The media landscape has exploded during the last decade, which has lead to a massive advertising clutter. Consumers defend themselves against this intrusive marketing by creating an advertising filter that sorts and blocks. These changing conditions have lead to new and tougher demands on creators and advertisers to create more efficient marketing communication that stands out in the clutter and penetrates the consumers? advertising filter. Many creators and researchers claim that creativity is the most efficient method to stand out in the clutter and generate sought communication effects.

The purpose of this thesis is to explore what possibilities Swedish public library has to work with and promote integration. The possibilities are examined on the basis of internal requirements of integration, the role of public library in the civil society and its policy documents. Further, the thesis examines what Swedish National library politics could contribute to this particular field. The experience of integration politics shows that a genuine commitment from all parts of the society is required in order to build an integrated society. The part of a society that public libraries are closest to and have the greatest impact on is undoubtedly the civil society.

In this thesis a concept for floor hatches for foam pits has been developed. Since there is an existing solution that is powered by hydraulics and is expensive, the goal was to develop a cheaper solution, as simple as possible.A number of different concepts were developed and evaluated. A concept with five sections that are pulled to the side and stacked on each other was chosen as it was thought to have the lowest risk of crush injuries and to be easiest to manage and control. In the opening behind the foam mattress a lifting table is placed to regulate the height of the stacked sections.To be allowed to be installed in the floor of sports halls the sections must be dimensioned according to the construction standards for these types of buildings. Different dimensions of beams in steel and wood materials were evaluated and of those, who lived up to the requirements of the standard, a concept was chosen.

This report relate a concept study that consider a number of different proposals to improve the overcharging system in BAE Systems Ha?gglunds tracked vehicle series BvS10, to maintain sealevel power at extreme altitude.At high altitude the power losses beacuase of the air density that decreases, which results in less fuel can be burned. The decreasing of air density also gives rise to fatigue failure of the turbocharger unless power is reduced.The proposals shall be as required by BAE Systems Ha?gglunds economically sustainable and defensible from a packing perspective. That means the selected solution must have a reasonable price tag and at the same time a minimal impact on adjacent components.The basis for this thesis is based on benchmarking of both the auto industry as the flight industry, to find inspiration and tips for improvement.Some of the concepts have after gathering facts and calculations been excluded while other solutions has been considered as workable and thus interesting for BAE Systems Ha?gglunds.Initially the current turbochargingsystem was analyzed in order to determine the starting point and thus be able to fix the current problems surrounding high altitude driving.

Med fler än en miljon omkomna i trafikolyckor världen över varje år är trafiksäkerhet ett ständigt aktuellt område. Studier på deprimerade patienter har visat att negativ sinnesstämning medför försämrad körförmåga. Dessa effekter är i hög grad outforskade och det är därför viktigt att undersöka om de förekommer även vid en mildare grad av nedstämdhet, så kallad dysfori, vilket i så fall skulle innebära att negativ sinnesstämning i likhet med trötthet och alkoholpåverkan utgör en allvarlig trafikfara. För att bättre förstå hur sinnesstämning påverkar körförmåga är det dock också relevant att undersöka om dysfori kan bidra till riskkompensation, det fenomen som inträffar när människor kompenserar för säkerhetsförändringar genom ett förändrat riskbeteende. I denna uppsats beskrivs en del av en körsimulatorstudie kring dysfori och bilkörning, där syftet var att undersöka om dysfori kan vara en orsak till riskkompensation.

Heavy duty vehicles often have problems with traction during the winter periods. For vehicles that can lift tag axles it is possible to increase the normal force on the driven axle by lifting one or more tag axles, this will then increase the propulsive force of friction. This however increases wear on both road and vehicle. A possibility to reduce the wear while achieving nearly equivalent traction compared to lifted tag axles is to allow the vehicle to regulate the normal force by lowering the pressure in the air suspension associated with the tag axles or by the lifting of these axles. The vehicle would then by itself be able to set just the right amount of normal force on the drive wheels to avoid unnecessarily high normal forces while maintaining sufficient traction.The purpose of the report is to find out which parameters affect heavy duty vehicles when driving on slippery slopes and how traction can be improved.

I dagens bilar implementeras allt fler inbyggda funktioner både i form av kommunikation och underhållning. Dessa funktioner tillför självklart mycket positivt men vad som inte alltid pratas om är vilka säkerhetsrisker de också medför då de kräver fokus av användaren ofta både visuellt, manuellt och kognitivt. Under bilkörning bör fokus från föraren allt som oftast ligga på vägen och därför gäller det att designa infotainment-system, det vill säga inbyggda funktioner som till exempel radio och GPS, som kräver så lite som möjligt från föraren. Denna studie testar ett nytt sätt att interagera med inbyggda funktioner under bilkörning genom att använda en ögonstyrd prototyp av ett infotainment-system för att se om man kan se snabb och intuitiv användning på detta sätt. Testet utförs i simulatormiljö och jämför två oberoende grupper med olika mycket inlärning om det aktuella systemet.

