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1102 Uppsatser om Direct advertising - Sida 44 av 74

Inre kontrollfokus ? påverkar det upplevelserna av möjlighet till återhämtning och delaktighet? : En kvantitativ socialpsykologisk studie, av psykosocial arbetsmiljö för kommunalanställda

Med utgångspunkt i det moderna arbetslivet och de krav som detta medför på dagens medarbetare har den aktuella studien valt att inrikta sig på den psykosociala arbetsmiljön. Studien utgår ifrån Julian Rotters teori om locus of control. Syftet med studien är att undersöka hur inre och yttre kontrollfokus påverkar upplevelserna av möjligheten till återhämtning och delaktighet. Studien är kvantitativ, och har genomförts på uppdrag av en medelstor kommun i Västsverige. Webbaserad enkät har använts.

The Knowledge City Concept?The Ideal Conditions of a Knowledge City

The purpose of this thesis is to look into the knowledge city concept and the preferences and requirements of companies on such a city. Furthermore, suggestions of ideal conditions in a knowledge city are proposed. The thesis has been conducted through a qualitative approach where a deductive procedure has been implemented. In order to examine knowledge cities, Barcelona has sketchily been looked at as an early example of a knowledge city, whereas a more exhaustive observation of Copenhagen was conducted. Since the concept of knowledge cities is a rather new phenomenon, models from several disciplines constitute the theoretical framework.

Säkerställning av kommunal bredbandsutbyggnad

The purpose with this paper is to examine if tertiary education and democracy have an impact on economic growth. In order to decide how democratic the examined countries are the democracy index constructed by The Economist is used. Besides the two central theories the purpose is also to explain why these variables could affect growth and to examine direct and indirect effects. Indirect effects mean that one variable affects another variable which thereafter has an impact on economic growth.34 OECD countries are compared in order to investigate whether education and democracy are strongly correlated with BNP per capita. Therefore a statistical design is used as method.The empirical results suggest that there is significant correlation between democracy and economic growth.

Ett annorlunda uttryck : en kvalitativ studie om Feministiskt initiativ och deras kommunikation under valkampanjen 2006

The purpose of this study was to examine the political party ?Feministiskt initiativ? (Fi) and their communication during the election campaign 2006. We wanted to find out what the intention was and how the communication was received by the public. We also looked for signs of congruence between those two sides.Fi is the first political party with a feministic ideology to candidate for the parliament in Sweden. The party is rather new and their political standpoints and internal affairs have often been subject of for debate in the media.We wanted to investigate people?s individual opinions of the matter, and therefore we chose to personally interview a number of people.

Hur barn prioriteras på folkbibliotek: en kvalitativ studie om barns tillgång till biblioteksverksamhet.

The purpose of this master?s thesis is to investigate children?s access to specific children?s activities at Swedish public libraries 2005. The thesis is based on literature studies and qualitative interviews with children?s librarians, library directors and local politicians at two demographically different libraries in Gothenburg.The sub questions are: What measures exist to promote children?s access to public libraries and children?s activities when it comes to: law and other political statements: different efforts on the state level and different efforts on the municipal level in the direct activity with children at public libraries? What driving forces and needs justify activities for children at public libraries? How will the responsible persons judge that the efforts are sufficient? The result of the study shows that children?s access to library activity has increased in the last couple of years due to reorganization, economic savings with closing down of library affiliates and because libraries have given priority to other things, like IT and new media. Children?s librarians have got new assignments and less time for children?s activity.The conclusion of our investigation is that children?s librarians are ambitious in their work, but unfortunately don?t give children?s library activity adequate resources.

