As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.

This master thesis deals with classifications schemes in multicultural societies. The aim is to investigate how well the Swedish classification scheme SAB has been adapted to the multicultural society of today. I have done a comparative analysis between the SAB and the UDC to see if an international classification scheme would have better possibilities to represent a multicultural society. I have asked some institutions that have a large collection of documents dealing with minority cultures how they experienced the SAB. I have also read literature about classification theories and compared universal enumerative, facetted and special classification schemes to see if the possibilities to classify documents on, or related to minorities differed from each other.

BAKGRUND: Bakgrunden beskriver det förändrade kunskapsbehov som samhället nu genomgår och hur lärare i skolans verksamhet hanterar och förhåller sig till detta. Kritiskt förhållningssätt, elevernasmedieanvändning och begränsningar som kan förekomma är andra delar som behandlas.SYFTE: Syftet med studien är att undersöka hur sju lärare i årskurs 4-6 tolkar begreppet digital kompetens och hur de arbetar med digital kompetens i sin undervisning. Ett bisyfte är att undersöka om lärarna tror att de kommande styrdokumentens riktlinjer kring digitalkompetens kommer att förändra deras undervisning, och i så fall påvilket sätt.METOD: Metoderna som använts i studien är self report och delvis strukturerade intervjuer. Vi valde att lämna ut våra self reports först för att låta respondenterna associera fritt angående begreppet digitalkompetens utan påverkan från oss. När vi samlat in svaren formulerade vi individuella frågor utifrån dessa och följde sedan uppdem med delvis strukturerade intervjuer för att få en fördjupad kunskap om lärarnas åsikter.RESULTAT: Studien visar att lärare är positivt inställda till att integrera digitala medier i undervisningen.

Detta kandidatarbete undersöker hur digitala spel kan skapas med någon annans synsätt. Vi ville se vad som hände om vi försökte göra spel på ett posthumanistiskt sätt och om detta hade förändrat något. Det har uppkommit speciella möjligheter och konsekvenser under processen, det har även dykt upp frågor. En av dessa frågor är hur skapandet av varelser inom digitala spel kan utföras. Likväl har det under projektet skett diskussioner och tester runt hur ett verktyg för detta ändamål skulle kunna fungera.

Det här arbetet tar upp modellering och skulptering riktat mot webbaserade 3D spel samt texturerings processen och hur man kan arbeta med optimering.Syftet med arbetet är att undersöka om och när det är användbart att utnyttja digital sculpting för detaljering eller skapande av meshes samt vilka avväganden som måste göras..

Detta är en rapport för ett 15hp examensarbete på Linköpings Tekniska Högskola. Projektet syftar till att implementera ett digitalt frekvensutjämningsfilter för audioapplikationer i ett Atmel DE2 FPGA utvecklingskort. Specifikt ska systemet användas till att korrigera ojämnheter i in-ear hörlurars frekvenssvar. Denna rapport är en beskrivning av systemets utformning och hur arbetet gick till väga.Resultatet blev ett väl fungerande system och ett antal förslag på förbättringar..

This thesis has focused on digital born personal archives; how they are different from analog paper archives and possible ways to overbridge these differences. It is also studied how archivists and librarians are dealing with digital archives, what they think about new proactive solutions when collecting private papers and collections and positive and negative effects with this way to work. The thesis is delimitated to only private collections and digital created material. It do not concern digitized material or electronic documents in government or business organizations.The challenges in digital curation and administration are discussed in aspect of the Records Continuum Model. The empirical material is also put in relation to research in Personal Information Management and identity theory.

