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1383 Uppsatser om Distribution channels - Sida 29 av 93
Någonting mystiskt händer i Sjumilaskogen: En kulturpolitisk analys av TV-reklam riktad till barn på TV 4 och Kanal 5
The aim of this Masters thesis is to review Swedens unique law against TV-commercials intended for children under twelve years old. The law has to be abided by TV 4, but not by Kanal 5, so the aim is also to compare TV 4 and Kanal 5 and to see in what different ways commercials are shaped in the two channels. The cultural policy analysis is based on our aim and problem. We have also had the terms semiotic and intermediality in mind together with a model made by the researcher in semiotics Roman Jakobson. The model consists of six different communicative functions.
Spelproduktion för 2d miljö
Vi började vårt projekt med grunderna till verktyg för att utveckla spel i 2d. Dessa ämnade vi färdigställa under projektet och med dem utveckla en speldemo. Eftersom vi hade gemensamma visioner om spelutveckling så bestämde vi oss för att samarbeta, och fokusera på våra respektive områden. Med att utveckla egna verktyg ville vi få en större förståelse för de grundläggande mekanismerna av en spelmotor och möjligheten att påverka dessa efter våra specifika behov. Det var också för att hålla koden fri från licensierade komponenter för att i framtiden kunna underlätta distribution..
Ainu-urbefolkning eller endast kultur?
The aim of this thesis has been to analyze and interpret several different discourses in Japan and from the findings see how the Ainu people and their existence in Japan have been defined in today's Japan and in who's interest it is to keep it this way. My findings was that the Japanese nation in all channels of society are reinforcing and perpetuating the belief that it constitutes an ethnically homogenous nation and that there exists no ethnic problems in the country. I found that schoolbooks don?t give adequate information about the Ainu people and its history, and the Japanese press is reinforcing the status quo by their selective silence and limited coverage on issues concerning the Ainu. The government has defined and legitimized the problem of Ainu within the framework of culture and tradition.
Konsten att hitta ett arbete : En fråga om socialt kapital?
The purpose of this study is to examine how individuals' social capital can affect the opportunities for finding a job. That is, what benefits social contacts can provide in the hunt for a new job. The main questions that will be answered throughout this study are:- Of what importance are social contacts when looking for a job?- What are the advantages and disadvantages that the respondents present with recruitment thru informal channels/social contacts?-What are the advantages and disadvantages that social contacts can provide in terms of personal recommendations when looking for a job according to the recruiters?The study is based on five qualitative interviews with mainly recruiters from various parts of the labor market. The collected empirical data that the study has yielded indicate that individuals' social capital of the highest degree is crucial for the opportunities they have to find a job.
TRADITIONSPRINCIPEN INOM SVENSK RÄTT : En jämförelse med avtalsprincipen
In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation?s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation?s efforts within sustainability, how it is perceived and what this means to the employees.
C2-monitor : en rapport om utvecklingen av ett mobilt gränssnitt
This report presents the development process of a mobile interface for the C2-monitor. A monitoring tool used to support the operations for the broadcasting services of Ericsson Broadcasting and Media Services (EBMS). With the support of the C2-monitor, operators can monitor hundreds of channels and services produced from EBMS. To enhance a more flexible working environment, the C2-monitor needs to be developed further to support mobile devices with a customized design to take advantage of mobile phones features and functionality. Established and well-recognized design methods and principles have been applied in the development process and user testing have been made iteratively throughout the project.
Nätbutiker och Kundrelationer : Relationsmarknadsföring
Titel: e-Commerce and Relationships ? Customer Relationship Management This bachelor thesis is brought together to analyze the transformation from traditional marketing to Customer Relationship Management. The development in the technology world has made the marketing focus shift from products and their functionality to customers and value creation. Because of the tougher competition that developed from new channels of communication, corporations had to generate new sources of value for their customers in order to establish lasting relationships with them. Therefore we found it interesting to investigate how companies within the e-commerce business handle the transition towards customer relationship management.
Internet : som kompletterande kommunikationskanal till Event Marketing
The aim of this essay is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within marketing, media, communications and human-computer interaction, which together describe event marketing. We have carried out case studies on two event-marketing projects where the Internet has played a major role. The first project was XCT which is a project developed by the company Eventum AB.
Svensk livsmedelsexport : hur upplever svenska livsmedelföretag exportmarknaden?
