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4368 Uppsatser om Direct communication - Sida 64 av 292
Sverigedemokraternas kriskommunikation i samband med ?järnrörsskandalen? : Att inta en offerposition
This paper examines how the Swedish nationalistic political party Sverigedemokraterna communicates regarding the crisis they experienced when the Swedish newspaper Expressen published a few video clips of three, in that time, highly important party members that got in an argument after a late night of drinking. Two of the party members were at the time of the publication the members of the Swedish parliament and all of them had important senior positions in the party. In the argument one of the party members used abusive, offensive, sexist and racist language while all acted threatening and even armed themselves with iron bars from a nearby construction site.The aim of this paper is to examine how the party Sverigedemokraterna conducts their crisis communication, if they apologies and the fashion of the apology. A press conference with the party leader and the most active user of abusive language and also an interview with the second member of parliament who is involved in the argument are studied. The rhetorical arena is used to describe and pinpoint the most important stakeholders in the crisis.
Det är hans känsla! : En studie om hur genus och jämställdhet kommuniceras i klassrummet
The aim of this study is to describe, from a didactic point of view, wether gender norms are challenged and sex equality is maintained when two teachers in grade one communicate with their pupils. This is based on the existing norms in our society which generates into certain expectations of how one should act depending on wether you are a girl or a boy. In addition to this, the lack of equality between women and men is a global question. The norms and conditions in society are reproduced, but can also be deconstructed in school (Martinsson and Reimers 2008, p. 8).
När kommuner hänger med : En kvalitativ studie av hur åtta svenska kommuner har organiserat och använt sig av sociala medier i den egna verksamheten när det saknats officiella riktlinjer för detta
Title: When municipalities are keeping upAuthors: Hansson Käll, Ida; Jonasson, MikaelaTutor: Waks, CarolineCourse: Bachelor thesis, 15hp, Department of Business Studies, HT 2010Background: During the recent years social media has evolved into a powerful communicative medium. From an organizational standpoint social media has become a way for organizations to get closer to, and create a dialogue with, their environment. Swedish municipalities have began to use social media in their daily communication with the environment, but a problem has been raised about how public organizations should organize their social media when formal guidelines from the government are missing.Objective: The objective of this thesis is to examine how eight Swedish municipalities have organized their use of social media due to the lack of official guidance from the government, and also what difficulties that have occurred during this process.Method: The method used is qualitative with data collected through interviews with one respondent from each municipality.Results: The result show that the organizational solutions varies through each municipality but also the choice of social media. It has been important for municipalities to have someone in charge of the new communication tool since social media is a fast and communicative channel. Seven out of eight municipalities have already developed or are in process of developing their own formal guidelines on how to use social media.
Kommunicera säkert : En studie om kommunikation mellan lotsar, befälhavare och bogserbåtsbefälhavare
Syftet med studien var att undersöka vad lotsar, befälhavare och bogserbåtsbefälhavare ansåg om den verbala kommunikationen med hänsyn till säkerhet och effektivitet. Detta eftersom majoriteten av alla fartygsolyckor inträffar på grund av den mänskliga faktorn, där kommunikationen är en stor del. I studien genomfördes semistrukturerade intervjuer med två lotsar, två befälhavare och två bogserbåtsbefälhavare. Genom de sex intervjuerna i studien gick det bland annat att utläsa att användandet av standardfraser och closed loop communication varierar. Om användandet inom dessa två områden blev bättre skulle säkerheten kunna ökas.
BARNETS BERÄTTELSE I RÄTTSPROCESSEN : berättelsens struktur och värdering
Children who are exposed to crime are a delicate issue. The purpose of this study was to describe and analyze children's narratives in the juridical process. Our primary questions focused on how adults could help children to express their experiences and what kind of elements imposed the narrative. How is the narrative structured? How does the court evaluate children's testimonies? What increases the credibility of a child's testimony? Our theoretical standpoints are derived from: the narrative perspective, theory of communication, and theory of evaluation.
The allotment plot : osäkrande som designstrategi
During the spring semester of 2009 I have participated in what was to become the project The Allotment Plot; a collaboration between the Swedish University of Agriculture and the Wanås Foundation. As one of six students in landscape architecture I have experienced a group
based learning process with the point of departure in the designing of an organic and experimental kitchen garden at Wanås, a sculpture park for contemporary art.
The project came out as neither us nor any other of the people engaged could have guessed. What was meant to be a garden turned out to become an entire cultivation movement.
As students, we have gained a lot of experience through praxis; experience that will be valuable for our future profession. The project has also opened up the possibility to question and reflect upon what our profession and education could or should be about.
This thesis focuses on the role of communication and the production of communicative tools in design processes and landscape architectural practice. It discusses how communication may be used in an exploratory and ?un-securing? way, and how this may dislocate the professional role, especially in situations where the design action, as in the case of this study, demands a high degree of transdisciplinarity and collaboration.
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?Det är inte bara ord som används? : En studie av musiklärares sätt att kommunicera med sina elever i undervisning av ensemble
Föreliggande arbete inriktar sig på lärares sätt att kommunicera i undervisning av ensemble där de bemöter flera elever samtidigt. Med hjälp av videoobservationer av fyra lärare som bedriver undervisning av mindre ensembler på gymnasiet har jag analyserat fram vilka kommunikationssätt som används samt hur de används. Resultatet visar att lärarna använder sig av så väl verbal som icke-verbal kommunikation i sin undervisning. Via flertalet multimodala och semiotiska resurser kommunicerar musiklärarna med sina elever under lektionens gång. De kommunikationsspråk som förekommer är ett socialt, humoristiskt, auktoritärt, gestaltande, kunnigt och målande språk.