Close to the city center of Reykjavik lies the combined national- and university library of Iceland. Usually, these two types of institutions are separated. The purpose of this essay is to investigate how the library in fact selects the new digital material to offer the users in Iceland, and if the combined mission creates any problems or conflicts.The investigation examines the planning and the content of the digital library, what user groups are addressed and how the organisation is held together despite the different missions. If cultural context in Iceland makes a difference for what is selected and offered to the users is also discussed.Six informants in strategic library positions dealing with the digital national- or university library, were interviewed. The answers have been analysed in light of the library&information literature on building and maintaining digital library collections and organizational and marketing theory.The main result of the study is that the informants do not see a conflict between the missions of the organisation, although traces of a struggle were found in some areas.

The purpose of this paper is to present a possible understanding of why the company Tekola is segregated according to sex. In accordance to this purpose, an understanding of how the segregation affects the employees in relation to power, values and possibilities is discussed. The theoretical understanding is that the organization of men and women within Tekola is done in close connection to creation of the meaning of gender in Tekola. This, in turn, affects and is affected by the recruitment to and within the company. Through the study of statistics from a survey, five interviews with employees and former employees and Tekolas? equality plan, we are able to see the possible existence of a glass ceiling, and a culture of homosociality, which affects the possibilities of women to enter the company and also to gain full entrance to power-positions in a negative way.

The purpose of this paper is to present a possible understanding of why the company Tekola is segregated according to sex. In accordance to this purpose, an understanding of how the segregation affects the employees in relation to power, values and possibilities is discussed. The theoretical understanding is that the organization of men and women within Tekola is done in close connection to creation of the meaning of gender in Tekola. This, in turn, affects and is affected by the recruitment to and within the company. Through the study of statistics from a survey, five interviews with employees and former employees and Tekolas? equality plan, we are able to see the possible existence of a glass ceiling, and a culture of homosociality, which affects the possibilities of women to enter the company and also to gain full entrance to power-positions in a negative way.

This thesis examines source criticism and critical thinking among upper secondary school students in social science in three different schools in Sweden. Our particular focus lies in investigating the student's critical thinking skills and evaluation of digital sources when they work independently with different projects. How do students value and sort the information they find? We looked furthermore at what factors that may influence students in their evaluation of sources. Moreover, the purpose of this thesis to investigate how the student's critical thinking skills can be used as tools to become more information literate in a learning context.

Information and communication technology (ICT) is an important part of society. Learning occurs in all contexts and many students already use various digital media in their leisure time. This article, based on a case study in a One-to-One school. It describes how teachers perceive that their teaching is influenced when their pupils get a laptop. The purpose of this study is to investigate how the focus on one-to-one influence teachers' work in the classroom.

Eskilstuna Folkhögskola is located in Munktellstaden in Eskilstuna. The school has two separate buildings with entrances that are difficult to find. By having two separate buildings, and to be in an area where there are rules and guidelines for the area's environment, makes it difficult to guide visitors to the school premises.The purpose of my research was to examine how to guide visitors to the school, and how to increase understanding that the school's various buildings are connected.Through practices such as site analysis, interviews, I found that the guidelines are not adapted to the current situation that is established in the district.Through theory and empirical material I have produced a design proposal to facilitate Wayfinding to Eskilstuna Folkhögskola. This is presented as a landmark and a clarification of the schools entrances and signage..

Allt fler skolor satsar på digitalisering och köper in egna datorer till eleverna. I samband med detta ställs det krav på eleverna att de skall kunna hantera tekniken och vara digitalt komp-etenta. Digital kompetens ses som en viktig del för elever att besitta och för att fungera i vårt samhällsliv. Detta är dock ingenting som skolan vi studerat främjar då de inte bidrar till en ökad digital kompetens hos eleverna. Det finns forskare som däremot anser att det är i skolan som eleverna bör få sin digitala kompetens.

The task of constructing a transmission has been provided to us by Digital Engineering, which is a company located in Hovmantorp. After meeting with Digital Engineering we started immediately with the brainstorming to find different ideas with pen and paper. After having presented a number of concepts for the company, we had finally chosen a winner. For the gearbox to be able to work in a good way the tension must never exceed the strain limit of the material. A prototype of the gearbox was produced by TKB Modell.