The purpose of this thesis is to through brand communication and Red Bull?simage examine how they position themselves as leaders on the Swedish energydrink market. We chose relevant theories within buzz marketing, word ofmouth, sampling and events. Our method of preference was quantitativequestionnaires which we spred through email to students at the LinneausUniversity and other social networks such as Facebook and blogs. Our empiricalstudy is based on our questionnaires and information about Red Bull.

Syftet med studien är att undersöka om molntjänster som OneDrive och Google Drive är tillräckligt enkla för oerfarna datoranvändare att börja använda sig av säkerhetskopiering. Med fokus på om användare med begränsade kunskaper inom IT och datorer kan använda molntjänsterna endast med hjälp av de instruktioner som ges på hemsidan och under installationen av molntjänsterna. Slutsatsen blir att alternativen är nära att uppfylla frågeställningen. Det upptäckta problemet med att skilja mellan molnet och synkmappen kräver dock ytterligare studie för att kunna bekräfta problemet och avgöra om problemet finns på båda testade molntjänsterna innan ett definitivt svar på frågeställningen kan ges. Problemet uppstår eftersom molntjänsterna brister med att förklara internetgränssnittet och därför i förlängningen hur återställning går till. .

This report is the result of a project work carried out at Karlstad University in conjunctionwith the local consulting firm Camatec where most of the work has been performed.The work can be classified as a classic engineering work with supportive theories andcalculations which in this context is relevant.The engineering project has focused on developing new standards for a conveyor that is usedin the Värmland paper industry where large rolls of paper are produced. A conveyor can takeits appearance in many different forms but in this thesis it has been an exemplary look and ithas also become modulatable with a central section, a drive end and a turning end.The construction work has been build under CAD programs such as Pro Engineer, drawingshave been created and costings have been analyzed. Strength calculations have been made andcooperation from several different companies have erected to explore different solutions andideas for a modern and sustainable conveyor..

Det kommer ständigt nya studier med olika hälsoråd angående kosten och fysiskaktivitet om hur vi ska undvika fetma, högt blodtryck samt hjärt- och kärlsjukdomar.Intresset av proteinets effekt på uppbyggnad av muskelmassa vid fysisk aktivitet harökat. Detta har medfört ett stort urval av olika drycker med proteintillskott påmarknaden, främst ur animaliskt ursprung.Syftet med detta examensarbete var att ta fram en vegetabilisk proteinberikadhavredryck som förväntas hjälpa kroppen vid återhämtning. Arbetet innebar att utvecklaett recept baserat på de Nordiska Näringsrekommendationer 2004 (NNR) med fokus påprotein, kolhydrater och fett. Delmålet var även att utesluta allergener. Dryckenbaserades på ett medelvärde från de fysiskt aktiva och äldre människors näringsbehov,detta för att bredda den tilltänkta dryckens målgrupp.Fyra smaksatta drycker framställdes med olika energiinnehåll utifrån två olikahavredrycker, en naturell och en kalciumberikad.

This report describes the scientific work of designing and manufacturing an intelligent controller module prototype for automobile trailer connections. The functions of the module are both to drive the lamps and detect failures. The module also contains functions to handle other functions of the trailer. To learn about controller modules the group does extensive feasibility study.The group receives three already existing modules, the functions of the three modules are studied and tested in the lab, this is done too get a overview of the construction. The method used I called reversed engineering, a way of constructing by analyzing constructions already done.When the modules are analyzed, the functions of the prototype are tested and designed without copying the analyzed modules.

The purpose of this literature review was to find common factors for the persons who predispose to eating disorders. These factors shall help the nurse to recognise early signs of eating disorder behaviors. The literature review is directed to the nurse and will answer the issue: Which groups in the community run the risk of developing eating disorders? Furthermore, this knowledge shall lead to a better understanding of persons having eating disorders and be used as an aid in his/her encounter with these patients. The method was a literature review based on eight scientific articles, which were interpreted on the basis of the competence of the nurse.

To be allowed to sell Z-suspended vehicles with dipped beam Xenon or LED lighting, Scania have to develop automatic headlight level control. This master?s thesis aims to be the foundation to that development.The thesis consists of several parts; a market analysis of how competitors to Scania and the general vehicle industry solve this problem; several available principles for detecting the amount of control needed; the construction of a test station for sensors, a control unit and components connected controlled by the control unit; a further theoretical and practical development of one principle ? one rotational sensor connected between the chassis and the back drive axis; a state flow model programmed in Simulink that produces the control signal for the headlight leveling from the sensor input.Lastly the thesis gives some recommendations to the further development and implementation of automatic headlight level control on Scania vehicles..

