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6036 Uppsatser om Directors in media relations - Sida 60 av 403
Ungdomar och skola : en kritisk diskursanalys av tre tidningars presentation av debatten kring gymnasieskolans program
Skolan är ett ämnesområde som har debatterats under en längre period i samhället, inte minst har detta kunnat betraktas ske i media. Det har skett en livlig diskussion kring gymnasieskolan och dess teoretiska program och yrkesprogram, där exempelvis programmens utformning och uppdrag har debatterats. Någonting som även har berörts i diskussionerna kring gymnasieskolan och dess program är dess relation till arbetsmarknaden och till högre utbildningsformer, så som universitet och högskola. Inte minst har detta skett den nya gymnasieförordningen, SFS 2010:2039, trädde i kraft under 2011. Detta arbete stävar efter att synliggöra hur media i form av tre tidningar, Skolvärlden, Svenska Dagbladet och Dagens Nyheter, under perioden från 2011-01-01 till 2012-12-31 har valt att presentera debatten kring de teoretiska och de praktiska yrkesprogrammen i gymnasieskolan i sina artiklar. .
Gammalt ägg rostar aldrig - En studie i guldäggets effekter på reklambyråer och reklamköpare
Titel: Musikartister ? ett underhållande innehåll. En studie om hur kvinnor vill ta del avmusikartister i mediaFörfattare: Ann-Sofie Pettersson och Maja RönnbäckUppdragsgivare: Evelyn JonsKurs: Medie- och kommunikationsvetenskap, examensarbete, Institutionen för journalistik,medier och kommunikation (JMG), Göteborgs universitetTermin: Höstterminen 2011Handledare: Marie GrusellAntal ord: 17 480Syfte: Att undersöka hur kvinnor vill ta del av musikartister i media.Metod: En kvalitativ studie med respondentintervjuerMaterial: Analys av intervjuer med åtta kvinnor inom den valda målgruppen, kvinnor mellan30 och 49 år.Huvudresultat: Resultatet visar mönster som tyder på att målgruppens intresse ochengagemang för att ta del av musikartister i media är förhållandevis lågt. Musik ochmusikartister i media förknippas främst med underhållning, men musikartister fyller ävenbehov av information samt att styrka den personliga identiteten och sociala relationer. I tv och radio står innehåll om musikartister främst för underhållning, medan det i tidningar ochinternet främst står för information.
Finanskrisens inverkan på styrning av private equity-bolagens styrning av portföljbolagen: En fallstudie av Accent Equity Partners
Abstract: Private equity used to be synonymous with tremendous yields and rates of return. However, the private equity market trembled in 2008, due to the financial meltdown caused by the worldwide credit crisis. Considering the current low number of exits within the private equity industry, the purpose of this thesis is to examine if there has been any change in how private equity firms control their portfolio companies since the inception of the crisis. One private equity company and two portfolio companies have been studied. The case study is prepared from interviews with senior directors in the portfolio company and investment managers in the private equity firm.
"Alla ska få se ut som de vill och bli älskade ändå" : en kvantitativ studie om tjejer, deras upplevelse av påverkan samt kroppsideal
The aim of this bachelor thesis has been to investigate what affected the body ideals of teenage girls attending the Swedish upper secondary school and thus, the questions for the investigation were: Who/what ?gives? teenage girls their body ideals today and what is considered as an influence of these young teenage girls today with regard to their perception of their own body? The theoretical perspective on the thesis were symbolic interactionism, Gidden's theory on "late"-modernity as well as Ziehe's theory on reflexivity. A quantitative survey were conducted where questionnaires were the starting point. For convenience and simplicity , the author chose to perform the survey on a number of high schools in her vicinity. The headmasters in these schools were contacted and she got the contact infomation for the concerned teachers or the school social pedagogue.
"Det är som om vi inte ens existerar" : En studie av Aftonbladet och Dagens Nyheters rapportering om ätstörningar hos män 2010-2012
The title is a quote from a blog entry written by the Swedish journalist Linus Fremin. For many years Fremin suffered from bulimia and he claims that men for a long time have been excluded from medias coverage of eating disorders.We wanted to try this thesis and decided to do a quantitative study of articles published in two Swedish newspapers, Aftonbladet and Dagens Nyheter, regarding eating disorders during the period 20101129-20121129. We studied 199 articles and counted the occurrence of men and women in the texts.Our study showed that women were represented in a majority of the articles, whereas the men were clearly much more absent. In most of the articles eating disorders were described as a female issue and men were rarely included. It?s difficult to say how the ideal division of men and women in media?s coverage of eating disorders should look like.
För Sverige i rymden : Fuglesang, föreställningar om rum och svenskhet
The senior essay examines the geographical imaginations, notions of Self and community that were mobilized in the media and by the government in conjunction with an event, namely, the space voyage of Christer Fuglesang ? the first Swedish astronaut in space on December ___ 2006. The study is a critical investigation of media discourses, representations of space, and geographical imaginations that were triggered by the event. The specific issues addressed by this study are (a) which representations of Sweden were mobilized in narrating the event? (b) In what ways has Fuglesang´s space voyage influenced the image of Sweden? (c) How was the event rallied vis-à-vis discourses of entrepreneurial culture and neoliberal growth by the government? (d) Which themes and clichés were mustered in the media dramaturgy of the event? (e) Which topics were excluded in media narratives and representation of the event? (f) Have familiar geographical imaginations, notions of Self and community been reconfigured? If so, how?The present study analyzes narratives of the event in the two largest newspapers in Sweden - Aftonbladet and Dagens Nyheter, as well the two biggest TV-channels ? Swedish Television and TV4.
