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1102 Uppsatser om Direct advertising - Sida 36 av 74
Upplevelser av livskvalitet i samband med en pacemakeroperation : En litteraturstudie
The purpose of this literature study was to describe how patients experience their quality of life while undergoing a pacemaker implantation. Searches were carried out in the databases Academic Search Elite, Ebsco Host, Pub Med, Pub Med Central, Science Direct and manually. Keywords used were quality of life, treatment outcomes, emotions, pacing and life. This resulted in nineteen peer rewieved articles that were selected for the study results. The results showed that patients undergoing a pacemaker implantation experienced an improvement in their physical health with increased functional status, more energy and strength.
It's 'like' a #perfectday : En fallstudie om hur och varför lyssnare av poddradion sprider budskap om produkter vidare på sociala medier
Recent years have seen a dramatic increase in podcast listening in Sweden. As a result, podcasts has become attractive in marketing purposes among enterprises and organizations. It has also been revealed that the messages about products advertised in podcasts not only spread among the listeners, but also among their friends when publishing on social media. Research in this area has shown that messages spread on social media is a process which not only involve the transmitter and the receiver but also a third party, that is other individuals in the receivers network. This study reveals possible reasons to how and why listeners of the podcast spread commercial messages on social media.In order to identify general trends and to acquire an understanding of the phenomenon about podcasts a case study on Fredagspodden, produced by Hannah Widell and Amanda Schulman, was done.
Från Jalla! Jalla! till Snabba Cash : En semiotisk och retorisk kvalitativ analys av affischer från 2000-talet
Posters had their breakthrough in 1830-1840?s all thanks to the lithographic printing technique. The poster was used as an advertising tool.In this essay, we have looked at which semiotic and rhetorical elements that are found in today?s Swedish movie posters. What kind of image and text elements does the poster use and with what function? With what and how do they persuade the audience that the movies are interesting and worth seeing?We have taken the most popular Swedish movies between 2001 and 2010, one for each year, going by the statistic found at the website of the Swedish Film Institute.
Rökvanor hos patienter med genomgången hjärtinfarkt : En litteraturstudie
Sjuksköterskan kommer i kontakt med patienter som genomgått en hjärtinfarkt i sitt dagliga arbete, en del av dessa patienter är rökare. Syftet med denna beskrivande litteraturstudie var att beskriva rökvanor hos patienter som drabbats av en hjärtinfarkt. Resultatet bygger på vetenskapliga artiklar publicerade mellan 1997 till 2007 ifrån databaserna MedLine, Blackwell Synergy och Science Direct. Den här studien visar på att trots att patienterna har drabbats av en hjärtinfarkt betyder det inte att de slutar röka helt eller fortsätter att vara avhållsamma om de slutar. Ungefär hälften av de patienter som upphör med sin tobakskonsumtion i samband med en hjärtinfarkt har börjat röka igen inom en fyraårs period.
Genus och kommersialismens historia - ett genusperspektiv på historieundervisningen
Syftet med detta arbete är att visa på hur man kan lyfta fram ett genusperspektiv i historieundervisningen och i historieläromedel. Denna studie är baserad på en statlig rapport som utkom år 2010. SOU-rapporten visar på ett alarmerande resultat kring genusuppdelningen i dagens läroböcker i historia. I merparten av böckerna är det fortfarande männens och de övre samhällsskiktens historia som berättas. Detta trots att det idag finns modern forskning att tillgå inom historieforskningen som berättar kvinnornas, barnens och den ordinära människans historia.
Är Kinas upphovsrättslag förenlig med TRIPS-avtalet?
Since the beginning of the twenty-first century, China has captivated global attention due to its astonishing economic growth. This development has resulted in an enormous growth in foreign direct investments, as well as the country?s new role aseconomic super power. When joining the World Trade Organization in 2001, China agreed to adhere to the minimum requirements of the organization?s several multilateral agreements.
BEMÖTAS-principen : sju tillvägagångssätt för att främja integration genom fysisk planering
The thesis is about integration in the city and how integration can be improved through physical planning. Segregation can result in changing peoples? prerequisites in our society. Opportunities in life become dependent on what area of the city you live in or where you grew up. Integration denotes acceptance for all people, while different cultural and ethnic identities are preserved at the same conditions for everyone.
Åldern i fokus : En studie om hur svensk rätt påverkas av EG-rättens reglering av åldersdiskriminering i arbetslivet
Sweden is a member of the European Union (EU) since 1995. The association results in considerable proportions of the European law, also called EC-law, for Sweden. The legal system has precedence above Swedish law, which forces our national court to take consideration into and interpret the law in the light of EC-law.Sweden doesn?t possess a general legislation of discrimination. An appointed committee investigates the matter and the requirement of a common law, including all discrimination prohibits.
