Digital marketing has been changing continuously and rapidly since the introduction of Web2.0 ten years ago (Lin, Li, Deng, & Lee, 2013). Companies are now engaging their users intheir digital marketing by providing with interactive contents in digital campaigns. The digitalcampaigns are getting more converge with SNS (social networking sites) in order to let the usershare the content with others and therefore the e-WOM (electronic word of mouth) helps thecompanies digital campaigns to be shared by more users (Moran, Muzellec, & Nolan, 2014).The interactive content in the digital campaigns have shown to provide for engaged users andtherefore leads to loyal users. The reason for this has its roots in the culture of consumptionthat has brought our everyday consumption to a whole new level where we no longer justconsumes a product, we are the brand (Davis, 2013).The study, Click here for solidarity, aims to explain the interactive phases and rhetorical elementsthat companies use to engage the user to interact with the content of the digital campaigns.The study is based on four digital campaigns in four different market areas in order to providewith an overall picture of how companies work with interactive and rhetorical elements. Thusthe study falls into the area of marketing and branding.

Syftet med detta examensarbete var att underso?ka hur fo?rskolla?rare resonerar kring ett lekpedagogiskt arbetssa?tt och barns relationer. Fo?r att underso?ka detta valde jag att genomfo?ra min studie med hja?lp av intervjuer som metod. Jag valde att intervjua tre fo?rskolla?rare som alla arbetar lekpedagogiskt pa? olika fo?rskolor, fo?r att pa? sa? vis fa? en sa? bred bild som mo?jligt.

Syftet med denna uppsats är att undersöka vilka instruktionsformer och arbetssätt som fungerar i slöjden. De didaktiska läromedlen i slöjden är få och nästan inga alls och för att studien skulle gå att genomföras tillverkade jag ett eget läromedel med olika instruktionsformer ? digitala filmer, skriftligt och muntligt, i formen av ett gestaltande examensarbete. Med studien vill jag undersöka instruktionsformernas för- och nackdelar till att vägleda och underlätta elevernas kunskapsinhämtning till ett självständigt elevarbete i slöjden. Lärarens tid i slöjdsalen begränsas av att ge eleverna stöd till att nå kunskapsmålen. Genom att ta in de digitala hjälpmedlen i slöjden i form av datorer, iPads och smartphones förändras slöjdlärarens arbetssätt från instruktör till handledare.

Jag har presenterat komponenterna individ, teknik och marknad som utgör musikindustrins grundläggande drivkraft för förändring. I företagsintervjun har jag använt den kvalitativa metoden och diskuterat de individuella processerna, olika tekniker och varierande, ögonblickliga elektroniska marknadsplatser som kan förändra ett köpbeteende. Med historiska perspektiv belyses den nuvarande musikindustrins inkompetens och vidhållande till traditionella verksamhetsmetoder, samt musikbranschens interna oförmåga att modernisera och möta den nya efterfrågan från en musikintresserad allmänhet. Digitaliseringen har medfört en förändrad och utvecklad varudistribution av en elektronisk infrastruktur och nyuppfunna funktioner som verktyg för vardaglig musikavlyssning. Systemutvecklingen på 00-talet har frambringat nya modeller och en tidsenlig användarvänlighet för varje producent och konsument av musik.

Syftet med den h?r kvalitativa studien ?r att unders?ka pedagogers uppfattningar om att anv?nda digitala verktyg i undervisningen inom de naturvetenskapliga ?mnena. Studien har en fenomenografisk utg?ngspunkt som fokuserar p? pedagogers uppfattningar. I studien intervjuades fyra pedagoger om deras uppfattningar om fenomenet att anv?nda digitala verktyg i undervisningen inom de naturvetenskapliga ?mnena i f?rskolan.

The purpose of this thesis is to deepen the understanding of our contemporary description of digital literacy using the perspective on knowledge from the Nicomachean Ethics by Aristotle. I have chosen to deal with the problem using a hermeneutic approach. The method of inquiry is based on close reading of the selected literature. The selection itself has been made after a strategic selection regarding perspective on knowledge and digital literacy. It appears in the thesis that there are substantial differences but also similarities between our contemporary description of digital literacy from Recommendation of the European Parliament and of the Council of 18 December 2006 on key competences for lifelong learning and the perspective on knowledge from the Nicomachean Ethics by Aristotle.Still, the result has been possible to use for the purpose of the thesis since the problem has an answer and a deepened impression of the understandings of digital literacy..