The food industry is an important part of the Swedish economy, It is the fourth largest industry in Sweden in terms of number of employees and production value. Due to the increasing globalization, the Swedish food industry faces new conditions and challenges. Through the Swedish membership in the European Union in 1995 a whole new era of competition began for the Swedish agriculture and food industry. Markets that previously were closed now opened. In retrospect, it should be noted that the Swedish food industry managed well.
Analys av linjetaxering i samband med gallringsinventering med avseende på kvalitet, tillförlitlighet och framtida utformning
Modern forest owners are very familiar with forest management and forest economics. Therefore they have high demands for quality in forest operations. Guarantee of quality in the shape of self-checking activities is an important tool to guarantee a well managed forestry operation. To meet the forest owners? demands on guarantee of quality and the entrepreneurs wish of an easy method for self-checking, the forest owners association, Södra skogsägarna, has developed a new method for thinning inventory.
The purpose of this study is to evaluate the method that is used for self-checking and to find ways to develop and improve of the method.
The data has been collected by inventory in a number of stands with circle-area survey and with strip survey, which is method that is used for self-checking.
The results show that the strip survey does not diverge more than ±10 % in measuring values of basal area, number of stems, roads share, thinning quotient, outtake of basal area and total volume compared to circle-area survey.
EU:s demokratiska underskott och kommunikationens roll : En kvalitativ analys av den europeiska unionens kommunikationspolicy
Discussions about the democratic deficit of the European Union have gotten more intense and the criticism usually points towards a great gap between the citizens and the EU politics. In this study the political communication policy is being put under the scope to investigate to what extent the policy is designed to counter the democratic deficit, supported by the theory of deliberative democracy. The analysis examines three aspects of the deficit ? decentralization, participation and the distribution of information ? and makes research into the communicative measures that have been implemented. The importance for EU to make deliberation possible is stressed throughout the essay and in the conclusion I argue that improvements still need to be made. .
Analys av konsignationslager : inom tillverkande industri
In this composition, a study of consignment inventory on basis of the factors which are important for implementation and application of consignment inventory are made. Logistics chain from subcontractor to end customer is becoming more complex when the volume of items constantly increases to satisfy the needs of the market. From that perspective, companies had large inventories but today it is a lot of different solutions to streamline inventory management. One way that recently becomes increasingly common is to let the subcontractor fill up the customers stock using different approaches such as VMI (Vendor Managed Inventory). A further step in the evolution can be to make use of consignment inventory where the vendor owns the stock of the customer.
Optimering av oljedistribution
Examensarbetet har genomförts på uppdrag av Preem Petroleum AB i Stockholm (Preem), som är ett oljebolag med två raffinaderier samt har en stor distribution och försäljning inom Sverige. Preem köper in råolja som raffineras till olika petroleumprodukter med höga miljökrav vid de två raffinaderierna i Göteborg och Lysekil, Preem Raffinaderi AB and Scanraff AB. Preem säljer en del av sina raffinerade produkter till andra oljebolag, både inom Sverige och till export. Inom Sverige distribuerar Preem till både egna och andras depåer runt om i landet, mestadels med båt. Ifrån depåerna distribueras Preem sina raffinerade oljeprodukter dels till sin bensinstationskedja dels direkt till slutkund, vilket sker både med egna eller inhyrda tankbilar.
Konsumenters medvetenhet om företags arbete med CSR
Borglund et al. (2012) argues that today it is becoming increasingly important for companies to work with CSR because stakeholders are more engaged in issues related to social responsibility and the environment. However, much research shows that it does not play a major role how companies work with CSR issues if the information does not reach the final consumer. The focus of this paper is therefore to examine how some of the major clothing companies communicate about their work with CSR issues and if consumers believe that they have the information needed to make an informed purchasing decision that support sustainable development in the garment industry. Our study has among other things found evidence that companies doesn?t reach out with information about their work with CSR.
Det moderna biblioteket: Om biblioteks marknadsföring i sociala medier
The aim of this thesis is to investigate how libraries market themselves in social media and why they do it. I have studied a certain public library?s process of introducing social media into its marketing mix, the preparations for this process and the effects of these marketing methods.The theoretical framework for this thesis is based on relationship marketing, a theory which focuses on relationships, networks and interaction. My main method has been semi-structured interviews with a librarian at the relevant library, with the manager of the library and with the head of the municipality?s department of communication.The results of my studies show that marketing on social media is a positive and important thing for libraries.