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1102 Uppsatser om Direct advertising - Sida 14 av 74

Direktsamplande digital transciever

Master thesis work at ITN (Department of Science and Technology) in the areas of A/D-construction and RF-circuit design. Major goal of project were to research suitable possibilities for implementations of direct conversion in transceivers operating in the 160MHz band, theoretic study followed by development of components in the construction environment Cadence. Suitable A/D- converter and other important parts were selected at the end of the theoretic study. Subsampling technique was applied to make A/D sample requirements more realistic to achieve. Besides lowering requirements on A/D-converter it allows a more simple construction, which saves more components than subsampling adds.

Ranking of key factors when a company makes their choice of advertising agency

Att demokrati är ett mångfacetterat begrepp är en utgångspunkt för denna studie. Tolkningsfriheten av demo-krati är stor ? både i samhället och inom skolväsendet. Ett intresse för studien är att undersöka vad lärare lägger för innebörd i begreppet demokratiska värderingar, men även hur förutsättningar skapas för att demokratiska värden ska genereras, hur demokratiska värden utvärderas samt varför lärarna tycker att demokratiarbetet är viktigt är aspekter som denna studie belyser.Åtta lärare deltog i studien, varav hälften arbetade inom årskurs 6 och resterande hälft i årskurs 9. Det över-gripande syftet är att söka likheter och skillnader mellan lärares syn på demokratiarbetet i dessa årskurser.

Hur betydelsefull är CRM data? : En studie om användandet av CRM-system inom livsmedelskedjorna ICA och Coop

During the last few decades a new kind of business operation have developed and this hasforced organisations to adapt themselves to a new competitive environment characterized byincreased customer demands as well as a larger amount of competitors. Therefore companieshave had a shift in their strategies from focusing on sales numbers to focusing on thecustomer. To build lasting customer relationships, in order to create customer loyalty, havebecome an important part of the organisational strategy and the collection of consumer datais essential in achieving this loyalty. Customer relationship management systems assistorganisations in managing information about individual customers as well as managing allaspects of customer contact, with the purpose of increasing customer loyalty towards thecompany. The collection of consumer data also enables for companies to design personalizedoffers to individual customers in the form of direct marketing.

Nationella prov i årskurs 5 : En studie om hur lärare påverkas av proven i sin planering

National tests has been carried out in fifth grade since 1996. Spring 2011 is the first year since the start, when it is no longer mandatory for Swedish schools to carry out the tests in fifth grade. Instead the tests will be moved to sixth grade, starting in spring 2012. This thesis investigates what effects the national tests has got on the teachers planning, but also what attitude the educators have to the tests. To solve the subject, teachers that are active in fifth grade and have recently carried out nationel tests in their class, were interviewed.

Evaluation of preanalytic methods in order to shorten the processing time before identification of fungal microorganisms by the MALDI-TOF MS

Identification of fungi is based on macroscopic observations of morphology and microscopic characteristics. These conventional methods are time-consuming and requires expert knowledge. For the past years Matrix-assisted laser desorption ionization-time of flight mass spectrometry has been used for routine bacterial identification in clinical laboratories but not yet in the same extension for fungi. In this study three preanalytic preparation methods for fungi were evaluated in order to shorten the processing time in routine laboratory performance.Clinically relevant strains (n=18) of molds and dermatophytes were cultivated on agar plates and prepared according to the different preparation methods for protein extraction. Each strain was analyzed in quadruplicate by the MALDI Biotyper and the database Filamentous Fungi Library 1.0.The results showed that the genus and species identification rates of the least time-consuming direct extraction method were 33% and 11% respectively.

PR i det dolda : en studie om Redaktionell PR

The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces.

Kändis eller inte kändis, det är frågan! : En studie om användandet av kändisar, egna karaktärer och animationer i marknadsföring

I dag är det vanligt förekommande att företag använder sig av kändisar i sin marknadsföring. De hjälper till att stärka igenkännandet och får konsumenter att välja just den varan de marknadsför framför konkurrenternas varor. Men är det verkligen så bra att använda sig av kändisar? Finns det andra karaktärer som skapar större igenkännande?Vårt syfte är att ta reda på vilken typ av karaktär som skapar starkast igenkännande till ett varumärke. De karaktärerna vi har undersökt är kändisar, egenskapade fysiska karaktärer och egenskapade animerade karaktärer.Studien har genomförts med en kvantitativ ansats.

