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6036 Uppsatser om Directors in media relations - Sida 35 av 403

Kommunikation mellan företag - förutsättningar för bruket av sociala medier i en företag-till-företagskontext

The study examines how social media can be used in a business-to-business context. To understand the communication conditions, factors has been identified that affects the choice of communication channels for different types of information transferred between parts. Furthermore, the study investigates the underlying reasons for why certain communication channels are chosen before others, in different situations. The study results are based on qualitative semi-structured interviews with employees in a small engineering consulting company. The investigation has focused on employee communication and choice of communication tools primarily in relation to the business relationship.

Datoranvändning : En diskursanalys av medias attityder till dator och surfplatta

The essay is a discourse analysis of the media's attitudes toward computing. The aim is to compare what the media is really saying about the usage of tablets, computers and compare it to what the research is saying. In addition, it examines what the media says about socialization. We analyze the newspapers Dagens Nyheter and Expressen and will first compare these two together and see what attitudes that emerge, and then seek similarities and differences with the previous research and theories including socialization learning, attitudes and consumption. Conclusions we can draw is that Expressen has a more negative attitude towards the use of computers while the Dagens Nyheter has a more positive attitude, but is also more objective to what they write about.

Attityder till nya medier. En metastudie av attityder till nya medier i uppsatser vid Högskolan i Borås.

This essay is a meta study of essays published at theInstitution of Library and Information Sciences at theUniversity of Borås in 2009. It aims to answer the followingquestions:What attitudes about new media can be found in essayswritten within SSLIS and are there traces of media panic inthe discourse?The theoretical framework of the essay is based on a theoryof the concept of media panic as defined by Kirsten Drotneret al, and the concept of moral panic as defined by StanleyCohen.The method used is derived from Klaus Krippendorff?sideas on content analysis, as published in the book ContentAnalysis. The method in this study uses computerizedsearches for target words. The target words used were:Internet, web, e-, blogg, facebook and twitter.

Vem vill inte vara med de stora? En revidering av Brubakers teori behövs.

This paper has its aim to investigate in which way the theory about the dynamic of the triadic nexus, presented by Brubaker, needs to be revised. In the first place this theory is presented and after then applied on the triad formed by: the Hungarian national minority in Transylvania, Romania and Hungary. Through the empirical evidences, that are presented here by following up the political relations and its dynamics over time between the three fields, is shown that the theory is usable for the case in question. Further as we approach the more actual development of the political life in the triad appears a need to deal with one more field which would be for example the NATO or/and EU.This means that Brubakers theory has to be revised so it would take in account a forth field and that of an international organization/institution. The arguments for this needed change is put forth through empirical evidences on the political relations that the two states has with NATO or/and EU and the huge influence these have on the states..

Win-win : Samarbete mellan kommun och näringsliv

Our study is focused on how the public sector can collaborate with the private sector on a certain issue. The public sector wanted to create a project to increase bicycling in the municipality of Kalmar. Our problem was to develop a sustainable way to collaborate between the two parties. We managed to present a suggestion on how the public sector with communication could improve their Public Relations with the private sector and therefore letting the parties benefit from their differences, thus making it possible to release synergy.Using semi-structured interviews and a workshop, we could clarify the values and attitudes of the parties to bring forth the core values to develop a shared vision. Where the identified differences were found, we used a dialog strategy based on intercultural conflict management as a communication tool.

TV4 - kan kommersiellt och demokrati gå hand i hand? : - En studie om extern påverkan i en tv-kanal och hur kommersiella och demokratiska intressen förhåller sig till varandra 

Introduction: As the media landscape has changed so has fierce competition in the market, giving an effect of stronger commercialization of the media. Societal problems in our society are caused by increased commercialization and market orientation. Media has gone from trusted social institutions to focus on their own economic interests, where owners are expected revenue. The content of the media is characterized more and more by entertainment, because it attracts a larger audience. On one side media is expected to contribute to democracy in society and on the other they are expected to contribute profits to their owners, which creates a conflict in today?s media society.

