Social media, such as Facebook, Instagram and Twitter, have become popular platforms for social communication, and, increasingly, also important channels for business marketing. For a business intending to use social media for marketing, however, developing a strategy and building a trademark can be a challenge. This report describes how a small, newly established business enterprise can develop a digital strategy with clear goals and practical guidelines. The report describes a digital strategy for Gelato Scarfó and shows how this strategy is made concrete through a set of guidelines. The guidelines develop a trademark for identification and loyalty, and give advice on how new materials can be made consistent with the trademark..

AbstractTitle: The old generation and the New World - A qualitative content analysis of media usage of the older generationKeywords:Digital natives, digital immigrants, diffusion of innovation, content analysisThis study has its focus on how the older generation looks at today's media society and the use of today's media. Through a method of qualitative content analysis based on questionnaires, the aim is to examine what the older generation thinks about today's media, how they use them, and whether there are differences in groups according to age and previous work.The study selected theories bases on Marc Prenskys idea of ??digital natives, digital immigrants and Everett M Rogers book on "Diffusion of Innovation". These theories take up the difference on digital natives and digital immigrants and the spread of new technological ideas takes place through communication over different channels in time among causes people in a social system.The result of the study shows that many older people are good at making use of today's media, but also that many may feel alienation of today's media society. Development has proceeded rapidly in recent years and for the older generation it's sometimes hard to keep up.The conclusion of the study is that the older generation may need more help to discover how today's media can facilitate everyday life and enrich it with more communication despite the fact that it takes place through a screen..

This study shows the thoughts, hopes and wishes of two male and two female music teachers, in grades 6 ? 9 from four different cities of Sweden. The emphasis lays on usage of digital tools. As the schools now stand before lots of changes in its curriculums; the use of digital tools was the main thing that caught my interest. How has the schools interpreted what this means? What does this mean in terms of purchases for the schools? We already know that many schools are lacking proper facilities to conduct music lessons so this ads on even larger needs.

Ever since the development of the pc and their software, in the early 80´s,architects way of work have changed a lot. Nowadays most of the architectspresent all their works digitally and not with hand drawn material, as they didbefore the pc boom.Digital visualisation technique pushes the limits, when it is about presentingarchitecture projects virtual reality.This report studies how digital visualization technique is used among thearchitects today.Together with architects from ABAKO architect firm in Gothenburg, Sweden,interviews has been made to give answers about what they think about digitalvisualization technique. What are the opportunities, advantages- anddisadvantage with this digital technique?The answers from the architects, together with work that has been done withdigital visualization technique in a project called Project Sofiedal, shows thatthis technique has big opportunities when it comes to create nice looking VRpresentations. The result in this report also shows that this digital technique ismore time demanding compared to hand drawn presentations.The investigation shows that digital visualization technique is a goodcompliment when it is about showing the citizens how future projects willaffect the surrounding.

In today?s´ multicultural society increasing numbers of school librarians are faced with a relatively new target group of pupils. This group is linguistically less homogenous than previously and this requires modern adaptations of pedagogic methods.Information literacy and reading promotion are two important topics that school librarians work with. Information literacy is essential for problem based tuition and to increase it requires a well developed language. This study is focusing of the school librarians work with reading promotions.

The aim of this thesis is to define digital library, and to investigate a relation between the construction of a digital library and user needs. The main questions to be answered are: 1 What criteria was used when constructing a digital library, particularly concerning issues like purpose, function, design, supply, services, resources and future development of the digital library? 2 How do the digital library system designers and system builders criteria correspond with those of postgraduate researchers? And what factors affect the use? A digital library is an enterprise that gives access to information stored digitally and directly available on the net. The crucial is that the enterprise has a control over collection of information and responsibility to make it available to a defined group of users. In order to investigate the relation between the construction of the digital library and user needs, I have interviewed five key people involved with the work with the digital library and twenty postgraduate researchers from the Gothenburg University.

The overall purpose of this study is to examine how preschool teachers make use of digital tools in correlation with pedagogical documentation. More specifically, the purpose is to interview preschool teachers about their ideas and their use of the digital tool Förskoleappen to record and document childrens learningprocesses. The purpose will be answered with help from the following questions: In what way do preschool teachers use Förskoleappen in pedagogical documentation? What ideas and views do preschool teachers have about digital technology in general and Förskoleappen in particular? In order to find the answers to our questions we carried out a qualitative study in the form of interviews with six preschool teachers from two different preschools. We have used the designtheoretical perspective as our theoretical frame.

Good conditions in the workplace, fairness in the workplace and the social differences contribute to a general improvement in public health. A health-promoting leader is working to create a workplace that promotes health, supports its employees and contributes to their wellbeing. The purpose of this study was to investigate the first-line managers in the city of Västerås experience and deal with their conditions and obstacles in the health-promoting leadership. A qualitative approach was chosen and the selection was six first-line managers working in three different areas of the City of Västerås. Managers were interviewed by an interviewguide and the material was analyzed with a manifest content analysis, with an inductive approach.