Molntjänster är ett nätverk av skalbara resurser som görs tillgängliga genom internet eller lokala nätverk (Somashekar, 2010). Detta betyder att användare kan nyttja molntjänster utan att involvera sig i den bakomliggande infrastrukturen. Till de vanligaste molntjänsterna hör Dropbox, Google Drive och iCloud. Utvecklingen molntjänster verkar gå snabbare än utvecklingen av användarsäkerheten, vilket kan betyda problematik i framtiden. Säkerheten är en gemensam aspekt för samtliga molntjänster samt en bidragande faktor till deras fortsatta utveckling.

This report shows methods and workflow when exploring the potential to change Outotecs HCD Silver Electrolysis machine to a module type. It?s done as an attempt to lower the workshop and installation costs and to give customer a more accurate prize directly. To do this a concept was produced which was set to a stress test. Additional objectives were to investigate freight and installation procedures, pneumatic connections and to calculate the difference in cost.Once the concept, a reinforced type of the original frame, was chosen stress tests in computer simulations were made and appropriate alterations were made.

The purpose of this essay is to do an ecocritical reading of Vilhelm Moberg?s The Emi-grants from 1949. By asking and answering the three following questions; How does a system present itself, What are the different reasons for emigration; Why does differentsystem fit some well and some not.By using two articles from Green Planets - Ecology and Science Fiction to illus-trate two different views; Different parts value in an ekosystem and The Ship as an ecosystem. I have also created, based on the literary text four different terms concern-ing the dynamic system; Stable, Static, Unstable and Collapsing systems. I have found that all system goes through changes, some drastic, that changes the way the parts of the systems fit with in it.

To be allowed to sell Z-suspended vehicles with dipped beam Xenon or LED lighting, Scania have to develop automatic headlight level control. This master?s thesis aims to be the foundation to that development.The thesis consists of several parts; a market analysis of how competitors to Scania and the general vehicle industry solve this problem; several available principles for detecting the amount of control needed; the construction of a test station for sensors, a control unit and components connected controlled by the control unit; a further theoretical and practical development of one principle ? one rotational sensor connected between the chassis and the back drive axis; a state flow model programmed in Simulink that produces the control signal for the headlight leveling from the sensor input.Lastly the thesis gives some recommendations to the further development and implementation of automatic headlight level control on Scania vehicles..

The aim of this study was to examine how the Danish people and Denmark are represented in the daily Swedish press. We wanted to examine how the Danish people were represented, the characteristics given to the Danes and the differences we see between the different genres. We used theories about discourse, representation, stereotype and national community, too see what underlying messages was hidden in the texts. We analysed 30 texts from three Swedish daily newspapers: Sydsvenska Dagbladet Snällposten, Dagens Nyheter and Aftonbladet. The method we used was discourse analysis based on Faircloughs theories and methods.One of the most interesting results we found was that the Danish people often were represented as different kinds of stereotypes.

En kvalitativ studie genomfördes för att studera vad som påverkar och skapar motivation till beteendeförändring hos drogmissbrukare. Studien undersökte också miljöns betydelse för att bryta ett drogmissbruk. En intervjuguide med öppna frågor skapades. Genom ett kriteriebaserat snöbollsurval kontaktades tio personer varav nio män och drogfriheten var i genomsnitt 3.2 år. Enligt drive theories är motivation en drivkraft som ger energi till att sätta igång, upprätthålla och rikta behovsrelaterade mål.

There is a new beverage container on the market, a bottle made out of pure aluminum as a replacement for the traditional container made out of glass. This new container has the potential to reduce both cost and pollution during transportation, the lighter and stronger construction has every advantage compared to the old one in glass. The new container has every possibility to make it on the market. Some of the biggest brands within the soft drink market already use these bottles in countries without any recycling demands like: Coca-Cola, Heineken and Pepsi. The only thing stopping these brands from the Swedish market is the lack of a functional return system, there is only one company that uses the bottle in Sweden today and they take care of their own used bottles.

Protected Designation of Origin (PDO) is a quality control system created by the European Union (EU) to protect integrity of certain food and drinks that are produced in a specific area in a unique way. By protecting these products, the EU can certify that the traditional region-specific methods of food and drink production are preserved. The EU countries that follow such a system are mostly from Southern Europe. For instance in France, the PDO system has helped improve the income for farmers, boosted the rural development and assured protection for farmers against the abuse of their brand and the selling of their products by outsiders. In Sweden, there are no PDO products yet, instead there is Protected Geographical Indication (PGI) and Traditional Speciality Guarantee (TSG) that are not as protective as PDO.