I denna studie utreder jag om hur branded content mottas avmålgruppen för digitala tidskrifter inom populärkultur genom enframträdande teknik in webb-personalisering, hyper-personalisering.Målgruppen för denna studie är unga opinionsbildare som konsumerarinnehåll från digitala tidskrifter som exempelvis Nöjesguiden. Brandedcontent, sponsrat innehåll, är innehåll som skapas för att ett varumärkeskall förknippas med en kreatörs målgrupp. Alltså kan ett varumärke beNöjesguiden skapa redaktionellt innehåll som bör tilltala målgruppen förden digitala tidskriften, och på så sätt skall målgruppen få en nyuppfattning eller fortsatt positiv syn på varumärket. Hyperpersonaliseringär en teknik som appliceras för att kunna rikta innehåll,tjänster eller produkter mot individer inom en målgrupp med träffsäkerrelevans. Tekniken kräver en stor mängd insamlad social data och det blirdärför intressant att föra en diskussion kring hur målgruppen reagerar påatt man kan genomföra en sådan enorm insamling av data.

Journalists´ role in society has traditionally been of representative nature with a task to distribute news and scrutinize those in power. But technological changes have created a new publishing world outside the traditional media institutions. In today?s redactional society anyone can become a publisher in a blog or through other channels on online. This process can be seen as contributing to increased democratization giving everyone the opportunity to publish.

Syftet med denna uppsats är att undersöka hur lärare förhåller sig till digitala texter och digitala verktyg. Litteraturgenomgången består av forskning som berör digitala texter, digitala verktyg, mediers betydelse för barns lärande och hur lärare förhåller sig till dessa. En teoretisk utgångspunkt är det sociokulturella perspektivet på lärande med centrala begrepp som literacypraktiker, multimodalitet, medieekologi och progressivism. Vår undersökning bygger på kvalitativa intervjuer med åtta lärare och hur de förhåller sig till digitala texter och digitala verktyg, utifrån frågor som berör arbetssätt, möjligheter/hinder och påverkan från skolans styrdokument. I resultatet synliggörs fem olika förhållningssätt till digitala texter och digitala verktyg; digitala texter och digitala verktyg skapar både möjligheter och hinder, digitala texter och digitala verktyg ger stöd, digitala texter och digitala verktyg öppnar fönster till elevers fritidsvärldar, traditionella skriv- och läspraktiker som normerande syn på digitala texter och digitala verktyg samt Lgr 11 har inte förändrat något.

This essay examines the narrative aspect of interactive fiction. The study uses Janet H. Murrays analysis of the digital environment and the properties of it as procedural, participatory, spatial and encyclopedic. From this, her three characteristic pleasures in digital narratives - immersion, agency and transformation - are examined from the perspective of interactive fiction. The study also examines Nick Montforts analysis of interactive fiction as a potential narrative and a simulated world or environment.

Our thesis focus on how retirees perceive Tv4s news casts of economy news where we focused on five different aspects: What is the relationship between the news cast and the viewer and how does the viewer express their understanding of the news cast and the way it is constructed? What are the viewers attitude towards the news content and how do they find the news cast useful for them personally?We choosed retirees as our target group due to their vulnerable economic position in today?s society and TV as an important medium for them due to the digital divide. The study was performed with twelve qualitative interviews and one group interview where six retirees took part.We discovered a big interest for economic news in the target group. The majority had a sympathetic view of the news cast they saw but they also expressed skepticism toward the economy segment and/or news castings. The majority expressed a lack of trust for the journalists and the experts brought in to share observations and make announcements, and the financial business overall.

Vårt examensarbete innebar att skapa ett system för digital lagring av trafikolyckor som inträffat i Kiruna centralort. De dataprogram vi använde oss av var ESRI Arc-view, Microsoft Access och Excel. Arbetsgång: Vi använde oss av Kiruna kommuns databas över vägnamn som via en länk kopplade ihop programmen Arc-view och Access. Alla vägnamn kommer därmed att finnas tillgängliga i Access databasen. Varje trafikolycka tilldelas ett unikt diarienummer vid inmatning i Access.

With a growing population on earth the amount of end-of-life vehicles (ELVs) and other scrap steel increases. The European Directive 2000/53/CE? requires a minimum of 95 % reuse and recovery and 85 % re-use and recycling no later than 1 January 2015, for end-of life vehicles. This imposes a need for more efficient recycling and recovery. Despite this shredder residue (SR) is commonly land filled.This report investigated the magnetic fines residue generated at Stena Metall shredder facility in Halmstad, Sweden.