Ubåtar på djupdyk i svensk media : En kvalitativ textanalys av framsta?llningen av uba?tskra?nkningen i Stockholms ska?rga?rd a?r 2014 i svensk media.

The 17th October 2014 the Swedish Armed Forces (SwAF) introduced an intelligence operation in Stockholm archipelago after receiving credible observations regarding illegal underwater activities. Following the data collection and associated analysis it could be stated with certainty that a foreign submarine had violated the Swedish territorial waters. Media depend on SwAF to provide them with accurate information due to the confidentiality in these matters and the general area of investigation is therefore how the actions of the Swedish Armed Forces, in the submarine incident 2014, were portrayed in the Swedish media. Newspapers and blogs of defense policy represent the media and the thesis is based on the theories constructed by Graham Allison, the rational actor, organizational behavior and governmental politics. Furthermore, it is relevant to examine if there are any similarities or differences in how the submarine incident is illustrated, and what may be the reason for any possible occurrences.

Kränkande behandling via sociala medier : En kvalitativ studie om skolpersonalens syn på kränkande behandling via sociala medier

The aim of this study is to examine if and to what extent the personnel at the local school perceive offensive treatment through the social media among the students and what the personnel thinks about the responsibility of the school to prevent this type of abuse. Offensive treatment through the social media has become a common occurrence among youth and affects health in both psychological and physical ways. As offensive treatment through the social media often takes place outside of school in the students spare time the responsibility of their health is unclear. But since it affects their school results the school has a responsibility to act, which is confirmed by legislation. However, the legislation does not mention offensive treatment through the social media and the school has no distinct guidelines to prevent this form of offensive treatment.

Human Relations : En enkätstudie av en grupp blivande lärares kommunikationsfärdigheter

SammanfattningSyftet med denna undersökning är att prova ut ett verktyg bland en grupp blivande lärare i träning i mänskliga relationer (Human Relations Training eller HRT). HRT är en utbildning i hur man kan kommunicera med bl a elever, kollegor och föräldrar för att skapa goda relatio-ner och konstruktivt hitta lösningar till konflikter och andra problem. Tidigare forskning visar att blivande lärare samt nyblivna lärare i Sverige anser sig ha goda ämneskunskaper men upp-lever en osäkerhet i det kommunikativa mötet vid exempelvis konflikter och vanliga problem som kan uppstå i det vardagliga mötet med elever och andra personer. I USA har det sedan decennier ingått HRT i lärarutbildningen, men då vi inte fann någon tidigare koppling till HRT i den svenska lärarutbildningen blev det intressant att prova HRT:s rekommendationer med kunskaperna som snart nyblivna lärare i Sverige har. En av oss författare fick en utbild-ning i HRT, i USA.

"Out of the Closets and into the Streets" : En kvantitativ innehållsanalys om medierapporteringen under Pridefestivalen

This study examines how the media reports on the Pride Festival in Stockholm and what news topics and themes it prioritizes. The purpose of this paper is to examine whether the media coverage of Pride highlights political questions related to social and societal problems. One of the main focuses of the study is on how the media covers male and female homosexuality. The newspapers examined are the tabloids Aftonbladet and Expressen and the respected dailies Dagens Nyheter and Svenska Dagbladet. The study extends over three periods: 19-07-2010 to 07-08-2010, 25-07-2011 to 14-08-2011, and 24-07-2012 to 11-08-2012.Several key theories and themes frame the study.

SVT i det nya mediesamhället : En kvalitativ studie om hur TV-programmen Gokväll, Mitt i naturen och Plus använder sociala medier

The purpose of this essay is to examine how the editorial office to the TV-programs Gokväll,Mitt i naturen and Plus use social media. To achieve the purpose qualitative interviews wereconducted with three Web Editors, one for each program. This essay is based on theories onhow companies can and should work with social media from Andreas M. Kaplan andMichael Haenlin among other writers and scholars from Sweden. The convergence concepttheory with particular focus on media convergence and branding has also been applied in thestudy.

