Marknadsföring är en viktig del av företagets verksamhet för att få ett lyckat resultat avseende försäljning, kundkontakt och inte minst ekonomiskt resultat för verksamheten. Marknadsföringsarbetet kan genomföras på olika sätt och med olika insatser. Marknadsföring syns mest hos stora företag som vänder sig direkt till konsumentmarknaden. Mitt syfte med arbetet är att studera marknadsföringsarbetet hos små fristående butiker inom detaljhandeln för kläder. Där vill jag genom en studie se hur arbetet genomförs och om det eventuellt finns förbättringsmöjligheter inom området.Min bild av branschen innan studien påbörjades var att det finns en mängd småföretag inom segmentet som syns och verkar på många olika sätt och med olika framgång.

PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.

Dilaterad kardiomyopati (DCM) är en allvarlig hjärtsjukdom som drabbar flera hundraser, men är vanligast bland de stora raserna. Sjukdomen drabbar hjärtmuskulaturen varpå hjärtats kontraktionsförmåga försämras. Detta leder på sikt till volymsöverbelastning, dilatation av hjärtats hålrum och kliniska tecken på hjärtsvikt. DCM är en viktig dödsorsak hos grand danois och den höga prevalensen tyder på att det finns en genetisk faktor bakom utvecklandet av sjukdom. Resultat från flera studier där ärftligheten studerats, tyder på en autosomal dominant nedärvning, men även x-bunden recessiv nedärvning har föreslagits. Syftet med denna studie var att, utifrån en studiepopulation bestående av renrasiga grand danois hemmahörande i Sverige och Norge, undersöka de vanligaste dödsorsakerna, och om det fanns någon signifikant skillnad i medeldödsålder mellan hundar som dött i DCM och hundar som dött av övriga orsaker.

Background: It has been shown that EDI can yield positive effects within companies. Which effects are possible for a company to direct assign to the introduction of EDI and is it possible to estimate the total effect.Purpose: The purpose of this study is to estimate and analyze the effects of using EDI in electronic business. We also want to contribute with a model for measure and estimate the effects of EDI.Accomplishment: We have studied literature concering EDI and realized a preliminary studie in form of interviews with experts to establish deeper knowledge of EDI. We have also tried to estimate the effects obtained in companies in three different businesses, power, government and transport industry.Result: To obtain as good effects as possible it is important that the co- oporation is built on trust and engagement. Before implementing the EDI-system a thorough overhaul of the processes in the company should be done, involving both the top managers and the staff.

The purpose of this examination is to investigate how Judisk Krönika, a periodical which was introduced in 1932 with the aim of disseminating Jewish culture and tradition in Sweden, uses history to make comments about its role in contemporary history, specifically during the first two years of the First Intifada. A second purpose was to examine how this use of history differed from results shown in earlier studies comprising the 1960s and the 2000s. The method in use is qualitative; the source material has been read thoroughly and scrutinized in search of the authors open and hidden messages and intentions. The main finding shows that four major themes could be identified: anti-Semitism(anti-Zionism); memory; ethnonational and media. The most dominant theme during the 1980s, as opposed to the 1960s and the 2000s focus on Zionism and Jewish culture respectively, is memory, that could be described as hegemonic and as a part of a existential use of history, which aims for survival and preservation of the Jewish culture in times of conflict..

Customer service has traditionally consisted of telephone, mail, and later on chat.But the entry of social media has changed the way companies exercise customerservice. Companies should ask themselves whether the same type of traditionalcommunication may or may not function in a new channel and thus whether itcan be applied to social media.The purpose of this study is to describe the companies? use of customer servicein social media and how the communication differentiates from thecommunication in traditional customer service, and also to define the effect onthe customers? relationship to the company. To reach our conclusions we havecombined theoretical references with qualitative interviews.By our analysis, we found that the communication in social media expandsthe possibilities. By entering an unfamiliar channel, customer service has hadto adapt themselves and their language.

We are heading towards a huge switch of how energy is produced with fossil fuels being replaced by renewable energy sources. It is not difficult to replace the energy you use in the house and there is no need for futuristic technology. There are already many established products on the market such as high efficiency vacuum solar collectors, heat pumps & small wind power stations that can supply the energy being used in a house. The company Sol & Energiteknik SE AB in Huskvarna has many different products which can reduce the need for an outside energy distributor. An average house in Sweden uses 15 000 kWh for heating, 5000 kWh for tap water and 5000 kWh for electricity.

Background and problem: Financial reports are created for the users as decision support. Stakeholders are often subjects to information asymmetry. Banks represent one of the primary stakeholders and financiers of a company, and place great emphasis on financial reports in their credit assessment process. The question is, however, how useful the financial information actually is. According to previous research, banks consider accounting information as troublesome in some respects, mostly due to accounting choices and judgments.

ABSTRACTTitle: The exact title used in the thesis will be mentioned here.Level: Bachelor thesis in BusinessAuthor: Mattias Lindqvist & Jonas TesfaySupervisor: Peter LindbergDate: 2011 ? JuneAim: In Sweden the representation of women on company boards is discussed extensively. It has also been suggested that regulations such as quotas should be imposed, in hopes of getting the gender balance on the board of directors. Measures such as these have been presented when this problem attacks our democratic values about how a society should look like. The aim is to study and analyze whether there is any connection between the return on assets and the proportion of women on company boards.Method: The paper is made from a quantitative with a deductive approach.

Background: Small businesses are key participants in the growth at the Swedish market, partly for the labour opportunities, the technology and economic development. These companies should get resources to grow, both political and economic resources. The medtech companies in an introduction and expansion phase meet with problems concerning the financing of their growth. Key participants whom offer financing are Venture Capitalists.Purpose: The purpose of this study is to examine Venture Capitalists demands on medtech companies in an introduction and expansion phase. A comparison between the demands and how well medtech companies achieve them will be done.

Due to the increase of the emission of greenhouse gas and climate changes more and more customers demand environmentally sustainable products. The increased demand of sustainable products from cradle to grave is something that has affected the food sector. Many retailers within the food sector feel that they are less or more forced to be environmentally friendly. Nowadays many retailers have chosen to show customers and stakeholders that they want to ?do good? by publishing annual sustainability reports. The Swedish food market has been one of many markets investing in being environmentally friendly.

Graphic profiles are a part of companies? brand expressions. The graphical values reflect the brand values the business wants to convey. They consist of different graphic elements such as logo, company sign, colour schemes, templates, rules, fonts, pictograms, formats and references to how different graphic elements should look, for example, business cards, signs and materials for websites. This thesis aims to examine why firms choose to replace their graphic profiles by studying their underlying motivations.

The high level of competition and the rapidly growing technology development has created new challenges for today's businesses where they are forced to deliver more customized products at a lower price and a shorter time period. This places high demands on the companies' ability to design and develop better products in a more efficient way. In addition to developing products, the design process focuses on securing long-term success for the company by developing nourishing skills. However, to achieve an effective design process the companies must improve their ability to plan as well as use their knowledge base in a more efficient manner. Toyota's product development system is a critical component for companies to address challenges that they?re facing and offers a great potential to create significant competitive advantages.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

ABSTRACT The main purpose of IT security policies is to protect companies against intrusion and unwanted spread of information. Statistics show that IT related crimes tend to increase and because of that it is important, from the company?s side of view, to be well prepared. The IT security policy is an important part of that preparation. A lot of the crimes related to IT can be deduced indirectly to employees at the companies where the crime takes place.