Thesis purpose The study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. Methodology The effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database. Theoretical perspective The study is derived from Kapferers (2004) definition of brand equity, where he is dividing the concept into three parts. This study is focused on Brand strength in particular, which is one of the parameters in the above-mentioned theory.

Over the past decade there has been considerable debate in the media concerning the necessity of educating parents in how to be better parents, and strengthening their parental role. This question has also been debated at a national level, resulting in the state commissioning a number of official investigations into the problems that parental education could resolve. A growing body of scientific studies have shown that parental-educational programmes play a strong role in preventing behavioural problems amongst children and teenagers. Many Councils in Sweden already offer these parental courses to their citizens, but discussions are ongoing as to whether these courses should be obligatory for all parents before or near to the moment that they begin to have children. This conclusion has been supported by the official investigations commissioned to look into this issue.

The aim of this study was to examine how the feelings of ?being met? from personnel can affect suicidal youth and their parents, when searching for help. Five Swedish parents share their experiences of ?being met? by personnel regarding the care of their child who has taken their life. ?Face to face? interviews where done with four of the parents.

Caring for the suffering, dying patients and giving support to relatives is probably one of the toughest jobs a nurse can encounter. Palliative caring is, with different measures, the prolonging of life whereas hospice caring is giving patients a meaningful and natural journey toward death. The hospice philosophy is grounded on comfort, communication and peace. The expectation is that patients will have a dignified, peaceful death. The purpose of this study was to describe the nurse's role in palliative care.

Thesis purposeThe study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. MethodologyThe effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database.

Syftet med studien var att beskriva hur mammor och pappor upplever BVC kontakten. Totalt deltog tio mammor och tio pappor och data samlades in via intervjuer. Resultatet visade att både mammor och pappor överlag var nöjda med BVC personalens bemötande. De flesta respondenterna ansåg att BVCs verksamhet riktades mer till mammorna. Papporna beskrev att de ville få större möjlighet till delaktighet i BVC.

Introduction When a child comes into a family changing conditions for the older sibling, who may feel left out. This can be a problem for parents who face new challenges towards the older sibling, which can lead to parents looking for advice and support. Parenting is an activity that strengthens the role of parents and provides information about children's health and social development. Purpose The purpose is to describe the parents' experiences of support in their parental role by participating in the sibling circle. Method Semi-structured focus group interview was conducted and qualitative content analysis was performed.

Librarians like to think that libraries contribute substantially to the progress of research. However, libraries still seem to have serious problems getting integrated in their parent organization on equal terms with other parts of that organization. The degree of integration of the library is thus the main topic of this thesis and the purpose is to examine how the interaction between librarians and scientists is formed and can be developed. That issue leads to concrete questions concerning what part librarians play in the scientists work and which factors influence the cooperation or lack of cooperation. We have chosen, for reasons of comparison, to make two case studies; one is a branch of a university library and the other is a library in a large pharmaceutical company.

Today?s globalisation has opened up borders between countries as can especially be seen with the opening of the European Union. This has increased possibilities of communication and transportation, which has provided companies with greater expansion opportunities throughout the world. However, difficulties may occur when companies choose to establish abroad, for instance when French companies establish in Sweden through subsidiaries, the lack of knowledge and understanding, when it comes to the business culture, customs, and values within the host country, as well as the culture and the structure within the company, may contribute to misunderstandings and inability to work in an amalgamated manner. These barriers are a cause of unsuccessful penetration within foreign markets.

The aim of this undergraduate thesis was to explore how the welfare officers at palliative units in Stockholm respond to the patients? thoughts and experiences during the last phase of life, as well as exploring their picture of the patients experiences. The research questions of the study were:? How do the welfare officers relate to the patients? experience of their death? ? In what way do the welfare officers respond to the dying patient and his or her experiences?? What knowledge/experience do the welfare officers have and what knowledge/experience do they consider is needed in their profession?To answer the research questions a qualitative method was used where five welfare officers in three different palliative units were interviewed. The empirical material was analysed through meaning concentration and are presented using exact quotations.

The purpose of this essay is to look at how the depiction of cats is performed in childrens? picture books. I will analyze eight pictures from four different books, two from each. The books are from two different decades: from the 1960s and from the 2000s.My ambition is to see if there are any artistic or cultural differences when comparing the two decades? depictions of cats to each other.

Fokus i vårt examensarbete ligger på utvecklingssamtal med föräldrar och elever med annat modersmål än svenska. Syftet med arbetet har varit att undersöka hur lärare förbereder utvecklingssamtal. För att ta reda på detta undersökte vi vissa förhållanden. Kallar läraren till möte eller inbjuder hon? Bestämmer läraren plats eller får föräldrarna vara med och bestämma? Hur får föräldrarna veta syftet med mötet? Verkar föräldern uppfattas som en jämlike/jämbördig till läraren? Vi delade ut enkäter på två skolor, en på skola A som ligger i en av Stockholms förorter och en på skola B som ligger i en större ort i Dalarna.

BACKGROUND: Several people die every year. The numbers of deceased in Sweden were 91449 in 2008. This often brings bereavement for the relatives and in hospital with end-of-life care it can be important for the health professionals to support and also take care of the relatives. AIM: The aim of this study is to illuminate relatives? experiences of the caring situation with end-of life-care when a close relative is dying METHOD: Literature review.

Background: Several patients wish to die at home and relatives often become thecaregivers. This task can be a burden and the opportunity for the patient to die at homecan be overshadowed by obligations and responsibilities. Participation of relatives isoften the prerequisite to offer palliative care in the home environment. The purpose: The purpose of the study was to illuminate relatives? need of support during palliativecare in the home based care.

Syftet med denna litteraturstudie var att beskriva hur sjuksköterskor kan samtala om döden och döendet med barn som har livshotande sjukdomar. Litteratursökningen genomfördes i databaserna Medline (via PubMed) och Cinahl samt via manuell sökning. Tio artiklar som mötte inklusionskriterierna granskades. Resultatet bearbetades och presenterades utifrån de nio grundelementen i professionell, omvårdnadsorienterad kommunikation. Resultatet visade att en förutsättning för att sjuksköterskor ska kunna samtala om döden och döendet med barn är att de visar empati, har yrkeskunskap samt ett mål för samtalet.