This thesis aims to through certain parts of the brand equity investigate the trust of consumers for a brand that recently experienced a product-harm crisis. It also wants to investigate why this trust exist, if it does. Structured interviews were carried out at 60 respondents in Uppsala. The results show that the respondents have positive associations with ICA, they think that ICA maintains a high quality on their products and services and that 50% more often choose to do their grocery shopping at ICA. The conclusion of the study is that ICA has a strong brand equity resulting in brand trust from consumers, which is founded in the brand reliability and brand intentions of the company. .

Denna uppsats behandlar problem med regelstyrd penningpolitik då hänsyn tas till osäkerhet kring kapacitetsutnyttjandet i ekonomin. Uppsatsen baseras på Taylors teorier kring ränteregler som säger att centralbanker bör sätta räntan utifrån förändringarna i BNP-gapet och inflationen. Sådana ränteregler har visat sig avspegla den historiska utvecklingen i räntan tämligen väl och har också använts som en referens vid utvärderingar för hur effektiv den förda penningpolitiken har varit genom kontrafaktiska simuleringar. Ett problem med dessa simuleringar och utvärderingar är att de oftast har använt slutgiltiga data för BNP-gap och inflation. Detta är dock inte helt rättvisande eftersom detta inte speglar den information som finns tillgänglig för beslutsfattare.

This qualitative study examines how emergency people are framed in Swedish evening-, and local newspapers during the forest fire in Va?stmanland, Sweden 2014. The study also includes if there is any difference between the framing due to the location of the newspaper. The study is based on qualitative text analysis. The theoretical basis is representation, framing theory, media image, media logic and a few conceptions from crisis communication theory.

I april 2009 upptäcktes en ny typ av influensa som senare fick namnet A(H1N1). Influensan A(H1N1) innebar en internationell kris och krävde särskilda krishanteringsåtgärder. I Sverige innebar detta att den största nationella massvaccineringen i modern tid genomfördes under hösten 2009 till och med början av 2010. Hanteringen ställde myndigheter, landsting och ansvariga individer inför en rad utmaningar, inte minst gällande planering och kommunikation. Syftet med studien var att studera erfarenheter av och planering inför kriskommunikation vid en pandemi utifrån erfarenheter och uppfattningar hos ansvariga aktörer inom ett landsting.

The work aims to problemize and increase the understanding for the new labour market's flexible organising. By using Elias and Scotson's theory, the new organisational form of hiring doctors in healthcare will exemplify the developments taking place with many temporary jobs and how it affects the intrinsic structure of a work to be studied. The essay will focus on examining how the interaction affected between established nurses and new temporary doctors given the new form. How the interaction of the recently established group possesses a higher social-, economic- and cultural capital than the already established working group? The method is a qualitative study with three long and deep semi-structured interviews.

Kenya is a country of 35 million people and is situated in Eastern Africa. 70% of thepopulation works within the agricultural sector and for many of them food insecurity is amajor problem. Maize and beans are today the staple food for many households. Goodfarming conditions enable two harvests per year and a potential maize yield of 4-5 tons perhectare.A major problem for many farmers in this area is the increase of the weed striga. The weedcauses severe yield losses, and has a major economic impact on smallholders.

Dödsfall, arbetsplatsolyckor, hot och våld. Alla är de exempel på kriser som inträffar på svenska företag varje år. Dessa händelser ställer krav på att företagen har en organisation och struktur för att klara av att hantera kriserna och för att minska verkningarna av dem. Krishantering är ett samlingsbegrepp för hur man systematiskt arbetar för att minska krisens omfattning, både före, under och efter att den har inträffat. Syftet med att använda krishantering är att företagen skall kunna förebygga att allvarliga händelser inträffar och att hantera dem på ett effektivt sätt.  Ungefär sju av tio svenska företag har idag etablerad krisberedskap som gör att de klarar av att hantera kriser och olyckor, men lagstiftningen ställer krav att alla företag skall planera och organisera krisstöd och krishantering oavsett verksamhetsområde och bransch.Syftet med denna studie är att undersöka hur chefer i privata företag beskriver krishantering inom sina verksamheter och hur man ser på prioritering av krishanteringen.

