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1295 Uppsatser om Direct Mail - Sida 25 av 87
Malmö konsthall i tid och rum ? en fallstudie om visuell identitet och platsmarknadsföring
This thesis examines how techniques from place marketing, developed to market places, can be used in the process of designing a visual identity for an institution. The thesis is a case study of the development of a new visual identity for the public art institution Malmö konsthall. The essay presents Malmö Konsthall, defines the term visual identity and describes the main principles in place branding. I then define target audiences and key values, discuss the application of place marketing principle and go through the design process of the new visual identity. The process showed that theories about flagship buildings, signature design and signature districts have the biggest influence on the design.
Effekter av EDI
Background: It has been shown that EDI can yield positive effects within companies. Which effects are possible for a company to direct assign to the introduction of EDI and is it possible to estimate the total effect.Purpose: The purpose of this study is to estimate and analyze the effects of using EDI in electronic business. We also want to contribute with a model for measure and estimate the effects of EDI.Accomplishment: We have studied literature concering EDI and realized a preliminary studie in form of interviews with experts to establish deeper knowledge of EDI. We have also tried to estimate the effects obtained in companies in three different businesses, power, government and transport industry.Result: To obtain as good effects as possible it is important that the co- oporation is built on trust and engagement. Before implementing the EDI-system a thorough overhaul of the processes in the company should be done, involving both the top managers and the staff.
Utvärdering av programvaror för variabeldata till Lugnetgymnasiets färgskrivare,Ricoh AFC 6513.
The Lugnetgymnasium in Falun has a graphic education that supplies a color printer, which is availablefor the students in their hall. The printer is a Ricoh AFC 6513 and it is a model that can handlevariable data. It was bought in the autumn of 2002. The teachers of the graphic education want to makeuse of the variable data function and procure a variable data software. The purpose of this project is toevaluate variable data software?s, so that the most suitable choice of software can be made for the graphiceducation.
Bloggarens val: En studie av lästips på bloggar
The aim of this master thesis is to examine readers? advice in weblogs - frequently modified web pages with a series of archived entries. We have chosen to study a specific kind of entry that contains information about a book of fiction- not for children and young adults - and the bloggers? comments regarding that same book. The entries are published in ten weblogs that all deal with literature and reading.
Digitala verktyg : Surfplattans roll i barnens vardag på förskolan
De senaste årtiondena har det hänt mycket inom digital teknik i vårt samhälle och människan har mer eller mindre gjort sig beroende av dem. Det talas även om att små barn måste lära sig hantera digitala verktyg och många förskolor runt om i vårt land har nu infört surfplattor till sina avdelningar, men det finns delade meningar angående hur och när och om surfplattan används i förskolan. Bakgrunden till undersökningen kom genom att jag upptäckte dessa splittrade meningar i användandet av digitala verktyg. Denna kvantitativa undersökning syftar till att få en bild över hur användandet av surfplattan i förskolans verksamhet ser ut i dagsläget.Undersökningen har gjorts med hjälp av enkäter som skickats ut via mail till personal på förskolor runt om i landet. Studien utgår ifrån ett sociokulturellt perspektiv på barns utveckling och samhällets struktur. Resultatet visar att de som idag har tillgång till surfplattan har en positiv syn på användandet och den används till stor del på ett pedagogiskt sätt men samtidigt också som tidsfördriv..
E-post : Dess stresspåverkan i arbetet och hur den kan hanteras
E-post har blivit en vanlig teknik för kommunikation och information inom arbetslivet såväl som privatlivet. Den här uppsatsen handlar om e-post och syftar till att undersöka hur det påverkar individer inom arbetslivet. Uppsatsen syftar också till att undersöka vad det är som kan utlösa e-poststress och vad som kan göras för att förebygga det. För att kunna undersöka detta har en enkätundersökning gjorts inom olika organisationer. Resultatet från enkäten har sedan analyserats och jämförts med tidigare forskning och teorier.
Nulagesanalys av svensk e-handel. En undersokning om hur tjanster anvands av foretag for at bemota kundkrav
The Swedish e-commerce has been established for about 25 years, with strong growth from the millennium onwards. The companies that are active within it has many different backgrounds. Mail order companies were some of the early adaptors but today it is also common for companies to first create the e-commerce part of the business, before opening a store. A long list of companies has over the years come and gone, the rotation of the e-shops that are popular have constantly changed. We asked ourselves why.We wanted to get an understanding of the Swedish e-commerce, both from a business perspective and from a customer perspective.