Barnkonventionens implementering i Lunds Kommun - en aktörsanalys

In 2002 the local council of Lund, Sweden, decides to implement the UN Convention of the Rights of the Child. A number of actors, such as the state, the civil society, the political society and the bureaucracy, participate in the political process with different authority and points of departure. This thesis studies the actors´ interactions from an inside perspective by applying concepts such as political power, democracy and implementation. The methodological departure is action research from within, a local NGO, the local board of Save the Children Sweden. The results of the study indicate that governance and steering of the implementation process at the communal level is weak.

Är det en anka eller en kanin? - Fildelning som brott eller uppror, rätt eller fel

The purpose of this paper has been to explore how Swedish users of the file-sharing software Direct Connect perceive their own situation and the file-sharing phenomenon. In addition to ascertain what attitudes prevail in the file-sharing culture and what knowledge file-sharers have regarding the relevant Swedish legislation. The questions central to my area of interest were: - Why do file-sharers use the program Direct Connect? - What knowledge do file-sharers have of the relevant legislation in Sweden? - What attitudes prevail in the file-sharing culture? - Is file-sharing behaviour affected by an individuals experience and/or level of knowledge? I compared the results of my survey with earlier surveys done. In addition I compared categories within the file-sharing group such as gender, age, experience and level of knowledge to determine if there were any patterns within or differences between the groups.

Solenergisystem i Hammarby Sjöstad

Problems with the current energy system, which partially relies on non-renewable fuels, are increasingly recognized. Emissions of greenhouse gases from fossil fuels may speed up global warming, which in turn leads to a number of negative consequences. Nuclear energy is risky and relies on consumption of a scarce resource. This leads to a demand of renewable energy that is also economically feasible. One possible renewable source of energy is solar energy.

Bidragsanalys av dimensioner och postningar : en studie vid Vida Alvesta

An old and well known problem in sawmilling is to determine which dimensions /products those are most profitable to produce. Existing optimization models maximize the value of the log. In other words, based upon the market prices of the dimensions the models calculate the best way to split the log. Yet there is a great uncertainty if the most well paid dimensions really are the most profitable to produce. The costs of the process from lumber to sawn products are hard to determine and are therefore often left out from the optimization process. In this study the economic contribution of different dimensions/products are analysed.

Leaf area index in Vittelaria Paradoxa parklands in Burkina Faso estimated by light interception and leaf sampling

Burkina Faso as well as most sub-Saharan African countries struggle with providing food for a fast growing population. The dominating farming system is agroforestry parklands. Agroforestry parklands can broadly be defined as areas where scattered trees occur on farmlands as a result of selective clearing. The presence of trees in crop fields may in the long term have a positive effect on the production of annual crops. It is commonly discussed, but not proven, that the presence of trees leads to increased groundwater recharge due to higher infiltration capacity of the soil.

Hur doftar parfymreklamen? : En Studie i hur man kommunicerar doft genom bild i parfymreklamen

With the help of image analysis and scent theory, we have made an analysis that explains how the perfume smells in advertising. There are many different factors that play a role in our perception of smell by image. We have found that using the connotations we can get a sense of the scent. What helps us along the way, the colors, the women and the environment. From this one different conclusions are mad and we create a scent sensation..

Ett mongo, en bög, en massmördare - och ett u-landsproblem som kryper under skinnet : En kvalitativ studie av vilken typ av känslor och attityder som väcks hos konsumenter när de exponeras för provokativ reklam

I en värld där konsumenten dagligen överöses av kommersiella budskap är det många gånger svårt, för att inte säga omöjligt, för företag att synas. Ett tuffare klimat kräver tuffare tillvägagångssätt, vilket har resulterat i nya marknadsföringsmetoder. En av dessa nya metoder är provokativ marknadsföring som vänder sig till betraktarens känslor genom provokation. Provokativ reklam och dess effekter på konsumenter har undersökts tidigare. Dessa studier har emellertid övervägande fokuserat på provokation i form av sexuella stimuli, varför det råder stor osäkerhet om hur andra provokationsformer i reklamsammanhang mottas av konsumenter.

Behöver tillväxten en stad? Om Dublin som politisk arena, aktör och tillväxtmotor

This thesis intends to examine the role of the city, Dublin, in the Irish economic growth during the 1990s. It is a case study where Dublin is compared with current theories on post modern cities as growth machines and increasingly prominent actors in the global context. The study has an interdisciplinary approach but focuses on political science issues such as power distribution, global-local governance and local political organisation. It is a theory driven study that also intends to add aspects to the understanding of the cities of our time. I argue that Dublin has faced a lot of changes during the last decades in accordance with the post modern city.

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