The study has shown that retailers in the mid-price segment Differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment Differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to Differentiate the products is essential for the brand owners. If a brand owner does not manage to Differentiate its product, it can be difficult to make the consumers realise the benefits of the product and convince them to buy it. One way to Differentiate the product is to create a distinguished brand identity. However, it is not enough to create a strong brand identity, the brand owner must also be capable of communicating the brand identity successfully.

The purpose with the thesis is to analyze and investigate the purpose of the co-operations between different brands within the hotel sector. We Differentiate these purposes of the collaborations in regard to connections to quality- and environmental oriented symbols..

During the last years, the pharmacy market undergone major changes. Re-regulation that has been done in 2009 meant that monopoly was unlocked for competition. In a market where firms offer equivalent products, increases the importance of delivery service as competitive tool to Differentiate themselves among the crowd. This also applies to pharmacy market where the supplies of goods in large way consist of equivalent products regardless of the company.This case study observes the importance of delivery service in terms of competitive tool on pharmacy market by focusing on a company?s improvement in delivery service.

In the media world today it is important for TV-companies to Differentiate since the number  of competitors has increased. The competition is more complex today because of the  possibility to broadcast throughout satellite and cable. As a company you need a strong brand  in order to Differentiate the company from the competitors. The brand of media companies are  set by the content of the offer, which means that the program and the people connected to the  television program has an importance for the sake of how people experience the company. For  a commercial TV channel the content is also important because it attracts the viewers and as a  consequence, also attracts the advertisers.

How do the Swedish police get represented in news media and how does that representation Differentiate from other media channels where the police have full control over what is said? Through a discourse analysis of news texts and extracts from the police own webpage and Facebook page, we claim that the discourse in newspapers and the discourse on the webpage and Facebook page is pretty much the same, only packaged differently..

Many companies choose to position themselves in New York. The city is one of the main cities when it comes to advertising. The competition is strong and for new companies, it is hard to survive on the market.In our thesis we have investigated how Swedish people, who open new advertising agencies in New York, should market themselves to be successful on the market in New York.To gain as much information as possible about this subject, we traveled to New York and interviewed three advertising agencies, who were started by Swedes, and also the Consulate General of Sweden, and Swedish Trade Council.Our investigation resulted in that the best way to be successful on the American market is to Differentiate your work from what the market has to offer. By doing this potential customers may find your work interesting and thereby chose to work with your company..

This Bachelor?s thesis elucidates the subject of Swedish migration to New Zealand in 1871. Drawing on the work of Anthony Grigg, who has assessed the public opinions regarding the arrival of Scandinavians in 1871-1876, this study aims to highlight the image of Sweden and Swedes conveyed in New Zealand at this time. Through a hermeneutic engagement with newspapers of the day, it is concluded that Swedes in general were being portrayed as industrious, thrifty and well suited for the forestry labour expected of them. It is also shown, however, that Swedes and Sweden to a limited extent were being associated with notorious drinking habits and inferior intellectual abilities.

Pyometra (chronic purulent uterine inflammation) is a common disease in middle-aged and older intact bitches. The disease most frequently occurs in metoestrus and previous research studies have shown that both hormones and bacteria are involved in the development of the disease. Analysis of the blood levels of prostaglandin metabolite 15-keto-13,14-dihydro-PGF2? (PG-metabolite) has previously been shown to be clinically useful in the differentiation of canine uterine diseases such as pyometra and mucometra. The PG-metabolite concentration has also been correlated to severity in pyometra as determined by hospitalisation length. The purpose of the present study was to investigate if blood levels of PG-metabolite can Differentiate uterine diseases such as pyometra from other diseases in female dogs.

Problem: How is Lean, a production-focused model being applied to non-productive focused industries.Purpose: To examine how Lean has been applied to the department of Turbuhaler-Kvalitetskontroll and which parts have been successfully applied.Problem statement: How does the implementation of Lean?s basic concept, which originated in the car industry, Differentiate itself from the implementation of Lean in the pharmaceutical industry, in this case the department of Turbuhaler-Kvalitetskontroll at AstraZeneca.Conclusions: The department has had success in its implementation of lean. They have developed and modified the basic concept in order to apply it and excluded the parts they did not consider necessary. Through their work they have accomplished numerous improvements in, among other things, the reduction of lead time. .

This paper was written at the Baltic Business School in Kalmar. The purpose was to analyze and determine the importance of packaged holidays within the tourism and travel sector and how value can be created for the customer. This have been done with a focus on the chosen parts; customer needs and how packaging can create value, how companies can work to give the customer increased value through packaging, last but not least how companies segment the market and if there are specific segments that prefer packaging. We have applied the qualitative method through conducting four face-to-face interviews and one phoneinterview. The purpose of this paper is not to generalize, but to show patterns in the chosen subject.

AbstractRelationships between white women and black men have become a topic of interest in various discussion forums. By examining different arguments within certain discourses, it becomes clear that discourses that have a distinct autocrat outline, i.e. a closed and declaring nature which excludes alternative discursive arguments, also define these relationships as different and deviant in comparison to relationships that does not encompass and include the constellation white women and black men. As a result of the use of autocrat discourses the white women and black men who enter into relationships are displaced and positioned as subaltern. A position which, on the one hand, allows for uninhibited criticism, but, on the other hand, and most importantly, it is a position from where they can be defined by others.

Within the subject of retouching there is an ongoing debate about whether fashion retailers should retouch their ads or not. There has been a large amount of criticism to the communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative psychological effects among people. As a response to the criticism, or as a way to Differentiate one-self from competitors, retailers are starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown.

The purpose of this thesis was to gain an understanding of how Swedish political parties gain knowledge of their voters. The assumptions taken in the thesis were that political parties are using same methods as businesses do to find interesting segments. To attain insight into the purpose of the thesis, two research questions were formulated: how are Swedish political parties obtaining insights in who their potential voters are? With the second question, an attempt is made to answer how the very same parties are using their knowledge about their voter segments. To find answers to those questions, personal interviews were performed with seven political parties.