Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

In the current situation in the housing market and in particular the inner city much attention is directed towards achieved prices per square meter in sales. The indicator is as a principle an appropriate measure of the housing market?s health and development, and can to some extent be used to make approximations of the general economic health status of municipalities and counties. It occurs occasionally that questions about whether prices are based on fundamentals at all times.The thesis questions that very issue, not from a macro accompanying financial perspective but rather from a microeconomic perspective, where each tenant ownership in the study is a micro-object. Are the observed prices per square meter rational relative to housing cooperative?s assets or is there a lack in the observed prices anchoring the respective association's finances.

Evaluations of open Ditch status and function, with an assessment of suitability of a conversion to a two stage ditch as a low maintenance alternative. To illustrate Swedish drainage problems this work focused on two agricultural drainage associations assessed in detail with a new method called MADRAS (Minnesota Agricultural Ditch Reach Assessment for Stability). With the assessment of the MADRAS method estimates were made to conclude the ditches operating problems. This was made through measurements of sediment depths, mass bank failures etc. in order to quantify ditch problems and propose practical actions for improved ditch stability and water quality. The MADRAS surveys were conducted in two main ditches that drains 2900 hectares of land on the northern shores of Mälaren. In the study measurements of the ditch cross-sections were also conducted to compare actual profiles with the original map profiles. The evaluation showed that parts of the studied ditch sections were operatively poor; main reason was mass bank failure, undercut channel banks, sediment aggregations and narrowed ditches. The profile survey shows that a majority of the profiles 80 % has sediment accumulations there remains only 64 % of the original profile from the map.

This thesis is a part of the DySCAS (Dynamically Self-Configuring Automotive System)project which has the overall purpose of creating a middleware for the electronics in an automotive environment. The thesis has been made with collaboration with ENEA AB who is a member of the DySCAS project. ENEA AB has developed a demonstration platform to test the fundamental ideas which the DySCAS project is built on.The purpose of this thesis was to design and implement a GPS application to be added to the demonstration platform. This was done by adding a GPS receiver to the original DySCAS demonstration platform and designing and implementing an application to be able to extract the information from it. The resulting application is able to present cur- rent position and absolute time to the DySCAS networks as services to be used by other applications or by the network it self.

The company Betsson opened its first physical gambling shop in Sweden in May 2008, thereby defying the Swedish government?s legal gambling monopoly. The legal case that has resulted due to the violation of the Swedish gambling law has attracted immense attention from mass media, thus generating vast amounts of publicity for the company. This paper aims to evaluate and describe the company?s decision to open the store, as well as to examine the relationship between market driving practices and market driven practices.

According to science internal communication is a complicated, yet very important, issue of organizations today. An organization with a successful internal communication shows better results both economically and in terms of coworker satisfaction. The two main theories on communication are sensemaking and transmission. After a century with a transmissionary point of view, researchers stress the importance of sensemaking internal communication.Main question of this thesis is ?Which of the two main theories is the most useful when anchoring important messages in large organizations??According to the results of this study, conducted by interviews, neither one is more useful than the other.

Samhällsgeografiskt miljöcentrum (Spatial Modelling Centre), SMC, bedriver forskning och utveckling av datorbaserade geografiska modeller. Syftet är att stödja uppdragsgivaren, Kulturgeografiska institutionen vid Umeå universitet, och andra med dessa verktyg. Med hjälp av den egenutvecklade modellen SVERIGE kan man göra experiment i full skala med en syntetisk population som motsvarar hela Sveriges befolkning. Detta examensarbetes syfte var att ta fram möjlighet till geografisk presentation för den grafiska klienten till SVERIGE. Detta som ett komplement till de tabeller som genereras vid körningar av modellen.

This study focuses on the internal marketing and how it affects the complaints by companies? communication control. Our purpose with this subject is to increase the understanding of which components affects the relation between internal marketing, communication control and complaints. We have chosen the subject, internal marketing because it caught our interest in an earlier course. On the basis of the literature of costumer complaint there have not been so much research about it and that is why we have chosen this perspective on internal marketing.This study is based on a qualitative approach.