Hur kan Vita Renen synas i snö? : En studie om marknadsföringsaktiviteter hos ett avlägset beläget litet företag

Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company?s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the chosen target group and is designed in accordance with the company?s vision and is shown where the target group sees it.Purpose: The aim of this bachelor thesis is to study how small businesses use marketing and to recommend appropriate marketing measures given their size, limited budget and secluded location.Method: This study has been made in accordance with a qualitative method with an analytical abduction approach using a case study where the case is Vita Renen. To achieve the aim of this study the authors combined secondary and primary data such as previous conducted research with interviews with the owners and staff of Vita Renen.Result and Conclusion: The result demonstrates that untraditional marketing would be the best option for Vita Renen because they are a company with limited marketing budget and this type of advertising is based on creative thinking and design on pre-existing resources.

"Jag är bättre än så" : En studie om hur stimatisering- och stämplingsprocesser kan påverka föredetta kriminella mäns anpassningsmöjligheter i samhället.

ABSTRACTThe aim of this study is to look into how ex-offenders experience that stigmatization and labeling- processes might affect their possibilities to create an integrated and adapted life in society. It is also of interest to study how and if the interviewees experience their self-image to be affected by these processes. Our research-questions are:-          How do ex-offender males experience stigmatization and labeling-processes to impact their possibilities when trying to re-integrate into society?-          Do ex-offender males experience their self-image being affected by stigmatization and labeling-processes? If so, how are they affected? In order to achieve this we interviewed members of the organization KRIS in Örebro, where we selected males over 23 years of age with a prior prison sentence. The study is based on the labeling-theory of Howard Becker as well as the stigma-theory by Erving Goffman.In the conclusions derived from the results we found that the interviewees experience a more distinct and obvious stigmatization and labeling from authorities such as the police and the legal system, than that from other people in society.

Montagemetoder för axel och rotor

At ABB LV Motors in Västerås the shaft is assembled into the rotor with a shrink fit. After athorough investigation of the assembly method, several factors that make the insertion of theshaft more difficult has been discovered. Some affect the assembly directly while others onlyhave an indirect influence. The investigation has shown that the radial play between the shaftsouter radius and the rotors inner radius might be too small which could lead to anunsuccessful assembly. For the larger rotors, the condition is the opposite, and the rotor mightmove compared to the shaft direct after the assembly when the rotor still is warm.

Utveckling av en mobiltelefontjänst för att spela in TV-program på din dator från distans

Denna rapport är resultatet av kursen Examensarbete i Informatik på Högskolan Dalarna. Examensarbetet är uppdelat i två delar. Ena delen har som syfte att ge en förstagångsanvändare en introduktion i Mobile.NET. Här beskrivs även vissa skillnader mot traditionell ASP. Andra delen, som uppfyller målet har varit att utveckla en tjänst som gör det möjligt att spela in tv-program på en dator från olika mobila enheter samt pc.

The Male Gaze som retorisktverktyg : En utredande litteraturstudie över hur the Male Gaze kan användas inom retorikvetenskapen

The thought behind this bachelor essay regarding gender and rhetorical feminist criticism developed years ago out of the fact that I read just a little too many dirty chick lit-pockets as a teen. Those chick lit-pockets were my first introduction to sex, to gender roles, to how men and women react and are supposed to react to each other and, in some sense, even to feminism. Those chick lit-pockets, later turning into hardcore Harlequin-books, became my benchmark when I started to contemplate the fact that this is a man?s world, produced and reproduced by a male gaze which influences everything from sex, porn, advertising, gender roles, jobs and payment to dirty pockets for teenage girls.The essays aims to show how the male gaze-phenomenon could be to use for the rhetoric discipline: first combined with other rhetorical theories as a way to analyze and understand gender and objectification. The main question asked; How to put the male gaze on a rhetorical leash? This bachelor essay consists of a qualitative literature study focusing on four articles and one book in which five different male gaze-perspective appears.

Behavior Cards - ett programmeringsverktyg för barn

This thesis presents the work of developing and testing a programming tool specially designed for children. The purpose of this tool is to make children capable of creating visual simulations and games that consist of actors interacting in a virtual world. The name of the programming tool is Behavior Cards, which comes from the fact that actors are programmed by giving them cards representing different kinds of behaviors. Behaviors are to some extent pre-programmed and can include general events specifying how the actors should act in different situations, in contrast to specifying every possible situation that can occur. The idea is that Behavior Cards should be easier to use than a more traditional text based programming tool, but it should also be expressive within the domain of visual games.

