Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

The aim of this two year master thesis is to analyze how digital preservation is presented as a problem in the Swedish national strategy for the digitization and digital preservation of the Swedish cultural heritage. In order to study which assumptions about digital preservation exists within the strategy I apply the discourse oriented methodological tools presented by Carol Lee Bacchi, which focuses on discerning what problem or, rather, representation of a problem exists within a specific policy. This study is a post-structuralist discourse analysis. The main focus of the study is on what assumptions and prerequisites the dominating representation of the problem is based upon and how the representation has evolved. The main material of the study consists of public investigations conducted by the Swedish state, governmental propositions and replies as well as other public documents upon which Bacci's methodological tools are applied.Results show that digital preservation is primarily interpreted as a financial problem as the national strategy and its surrounding documents stress the need of cost-efficient solutions.

The present study deals with the importance of play for children's learning in preschool. The purpose is to investigate the importance of play for children's learning in preschool from a pedagogue?s perspective. The study is based on two issues: How does the pedagogue´s who were interviewed reason about the impact the play has on children's development? How does the pedagogue´s approach to make play a learning situation? The empirical data is based on semi-structured interviews with four preschool pedagogue´s.

Folkhälsovetenskapligt program.

The aim with this master thesis is to analyze a scientific material concerning the context between learning and child/student development, and factors which controls process of learning, to create an image with quality account and teaching in mathematics, which then can raise the mathematical knowledge among students.The phenomena which stand in focus for the investigation is: why there is a negative tendency for development of knowledge in mathematics, among the Swedish students that TIMSSs investigations showed in intercultural comparison within the years 1993, 1999, 2003 and 2007.The method is the ethnographical method, which is based on: analyzing scientific theories about learning child/student development, factors which controls process of learning, and factors which controls process of learning the most and qualitative empiric investigation with qualitatively analyzes the questionnaires, which is about factors which are controlling the process of learning and factors which are controlling the process of learning the most.Result of the theoretical and empiric analyzes shows that factors as school environment, attitude for subjects and teaching, controls and influence the learning. To end a unenthusiastic tendency as a negative development of mathematical knowledge among students that is shown in TIMSS investigation and to elevate the students' performance in mathematics, an elevated qualitative account and teaching in mathematics, by the factors named. Safe school environments as the intercultural meeting place, the teachers influence part to the students' subjects' attitude in mathematics and goal related grading criteria in teaching, is all required for e qualitative teaching in mathematics..

The starting point of this paper has to do with rapid changes within the information technology and the need for agile and fast systems. The primary goal is to investigate what happens with recordkeeping practices in agile environments like service oriented architecture (SOA). It is in the possible transfer between IT architecture and digital archive the area of this paper resides. The paper relates to the Records Continuum model by which records will be considered historical and active at the time of creation. In the Records Continuum model recordkeeping practices and archival requirements will have to be taken into account at the time of creation.This paper concerns SOA from the perspective of Archival and Information science.

The physical map that has been used until now can in the modern days be replaced with digital maps available in smart phones and tablets. One disadvantage of both is that the digital maps require the user to have a fully functional sight. The problem with the research done so far is that it provides little explanation as to why developers have decided to design the maps in a specific way. This thesis has been designed to address this problem.In order to provide the knowledge needed, a literature study was done to construct interview questions to an employee from SG Access AB. These answers and the literature study were used to construct interview questions to members and employees from Synskadades Riksförbund  (SRF).

The aim of this thesis is to ascertain how primary school teachers would like to improve their mathematics teaching. The central questions for this research are:In what ways do teachers want to improve their mathematics teaching?How do the teachers justify their statements?What main features can be distinguished out of the teachers answers?Three interviews and seven surveys have been used to collect information from a total of nine teachers, at one primary school. Teaching pupils from preschool to sixth grade. The results have been analysed, interpreted and discussed using a drama pedagogical perspective, inspired by a holistic approach to learning.

