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138 Uppsatser om Differentiation - Sida 8 av 10
Moving pictures - En bransch i rörelse : En undersökning om svenska konsumenters betalningsvilja för nedladdning av film
Problem area and purposeNowadays, 2006, the downloading of music and movies is an increasingly more burning issue. But while the music industry has made great progress in using the Internet as a distribution channel the film industry has been at a standstill for several years. Recently however there has been progress in the form of a few film companies beginning to offer their customers legal ways to acquire films over the Internet. But with this progress one central question arises, which this report will try to answer; what are the important factors for selling films as the Internet moves from primarily being a information channel to also functioning as a distribution channel? The purpose is to examine what the consumers find important when purchasing film, and to establish to what degree there is a substitution effect between DVDs and downloadable films.MethodThe report is first and foremost based on an Internet survey with a total of 383 participants.
Upplevelser som verktyg för differentiering av snabbrörliga produkter inom dagligvaruhandeln: en modell för kommersiell produktdifferentiering
Dagligvaruhandeln är en bransch med hård konkurrens. Detta sätter en press på företagen att paketera sina produkter på ett sätt som differentierar dem från övriga marknadens produkter. Vi har sett problematiken i detta och tagit fram en modell som ger produkten en differentiering i form av upplevelser som berikar kunden med ett mervärde.Rapporten utgår från metoder och teorier som skapar en förutsättningen för att kunder ska intresseras, involveras och engageras i en produktupplevelse vilket ska resultera i köplust. Detta gör vi främst genom att behandla ämnen och teorier så som konsumtionsupplevelse, konsumentens beteende samt upplevelseekonomin och teorier där inom så som; the progression of economic value, the experience realms, tre generationer upplevelse, sinnen, tematisering, storytelling samt Kano-modellen. I rapporten diskuterar vi även ämnen som dagligvaruhandel, individanpassning och varumärke.Uppsatsens syfte ?att ta fram en generell modell för kommersiell differentiering av snabbrörliga produkter inom dagligvaruhandeln utifrån upplevelseekonomin? undersöks utifrån ett positivistiskt förhållningssätt med en deduktiv ansats och är grundad på en forskningsöversikt.
The effect of arginine on root system development in Norway spruce (Picea abies L. Karst) somatic embryos
The demands for higher production yields and better quality materials from the forests are increasing globally. Tree breeding programs are directed to meet the future demands on forests. In order to capture the full benefits from the breeding programs, clonal propagation is necessary. For most conifer species, somatic embryogenesis (SE) is the only available option for large scale clonal propagation of Elite clonal material. For Norway spruce (Picea abies L.
Att uträtta affärer på ett "smartare" sätt : En studie av två hotellkedjors tillämpning av Corporate Social Responsibility
Introduction and research question: This study investigates the widely discussed notion ?Corporate Social Responsibility? and its practice in the tourism industry. In the contemporary society more companies are realizing the significance of Corporate Social Responsibility (CSR) and its potential as a means of Differentiation. The author?s interest in this particular phenomenon was awakened after reading about the business case of Scandic Hotels. This is a company that nowadays is referred to as ?Scandinavia?s leading hotel chain?.
Håkan Juholt och Skavlan : En uppsats om pratshowens möjligheter och begränsningar för partiledare i förtroendekris
This essay examines the appearance of Ha?kan Juholt, former party leader of the swedish social democratic party, in the norwegian/swedish talk show Skavlan, during Juholt?s crisis of confidence in the autumn of 2011. In this appearance it is clear that Juholt is badly treated by the host Fredrik Skavlan, and his guest, writer and journalist Linn Ullmann, while the audience seems to applaud and laugh at Skavlans and Ullmanns criticisms.The purpose of this essay is to investigate how, and why Juholt is treated in this way, and which rhetorical strategies Skavlan and Ullmann employ to create community between them selves and their audience. To understand this occurrence it is important to study Juholt?s rhetorical situation, and which conditions his lack of confidence creates for his appearance in Skavlan.
Differentierande Relationer på Matfronten : -Mitt Långkoks väg till middagsbordet
Syfte: Syftet med denna kandidatuppsats är att undersöka hur Collegium Restaurang & Konferens kan differentiera sin kylda färdigmat med fokus på kundens matval till kvällen, samt beskriva vilka möjligheter Collegium har att använda sig av relationsmarknadsföring.Metod: Primärdata insamlades genom semi-strukturerade intervjuer med anställda och ägare på Collegium samt genom en enkät till nuvarande och potentiella kunder. Den insamlade informationen analyserades därefter till viss del kvantitativt (enkätsvar) och till viss del kvalitativt (intervjuer och de enkätsvaren med möjlighet till fria svar) med koppling till relevanta vetenskapliga teorier. Analysarbetet har dock till största delen genomförts kvalitativt genom användningen av the constant comparative method.Slutsats: Studien som genomförts visar att kunderna inte äter färdigmat till kvällsmat särskilt ofta vilket innebär att det finns en marknadspotential. För att Collegium Restaurang & Konferens skall få kunderna intresserade av att köpa deras kylda färdigmat till kvällsmat, gärna oftare än de äter färdigmat idag, bör produkten vara lättillgänglig, resultera i en tidsbesparing men även vara ett socialt accepterat matval. Färdigmaten skall vara smakrik, ha tilltalande utseende, upplevas som nyttig och nylagad.
