime forces worldwide. The foundation for their theories is power politics.

The way in which media discusses religion has changed over time. Due to the separation of state and church in 2000, the Swedish state to a lesser extent legitimizes its political ruling with references to religious concepts. As a result, a higher tolerance towards religious minorities can be said to have taken place. This is an ambiguous change however, where critique raised towards religious practices and expressions of minorities also occurs to a higher extent. The public debate is in large part conducted through the media, but is also seen to be produced and reproduced through the media?s discourse.

The principal questions that are high lightened in this study are: How is the discrimination of the Indigenous people in Latin-America represented in the works of Jose María Arguedas and Miguel Angel Asturias? How are these two authors interrelated in terms of the defense of a cultural belonging? And finally, can these be associated to Paulo Coelho?s narrative content and techniques?This work shows how, as Nelson Gonzalez-Ortega names it, a narrative discourse of resistance (based on the consequences of the cultural merging of the European and Latin-American people) is expressed and transformed into modern literature. It shows how the works of these authors protect and transmit the interests and the cultural origins of the Latin-American Indigenous people. These origins are expressed by language, myths, storytelling techniques and the presentation of an alternative perspective of the world. It also shows, through analysis of their writing, how some of these authors as dual cultural human beings struggled to balance the two cultural elements they are constituted of.Focus will be on Asturias Hombrez de Maiz, Arguedas Los ríos profundos and Coelhos 11 minutos and El Zahir..

This essay covers the subject of children with language disorders. We are two educators writing an experience-based essay on our preschool experiences and the literature with the subject of speaking disorders and verbal development. The main focus of this essay is how educators can recognize and stimulate children with language disorder. The starting point in the essay is two experience-based events from preschool which tells of two different boys, aged three and four. Both boys have some kind of verbal disorder and one of them also has Down´s syndrome.

My project is based on a journey to India in thewinter of 2011-12. I knew that I wanted to dosome sort of travelouge based on my photos fromthe trip. I also knew I wanted to do some sort ofbook. How this, the story of my travels in India,would be told and what the theme was going to be,that was more elusive.I started out with the notion of a retelling of theold epic Ramayana and combining this with mytravels and the critical perspective of Edward W.Saids Orientalism. This proved to be an impossibleequation and I also had to rework my plan to fitthe tight timeframe I had.