Varumärken inom B2B börjar få allt större uppmärksamhet bland forskare och företag i takt med att det uppmärksammats att varumärken har betydelse inom B2B-kontexter. Varumärket är ett av få sätt att differentiera sig på konkurrensintensiva marknader och kan medföra fördelar som en ökad kundlojalitet, premiumpriser och en ökad möjlighet att nå nya marknader. Samtidigt är forskningen om hur företag inom B2B bygger varumärken begränsad. B2B-marknader kännetecknas inte av produkterna utan av köparna som inte uteslutande är vinstrivande företag utan även kommuner, institutioner och icke- vinstrivande organisationer.I följande studie studeras underleverantörer vilka kännetecknas av dess förmåga att producera varor och tjänster till förmån för en köpare och dennes specifikationer. För en underleverantör är den grundläggande rollen att vara en värdeförmedlare som underlättar kundernas värdeskapande.

Det kommande innehållet i detta examensarbete kommer att handla om min frågeställning som berör integrering av 3D objekt i en verklig miljö: ?Vad finns det för metoder att integrera 3D objekt med en verklig miljö och hur gör man??.Arbetet och efterforskningen har utförts i Söderhamn, där jag har arbetet hos 3D animationsföretaget Magoo 3D Studios. Med hjälp av anställda på Magoo har jag genomfört experiment för att själv prova på de olika metoder som ska kunna besvara min frågeställning.Som resultat så har jag kommit fram till att alla divisioner inom 3D, som modellering, texturering, ljussättning och compositing kan bidra till realistisk integrering på sitt eget vis, dock i olika utsträckningar. Mina experiment har alla varit lyckade och jag känner att de är på rätt väg mot fotorealistiska resultat.I slutändan så upplever jag att de metoder som bidrar mest till en realistisk integrering är en bra ljussättning med en Image Based Lighting metod, samt att ha bra vetskap om hur en kamera fungerar för att sedan kunna efterlikna dess typiska drag samt artefakter så bra som möjligt.Kombinerar man dessa metoder så är man en bra bit in på vägen till fotorealism där man inte längre är säker på om datorgenererade bilder är riktiga eller inte..

Companies and organizations need to take care of their employees? creative ability. This report gives some examples of work situations that support or prevent creativity. The purpose with this report is to investigate the link between people at work and creativity.It was necessary to delimitate the area and decide which sources to be investigated and presented in the report. The main topic is on sources of creativity, but as more organizations seem to introduce efficiency thinking according to Börnfelt (2009), the interaction between efficiency and creativity is also presented.In this report theory is compared to industrial designers? opinions on creativity.

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.

This thesis approaches the problem of estimating the arm angles of an industrial robot with flexibilities in joints and links. Due to cost-cutting efforts in the industrial robots industry, weaker components and more cost-effective structures have been introduced which in turn has led to problems with flexibilities, nonlinearities and friction. In order to handle these challenging dynamic problems and achieve high accuracy this study introduces state observers to estimate the tool position.The observers use measurements of the motor angles and an accelerometer and the different evaluated observers are based on an Extended Kalman Filter and a deterministic variant. They have been evaluated in experiments on an industrial robot with two degrees of freedom. The experimental verification shows that the state estimates can be highly accurate for medium frequency motions, ranging from 3-30Hz.

Studien syftade till att undersöka och belysa hur FM:s ledarskap uppfattar och beskriver FM:s lärandemiljö och samtida utmaningar. Studien avsåg även att genom sina fynd, visa på indikativa linjer kring hur ett ledarskap som främjar lärandemiljön och möter samtidens utmaningar kan förstås. Det empiriska underlaget bestod av en enkätundersökning där 55 officerare med mångårig ledarerfarenhet inom FM deltog. Dessa var indelade i två grupper. Studien hade en tvärvetenskap-lig metodologisk ansats och omfattade både kvantitativa och kvalitativa analysmetoder.