Riksdagspartiernas kommunikation på Facebook - En studie om partiernas politiska kommunikation på Facebook utifrån ett public relations-perspektiv

Titel: Riksdagspartiernas kommunikation på Facebook.Författare: Kristin Claréus Wästlund, Jakob Säw, Klara Schåltz Bodinson.Handledare: Nicklas Håkansson.Kurs: Examensarbete i Media- och kommunikationsvetenskap, Institutionen för journalistikoch kommunikation, Göteborgs Universitet.Termin: Höstterminen 2014.Syfte: Syftet med studien är att systematiskt analysera hur de politiska partierna kommunicerar på Facebook.Sidantal: 53Metod: Kvantitativ innehållsanalys.Material: Studien undersöker riksdagspartiernas publicerade inlägg på Facebook under de tre sista veckorna innan riksdagsvalet år 2014.Huvudresultat: Studiens resultat visar att kanalen Facebooks användning för politisk kommunikation är under utveckling. Medan samtliga svenska riksdagspartier är aktiva på kanalen så differentierar sig sättet det faktiska bruket. De mest frekventa publiceringarna innehåller text ihop med bild eller video och framförallt syftar de till att sakpolitiskt informeraeller kampanjuppdatera. Vidare konstateras att Facebook används fristående från de traditionella massmedierna och vid länkning sker det framförallt till andra sociala medier.Kanalen nyttjas flitigast bland de mindre partierna exempelvis Miljöpartier och Folkpartiet men när det kommer till att använda kanalens interaktiva funktioner för relationsarbete särskiljer sig partierna. Då går det istället att se att de bland somliga partier finns en strävan att interagera med sina publiker medan samspelet helt exkluderas hos andra.

De nya politiska kommunikationskanalerna : en studie i sociala mediers betydelse inför riksdagsvalet 2010

Aim: To investigate how three of the biggest political parties in Sweden made use of socialmedia in the election campaign in 2010, and to get a picture of how the parties perceive therole of social media in political communication today and in the future.Method: The research is conducted through personal interviews and qualitative textualanalysis.Theory: The theory that the study is based on is Habermas theory of the public sphereMain results: Social media is today an excellent channel for communication and informationbetween politicians and voters, and they will probably become increasingly important inpolitical communication in the future. So far, they are only an addition to the traditional mediaand are in no way substituted for them. Internet and some social media is an excellent forumfor political debate and opinion-former..

Kan man läsa film? : en studie av svensklärares attityd till spelfilm i undervisningen

This thesis aims to examine how teachers who teach the Swedish subject, uses film in their education. The survey was given to 30 of these teachers in Nykoping, half which are working in junior high schools, and half which are working in high schools. One importantcondition to this works implementation, is the existence of the widen text concept that points to that all media is a concept that can be read and analysed. This is the attitude that The National Agency for Education aims at in different govern documents. The National Agency for education also request teachers to give the students tools to the media literacy that the society demands.

Hagamannen : Hur skapas och framställs han av media?

Syftet med uppsatsen är att studera fenomenet Hagamannen i två svenska dagstidningar, en rikstäckande och en lokal. Artiklarna har begränsats från att namnet Hagamannen börjar användas till dess att han får sin dom och de jämförs för att se om det finns några skillnader i hur han konstrueras eller i hur offren beskrivs. Uppsatsen innehåller en kort sammanfattning av händelseförloppet samt teorier och tidigare forskning om media. Som metod används valda delar av den kritiska diskursanalysen och tidningarnas artiklar har analyserats separat och sedan jämförts. Analysen behandlar bland annat Hagamannen som namn och fenomen, hur tidningarna konstruerar Nicklas Lindgren efter identifieringen och offren ur olika perspektiv..

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