Upprop Online : En kvalitativ studie av "Förbjud tiggeriet nu"
Tiggare/tiggeri är fenomen som blivit allt vanligare i vårt svenska samhälle. Samtidigt som företeelsen av tiggare/tiggeri blivit mer synlig har även röster som kräver ett förbud av tiggeri höjts. Märkbart är hur det via social media sprids budskap med starka argument som belyserden problematik många människor upplever med tiggeriet. Via social media skapas uppslutningar med olika mål, som växer och frodas i nätets öppna rum. Syftet med vår studie är att få en förståelse för vad en sammanslutning av människor, i detta fall ett Facebook evenemang, kan generera i form av kommunikativ praktik samt vilken inverkan social media kan ha i frågan om dess förmåga att sprida ett budskap.
Dell from a intellectual capital perspective (working title)
Purpose: We will understand and explain Dell?s value gap through an extended intellectual capital theory. This will be done by deriving the value to the different parts of the intellectual capital value scheme. We will also use value scheme to describe the ongoing strategy shift. Methodology: The qualitative method and an abductive reasoning have been employed during the progress.
Revisorns roll i familjeföretaget : företagarnas perspektiv
The purpose of this study explains the relationship between corporate governance and the auditor's role in Swedish family firms with the definitions micro, small and medium sized enterprises (SMEs) and how this relationship is affected by the firms strategy. The study is based on a survey sent out to 3000 Swedish SMEs, of which 280 responses from family firms could be used. Our findings showed that the auditor in the family firms didn?t have a specific role or contributed added value to the firm, and that the strategy didn?t affect the outcome. Furthermore, we found correlation between the perceptions of the auditor's role and added value depending on the family firms type of corporate governance.
Reklamens roll i ett genussamhälle - En studie med sexualisering inom media i fokus
Sammanfattningsvis har vi kommit fram till att kvinnor påverkas av medieidealet i större utsträckning än män. Detta med anledning av tidigt satta könsrollsförväntningar som än idag tydligt framkommer i reklam. Vår studie visar att kvinnor upplever en större rädsla för att inte kunna leva upp till förväntningar skapade av media. Vi märker att män hyllar kvinnliga skönhetsideal samtidigt som de för egen del förhåller sig mer distansierat till ideal satta i reklam..
Sexig vs. Sund: En receptionsstudie om träning och hälsa i tjejtidningar
Syftet med denna studie var att se vilka budskap angående hälsa och träning som de tryckta medierna, i detta fall SOLO Magazine och Women?s Health, sänder ut. Dessutom undersöktes hur dessa budskap tolkades av läsarna, hur dessa förhåller sig till tryckta respektive sociala medier samt hur de uppfattar att kvinnor porträtteras i media. Studien grundar sig i Stuart Halls kommunikationsmodell encoding/decoding och omfattar en receptionsstudie som är baserad på en retorisk textanalys och därefter en analys av deltagarnas avkodning. Läsarna representerades i denna studie av två fokusgrupper där samtliga deltagare föll inom de valda mediernas målgrupp; kvinnor i åldrarna 18-35.
Medialisering i det politiska systemet: en kvalitativ studie om en politiskt styrd organisations medialiseringsprocess
AbstractPurpose: The purpose of this thesis was to examine to which extant the politically governed organization, Swedish association of local authorities and local regions (SALAR), has been mediatized. Furthermore the purpose was to examine how SALAR being a Meta-organization affected the mediatization process. To accomplish this the thesis studied how SALAR organized themselves internally in order to form opinion through the media in one of their prioritized issues. A further purpose was to equalize SALAR?s mediatization process with the mediatization process for the whole political system. Method: This is a qualitative study which the gathered material has been collected through two types of methods, semi structured interviews and field observations.Material: A total of eight interviews were made distributed over three departments inside SALAR.
Filmers visualisering av stereotyper : Islam ur ett västerländskt perspektiv
This essay examines on what kind of Muslim stereotypes exist in entertainment movies which are being produced in the West and particularly the United States. First, the focus will be on explaining the concept of stereotypes and Islamophobia and what role the media has in the movies' production of its contents. The incident at the World Trade Center will also be discussed briefly. By using semiotic and narrative analyses the essay investigates if a stereotyped image is being used about Muslims and how Muslim main characters that have the role of being protagonists, are visualized in entertainment movies. The material that is included in the empirical analysis consists of three selected movies.
Nina på nätet : En netnografisk studie av politisk kommunikation i de sociala medierna
The Swedish election year of 2010 has just begun and the political actors are mobilizing their communication efforts to win the votes of the public. The political campaigns of 2010 have the potential to be the first where a new channel for political communication has the potential to make a difference ? the social media. This paper aims to describe in what ways a Member of Parliament, Nina Larsson (FP), together with the PR-agency Hello Clarice are using social media to conduct political campaigning on the web. It also aims to study if the professional consultants of Hello Clarice have any influence over Nina Larsson?s political communication.The theoretical framework which is the base for this study are theories of an extended public sphere in the age of mediation.
En skildring av hur tredje världen framställs inom ett urval av västerländsk barnlitteratur utifrån en postkolonial teori : En kvalitativ textanalys
In recent years, the characterization of the Third World and its inhabitants in West-originated children?s books has been subject to debate. Media attention around a selection of books has generated discussions on how this relates and aligns with Sweden?s national teaching curriculum. The objective of this study is to explore how a selection of authors, born in Western countries, have characterized and presented the Third World and its inhabitants in its literature.