AbstractThe aim of this essay was to examine the process from the teachers plan to what the stundents actually learned in the history subject. Too respond to the aim, I have performed interviews with one teacher, four students and also observed one lesson. The interviews and observations have been analysed according to other writers works in this subject. The questions the essay starts out from is: What is the teachers plan for the lesson? How did the teacher and the students carry trough the lesson? Have the students achieved the teachers aim for the lesson? Thanks to the teachers plan for the lesson, how the teacher carried trough the lesson, and the teachers relation to the students, there was good conditions for learning.

This study focuses on teachers? and pupils? experiences of their use of one-to-one computers in civics education in Swedish upper secondary school. The experiences of teachers and pupils will also be put in relation to the content of the formal curriculum. The aim of this study is to investigate whether the access of one-to-one computers has changed teaching and learning within civics. The theoretical approaches used are both Tomas Kroksmark?s theory about traditional versus innovative learning and Ruben Puentedura?s SAMR-model.

This report shows a qualitative study on how six young adults in the ages between 20-30 who are students at Linnaeus University in Kalmar percieve their news consumption habits and their use of news media on digital platforms. The aim of the study is to examine whether the six students feel the strogest connection with the press where they were raised or where they currently live, why they choose to use the media platforms they do and what meaning the use of the media bare to the students. We have seen a lack of information concerning why young people choose to consume news online instead of in printed media.The study is focused on theories concerning what affects people in their choice of media platforms and channels. This report shows that geographic nature, the quality of the content and which political ideology the daily press is founded on does not affect the respondents choice of media. Our study shows that the most important factor for the respondents is that the platform is easily accesssible and flexible.

The purpose of this study was to examine the resources and barriers that social workers have incorporating the Social Service Act states during meetings with clients, using and developing the client's skills and knowledge, develop their own resources and to promote the use of self-determination. A qualitative study was done by interviewing six social workers working within the in social service?s department for family and individual welfare. Social workers were encouraged to describe and discuss the key aspects of cases that developed positively respectively negatively. Motivation theory, evidence-based practice, empowerment, and expert-expert relationship are the theories and concepts that we used to analyze the material.The study's main conclusion is that the most important prerequisite for positive development of cases is that the social worker emphasizes and stimulates the client's own resources during meetings.

Tidigare forskning visar att mammografiscreeningar bidragit till en ökad överlevnad i bröstcancer tack vare tidigt upptäckt av sjukdomen. Dock fanns det ett område inom vilket mammografi hade begränsad diagnostisk förmåga. Det var körtelrik bröstvävnad där cancer kunde döljas för bildgranskade radiologer. Syftet med denna litteraturöversikt var att undersöka om digital brösttomosyntes kan förbättra detektion/sensitiviteten för bröstcancer, särskilt i täta bröst, och på så sätt bidra till att minska antalet intervallcancrar. Som metod valdes att göra en evidensbaserad litteraturöversikt grundad på kvantitativa studier.

The starting point for the present study is that the physical environment can enhance the learning processes of children. We want to contribute to more focus being placed on this within library and information sciences. Our main aim is to illustrate how the physical environment can facilitate the learning of children. In order to achieve our aim, we examine a concrete physical environment, namely the children?s department at the main library in Kungsbacka.

Examensarbete beskriver hur jag inom fenomenografins ramar provar Learning Study somkompetensutvecklingsverktyg. Det är ett undervisningsförsök i förskoleklassensmatematikundervisning. Med variationsteori som grund jag försöker ta reda på kritiska aspekter för att göra lärande möjligt. Genom att förintervjua barnen, utföra planerade lektioner med det avsedda lärandeobjektet och återintervjua om det erfarna lärandeobjektet, är min avsikt att komma till värdering om det iscensatta lärandeobjektet under videofilmad lektion. Resultat visar att Learning study är ett utmärkt instrument för lärares egen lärande och gör det möjligt att finna och målmedvetet fullgöra kritiska villkor för lärande..