Many consulting firms offer tailor-made solutions within complexity management, but these are not general frameworks built upon theories. Carlsberg are dealing with a large complexity within their one-way glass bottles, as they are growing by acquisitions, and are not attained enough economies of scale. This thesis balances the packaging complexity, with platform theory as a foundation. Twelve platforms were developed at Carlsberg, containing 21 bottles, and the calculated savings potential for applying these are EUR 28,9 million..

Idag upplever nästan av alla kvinnor och män i Sverige sitt arbete som psykiskt påfrestande enligt Arbetsmiljöverkets undersökning om den svenska arbetsmiljön, främst individer i tjänstemannasektorn. Denna kvalitativa studie avser att undersöka juristers psykosociala arbetsmiljö i relation till krav, kontroll och stöd, för att slutligen se om det finns könsskillnader i hur arbetsreateradstress upplevs och hanteras. För att nå förståelse för individens subjektiva upplevelse av sin psykosociala arbetsmiljö så används en fenomenologisk ansats där empirin samlades in genom teoretiskt öppna intervjuer. Informanterna bestod av åtta jurister, fyra kvinnor och fyra män, verksamma i både privat och offentlig sektor. Intervjuerna analyserades deduktivt utifrån teorin Krav-kontroll-stödmodellen och modellen coping, men även induktivt för att få en fullständig förståelse.

The purpose of this study was to implement an energy analysis and environmental evaluation of the property Hemsta 12:16 in Gävle. Based on two different methods, Energy Balance calculation and Environmental Building, the result of the property's energy use, energy performance and environmental impacts are presented. Except that, measures to reduce final energy consumption are presented.      The proposed measures can reduce energy usage by 100 400 kWh / year, which represents a decrease of 18% of the present energy usage. This would represent a total savings of 63 000 SEK per year. In addition, the environmental performance is improved by adopting the suggested measures..

Syftet med studien var att beskriva prevalens av övervikt, fetma och undervikt hos 10-11-åriga barn under en fyraårsperiod. Detta gjordes genom att jämföra två födelsekohorter, 1989 och 1993 med fokus på könsskillnader och skillnader i socioekonomi (SES) definierat utifrån inkomst i fyra olika typområden. Studien utfördes i Stockholms län 2005 där SES-områden och skolor inom dessa områden valdes slumpmässigt. Antropometriska data från skolhälsovårdsjournaler insamlades från barn i skolår fyra. Vikt, längd och födelsedata erhölls från 2416 10-11-åringar födda 1989 och från 2183 barn födda 1993.

This paper deals with the embalming process in ancient Egypt. Samples were collected from six objects from Medelhavsmuseet in Stockholm. The objects were one supposed ladle and five different contents from pottery. Fourier transform infrared spectrometry (FTIR) and gas- chromatography/mass spectrometry was used to characterize the components of the materials. The result was then correlated with previously made analysis of embalming materials to discover similarities.

This survey tries to find out if and how we can be influenced of extreme low and strong frequencies in the area 0-40 Hz. A group of 52 teachers/musicstudents and non musicstudents was trying to assess what they thought, experiences and tried to describe why they thought as they did, when they listen on three different versions of same musical piece. Without low frequent bass, original and strengthened bass, randomly mixed. Several different musical pieces was used in same survey. The work also makes a commitment to theories about the people's hearing and the will of ?selfmotion?.

In recent years more and more people have been sick-listed due to stress and it has happened to more women than men. The purpose of this paper is to see if recoveringfrom stress related states of ill-health can be promoted through participation in a stress management course. Five women who were or had been sick-listed and had participated in the life management course were interviewed. The results show that the course was an important forum for expressing emotions. The participants were more positive about the future after than before they entered the course.