The voltage level in the power grid varies due to variations in load and production. Normally these variations are manageable, but they may be excessively large during a disturbance. If the voltage is too high it may damage the equipment in the grid and too low voltages may cause problems like voltage instability. The magnitude of the voltage variation depends on the short circuit power capacity of the point of interest.This problem may become lore prominent due to automatic voltage regulation that acts on shunt reactors and shunt capacitors. When the shunt reactor is connected or disconnected to the grid it may cause such large changes in the voltage that the shunt reactor starts hunting.

The purpose of this study is to examine certain aspects of work with men who use violence in intimate relationships. In a Government bill in late 90s the Government presented its action plan on what is expected to be done in each municipality, but investigations show that the work is stationary. 46 percent of the men, who are in treatment, choose to cancel it. We wanted to find out how society will meet up with men who use violence in their intimate relationship and how to go about in the meeting. Those who lead us to the answers in this qualitative method are three social workers and a therapist who has the task of helping these men. The study is based on interviews from three municipalities in southern Sweden, the municipalities made ??as in between 30-60 000 residents and businesses are startups; theoldest has been in operation for five years.The results showed that they had chosen to put these activities under the sections of the Social Services but is counted as a separate project, as the driving force may apply for funding via the County Council.

Several studies indicate that Swedish men consume more meat than women, more frequently appear in advertisements for meat and more often than women handle the grilling of meat. Production of meat is one of the largest contributors to greenhouse-gas emissions and thereby poses a challenge for ecological sustainability. Several Swedish politicians and authorities have argued that reduced meat consumption is necessary to prevent continued global climate change. To understand and change consumption patterns we need to understand the consumer. This essay uses textual analysis to examine how Swedish men through text and images in three cookbooks use preparation and consumption of meat to construct different masculinities.

We are soldiers, not policemen.Denna uppsats rör det vakuum som ofta uppstår när en regim faller samman på grund av krig, och dess ordningsmakt upplöses, eller av annat skäl inte förmår upprätta ordningen. Ofta inträffar plundring och upplopp i det ?polisiära? tomrum som inträffar från det att den tidigare regimens ordningsmakt drar sig undan, till dess att en ny poliskår träder in och bör-jar återupprätta lag och ordning. Av olika skäl frånsäger sig den intervenerande makten inte sällan arbetsuppgifter av mer ?polisiär? natur, alltifrån att bevaka samhällsviktiga byggnader till att dirigera trafik.I stor utsträckning följde kriget i Irak våren 2003 detta mönster från tidigare konflikter; ordningsmakten drog sig undan, plundring utbröt och koalitionen, bestående främst av USA och Storbritannien, nekade inledningsvis till att det var deras uppgift att ingripa mot laglösheten.

The use of subscription services directed towards customers has become a common phenomenon in a vast number of different industries. We have noticed a clear trend of new businesses emerging solely offering subscriptions, and existing companies altering sales of their products to become parts of subscriptions. But research has not caught up with this trend yet, especially regarding why it occurs and how it affects existing businesses internally. The purpose of this study is to examine the driving forces for change and examine how existing businesses have to change parts of their business models to offer subscription services. The premise of this study has been Vargo & Luschs (2004) Service Dominant Logic with their foundational premises and Business Model Canvas by Osterwalder et.

Detta arbete var beställt av Sjöfartshögskolan i Kalmar. Skolan ville ha en enhet som kunde mäta aktiv-, reaktiv- och skenbar effekt, ström, spänning, frekvens och cos? på en generator och som kommunicerade vidare dessa värden till en PLC. Detta för att kunna lastfördela lasten mellan ett antal generatorer i kursen Tillämpad elteknik 15 hp där studenterna bygger en generatorinstallation med tre generatorer. Ett funktionsblock för lastfördelning skulle också programmeras.

The structural rationalization of rural firms in Sweden has led to many new creative ways of developing companies. The agriculture sector is characterized by the need of capital in form of buildings, labor and inventory. The rationalization process has led to free capacity in rural firms when new technology make buildings and inventory not longer necessary for the production process. To get a better cost coverage this free capacity can be used to start-up new business areas that help the rural firm to growth.The study aims to identify factors that motives entrepreneurs in rural firms to develop new business areas. The purpose is also to analyze driving forces that lies behind development of rural firms and the forces that support or not support development in rural firms.The study is built upon five cases that all can be categorized as firms with different size and orientation.

It is sixty years since Sweden's first star-shaped housing estate was built in Gröndal, a suburb of Stockholm. Olle Engkvist, the building contractor, was the driving force behind the residential area and it was designed by architects Sven Backström and Leif Reinius. The estate comprises detached star-shaped houses suited to a more hilly terrain and terraced star-shaped houses on the flat land. The eight gardens of the terraced houses form the shape of a hexagon. It is these gardens, designed by Sven Hermelin and Per Friberg, which are the main focus of this thesis. The buildings on the estate have recently been renovated and it is now time for the gardens to be restored.