Generally prosody is described as the rhythmic, dynamic and melodic features of language. Prosody is further often described as suprasegmental, since its properties go beyond vowels and consonants, which are segmental characteristics of language. A relationship between prosody and music has been noticed and described for several decades. At present, there are several studies proving relationship between prosodic and musical abilities. The aim of the present study was to construct a test for prosodic non-linguistic perception and production regarding intonation and rhythm. The test was tried out on 16 children with typical language development aged 4;6-7;6 years. Before testing of ITAP each participant were asked about musical experience.

Environmental issues and sustainable development is a high priority in today?s society and has received substantial attention lately. In the inaugural speech it is expressed that the goal for the IT?politics is a sustainable information society for everyone, which can be achieved by using IT to support sustainable growth. The Ministry of Enterprise, Energy and Communications has developed a document which outlines three specific proposals on what the government should focus on during a three?year period (2008?2010) that with the use of IT will contribute to a sustainable society.

In visual programming the developer specifies her code, using visual tools. Within the range of visual programming languages lay icon-based languages, form-based languages, and diagram languages.Mediator is a multimedia authoring tool that allows the user to create interactive CD-ROM presentations, dynamic HTML pages and Flash projects, without any coding or scripting. The user can create interactivity in her project, using event driven and icon-based visual programming, through a ?drag and drop? user interface. This report intends to determine some of the qualifications of a tool of this kind, as well as its limitations.The report is based on a case study, in which a smaller software application was to be updated using Mediator 9.

Posters had their breakthrough in 1830-1840?s all thanks to the lithographic printing technique. The poster was used as an advertising tool.In this essay, we have looked at which semiotic and rhetorical elements that are found in today?s Swedish movie posters. What kind of image and text elements does the poster use and with what function? With what and how do they persuade the audience that the movies are interesting and worth seeing?We have taken the most popular Swedish movies between 2001 and 2010, one for each year, going by the statistic found at the website of the Swedish Film Institute.

The purpose of this study was to examine how professional workers understand the bullying problem among Swedish youth in the age of 13-15 years. The main focus was to examine the new phenomena electronic bullying, from a professional point of view.The biggest question to answer was: "How does the school and organizations understand the bullying situation among Swedish youth today?" Individual interviews with professional social workers within the school and nationwide organizations have been used to fulfill the purpose of this work. Two different respondent types were used in order to get a wide perspective and a dynamic view.Electronic bullying had increased, but the school yard was still the most common arena for bullying, according to the respondents. The schools tried to prevent bullying, but the social workers felt that they lacked some knowledge of electronic bullying, because it was relative new.

The concept of the dynamic region has become a more prospering thought in the era of globalisation. This concerns in particular, cross border regions ? well-integrated territorial regions crossing more than one nation. In this paper I examine the development from a critical perspective and I map the democratic pitfalls of new territorial political constructions across national borders. The empirical analysis is a case report taken from the Öresund region, a cross border region between Sweden and Denmark.

The purpose of this Master?s thesis studies is to examine how information seeking is taught from a pedagogical and didactic perspective. The questions at issue are:? What is the content in information seeking education?? What aims are focused in information seeking education?? What methods are used in information seeking education? The methods being used are empirical studies and studies of literature, within the subject area. The study is inspired by phenomenographical learning theories.

It is important for firms to continually develop their offerings as the business landscape develops in order to sustain their competitiveness (e.g. Schumpeter, 1934; Ansoff, 1979; Porter, 1985; Trott, 2012). In a context of globalization, rapid technology development and changing customer needs, the paper packaging industry is urged to enhance its product development activities (Hansen & Niskanen, 2007; Björkdahl & Börjesson, 2011). However, there is little research about paper packaging firms? product development processes (ibid).

The aim of this Master's thesis is to study how DIK (Documentation, Information and Culture), the major trade union for Swedish librarians, work with the status and professionalization of the occupation. The status is, as we see it, low and depending on several factors. They are among others: the knowledge base, how extended the research base is and the domination of women within the profession. These factors all work together to maintain the status and the prestige of the occupation at a low level. With the help and work of the trade union DIK the status can improve if the focus is right.