Bilden av Svenska kyrkan : ? Unga människors image av organisationen i jämförelse med organisationens profil
AbstractTitle: The picture of the Swedish church - Young peoples image of the organization in comparison with the organizations profile (Bilden av Svenska kyrkan ? Unga människors image av organisationen i jämförelse med organisationens profil)Number of pages: 55 (57 including enclosures)Author: Ebba GöranzonTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the external communication of the Swedish Church, and how they want young people (16-18 years old) to perceive them. Further I would like to compare that information with how young people actually perceive the Swedish church. Do the both pictures agree?Method/Material: Together with literature studies, a qualitive method has been used and four focus group interviews with a total of 16 informants have been conducted.
Sociala medier och turism : Logga in! Hela värden får veta vad jag tycker, men vad tycker turistaktörerna?
The purpose with this study is to enlighten and discuss the information and communication which is spreading through social media, about the tourist operators and also to examine the operators view on social media. Social media can be described as a tool to use word of mouth on the Internet. To make this possible, five actors involved in tourism were picked on Gotland and interviewed for a content analysis. The results showed that the use of social media as an information channel before the consumer buys a trip, has increased. The study also shows that the selected actors have a lot of work to do, before they understand how to use the social media in their best interest for further developing their companies.
Politecast : ett nytt kommunikationsprimitiv för trådlösa sensornätverk
Wireless sensor networks have the potential for becoming a huge market. Ericsson predicts 50 billion devices interconnected to the Internet by the year 2020. Before that, the devices must be made to be able to withstand years of usage without having to change power source as that would be too costly. These devices are typically small, inexpensive and severally resource constrained. Communication is mainly wireless, and the wireless transceiver on the node is typically the most power hungry component.
"Tack och lov så händer det inte så ofta" : En studie av fyra socialsekreterares erfarenheter av hot och våld från klienter
The purpose of this study is to examine the experiences of threats and violence among four social workers at a social services' reception center for individual and family care. The study uses semistructured interviews and an abductive approach. The analysis is based on previous research, communication theory, coping and sense of coherence, SOC. The study shows that the studied workplace isn't considered to be particularly exposed to threats and violence, although all four respondents have experienced threats and/or violence. The respondents make a difference between threats and harsh words from clients because they consider their clients are entitled to be upset considering the nature of the work conducted at the workplace.
Utveckling av metod för erfarenhetsåterföring vid stadsbyggnadsplanering
The paper is a thesis made by three students in the engineering program at Jönköping School of engineering. The thesis was overseen by the urban planning office and features data from Jönköping County.The purpose of the thesis is to improve future central districts by improvement of work methods. The aim of this thesis is, through an evaluation of process mapping, develop a model for systematical work methods with better experience feedback in the urban planning. The following three questions have been answered:? How is the process mapping of the urban planning in Jönköping County built today and how did it affect the current district Kålgården?? How can the urban planning of Jönköping improve with a more systematical work method with better experience feedback?? How can critics elaborate the developed method to make it enough stable and in general applicable method to enforce on future districts?Literature studies and interviews were made to review the work methods of the office of urban planning as well as how their experience feedback works.
KRISHANTERING : Frågan är inte om, utan när!
Datum: 2007-06-04Nivå: Examensarbete DFörfattare: Richard Caspar, Joakim Lindberg & Philip SavénHandledare: Universitetslektor, docent Nils KinchTitel: KRISHANTERING! Frågan är inte om, utan när!Problemformulering: I litteraturen finns en mängd olika uppfattningar om hur företag bäst skall hantera en kris. Vad som däremot saknas är ett gemensamt förhållningssätt till hur dessa bör hanteras. Går det att fastställa olika allmänna rekommendationer från fallstudier och litteraturen kring krishantering?Syfte: Syftet med arbetet är att jämföra ett antal olika kriser för att se om det går att utforma en generell metod för krishantering inom företag.Metod: Metoden som använts är en litteraturstudie där nio fallstudier har granskats för att därefter analyserasSlutsatser: Våra slutsatser visar att företag bör försöka förstå sin omvärld, vara effektiva i sin kommunikation, planera för det värsta samt agera rakryggat och ärligt..
Hur varumärkeskapital kan byggas via apotek - En fallstudie av Ferrosans varumärkeskommunikationsstrategi
Purpose: The aim of this study is to test four different hypotheses from the
aspect of the title of this paper.
H 1 Consumers trust the pharmacy employees? advice and suggestions for their
purchase decisions more than the brand awareness they have received through the
companies marketing communication
H 2 Consumers are enough affected of a company?s marketing communication to
choose their brand even if the pharmacy employees recommend other brands.
H 3 Building brand equity through pharmacies can only be successful if the
company has built up a trust for their brand among the pharmacy employees.
H 4 Without building brand equity the marketing communication strategy for
Ferrosan
cannot increase their brand value and create loyalty.
Methodology: The research method that was chosen is a detective argumentation
that starts from theories and explain different parameters regarding the
subject I am concentration on. It is a case study where the companies branding
strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured
interviews, documentation analysis and a quantitative research .
Theoretical framework: The theoretical model that has been prepared gives me
the possibility to analyze different parameters regarding branding that are
important when building a brand in an new market.
Atypisk återkoppling vid samtalsinteraktion mellan personer med Parkinsons sjukdom och anhöriga
The aim of the study was to investigate how Parkinson?sdisease affects the individual?s ability to give feedback in face to faceinteraction with a significant other and how this affects the conversationalinteraction. The study applied a qualitative approach, using ConversationAnalysis and Activity based communication analysis with altogether fourdyads. The results showed that Parkinson?s disease may have an effect onthe ability to give feedback, shown in an atypical pattern of feedbackpreventing the fulfillment of individual goals in the interaction.