Svar på tal direkt : En studie om medborgerliga röster i ett deltagardemokratiskt samtal
The aim and research questions of this study are concerned about how, and what kind of, problems and subjects that citizens raise during verbal interaction with politicians and officials in the field of participatory democracy. The theoretical framework of the study dominates by theories with a positive approach towards participatory democracy, but there is also a broader discussion on the phenomenon?s strengths and weaknesses.The case in focus of the study is a specific phenomenon of participatory democracy created by the municipality of Växjö. The empirical material that is analysed is consisted of written text based on the verbal interaction from these meetings between citizens and politicians/officials.The outcome of the study shows that most of the verbal interaction was held between citizens and politicians/officials in a vertical direction and that a major part of the responsibility concerning the raised subjects is estimated to be in the hands of the latter part. In the light of under what circumstances the meetings are practised, the democratic and collective minded performance of the citizens is argued to be in good condition, despite the dominating vertical interaction and estimation of trust..
? ?att vända den negativa spiralen.? - En studie om pedagogiska strategier i att undervisa hemmasittare på distans.
Skolpliktiga elever som under lång tid inte går till skolan kallas för hemmasittare. Fördessa elever finns det på vissa ställen bl.a. i projektform, när annat inte fungerar, enorganiserad kontakt bestående av mentorer, med hemmasittarna via Internet.Syftet med uppsatsen är att undersöka hur mentorer till hemmasittare arbetar ochförsöka beskriva de kunskaper, strategier och erfarenheter som de begagnar sig av.Studien är genomförd med kvalitativ metod där data samlades in genom attpedagoger, handledare, kurator och elever intervjuades via telefon, Skype,seminarium, fysiska träffar och e-mail. Elva personer ingick i studien.Av datamaterialet framgår att mentorns kommunikation med hemmasittaren är viktigt.En mentor utses på informella grunder efter bedömning av personlig lämplighet, såkallad ?fingertoppskänsla?.
Skogens produktionsvärden och dess betydelse för Sveriges ekonomi
The forest is characterized by many different values such as those related to forest productivity which are of a big importance for Swedish economy. History has proved that forest resources had helped the country in the transition from the agricultural to the industrial society. Today Swedish forest industry is among the strongest in Europe and significantly contributing to the Swedish export. The industry provides many direct and indirect job opportunities and is one of the biggest employers in the industry sector. It is also worth to notice that the forest can also generate an additional income for the owners, even if the forestry isn?t their primary income source.
Internkommunikation av CSR inom Max Hamburgarrestauranger AB : Hur de anställda tar del av information om företagets hållbarhetsarbete, hur det uppfattas och dess betydelse
In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation?s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation?s efforts within sustainability, how it is perceived and what this means to the employees.
Datorsystem för kvalitetskontroll och temperaturövervakning med värmekamerateknik
The work was carried out on Termisk Systemteknisk?s office in Linköping. The aim was to create a computer system with infrared camera technology for quality control and temperature monitoring of manufacturing processes in industry. The system should be configurable such that it can be used on several different issues, including those where the real-time analysis of camera images is required.The developed system is based on an existing framework, Panola, to deal with measurement results and images in a database. The framework is built for the system continually check for new data , and the task was to create a foundation upon which to build systems that use the framework, but fully or partially utilize direct calls .
Informationsanskaffningsbeteenden hos oetablerade arkeologer
The purpose of this study is to examine the information seeking behaviour among unestablished archaeologists. Special attention has been directed to the areas of informal communication and the development of personal networks. As a former archaeology student I have been able to apply my previously acquired knowledge when writing this thesis. The empirical study is based on nine interviews with archaeologists each with more than one and less than four years of professional experience. They all have various experience of working as a fieldarchaeologist and five have simultaneously worked as university researchers.
Deltagarnas utställning : Utställningarana Hej! och Present i teori och praktik
Many institutions currently work with visitor participation. Participatory culture is basically to invite visitors to participate and to give an opportunity to co-creation. In my research I have studied two projects. The first one is the exhibition Hej! produced by Postmuseum (the Swedish mail museum) and the second one is Present by Riksutställningar (a Swedish government).This development indicates that the museums are on their way towards a new definition. Earlier museums were defined as a source of knowledge which purpose was to spread lore to the people.
CRM i företag: en fallstudie av Handelsbanken
För att företag ska överleva så måste de ta hand om sina befintliga kunder såväl som att attrahera nya. CRM eller Customer Relationship Management är en benämning på ett synsätt eller en strategi som används för att förbättra relationen till kunderna. När modern teknologi som Internet och e-mail används för att uppnå målen med CRM kallas det electronic Customer Relationship Management eller e-CRM. Syftet med vår studie har varit att undersöka hur företag använder CRM och e-CRM för att förbättra relationen till sina kunder. För att uppnå detta syfte har en fallstudie gjorts på Handelsbanken.