This paper contains a study where we apply cross media and storytelling into the design process of a practical commercial campaign. The purpose is to learn more and deeper by using cross media and the ideal of storytelling practical. We applied a qualitative method for research of the project to provide a high-quality empirical work. The result shows that by using well-structured story early in the design process you will easily succeed with your cross media design..

Traditionell marknadsföring och reklam i tidningar och på TV minskar, medan tilltron till word of mouth som informationskälla har ökat. Forskare har gjort en differentiering mellan så kallad organisk och konstruerad word of mouth där skillnaden ligger i att den förstnämnda uppstår naturligt ur en positiv upplevelse, medan den senare varianten sker som ett resultat av ett ekonomiskt utbyte med en tredje part. Det största företaget i Sverige som använder sig av konstruerad word of mouth som marknadsföringsstrategi är det webbaserade företaget Buzzador. Få studier har gjorts gällande word of mouth ur den utövande individens perspektiv. Syftet med denna studie är således att kvalitativt intervjua privatpersoner som är medlemmar på Buzzador för att undersöka deras upplevelser av tjänsten och uppkomsten av eventuella dilemman rörande deltagandet i konstruerad word of mouth.

It is a well known archaeological concern that the remains of human bones left from the bronze age and early iron age Scandinavia are not nearly enough to represent the estimated population of the time. Furthermore the bones of each find rarely represent a whole individual. The majority of the bones must have been disposed of somewhere else, possibly scattered in running waters or in the fields, where they have evaporated or are securely hidden from archaeological excavations.This thesis deals with the grave concept and the problem in using a word that is so very clouded by its modern, western meaning. It also offers an alternative explanation to why the bones are handled the way they are and why they are found in such awkward contexts..

What happens when historical theories are used as evidence in a trial? Is it possible for historians to use their own scientific tools when acting as participants in a juridical process? And how do judges deal with historical evidence? The aim of this study is to answer these questions by analyzing a specific trial, known as ?Härjedalsmålet?. Härjedalsmålet was a court case about the Sami people?s right to let their reindeer graze on private property grounds in Härjedalen during the winter season. Their claim to this right was based on prescription of time immemorial.

In this study, I will discuss Hegel?s words on the death of God as they are stated in his Phenomenology of Spirit and Faith and Knowledge. I will present a reading of what I consider to be the two different usages of these words, and relate their meanings to each other. Focus lies on what Hegel refers to as the ?unhappy consciousness? and its experience of a disenchantment of the world, and on Christianity as the answer to this position.

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

Olika språk har olika ortografiskt djup och svenska språket anses som ett mer ortografiskt ytligt (regelbundet) språk än engelska språket som anses vara mer ortografiskt djupt (oregelbundet). I Sverige studerar elever det främmande språket engelska från lågstadiet. Flertalet forskare menar att det kan finnas tvärspråkliga överföringar mellan en förmåga i modersmålet och samma förmåga i det främmande språket. Föreliggande studie syftade till att undersöka avkodning (ordläsning) på svenska och engelska hos elever med lässvårigheter och typiska läsare i årskurs fyra. I studien inkluderades 48 elever uppdelat på två grupper; 19 elever med lässvårigheter och 29 typiska läsare.

Målet med denna studie var att undersöka om hur barnens empatiska förmåga till att utläsa den rätta emotionen från ansiktsuttryck förändras från förskoleålder till mellanstadieålder. Vi testade 24 barn i ca åldern 7 och 24 barn i åldern 11 med ?Reading the mind in the eyes? test. Barnens lärare fick fylla i en frågeformulär för vart och ett av barnen, om barnens sociala kompetens och förmåga till att ta socialt initiativ. Vi tittade även efter möjliga effekter av att ha äldre syskon på barnens förmåga till att utläsa den rätta emotionen från ansiktsuttryck, eftersom andra studier har visat att social kompetens utvecklas snabbare när barn växer upp i en omgivning med äldre syskon.

Syftet med denna studie är att uppmärksamma attityder till Teknik hos förskollärare, lärare, skolledare och näringslivsrepresentanter och försöka ta reda på tänkbara orsaker bakom dessa attityder för att se möjligheter och svårigheter i arbetet med ämnet. Den forskningsfråga jag kommer att försöka besvara lyder: ? Hur ser några ?tidigarelärare? förskollärare och representanter från näringslivet på barns tidiga möten med Teknik? De empiriska data som studien bygger på kommer från 83 enkäter och 2 intervjuer. Enkäterna besvarades av 28 förskollärare, 30 lärare och 25 anställda i näringslivet. Intervjuerna hölls med en person ur ledningen på ett större företag och en skolledare.

Purpose  The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.

The study explores collective action in Sweden between 1980 to 1995 using time-series data from the European Protest and Coercion Database. In spite of severe hardship during the crisis of the early 1990s, Swedish strike-rates declined. However, contention merely shifted from workplaces into the streets; there was indeed a protest movement against austerity, as shown by a series of large demonstrations, and some riots, between 1989 and 1993. Further analysis indicates this movement faded as it was increasingly chanelled into the electoral campaign of the labor pary; having won the 1994 election, the organised labor movement no longer had an interest in sustaining the protest movement against austerity..

The purpose of the study was to look into the subjects which the students express when they cry out to their recreation instructor, if there are similarities and differences in the subjects when they turn to their recreation instructor or when they instead turn to their teacher, which different roles and positions the students place their recreation instructors and the teachers in. I have used focused observations during three days in two different schools. Using the ideas of J.Butler on performative perspective, I´ve analyzed the way the students have positioned their recreation instructors and teachers through speech and actions. My conclusion is that students early on see hierarchical structures in school and help maintaining them..

Many design agencies and designers like to see design as a longtime strategic investment for any company. However, knowledge of design as a strategic resource depends on ones professional background and ones knowledge of design as such. It is common today that clients meet design agencies and therefore design with a certain skepticism concerning its role in the company. Within the prodctdevelopment-process the company?s different functions meet.

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

The aim of this study was to increase the knowledge about whooper swan (Cygnus cygnus) ecology to enhance the ability to predict and also to prevent the crop damage they cause. The largest proportion of damage in Sweden has been reported at stopover sites during spring migration in February, March and April. Therefore, this study focused on an important stopover site, Lake Tysslingen, situated in south-central Sweden. Specifically, the relation between the duration and period migrating swans stage at the stopover site and mean temperature (measured at three different weather stations) for the years 2001-2010 was studied. Furthermore, the swans´ selection for certain fields in relation to field type, distance to roosting site, a supplemental feeding site and forest edge within agricultural land surrounding the lake was analyzed.