This paper contains a study where we apply cross media and storytelling into the design process of a practical commercial campaign. The purpose is to learn more and deeper by using cross media and the ideal of storytelling practical. We applied a qualitative method for research of the project to provide a high-quality empirical work. The result shows that by using well-structured story early in the design process you will easily succeed with your cross media design..

Traditionell marknadsföring och reklam i tidningar och på TV minskar, medan tilltron till word of mouth som informationskälla har ökat. Forskare har gjort en differentiering mellan så kallad organisk och konstruerad word of mouth där skillnaden ligger i att den förstnämnda uppstår naturligt ur en positiv upplevelse, medan den senare varianten sker som ett resultat av ett ekonomiskt utbyte med en tredje part. Det största företaget i Sverige som använder sig av konstruerad word of mouth som marknadsföringsstrategi är det webbaserade företaget Buzzador. Få studier har gjorts gällande word of mouth ur den utövande individens perspektiv. Syftet med denna studie är således att kvalitativt intervjua privatpersoner som är medlemmar på Buzzador för att undersöka deras upplevelser av tjänsten och uppkomsten av eventuella dilemman rörande deltagandet i konstruerad word of mouth.

The aim of this thesis is to use the bibliometric method author cocitation analysis (ACA) and investigate the cognitive structure in a research field, which is called the intellectual base. The research field in this investigation is social psychology. The main question is: what is the nature of the cognitive structure, which contains of the intellectual base. This question is divided in two sub questions: ? Which are the most prominent authors in the research field? ? Which sub areas, based on groups of the most cocited authors in the research field, can be identified?An investigation with ACA is used to describe the general experience of consensus of later authors in a research field.

There have been several projects with solar installations in Sweden, and Sala-Heby Energi (SHE) wanted to create a solar plant. The question answered in this thesis is whether it is economically viable to create such a source of sustainable, renewable energy. The plant would be built with the help of the financial effort from 120 customers. This economic union would sell the electricity to the SHE, for SEK 4.50 per kWh up to a certain level over a period of 10 years. It would be a long term commitment to environmentally friendly electricity, using solar cells which convert sunlight directly into electricity.In year 2009 there was introduced a new state aid for photovoltaic systems, to create an increased and continuing interest in solar cells.

AbstractIn this essay I examine the exegetical problems concerning the interpretation of the metaphor ???????????????? in 2 Corinthians 2:14.The regular idea of the metaphor is that the apostle Paul is using the picture of a Roman triumph to describe the apostle?s and his co-worker?s service for God. This includes that God is leading them into many sufferings finished off with a martyr death as the triumph was very painful for its prisoners and mostly ended with an execution. But since A.D 300 such an interpretation has been questioned. Scholars react primarily to the cruelty of it and ask if that really was Paul?s meaning.

What happens when historical theories are used as evidence in a trial? Is it possible for historians to use their own scientific tools when acting as participants in a juridical process? And how do judges deal with historical evidence? The aim of this study is to answer these questions by analyzing a specific trial, known as ?Härjedalsmålet?. Härjedalsmålet was a court case about the Sami people?s right to let their reindeer graze on private property grounds in Härjedalen during the winter season. Their claim to this right was based on prescription of time immemorial.

Stroke is caused by a bleeding or infarct in the brain and is one of the most common diseases in Sweden today. The purpose of the study was to evaluate if Ronnie Gardiner?s Rhythm Therapy (RGR-therapy) has any effect, regarding motor control and the subjective experienced health related quality of life, on people who have been affected by stroke. The examination group consisted of eight people. The intervention consisted of RGR-therapy once a week during a period of nine weeks.

The share of problem gamblers increased for men between 18-24 years old during the period 1999-2009, while the share were steady or decreased for other classes of population. This study examines the relation between this development of problem gambling and the Swedish gambling market. The factors that are studied are the functioning of the market with a focus on the new Internet market for gambling, the games and the underlying risk factors in those, the marketing and other factors outside the gambling market. First a large literature review was made to map the development as detailed as possible. After that a qualitative analysis of the content in television commercials was done to see if they were made for the problem group.