Nutritionens betydelse för utveckling och behandling av trycksår - en litteraturstudie
Syftet med denna studie var att beskriva nutritionens betydelse för utveckling och behandling av trycksår. Studien genomfördes som en beskrivande litteraturstudie. Metoden som användes var att genom sökningar i databaserna PubMed och Science Direct finna vetenskapliga artiklar. Till studien användes 16 artiklar. Resultatet visar att det är av stor vikt att tillsätta extra näring redan när det finns en risk för att trycksår kan utvecklas.
Marknadsföring av gymnasieskolan : En studie av kommunägda och privatägda gymnasieskolor
The authors of this paper intended to study and compare local secondary schools(municipally owned schools) and independent secondary schools(privately owned schools) in Stockholm County. The purpose oft his paper is to explore how secondary schools market themselves and whether the view and use of marketing is different between municipal and independent secondary schools. The essay is by nature multi-case study and interviews were conducted with representatives from four high schools, two municipal and two independent, one representative from Education Committee and one from Privet Schools? Association.The introduction of School reform in 1992 enabled opening of privately owned schools and empirical datas hows that before 1992 secondary schools did not have the same extent of competition and the need of marketing was not widespread, but today there is fierce competition among secondary schools. The introduction of School reform changed the conditions for the Swedish school market, greater freedom of choice led to atougherfight for the students, which in turn increases the competition between secondary schools.
Toxoplasma gondii hos katt : prevalens, symptom och smittvägar
The thesis is about integration in the city and how integration can be improved through physical planning. Segregation can result in changing peoples? prerequisites in our society. Opportunities in life become dependent on what area of the city you live in or where you grew up. Integration denotes acceptance for all people, while different cultural and ethnic identities are preserved at the same conditions for everyone.
Retargeting : När annonsering bygger lojalitet
ABSTRACT Title: Retargeting- When display advertising builds loyalty Authors: Mikaela Johansson och Anna Svensson Kjällberg Advisor: Thomas Helgesson Level: Bachelor´s in thesis in Marketing, (15 Swedish credits) Spring 2014. Keywords: Retargeting, branding Question: In branding, how should small e-enterprises work with retargeting? Purpose: The purpose with this essay was to identify how retargeting should be used in small e-enterprises when branding. This was done by comparing two e-enterprises practical use of retargeting, with two brand consultants and two retargeting consultants theoretical knowledge within each expertise. Method: A qualitative method with a deductive approach has been used to answer the problem statement. Theoretical framework: Earlier theories about retargeting, brand building and recommended practices, related to marketing on the internet, were presented in the frame of reference. Empirical framework: Primary data were presented by two respondents representing each area: Companies, Retargeting consultants and Brand consultants.Conclusion: The marketing tool allows companies and their brands to get the chance to appear in wide area networks on the internet. The tool is primary used for a sales purpose but the tool also has potential in brand- building purposes.
Påverkas röstkällans egenskaper av förändrad stående kroppshållning? En experimentell studie av otränade mansröster
The aim of this study was to investigate whether a direct shift inpostural alignment results in changes in voice source characteristics. Ninemales with untrained voices were recorded standing in ideal posturalalignment and in the deviant postures swayback and kyphosis characterizedby extended hips and a slump back respectively. The voice source wasderived from the audio signal by inverse filtering. The parameters pulseamplitude, maximal flow declination rate, level difference between the firstand second voice source partials, closed quotient and the normalizedamplitude quotient in relation to subglottal pressure were compared betweenideal postural alignment and swayback and kyphosis respectively. Resultsindicate an impact of changed postural alignment on the voice source.Swayback posture gave significantly less pulse amplitude and maximal flowdeclination rate and significantly higher subglottal pressures thus resulting ina less effective phonation.
Rådslå om det som berör dig. Om möjligheterna till deliberativa processer inom ramen för dagens brukarverksamhet.
Deliberative politics offers a new and exiting way of overcoming the problems that the western democracy of today is facing. A lot of research in the most recent years have had the goal to replace the representative democracy with a decision-making frame built on decentralization and deliberation. The goal for this essay is to create a framework for local decision-making, based on deliberativ norms, that could work as a complement to the representative democracy instead of replacing it.During the recent years the so-called "brukarråd"; councils for the most common users of one special public service, has been a new way for the local government to get in direct contact with those who are most affected by changes and developments in the specific area of the public administration. In this essay I argue for that these councils should be designed so that they could house deliberative processes.After creating a model for the possible way of designing the "brukarråd" I compare the framework with the system that exists today. In this way there is a possibility to point out if there is a way to deepen the democracy within the already existing system..
Läxor ur tre perspektiv - Lärarens, Förälderns och Elevens berättelser om läxor.
The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health promotion and how they practice health promotion in working life. Five private and five public companies, with representatives from the management were interviewed.