There are two main reasons for why companies engage in sponsoring and Event Marketing; affecting the brand awareness and/or the image of the brand. Historically the main focus within the research field has been on how sponsoring and Event Marketing can create and achieve high brand awareness. More research regarding the image transfer from event to brand has been requested and this study is to be considered as an attempt to begin filling this gap. Today we see more and more brands choosing to arrange their own events; hoping to attain a more direct connection between the event and the brand. This trend raises questions such as - Do brands arranging their own events receive more image transfer from event to brand compared to brands sponsoring the same kind of event? - Are there any differences between an established well-known brand and a new unknown brand? - Will an event fully owned by a brand attract more or less people than an event arranged by someone considered to be less biased? These are some of the questions asked and answered within this thesis.

The purpose of this Master Thesis is to compare two American novel suites for young women, Louisa May Alcott?s Little Women and Good Wives to Ann Brashares series of The Sisterhood of the Traveling Pants. The social status of women and children in the US during the 19th century is analyzed and compared historically and literary with the situation 130 years later.The main question is, what differences exist in the books and is there a connection between the changes in society and literature?The method of this Master Thesis is to make a comparative narratological analysis placed in a historical context.The result shows that the multiple character remains and enhances the identification process. Motherhood in the works of Alcott is prominent, whereas in the works of Brashares, sisterhood replaces motherhood.In Alcott?s US during the 19th century, Christian faith was in the foreground.

Syftet med denna studie var att utveckla och normera ett logopediskt stavningstest för vuxna., då det idag saknas ett sådant test. Det framtagna testet bestod till en början av en orddel som innehöll 80 ord i varierande svårighetsgrad, utvalda för att representera svenskans olika stavningskombinationer. Vidare fanns en del med 80 nonord, konstruerade för att följa svenskans ljudmässiga uppbyggnad. 146 deltagare från 18 ? 94 år deltog i normeringen av testet.

Interior window shutters can be found in historical buildings, but they are an uncommon occurrence in modern buildings. In modern contemporary construction, large glass panels are often the ideal because of increased light inflow and for architectural purposes. However, this can generate several negative effects, such as increased energy loss, lack of privacy and high sunlight penetration. Problems that window shutters could have accommodated historically. This thesis identifies a lack of knowledge about interior window shutters in the Swedish building stock.

Title: Defending one's origin ? a musical journey to Transylvania.A journey to the Transylvanian part of Romania was pursued with the intent to investigate the cultural aspects of the historically and politically rooted set of relations between the Hungarian peaking minority and the majority of the population, the Romanian speaking group. Music pedagogical ambitions within the two cultures were used as reflections of these phenomena. In trying to shed light on my questions and extract the relations between the dominating and the dominated in this specific cultural and social context I have used the central themes of Bourdieu ? capital, habitus and field.

My project is based on a journey to India in thewinter of 2011-12. I knew that I wanted to dosome sort of travelouge based on my photos fromthe trip. I also knew I wanted to do some sort ofbook. How this, the story of my travels in India,would be told and what the theme was going to be,that was more elusive.I started out with the notion of a retelling of theold epic Ramayana and combining this with mytravels and the critical perspective of Edward W.Saids Orientalism. This proved to be an impossibleequation and I also had to rework my plan to fitthe tight timeframe I had.

Are agency and responsibility solely ascribable to humans? The advent of artificial intelligence (AI), including the development of so-called ?affective computing,? appears to be chipping away at the traditional building blocks of moral agency and responsibility. Spurred by the realization that fully autonomous, self-aware, even rational and emotionally-intelligent computer systems may emerge in the future, professionals in engineering and computer science have historically been the most vocal to warn of the ways in which such systems may alter our understanding of computer ethics. Despite the increasing attention of many philosophers and ethicists to the development of AI, there continues to exist a fair amount of conceptual muddiness on the conditions for assigning agency and responsibility to such systems, from both an ethical and a legal perspective. Moral and legal philosophies may overlap to a high degree, but are neither interchangeable nor identical.

This final project discusses renewal and upgrading of the area of Prim. It is discussed how this industrial area can be an attractive neighborhood with a varied range of services and commercial trade. Prim is located 2km north-east of the center of Barcelona. The area boarders to a deep railway valley that historically has separated Prim from its neighboring districts. At present there is almost no housing, services or commercial trade within the area and the industry is discontinued or the existing industrial buildings are derelict. There is also a lack of green recreational areas.