The purpose of this study is to examine in what extent primary school teachers, teaching children in the age of 6 to 9, choose to use digital tools in their teaching of mathematics. I also want to examine what these teachers think, in terms of advantages and disadvantages, about using digital tools on their mathematics lessons. Finally I want to examine what skills they possess about digital tools.I am using a quantitative method to collect my data. The quantitative survey consisted of a questionnaire survey of ten questions that 38 primary school teachers have answered.The results of my study show that the teachers to some extent use digital tools when they teach mathematics and that the availability of various digital tools are generally good. But it turns out that the availability of tools is not a guarantee that they are used in teaching of mathematics.

Ever since the development of the pc and their software, in the early 80´s,architects way of work have changed a lot. Nowadays most of the architectspresent all their works digitally and not with hand drawn material, as they didbefore the pc boom.Digital visualisation technique pushes the limits, when it is about presentingarchitecture projects virtual reality.This report studies how digital visualization technique is used among thearchitects today.Together with architects from ABAKO architect firm in Gothenburg, Sweden,interviews has been made to give answers about what they think about digitalvisualization technique. What are the opportunities, advantages- anddisadvantage with this digital technique?The answers from the architects, together with work that has been done withdigital visualization technique in a project called Project Sofiedal, shows thatthis technique has big opportunities when it comes to create nice looking VRpresentations. The result in this report also shows that this digital technique ismore time demanding compared to hand drawn presentations.The investigation shows that digital visualization technique is a goodcompliment when it is about showing the citizens how future projects willaffect the surrounding.

The postindustrial market increasingly demands service infused products to add more value to the customer in order to be competitive. Much research regarding digitalized services indicates that companies have to be innovative in order to compete on the market. However, companies within different industries face different challenges with digital service development. This study has been conducted because there are little known about the opportunities and the challenges different industries faces with a globalized market. Our research question is what the challenges are and what opportunities does strategic digital service development entails for companies.

In this thesis the pragmatic pedagogy as formulatad by John Dewey is applied to theswedish national campaign Digidel and its work to spread the digital participation among thegeneral public. The purpose of the thesis is to visualize and problematize that differentunderstandings of a problem, lead to different solutions, as lifted in John Dewey´s pedagogy, thatconstitutes the thesis' theoretical framework. The term digital participation is used by the Digidelcampaign, where public libraries take active part to spread digital participation througheducational efforts. By qualitative interviews with four librarians this thesis examines howunderstandings of the term may vary and in turn lead to differenent educational goals, designsand executions. The result shows that basic computer- and Internetskills are seen as either equelto or prerequisites for digital participation and that the digital participant is seen as either apassive recipient or an active participant.

Vår tids syn på teknik ser vi tydliga spår av i dagens filmer, och kanske framförallt superhjältefilmer. Där använder sig både hjältar och skurkar av avancerad teknik i sin kamp mot varandra. Men även synen på biologi avspeglas i dessa filmer, och det mest intressanta är när dessa ställs mot varandra. Vi har jämfört två av vår tids största hjältar, en som använder sig av teknik och en som har biologiska krafter, för att se vilka likheter och skillnader som finns. Hjältarna det rör sig om är Spider-Man och Batman..

ICT and digital artifacts is an important resource in the society, especially in schools. That is why we have chosen to study if and how teachers uses ICT and other digital technology in their education in the history subject. We think that both subjects are important because history is a subject that has to do with the past, the present and the future.We made qualitative interviews with seven teachers from three different schools. We have analyzed if the teachers sees ICT as a burden or a resource in their education and also in which extend they have digital literacy. We have chosen to discuss different authors view on ICT in the education and digital literacy.

The aim of this study is to describe the market for Digital Signage in Sweden and give the reader an increased insight and understanding of the problems that suppliers and buyers of Digital Signage may encounter. The study is abductive and based on a number of qualitative interviews with representatives from potential buyers, an existing user, a supplier and a number of companies with insight into Digital Signage. Our findings show that the companies in this study have not yet reached the stage of being ready to invest in a system for Digital Signage, since the effects on for instance increased sales and potential savings on marketing communication have not yet been clearly proven. Furthermore the study shows that it is important that a supplier has a fundamental understanding of the business model of the buyer. In addition to this, service, support and IT-related issues are of great importance for the potential buyers.

A query using telephone interviews of technology teachers teaching the course "Teknik, Människa, Samhälle", a core course of the technique programme at the swedish gymnasium..

Studiens syfte är att belysa teknikens mångfald samt att analysera hur man kan väcka barns intresse för teknik och hur man kan skapa inlärningstillfällen i förskolan. Undersökningen bygger på en litteraturstudie. Forskning och teknikprojekt har studerats. Resultatet visar att framför allt förebilder, teknikmedvetenhet och undervisningsmetod har påverkan på barns teknikintresse. Vidare behöver barn komma i kontakt med gammal, enkel och synlig teknik, vilket man kan utgå ifrån vid planering av förskoleverksamheten i teknik.