The study is based on the pragmatic question whether one can apply the theoretical perspectives priming, experience space and relationship marketing in a practical context. The authors visualize how these concepts appear practical and what advantages and disadvantages can be discerned in the particular case of HV71. The method used is a hypothetico-deductive approach, which is not entirely conventional in the humanistic and social scientific context. Consequently, it has been proven to be particularly suitable as it could expose the theoretical perspectives for a difficult scientific test.The result of the study demonstrated that a marketer could benefit from using the theoretical perspectives when exercising the profession. It also showed that the object of study applied these perspectives.

An explorative study on the work motivation of employees at a retirement home. The three main factors are internal motivation, external motivation and control. A comparison between how important they estimate the different factors to be and how they experience them today reveals which factor is their key motivator and which areas that need improvement. Results indicat that internal and external motivation are slightly more important than control. And the amount of perceived control reflects the amount of creative and initiative behaviour of the individual.

Chronic obstructive pulmonary disease (COPD) is a chronic lung disease. The disease is the fourth leading cause of death and more than 5 percent of the adult population worldwide is affected.The aim of this study was to investigate the association between periodontitis and COPD.Search for material for the literature review was done in the medical database PubMed where the keywords were: "Chronic obstructive pulmonary disease" and "Periodontal health or periodontal disease". The result is based on twelve studies that were extracted and analyzed. The studies have investigated pocket depth, attachment loss, plaque index, bleeding on probing and bone loss. Ten studies compared a COPD group with a healthy control group, one study compared two COPD groups and one study examined a COPD group and a group with other lung diseases.Most studies found that people with COPD had a higher incidence of pocket depth, attachment loss, plaque index, bleeding on probing and bone loss.

In the last years people has become more aware of issues regarding corporate social responsibility. This has led to a more thorough control of big multinational companies, which are often held account of violating social, ethical and environmental values. The term most often used for this is corporate social responsibility (CSR). H&M is a Swedish multinational company and the concept of H&M is fashion to a low price. The material most often used in producing clothes is cotton.

Companies in the apparel industry are becoming increasingly responsible with regards to the social and environmental issues related to textile production. Despite these tendencies, there are great insecurities surrounding the concept of CSR and the effects on consumers of CSR communication. There is currently no model for breaking the concept of CSR down into smaller elements, specific for the apparel industry. In the first part of this thesis, we create such a model, applicable in a consumer communication context. In the second part, we investigate the effects on consumer attitudes and intentions of communicating the different elements of CSR presented in the model.

Syfte med detta arbete var att undersöka om och hur utomhuspedagogik kan främja social kompetens och om utomhuspedagogik kan vara en möjlighet för att träna social kompetens i gymnasieskolan.Dagens ungdomar har färre vuxenkontakter och blir influerade av det tekniska samhället samtidigt som sociala färdigheter tränas mindre. Därav blir ungdomars brister i social kompetens mer påtaglig för samhället. Gymnasielever befinner sig i en känslig utvecklingsfas där social kompetens spelar en omedveten roll för sociala interaktioner. För närvarande finns ingen aktuell forskning om sambandet mellan utomhuspedagogik och träning av social kompetens på gymnasieskolan.Min empiriska studie har med hjälp av kvalitativa intervjuer av fyra verksamheter som arbetar med utomhuspedagogik tagit reda på om och hur utomhuspedagogik kan användas för att främja social kompetens. Respondenterna är verksamma i grundskolan, försvarsmakten, polisutbildningen och företagskonsulting.

The aim of this study was to examine and analyze the experiences which social workers have of working with relatives of substance abusers. This included examining how they work with relatives who are in need of care and support and how the social workers identify their needs. We have also investigated how well informed the social workers are when it comes to approaches to helping relatives of substance abusers. A qualitative method has been used in this study in order to analyze the experiences of the social workers from a phenomenological point of view. This study was based on six semi-structured interviews.

Den sociala ångesten många känner i olika situationer kan leda till undvikande, isolering och ibland även kompliceras av depressiva symtom och/eller alkoholanvändning. Huruvida ett samband mellan dessa problem kan visa sig i 16-17 årsåldern undersöktes genom en enkät om nedstämdhet, alkoholanvändning och social ångest. Resultatet visade att nedstämdhet hade en inverkan på grad av social ångest hos båda könen. Dock var tjejer i högre grad än killar mer nedstämda. Tjejer som drack mindre uppvisade en högre grad av social ångest.