Syfte: Syftet med uppsatsen är att kartlägga hur ett tänkbart samband mellan mode och varumärke kan se ut i modeföretag. Metod: En kvalitativ studie med ett abduktivt angreppssätt. Slutsatser: Sambandet mellan mode och marknadsföring i modeföretag är mycket starkt, även om branschen i sig, historiskt sett inte agerat som om så vore fallet. Centrala faktorer för modeföretagen med ett starkt samband i just dessa två begrepp är bl.a.: ? Överexponeringsproblematiken, det faktum att varumärken kan förbrukas.

By using pollen analysis and 14C-dating, the history of vegetation and land use at the old shieling place (Sw: fäbodställe) Öjingsvallen in Ängersjö parish, central Sweden, was studied. The aim of the study was to answer the following questions: 1) When was Öjingsvallen established as a shieling place? 2) What was the land use at Öjingsvallen? 3) Was the use of Öjingsvallen as a shieling place affected by the agricultural crisis in the 14th and 15th centuries? 4) Is there any relation between the establishment and land use of Öjingsvallen as a shieling place and the historically known increase in the number of shieling sites known to have taken place in the 16th and 17th centuries? 5) Was the use of Öjingsvallen as a shieling place affected by the iron production in the area? According to the study, Öjingsvallen was probably established as a shieling place during the period A.D. 300-700. The main land use at this time was forest grazing.

Traditionally and historically certain jobs have been recognized as male or female professions leading to the assumption that the barrier crossing men and women working in these gender atypical jobs are being less masculine and less feminine. The aim of this study is to examine similarities and differences among male social workers and female police officers in the experience of being a gender minority in their workplace and how it effects the construction of their gender identity. Working with a qualitative approach and using semi-constructed interviews the study was conducted by interviewing a total of five social workers and four female police officers, in six different communities, about their personal experiences of being a gender minority in a gender atypical job. The result shows both differences and similarities between the genders and their occupation; on a personal level neither of the respondents seemed to have a problem working in a gender atypical job although admitting that working in a ?female? and ?male? profession  had effects on their personality but not on how they viewed themselves as men or women.

Today Sweden is both a secular and multi-religious country, of which Christianity historically has been a dominant player. Both processes of individualization and migration have contributed to a changed religious character as the current Swedish social situation represents. An interesting question to consider is how the Swedish school system has been able to adapt to the changed religious climate. This study examines the policy documents for religious education produced for upper secondary school, to see how the role of religion in the processes of individualization and migration, and the changes that these processes have brought the role of religion in today?s society as a whole, are described within them.

Aspen (Populus tremula) is a tree that is important for biodiversity. It is a pioneer tree that is favored by much light. It is possible that aspens that regenerated on agricultural land have a different importance for biodiversity than aspens that regenerated in forests, since their conditions have been different. By studying how the land use have changed you can see how many of today?s aspens regeneretad on agricultural land.

The aim of this paper is to analyse how the term attractiveness is interpreted in Swedish contemporary urban planning. The focus is to analyse how the term is discursively constructed and by this highlight the conceptions that exist around what makes a city attractive. We want to emphasize the importance of a deeper understanding of how attractiveness is used in urban planning and how the term is a part of the development of our cities. Given the use of attractiveness as a part of visionary goals for Malmö´s and other Swedish cities future development, our intention, therefore, is to enhance the understanding of what the use of attractiveness means in respect of the creation and construction of power relations in time and place. The framework of our analysis is based on the discourse theory approach and used as a way of understanding how urban ideals is discursively constructed.

Syftet med denna studie var att ta reda på om STAVUX (stavningstest för vuxna) och Kasttranskription är lämpliga test att använda vid dyslexiutredningar av vuxna, då det idag saknas sådana test som är normerade på personer över 18 år. STAVUX är ett stavningstest som framtogs av Nilsson och Pettersson (2009) och som består av 45 ord och 45 nonord av varierande svårighetsgrad. Orden är utvalda för att representera svenskans olika stavningskombinationer och nonorden är konstruerade för att följa svenskans ljudmässiga uppbyggnad. En mellangruppsdesign användes för att ta reda på om STAVUX är ett lämpligt test att använda vid utredning av stavningssvårigheter i samband med dyslexiutredningar. Testet validerades på 23 personer med dyslexi i åldrarna 18-64 år.