Kändisar som talespersoner : - Ett vinnande koncept för varumärken?

Syfte & forskningsfrågaUppsatsens syfte har varit att, ur ett företagsperspektiv, undersöka och analysera vad som motiverar företag att använda kändisar som talespersoner i sina reklamfilmer. Vi ville undersöka hur företag väljer vilken kändis de ska samarbeta med och vad som krävs av kändisen vid ett samarbete. Vi ville även identifiera vilka positiva och negativa effekter det kan ge för varumärken, samt vilka risker det finns med att använda kändisar i sina reklamfilmer. Utifrån vårt syfte formade vi vår forskningsfråga: Hur påverkas varumärken av att använda kändisar som talespersoner? MetodUppsatsen är skriven med en kvalitativ forskningsmetod och en induktiv ansats.

Självet, begäret och etiken hos Judith Butler  och Jessica Benjamin : (O)möjliga möten mellan modern genusteori och psykoanalys

The gender theory of Judith Butler is based on both philosophical and psychoanalytic notions of the self. Although greatly inspired by both early and contemporary psychoanalytic thinking, Butler has also questioned some of its core notions such as the meaning of gender complementarity and conceptions of desire. In a dialogue in Studies in Gender and Sexuality she discusses these and other theoretical and ethical issues with the influential psychoanalyst and gender theorist Jessica Benjamin. The exchange is a unique example of an attempt at dialogue and theoretical reflection between a prominent contemporary gender theorist and psychoanalyst. It reveals disagreements and theoretical difficulties I will show to be directly attributable to radical differences between Butler's and Benjamin's conceptions of the self.

Faktorer vid val av marknadsföringsleverantör ? en studie inom livsmedelsbranschen i Skåne

Sammandrag Rapporten ämnar att i huvudsak finna vilka faktorer som kunder värderar när de letar efter sin marknadsföringsleverantör men även vilka faktorer som gör att kunden väljer att byta byrå. Vidare för rapporten även en diskussion kring hur företagen bör göra när de ska leta efter en ny byrå. Syftet med rapporten är således att göra branschen uppmärksam på hur kunder selekterar i utbudet samt vilka saker som får samarbetet att hålla längre, men även för företagen att se hur de kan få ut mer från branschen genom att utföra en ordentlig byråvalsprocess. Arbetet bygger i huvudsak på gjorda intervjuer samt enkätundersökningar, uteslutande genomförda i Skåne. Anledningen till denna geografiska avgränsning är för att begränsa arbetets storlek med risk att den annars hade blivit för omfattande för kursen. Undersökningarna visade byråns kreativitet samt god kommunikation som de två viktigaste faktorerna. Vidare visade undersökningen också på att några av företagen hade valt sina nuvarande byråer genom etablerade bekantskaper och rekommendationer, vilket är något som teoretikerna inte råder till. Hur det kommer sig att kunden finner vissa faktorer viktigare än andra är svårt att diskutera kring, eftersom syftet med arbetet är att kartlägga dessa.

Kundlönsamhetsanalys som avbildande kalkyl och medskapande praktik: En fallstudie av Billerud

In recent years, customer profitability has become a focal point of academic discussions on business performance. However, researchers remain divided as to how evaluation of customers ought to be conducted, resulting in uncertainty of how accounting systems should be adapted to prevailing conditions. This paper aims to investigate the application of customer accounting techniques and the role they play in the organisational and commercial context in which they take place. In a case study of Billerud, a Swedish company providing materials and services for packaging solutions, the interplay between customer accounting techniques and customer relationship characteristics has been examined through the application of a theoretical framework developed by Lind and Strömsten. Particular emphasis has been put on deviations from the prescribed pattern of the framework.

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