This essay examines whether, and if so to which extent, the project Export MatureDestination in the Biosphere Reserve Vänerskärgården with Kinnekulle can combine the goalof the tourism industry, i.e. to double tourism between 2010 and 2020, and the goals of theBiosphere reserve, i.e. sustainable societal development and a sustainable biosphere economy.The aim is to examine how key individuals in the project approach sustainable developmentand economic growth, representing the two main interests in the area. Examining the state ofthe two interests the following examples are used: the position of sustainable development inregard to economic growth, the opportunities and challenges in the area and unity concerningthe goals of the tourism development in the region. The study is conducted through qualitativeinterviews with key individuals and a descriptive document analysis of the most importantpolicy documents.

This study attempts a literature based reconstruction of the impact of globalisation and modernisation on the gender identities in Vietnam. Recognising the explanatory albeit normative capacity of critical theory ? specifically the feminist and globalisation critical approach ? this thesis argues that in spite of the economic benefits of modernisation, it enhances existing unequal structures. By focusing on women in the labour sector, simultaneously Vietnam's comparative advantage and one of its economically marginalised groups, a contradictory movement can be discovered. Notwithstanding the economic development, a regression in terms of women's possibilities to self-empowerment seems to cancel the benefits for the individual.

This thesis investigates if a system for small scale electricity production located in anurban environment can be profitable. The work has been divided up into two parts,one extensive literature study and one case study. The purpose of the literature studywas to investigate the area, resulting in a choice of which technology to be studied indepth in a case study.In the case study a system containing small scale wind turbines and photovoltaicsmounted on Gränby Centrums roof was examined. From data containing wind power,wind direction and total irradiation, possible production from a system weresimulated. Three products of each technology were examined in the simulations.From the simulated production an economic analysis was carried out, this toinvestigate if a system is profitable.

The purpose of this study was to examine the threats from climate change coverage in the media. The climate threats start to appear more frequently in the media and because of that it is important to examine what the media conveys to the viewers and readers since it may effect how people act when it comes to climate threats. In this study newspaper has been examined, more specifically daily press and evening press. The papers chosen was Aftonbladet and Expressen, which represented evening press, and Dagens Nyheter represented daily press.The method applied was both a quantitative and qualitative text analysis. With the quantitative method variables were formed and tested against the material.

The study explores collective action in Sweden between 1980 to 1995 using time-series data from the European Protest and Coercion Database. In spite of severe hardship during the crisis of the early 1990s, Swedish strike-rates declined. However, contention merely shifted from workplaces into the streets; there was indeed a protest movement against austerity, as shown by a series of large demonstrations, and some riots, between 1989 and 1993. Further analysis indicates this movement faded as it was increasingly chanelled into the electoral campaign of the labor pary; having won the 1994 election, the organised labor movement no longer had an interest in sustaining the protest movement against austerity..

Syfte: Studiens syfte är att utvärdera Swedbank Markets aktieindexobligationer, SPAX, och ta fram optimala portföljen över de senaste tio åren. Den ska även fungera som ett bidrag till debatten kring aktieindexobligationer. Metod: Denna studiens huvudsakliga arbete bestod i att samla in och bearbeta den stora mängd data som krävdes för dess genomförande. Ett arbete som bedrevs genom olika databaser och över Internet. Därefter användes den teoretiska referensramen som tagits fram för att utföra beräkningar på dessa data, vars resultat sedan även sammanställdes och analyserades.

This study aims at examining the prospects for a policy transfer of a Swedish municipal environmental policy (that of Växjö) to the French urban commune Blois, for which an ambition of becoming a leading eco-city in France, was declared by the mayor in 2008.In the analysis, emphasis is laid on mechanisms to institutionalize the main environmental policy principles, such as political and institutional structures and processes. Other prospects for an institutionalization of a new environmental policy that are to be investigated are economic structures as well as visions of the different decision-makers concerned. Research methods used in the study are qualitative interviews, document studies and a questionnaire.The findings of the analysis show that today?s prospects for an environmental policy in Blois close to that of Växjö, are clearly limited. The limitations can partly be found in economic structures but these seem to be rather related to a lack of priority amongst actors.

In this paper Swedish hedge funds and strategies are discussed and analysed. These new financial forms seem to draw recently a huge attention both in media, press and the academic world. The fact is that hedge funds have existed already for a long time but it is still known too little about them. After the introduction of hedge funds, different asset pricing models are discussed including the most basic of all ? CAPM and further Fama and French three factor model as well as the expanding model with conditioning approach.