In today's society, consumers get in touch with hundreds of advertising messages a day from companies. It is up to the consumer to choose the messages they want to listen to and ignore the ones they want. Today, there is an advertising saturation and this has implications for both producers and consumer. Companies must be innovative and come with fresh ideas to get us consumers to pay attention to their particular message.  It is through the marketing that companies have an opportunity to spread their message.

AbstractOur purpose was to understand how social workers experience the possible complexities that working with economical aid can entail. As an example we chose to focus on long-term economical aid work. We aimed to address the question of which factors could affect their work. In a prior study, done by Dellgran & Höjer (2003) the conclusion was drawn  that  the combination of economical aid, healthcare and schools makeup a third of  practical social work in the terms of the proportion of the amount of social workers, but only 8 percent of the research is done in those areas. Other studies (Stranz, 2007) demonstrate that the research that is done on working with economical aid is deficient.

Fog is a small-scale weather phenomenon that are fascinating to people. However, the presence of fog in road traffic reduces the visibility and increases the risk of road accidents. By the Swedish Road Weather Information System (VViS), the safety on roads could ameliorate and road accidents caused by fog and other weather hazards could be prevented. Fog is however a complex and usually local phenomenon, why fog formation generally is not easy to predict. For that reason, a statistical mapping of fog, especially along a motorway with high traffic volumes, could be useful in planning to prevent road accidents.

Cambodia, in Southeast Asia, has tropical monsoonal climate with distinct dry and rain seasons. Many people are poor and live in rural areas. Farmers mainly culture rice, and raise pigs, cattle and poultry as well. During two months, a minor field study was performed in Cambodia. The main purpose was to evaluate the impact of contributions done by projects that started in 2005 and were managed by the local organization CelAgrid.

The purpose with this project is to explore and verify three renovating systems for Miljonprogrammet (common expression forbuildings constructed during the years 1965-1975 when over a million houses where built in Sweden) to take measure to thelargely transmission losses of these buildings. Many of the buildings from this period have similar constructions and thereforethe same techniques can be used to renovate several of them. This project only considers the climate scale, although thereare many more factors to concern for to efficient the buildings of Miljonprogrammet.This thesis presents examples of renovations carried out using two of the three renovation systems.The essay presents a reference house of choice on which we apply the three systems and calculate the new U-values,consumption of energy and the investment costs. The new U-values the building is given is matched to the values ofrecommendation for passive houses. Our reference house is a two story apartment building, located in the village ofLammhult, with brick facades at the ends and plaster at the long sides.

The increasing threat of climate change has led to a increased need for models to predict future climat. In these models the changes in the soil carbon pools due to changes in microbiel degradation of the organic matter can lead to both positive and negative feedback-effects. There is however a lack of consensues on the temperature respons on degradation soil organic matter. This paper aim to give a better understanding on the factors controlling the temperature respons. The factors studied were the carbon substrate qualitity and the physiological status of the microorganisms.

Organic agriculture is financially promoted in Sweden by special environmental support and as consumers we are all encouraged to buy organic food. At the same time scholars at the Swedish University of Agricultural Sciences claim that organic farming does not provide any environmental benefits. The main criticism is that organic farming has lower yields than conventional, which means that more land is needed to produce the same amount of food as in conventional farming, leading to deforestation and loss of biodiversity. As for climate change, the critics claim that the significantly higher productivity in conventional crop production compared to organic, releases surplus land, which could be used for bio-fuel production and thereby replace the fossil fuels. The critics also claim that organic farming causes higher nutrient leaching than conventional.

In Sweden there are many kinds of effort given youths with behavioral problems, one is institutional care. International research display a varying kind of results from this type of treatment. The aim of this study is to examine and illustrate which central components that results in positive treatment, but also starighten important components in KBT. On the basis of research results, important components for positive treatment have been illustrated as; the therapeutic relationship, the integrity of treatment, prosocial-contacts, positive climate in treatment, the continual of treatment, how to bring treatment to an end, the responsivity principle-the principle of need-the risk principle, learning and KBT.  Research also aims to investigate whether these components could be identified in the daily work of youth treatment on institution. This through a qualitative approach including six interviews held with staff working in treatment facilities.

Due to the increase of the emission of greenhouse gas and climate changes more and more customers demand environmentally sustainable products. The increased demand of sustainable products from cradle to grave is something that has affected the food sector. Many retailers within the food sector feel that they are less or more forced to be environmentally friendly. Nowadays many retailers have chosen to show customers and stakeholders that they want to ?do good? by publishing annual sustainability reports. The Swedish food market has been one of many markets investing in being environmentally friendly.

Sonja Åkesson is one of Sweden?s most well known poets. Her most productive period was from 1957 to 1977, and besides poetry she wrote novels and drama. Today, Sonja Åkesson is famous for criticizing society, mostly in a feministic way. But she was not aware of her critical approach until she became successful among her feministic readers in 1960, with poems like ?Äktenskapsfrågan? and ?Självbiografi (replik till Ferlinghetti)?.This essay examines professor Yvonne Hirdman?s theory about women?s inferior position in relation to men?s between 1930-1960 in Sweden.

The objective of this study was to uncover what aspects of urban plazas and parks that are most important for users? evaluations of places? aesthetics and microclimate (the characteristic climate for a limited space). This was done by investigating people?s general ideas of plazas and parks (the prototypical concepts) and compare these with place users? descriptions of four specific places. Interviews with two groups (31 and 24 persons respectively) were carried out in order to collect this information.

Background.Telephone advice increases the accessibility to health care and the streamlined work at primary health care centres. The goal of telephone advice nursing is to give the caller a correct advice, adapted to the caller?s situation, in order to reach correct care level. However, registered nurse?s telephone advice includes risks for misjudgement.

To be competitive in the corporate climate of today it is important to have effective logistic activities. A common resource within the internal logistics is forklift trucks, which are used to lift and transport material. It becomes more and more important to decide whether to buy, lease or rent the forklifts to obtain an optimal economic situation. Many companies have issues with internal pricing. It is difficult to price products and services correctly. It is common to price the overall instead of what it really costs.The purpose of the thesis is to present a model for the acquisition of forklifts for internal logistic operations, regarding financing and internal pricing, to obtain economic effectiveness and an optimal forklift fleet size. The study focused on a specific research question, and for this purpose interviews with experts were held, observations were made and a literature study was done.

We have completed our investigation on a LSS organization located in Västra Götalandsregionen. This organization has four leaders who has responsibility for multiple devices but do not have any physical contact daily. We have seen that organizations constantly living in some kind of change, which means that organizations are becoming more decentralized. This decentralization affects leaders' way of working in the organization, because the employees are geographically dispersed in the municipality. Our survey shows that the physical meetings between managers and employees are an important factor in creating a motivated team.

The aim of this study is to examine if and to what extent the personnel at the local school perceive offensive treatment through the social media among the students and what the personnel thinks about the responsibility of the school to prevent this type of abuse. Offensive treatment through the social media has become a common occurrence among youth and affects health in both psychological and physical ways. As offensive treatment through the social media often takes place outside of school in the students spare time the responsibility of their health is unclear. But since it affects their school results the school has a responsibility to act, which is confirmed by legislation. However, the legislation does not mention offensive treatment through the social media and the school has no distinct guidelines to prevent this form of offensive treatment.