Background: A strong brand is becoming an increasingly important factor when surviving on a competitive market. A strong brand can therefore be considered a strategically important resource. The relationship between a brand's strength and its distribution can decide the future of a brand in the long run. Lifestyle branding is becoming a more popular way of differentiating ones brand from the competition. Purpose: The purpose of this thesis is to identify factors which according to the lifestyle brand owners are central when measuring the strength of a brand.

Work, especially that in complex, dynamic workplaces, often requires subtle, local judgment with regard to timing of subtasks, relevance, importance, prioritization and so forth. Still, people in Nuclear Industry seem to think safety results from people just following procedures. In the wake of failure it can be tempting to introduce new procedures and an even stricter "rule following culture". None, or at least very little, attention is given to tacit knowledge and individual skills. I am aiming to highlight the inadequacy of putting too much trust in formalization and that reporting and trending of events will contribute to increased learning, an increased nuclear safety and an efficient operational experience.

This degree project was conducted in collaboration with Husqvarna AB, the headquartersof which are located in Jönköping. The aim was to further develop the filler cap found onmore or less the whole of the company?s range of chain saws, in order to make it moreuser friendly.The present filler cap is not easy to open and close, especially when wearing gloves, andunder difficult conditions, which creates problems and prolongs filling time.On the basis of market surveys, different prototypes and tests, we have created anergonomically improved cap of a new shape, which can be moved in the axial direction,thus making filling easier..

This study titled When the spaces dominate A study of the school as disciplinary rooms is a study where the emphasis is on quality and where the results are based on observations. The purpose of the research was to analyse rooms and other artefacts in the school as seen from Foucault?s analysis of power. He emphasised that power is expressed in human relationships. To understand how that power is used one can study the techniques adopted and resistance offered.

In Sweden the latest curriculum, Lpo 94 was released in 1994. This document revolutionized the teaching profession. The school system was changed from a governmental control into a communal control. The earlier curriculums were controlled by rules; Lpo 94 is controlled by aims. This has led to a big spectrum of teaching styles which all of them agrees with the Lpo 94.Our purpose with this report is to illustrate two different leadershipstyles regarding the subject Swedish.

AbstractThis study focuses on three generations of Kurdish women's view on honor. The study is a qualitative research based on three individual interviews. The aim of this study is to examine how three generations of immigrant women from a culture of honor is influenced over time by the majority culture and its values together with how these women affect each other mutually both consciously and unconsciously within the family. The study is based on two questions: What does"honor" mean to the three generations of women who are Muslim and Kurdish? Did these three generations of women?s idea of honor change over time as they have lived in Sweden? Results of this study have shown that the concept of honor has its focus on the woman's body, sexuality and chastity.

Syftet med denna slutreflektion är att visa problemen men även möjligheterna i marknadsföringen av spelet Forced2Fight av det lilla teamet i Kick the Owl Productions. Begränsad budget, osäker framtid för både team och spel är något som måste övervinnas. För att kunna angripa dessa problem har jag studerat en rad olika tillvägagångssätt och kommit fram till ett lämpligt tillvägagångssätt riktat åt gräsrötterna för att bygga upp varumärket. Den effektivaste strategin bör i min mening vara att marknadsföra gruppen via traditionella medier och förankra spelet i den relevanta målgruppen direkt via fora och andra sociala medier. Kontakta både framträdande medlemmar i sociala grupper samt expertgrupper bestående av kunniga spelentuseaster.

Speaking of budget and budgeting is almost as adding fuel to the fire. The subject evokes a lot of emotions, both positive and negative. Some might consider budgets as a bureaucratic process that won?t lead to any good. Others might find budgets as extremely helpful and necessary in a company?s planning process.