Analogue photography is something that many thought died out in the beginning of the 21?st century as a result of the digital revolution. But that?s not the case. As the digital revolution swept over the world a movement of analogue cameras, and so called toycams grew bigger.

Impression of reality deals with the subject of wearing a mask. It is an exploration of the idea that we are all playing different roles, on a stage in front of an audience. The aim was to work conceptually with text, photo and video as a way of exploring a subject. The goal was to create and edit the material so it would be interesting for the visitor at the graduation exhibition. The content was created through experiments based on questions such as the following examples; What is a mask? How can content control form? What is originality? The process resulted in a publication and a video installation with the ambition of highlighting the idea of the world as a theatrical construction.

Övergången till digital marksänd television rönte stor uppmärksamhet i medierna. Debatten handlade om staten som genom övergången skulle få större möjligheter till att kontrollera me-diemarknaden, om en teknik som var föråldrad och om oförberedda tittare. Gotland var först ut i detta teknikskifte och uppmärksammades speciellt. De lokala dagstidningarna har stark ställning i Sverige och har flera funktioner. De fungerar ofta som den huvudsakliga källan för den lokala samhällsorienteringen, som ett forum för den lokala debatten med såväl kommen-tarer som opinionsmaterial, både på redaktionell nivå som insändarnivå.

The aim of this research was to gain a comprehensive understanding of how daily activities impact the organizational culture within the Swedish Police enforcement agency, Polismyndigheten. The study specifically explored the influence of the purported culture of silence on organizational culture. Employing a case study approach, data were collected with a qualitative method from a total of 15 individuals, including students and officials affiliated with Polismyndigheten. The findings were categorized into five distinct groups, revealing a noticeable gap between employees and management. Additionally, the study identified generational disparities and a lack of a clear set of core values.

The soybean can be used in multiple ways, and its high oil content makes it suitable for extraction. Soy bean meal, a by-product of the oil extraction, is a good source of protein with a high feeding value, and is therefore used in a number of different animal feeds. Further, soy bean meal has a low production price, which is one of the reasons for the extensive export of the product. There is a great demand for vegetable-based proteins, especially in the organic production where synthetic amino acids are banned. However, the current production of soy beans is not environmentally sound and that combined with the long transport distances amplifies the need of finding a locally produced protein source.

The aim of this thesis is to study the views of public librarians on the subject of controversial video games and how they work with them at the library. The purpose of the study is to answer these questions: What content is controversial in video games according to the librarians? How do the librarians handle the controversial games at the library? Does it exist a conflict between the users and the librarians about the controversial video games? Is it possible to see any underlying reasons or tendencies in the librarians answers? Five qualitative interviews were performed to answer these questions and the collected data was analyzed using the terms, value rationality and instrumental rationality which were collected from a theory by Geir Vestheim. The results showed that the librarians see violence, sexism and racism as controversial content in video games. They handle the games at the library by limiting the access for children with age limits and by not buying the most controversial games in some cases.

Som grafisk formgivare a?r framtiden i ett utvecklande stadium, da?r de tryckta publikationerna o?verga?r till allt fler digitala alternativ. I detta kandidatarbete beskrivs oron fo?r tryckproduktionens framtid och hur vi med hja?lp av kommunikationssa?ttet Crossmedia kan hitta en lo?sning pa? problemet. Kommunikationssa?ttet fo?rutsa?tter inte bara fo?rdelar fo?r tryck utan a?ven andra mediekanaler i digital form, da?r mediedelarna fa?r mo?jlighet att samspela fo?r att kunna na? ut till en bredare publik.

About a year ago, Göteborgs-Posten, one of Sweden's largest daily newspapers, decided it was unprofitable to continue producing their feature-style weekend magazine, Två Dagar. Standing at a crossroads,not wanting to stop producing the weekend magazine altogether, they decided to outsource. Spoon Publishing AB, a content agency with strong ties to Göteborg, were assigned with taking over the production.Going forward, Spoon has taken over a majority of the responsibility for the conceptual work and actual production, all with the main purpose of reducing cost and increasing efficiency.Normally Spoon does content marketing for a wide range of customers in an equally wide spectra of channels, from print to radio, television and web.The main purpose of this essay has been to investigate and establish whether the journalistic integrity and quality has in fact been maintained despite the weekend magazine being outsourced. We have analyzed selected editions of the magazine, first and foremost inarticles under the vignette fashion, using a qualitative method for content analysis, scrutinizing everything from the denotation of single words to the big picture. This specific vignette contains the most frequent contributions by in-house, or at least reappearing, journalists.Perusing the material in Två Dagar, we have come to the conclusion that the magazine has indeed retained its level of quality and still reflects the same core values as before being outsourced..