The thesis work of 15 credits has been performed to interest of Norrtälje ElektronikPartner AB (NEP) in Norrtälje. The aim of the thesis was to develop a prototype for an integrated digital multimeter, designed for one of NEP's proprietary test systems. A digital multimeter module according to NEP's requirement specification, such as physical size and accuracy should be constructed. The module should be able to measure current, voltage and resistance.The final circuit was based on the chosen analog to digital-converter, Maxim integrated´s Max134, which is the main component of the circuit for this instrument. A circuit diagram and PCB layout were made. The result of this project is a constructed DMM board.

Att ansluta en digital signalprocessor kräver ett omfattande arbete. Innehållet i denna rapport sammanfattar teoretiska metoder för att integrera den digitala signalprocessorn ADAU1701 i talförstärkaren MMT-4, utvecklad av företaget Xena Medical. Arbetet har till största delen bestått i att finna en lämplig DSP och studera dess datamanual för att anpassa den till talförstärkaren.Mycket av rapporten sammanfattar beräkningar av komponentvärden och anpassning av ADAU1701 för MMT-4:s behov. ADAU1701 beskrivs utifrån det så kallade selfboot-läget där processorn kan arbeta som fristående processor..

Denna rapport beskriver hur dagens tekniska processer ser ut vid tillverkning av applikationer för interaktiva publikationer. En interaktiv publikation är en digitalt skapad tidning med ett extra lager av information som man kan interagera med. Exempel på interaktivitet är bildspel, video och informationsflöden i realtid som visas direkt i tidningen. Rapporten fokuserar på vad det är som ger ett mervärde till en digital interaktiv publikation och vilka funktioner det är som kan ge upphov till detta. Genom en jämförande analys mellan digitala publikationer och papperstidningar tas fyra designaspekter fram för att användas som grund för hur interaktiva element bör hanteras i framställningen av digitala publikationer. En prototyp av en interaktiv publikation har tagits fram för att visa hur designaspekterna kan tillämpas och för att visa hur information kan presenteras på ett mer interaktivt sätt. .

Under hösten 2006 genomförde Piratförlaget en kampanj för boken ?Edward Finnigans upprättelse? där förlaget hyrde säljplatser i ett 20-tal bokhandlar. Detta var helt nytt i bokbranschen och beskrevs som kontroversiellt av branschtidningen Svensk Bokhandel. Uppsatsens syfte är att undersöka hur uthyrning av säljyta i butik uppfattas av svenska bokhandlare och förlag samt vilka effekter det kan få för sales promotion. Då bokbranschen ser annorlunda ut än övriga dagligvaruhandeln anser vi att det är intressant att sammankoppla uthyrning av säljyta till sales promotion vilket, enligt vår uppfattning, inte används i någon större omfattning i bokhandeln.Uppsatsens teoretiska bakgrund består i huvudsak av Sudhir & Raos (2006) teori som behandlar fördelar och nackdelar med ?slotting allowances?, vilket är den engelska termen för uthyrning av säljyta.

This literature study assembles current knowledge about CODD (Contagious Ovine Digital Dermatitis). The aetiology of this disease is not completely known and to obtain a manageable overview, this study aims to summarize the knowledge from published studies and shed light on the subject. Search for literature on the subject has been made in the Web of Knowledge, PubMed and Google Scholar, and has been compiled in this paper. Footrot and ovine interdigital dermatitis are differential diagnosis of CODD and they possibly have a common role in the emergence of CODD. Several studies have drawn parallels to bovine digital dermatitis.

Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind and thereforeit?s important to know how to deal with this. The purpose was to describehow a person strategically can proceed to build an identity on the internet toget benefits in the job seeking process in the media industry and to describethe importance of the digital identity in the recruitment process in a smallertown. We?ve used a qualitative approach and made eight interviews withrecruiters from the media and also people who have built a digital identity.We?ve used Bauman?s theory about consumer society, Montoya?s eight lawsof personal branding and also theories about profiling, and communicationsplanning to analyze the material.

Thesis purpose: The purpose of this thesis is to determine how a technolo-gically enhanced shopping tool, synergizing eCRM tech-niques with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data through focus group interviews. Theoretical perspective: The major considerations regarding theoretical aspects, for this thesis, can be addressed by Behavioral/Attitudinal loyalty and Relevance of Promotion. Empirical data: The empirical data, in regards to primary data, was ga-thered based on four focus group interviews. Conclusion: The conclusions of the thesis imply, that in order to make a loyalty program successful, it needs to firstly be conven-ient for the customer; easy to join, and provide an easy and time efficient display at the point-of-sale.