Fallstudien baseras på ett samarbete med Ericsson Operating Expenses Financial Control och syftar till att belysa förväntningar, förväntningsgap och bakomliggande osäkerheter i samband med ett förändrat arbetssätt. OPEX Financial Control är en supportverksamhet som tillhandahåller tjänster vad gäller uppföljning av omkostnader till ett antal affärsenheter och övriga verksamheter inom Ericsson. I ett under hösten 2005 pågående pilotprojekt prövas ett nytt arbetssätt som innebär att linjecheferna tar ett ökat finansiellt ansvar för sin egen omkostnadsuppföljning. Detta medför att ett nytt verktyg och nya rutiner prövas. Studien utgår ifrån intervjuer med fem controllers, varav fyra representerar enheten OPEX Financial Control, samt fem linjechefer.

In this essay the author has studied teachers work with order and measure in the classroom. The empirical survey method has been collected through interviews of focus groups from three different schools located in three different municipalities consisting nine participating teachers in total. The aim with the study is to understand the complexity of creating order in the classrooms by the existing means of control and finding an answer to teachers reasoning around the two articles ?We need to inform how the situation are in school when it is at its worst? and ?Stop defaming school?.The analysis is structured by my questions at issue which are;How does the teachers' work with the means of control which exists in the curriculum to maintain the order in the classroom; how does the teachers concure to the concept of order in relation to the media and the political statements that exists regarding the order issues at school; are there any alternative measures and methods to maintain the order in the classroom.The result shows a unanimous view about what order is among the teachers. Order is a necessity for the pupils to have a good studying climate.

AbstractThis study focuses on three generations of Kurdish women's view on honor. The study is a qualitative research based on three individual interviews. The aim of this study is to examine how three generations of immigrant women from a culture of honor is influenced over time by the majority culture and its values together with how these women affect each other mutually both consciously and unconsciously within the family. The study is based on two questions: What does"honor" mean to the three generations of women who are Muslim and Kurdish? Did these three generations of women?s idea of honor change over time as they have lived in Sweden? Results of this study have shown that the concept of honor has its focus on the woman's body, sexuality and chastity.

Fresh Kills park and the The High line park in New York, Downsview park outside Toronto the birch landscape at Shiphol Airport have something more in common than being big new park landscapes.They all include thoughts and images about ecology. These images are neither typically nature picturesque nor typically garden stylish. In Sweden we have the biotopes of Ankarparken, the new design of Kristinebergsparken. At Chelsea Flower Show in England Swedish nature put in a garden format is winning awards. There are some new ecological influence in the air.

Räddningstjänsten är ett yrke där risktagande är en del av vardagen för personalen, det finns många olika faktorer som påverkar hur och varför ett beslut tas före och under en räddningsinsats. Denna studie syftar till att undersöka skillnader i risktagande mellan befattningar inom räddningstjänsten, baserat på faktorer som sensationssökning och synen på den egna kontrollen av handlingar och dess konsekvenser. Metoden som användes var en webenkät baserad på två validerade tester för att undersöka dessa faktorer; Sensation Seeking Scale samt Locus of Control-test. Sammanlagt deltog 17 stycken respondenter och alla var män, befattningarna varierade mellan brandman, styrkeledare, insatsledare, ställföreträdande räddningschef samt räddningschef. Resultatet visade en signifikant skillnad i sensationssökning mellan befattningarna där de lägre befattningarna hade störst sensationssökning.

When searching for better and more practical interfaces between users and their computers, additional or alternative modes of communication between the two parties would be of great use. This thesis handles the possibilities of using eye and head movements as well as voice input as these alternative modes of communication. One part of this project is devoted to find possible interaction techniques when navigating in a computer interface with movements of the eye or the head. The result of this part is four different controls of an interface, adapted to suit this kind of navigation, combined together in a demo application. Another part of the project is devoted to the development of an application, with voice control as primary input method.

Applications for mobile devices, also known as apps, are today the backbone of a huge market where the company Apple is one of the key players. Apple develops, among other things, handheld electronic devices, which are powered by the operating system iOS. Through iOS, millions of customers get access to Apple?s App Store.During a period of two months, an app in the form of a game has been developed for iOS in the programming language Objective-C. The user of the app is presented intuitive menus and interactive graphical objects that seemingly obey physical laws.