This master's thesis is a study of how librarians are depicted in crime fiction. 12 American and English mysterynovels featuring librarians in a central role were studied and analysed using character theory. Recurring traitswere identified and organised into themes. A number of prominent traits and themes emerged that show librariansas orderly and organised bibliophiles, but with a taste for adventure and excitement. They are keen problem solverswho enjoy a challenge, at work, or in the form of crime detection.

The singing-voice ? Differences and similarities between male and female singing-voices in a pedagogical perspectiveThe primary purpose of the present study is to create a basis for a deeper understanding of the male singing-voice. Within the above purpose the present study also aims at comparing differences and similarities between the male and the female singing-voice, and examining possible pedagogical differences in teaching male and female singing students.The study is partly a literature study where existing studies in the field of the singing-voice are examined, in which the male singing-voice is described in relation to the female one. The study also comprises an interview study where four professional singing-teachers, two male and two female, are being interviewed according to an interview guide (see appendix A) focusing on pedagogical aspects of the male and the female singing-voice.The results of the study show that the anatomical functions of the singing-voice are the same whether you are male or female. This also holds true for the basic singing-technique which is the same for both sexes.

A large part of the daily life today means being active online and to take part in the interactions that occur there. The accessibility which social media brings, means that you can reach and be reached in several ways and there are many different ways in which information can be disseminated. Social media supports the learning process. The aim of this study is to examine how upper secondary schools students' use of social media and how it can be used as a tool for informal learning. Our study is based on the socio-cultural perspective where interaction and social cohesion is a big part.

Background: Flavan-3-ols are polyphenolic phytochemicals belonging to the flavonoids. Flavan-3-ols are present in many higher plants and are particularly concentrated in e.g. Camellia sinensis (tea) and Theobroma cacao (cacao) and have got attention due to their antioxidative capacity. Many studies have been able to associate flavan-3-ol-rich foods to improved endothelial function. The aim of the present work is to review the scientific literature and evaluate the evidence for positive effects of flavan-3-ols on endothelial dysfunction in humans. Method: Scientific articles describing intervention and observational studies about flavan-3-ols and endothelial dysfunction, were searched for on http://www.pubmed.org.

The purpose of this study was to explore the experiences of being a homosexual immigrant in the Swedish society. Our questions were how the interviewed homosexual immigrants experience being treated by the people in their surroundings and how they are influenced by their attitudes. We also wanted to know what kind of thoughts they have about affiliation considering origin and sexuality, and what positive and negative aspects they experience from the combination of being both homosexual and immigrants.To get the answers to these questions we used a qualitative method and interviewed seven homosexual immigrants between the ages of 25 and 40 years. We then compared our material with earlier studies of the living situation of homosexual immigrants in Sweden, Denmark and Norway. We also linked our findings to Goffman's stigma theory and to heteronormativity.The main result was that the combination of homosexuality and immigrantness can result in various difficulties.

Title:Social media as a tool for organizational learningAuthor:David Chaaya & Filip FischerSupervisor:Stig Sörling & Tomas KällqvistBackground:People have always used different ways of communicating. Communication hasa vital role in organizations for control when management and employees are communicatingand interacting with each other to spread individual learning. Thru this contact, individuallearning can develop into organizational learning, which will benefit the whole organization.The most modern tool of communication is social media such as Facebook, Twitter andYoutube. The potential of these social media is disputed in society, but more and moreorganizations are using these kinds of media for communication.Aim:The purpose of this study is to illustrate how social media is used to control withinorganizations and also to create understanding how significant social media are fororganizational learning.Method:The method of this study originates from the ?aktörssynsätt? and is influenced byhermeneutics.

The aim of this qualitative study was to explore which inner conceptions about the abused older women the professional social workers had and how they experienced the enconter of an abused old woman in an intimate partner relation. The theoretical background is social construction by Berger and Luckmann. This theory was uset to analyze the transcribed interviews. This study is based on nine interviews with five professionals in social services, three volunteers from the voluntary sector and one social worker who worked in a community based support group for abused older women. The result of this study shows that older women were often abused, by a relative they were dependent on, in their home.