Standardisering av brukarrelaterade indata för energiberäkningar på kommersiella lokaler
In this thesis, input data for energy performance calculations on commercialpremises have been studied. In energy performance calculations, where internal heat gain parameters are unknown, template values that, in a reasonable way represent the activity in the room, are necessary. These values can be used as input data for whole-year calculations, or for calculations on shorter periods of time.The purpose of the Sveby project is to create standardized work practice in energy issues for the construction industry. The work in this thesis is conducted to correlate with the purpose of the Sveby project, with aims of contributing with information and guidelines for the continuing work with commercial premises.In this report, suggestions for template values for internal gains parameters, based on research and calculations in the field are presented. Suggestions on how these can be implemented in a user-friendly way for two energy performance calculation software are also given, VIP Energy and IDA ICE.
Hematologiska analysinstrument för mindre djurkliniker : en utvärdering av QBC-V och Scil Vet abc för analys av prover från hund och katt
Two haematological instruments intended for small animal clinic use were
evaluated at the Department of Clinical Chemistry, Swedish University of
Agricultural Sciences (SLU), Uppsala, Sweden. The QBC-V and Vet abc were
compared to a reference instrument, the Cell-Dyn 3500. Fresh blood samples were
obtained from canine and feline patients from the University Veterinary Hospital,
SLU. The QBC-V was used for 111 canine samples and 78 canine blood samples
were analysed with Vet abc. From cats, 23 samples were analysed with both
instruments.
Dolda resurser : Att synliggöra icke materiella tillgångar
Background: Once upon a time the most important resources in an economy were tangible goods. Historically, Swedish company culture has been dominated by engineering and techni-cal innovation has been the focal point. Today, Intangible values drive product development and form a company?s Differentiation. Intangibles have therefore become the most prominent resources in a company.
Organisationsprocesser på hotell i Sverige : En jämförande studie mellan nyöppnad och löpande verksamhet
Sweden?s tourism increases and new hotel opens. Since 1978 to 2011, the hotel rooms in Sweden doubled. International congresses, sports- and artistic events are a few examples of what affects the hotel industry. Sweden is seen as an attractive destination and future forecast looks to have a positive trend.
Differentieringsgradens inverkan på Kriminalvårdens platsbehov : en simuleringsstudie
Kriminalvårdsverket är det statliga verk som har hand om kriminalvård i Sverige. Vid årsskiftet 2003/2004 finns det 4 571 nominella anstaltsplatser fördelade på män och kvinnor. Ett stort problem idag är att antalet anstaltsplatser inte räcker till, samtidigt som ekonomin inte tillåter några större utbyggnationer. Simuleringen speglar en önskad väg genom svensk kriminalvård för att på så sätt utnyttja platserna som finns på ett tillfredställande sätt. Utdata från simuleringen kan inte tolkas exakt eftersom det inte fanns statistik att tillgå inom alla områden.
Studenters förhållningssätt till valet av framtida bank
Since the middle of the 1980´s the Swedish bank market has experienced a change concerning structure and pressure of competition. Before the year 1985, the market was characterized as a market with few operators but have changed to a market with many operators and seen as one of the most intense in Europe where the four major banks; Nordea, Handelsbanken, SEB and Föreningssparbanken together have a strong position. Their market share has recently decreased, mostly for the benefit of foreign banks and niche banks. The Swedish market has experienced difficulties in generating profits which mostly depends on new establishments that have increased the pressure on competition, a low growth as well as weakened customer relations. The development has resulted in a growing importance of market segmentation, mainly by the fact that costumers have become more disloyal as a result of the increased competition.Students are a market segment of interest for the financial market, mainly because of the expectations of their positive financial situation in the future.
Lojalitetsprogram ur medlemmarnas perspektiv. : Skapas lojalitet eller tröghet?
As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative research. This is based of the Differentiation between attitudes and actions, leading to the fact that quantitative research have only captured the actions of members of loyalty programs. In contrast to that, this paper uses qualitative interviews to create a more in-depth point of view.The paper immerses the reader in the theoretical viewings of what loyalty is and how it emerges from satisfaction.
Analys av prostaglandin F2? -metabolit i blodet : indikativt för pyometra hos tik?
Pyometra (chronic purulent uterine inflammation) is a common disease in middle-aged and older intact bitches. The disease most frequently occurs in metoestrus and previous research studies have shown that both hormones and bacteria are involved in the development of the disease.
Analysis of the blood levels of prostaglandin metabolite 15-keto-13,14-dihydro-PGF2? (PG-metabolite) has previously been shown to be clinically useful in the Differentiation of canine uterine diseases such as pyometra and mucometra. The PG-metabolite concentration has also been correlated to severity in pyometra as determined by hospitalisation length. The purpose of the present study was to investigate if blood levels of PG-metabolite can differentiate uterine diseases such as pyometra from other diseases in female dogs.
Hemangiosarkoms cellulära ursprung
Hemangiosarkom är en förhållandevis vanlig tumörtyp hos hund, där den typiska patienten är en äldre tysk schäferhund. Hemangiosarkom kan vara både kutant och visceralt. De viscerala tumörerna är ofta lokaliserade till mjälte och hjärta, där en predisponering har setts till höger hjärtöra. Sjukdomsförloppet vid hemangiosarkom är snabbt och de flesta hundar dör inom ett år från det att diagnos ställs. Alla drabbade hundar hinner inte ens påbörja behandling.
Syftet med den här litteraturstudien är att undersöka vilket cellulärt ursprung hemangiosarkom har.