The forest in the county of Småland has been utilised for a long time. One of the most important forms of utilisation of wood has been charcoaling for the benefit of the iron industry. Shortage of forest in relation to the iron industry, was discussed already in the 17th century in Sweden. The aim of this study was to analyse the purchase and consumption of charcoal at Storebro Bruk, an ironwork in Småland, during the period 1793-1850, as well as analyse the shortage of forest at the time. To determine the utilisation of the forest in the area, I have used historical sources from Storebro Bruksarkiv.

The automotive industry is a highly competitive market characterised by low profit margins or huge losses. Cost reductions have been of top priority for all OEM?s (Original Equipment Manufacturer) and will continue to be so for many years to come. Beside cost reductions, reducing the time-to-market is of greatest importance to stay in the competition. OEM?s that are slow to market with products that neither matches customer expectations nor the products of their competitors, will soon loose market shares and see their economical performance falter.

Practitioners of financial statement analysis are dependent on key ratios in a multiple number of situations, one in particular being equity valuation. A lack of historical benchmarks, and knowledge regarding the time series behaviour of such ratios, has been identified regarding Swedish companies. Therefore, this study sets out to provide such data and knowledge. Companies listed on the Stockholm Stock Exchange are examined over the period 1979-2009 where the sample is divided into nine industry groups. Historical values for eight common key ratios are documented with regards to median, mean, standard deviation and percentiles.

Interior window shutters can be found in historical buildings, but they are an uncommon occurrence in modern buildings. In modern contemporary construction, large glass panels are often the ideal because of increased light inflow and for architectural purposes. However, this can generate several negative effects, such as increased energy loss, lack of privacy and high sunlight penetration. Problems that window shutters could have accommodated historically. This thesis identifies a lack of knowledge about interior window shutters in the Swedish building stock.

In this essay I have aimed to examine how the theology of Paul Tillich relate to modern views of reality, both the way it was expressed in his contemporary time and the way I see it today. Reality I have defined as an entirety of the physic- and metaphysic reality. A so called panentism where God is reality and the world is a part of this reality.With Tillichs Systematic Theology as my principal material, I have first made a brief presentation of his theology, of its construction and main concepts. Then I have chosen to further examine the way he describes being, reason and revelation to see how this particular concepts of Tillich agree with my definition of reality. In this I have consulted the books Tillich in Dialogue by Mackenzie-Brown and Natural Theology Versus Theology of Nature, a book edited after the forth international Tillich symposium 1992, which had "Tillichs thinking as impetus for a discourse among theology, philosophy and natural sciences" as a theme.I have tried to point out the possibilities opened up by the ontology and epistemology of Tillich for the dialogue between theology and natural sciences.

Detta projekt har utförts på en 10 veckors period och ligger på C-nivå (15högskolepoäng). Projektet gick ut på att ta fram ett kåpningsförslag för FUMO 3. Under denna period har de första 6 veckorna bestått av konceptframtagning och bearbetning av koncept, och de sista 4 av själva prototypframtagningen. Metoderna som använts för idégenerering och konceptframtagning har varit diverse produktutvecklingsverktyg. Då många ändringar och korrigeringar gjordes framför allt gällande basplatta, IP-lådor och externa enheter ganska sent in i projektet kunde gruppen inte fastställa ett konceptförslag förrän närmare slutet av arbetet med detta projekt.

Ultrasound is a well established diagnostic method in small animal veterinary practice but there appears to be limited use of ultrasound for evaluating the musculoskeletal system. The aim of this study was to investigate what publications exist concerning musculoskeletal ultrasound of dogs and to compare the use of musculoskeletal ultrasound at the University Animal Hospital (UDS) in Uppsala, to other animal hospitals in the world. The literature review is divided into three parts, the front leg, the hind leg and miscellaneous. The literature review focuses on the musculoskeletal abnormalities that can be seen with ultrasound. The front and hind leg sections are mainly focused on the joints.