Den svenska modebranschen är en hårt konkurrensutsatt bransch och för mindre modeföretagi tillväxtfas är ett starkt varumärke och image en viktig del i att särskilja sig och sinaprodukter från mängden. I ett mindre modeföretag kan varumärkesfrågor lätt komma attbortprioriteras med främsta motivet att budgeten inte ger utrymme för den typen av satsningarsamt att kompetensen inom företaget ofta brister på just dessa punkter. Som alternativ har denexterna varumärkesprocessen presenterats som ett mer realistiskt alternativ för det mindremodeföretaget då det går ut på att låta sitt kringliggande externa nätverk i större utsträckningstyra och påverka varumärket. Detta branschnätverk kan bestå av allt från media, regering ochintresseorganisationer till mer närliggande aktörer som återförsäljare, PR-byrå ochleverantörer.Syftet med uppsatsen är att, utifrån ett varumärkesperspektiv, beskriva vilket inflytandeexterna branschaktörer har på ett mindre modeföretags tillväxt. För att exemplifiera problemethar en enkel fallstudie på det svenska modeföretaget Stylein genomförts, som med sinpositionering i det svenska medelprissegmentet och tillväxtfas befinner sig inom ramen förden problematik som beskrivs.

The purpose with this essay is to illustrate the problematical mother-daughterrelation in Mar-gareta Garpes drama/play ?To Julia? through a psychoanalytic and philosophical perspective. To get a deeper understanding for the relations between mother and daughter, and the kind of motherhood that Gloria is practising in the play I have used a hermeneutic method in search for answers to the questions: Why does Gloria take a position as a so called friend or sister in the interaction with her daughter Julia? Why is not mother Gloria capable to be mature, caring and nursing in the interaction with Julia? Through Gloria Margareta Garpe is giving me possible answers: Gloria is still seeing herself as a rejected and lonely child. The role of the daughter Julia in her mother?s life is to fill an empty space that was created in Gloria?s adolescence when she experienced the same feelings as Julia in present time in the play.

Introduction: The National Board of Health and Welfares conclusion was that today there was a low awareness about children who act sexually toward others and how their problems can be handled. This requires extensive work by school personnel and social workers to give the children the support they need. Aim: The aim was to investigate social workers perception in cases concerning children and adolescents who committed sexual assault. Method: A qualitative method was utilized with semi-structured interviews to describe social workers perceptions in cases concerning children and adolescents who committed sexual assault. Four social workers from different communities were interviewed in southern Sweden.

The aim of this study is to identify the dominating discourse in Swedish newspapers concerning perpetrators who committed sexual offence against children. The study is based on the idea that the media representation play a significant role to the public opinion and awareness of the perpetrators. The study is based upon a selection of 103 articles published between January 2003 and November 2013, taken from four of the biggest daily newspapers in Sweden; Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. The methodological and theoretical approach in the study has been the one of discourse analysis through which one dominating discourse along with two subsidiary discourses could be identified. The discourse considered to be dominating is the one who presents the perpetrators through the discrepancy between the actions committed and the description of the perpetrator.

This thesis is an evaluation of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar and Blekinge. The campaign [The digitally curious] is one of several cluster campaigns targeting their marketing to a specific audience and aims to promote awareness of what libraries have to offer and provide information on digital media and services. The target group for the campaign is a man between 45-65 years old, who is interested in digital technology.

Syftet med denna undersökning har varit att genom ett fältarbete i två sjundeklasser få kunskap om undervisning med skönlitteratur har gett elever i den ena klassen andra förutsättningar att skriva en essä än i den andra klassen. Essäuppgiftens uppgift var att fungera som avslutning på arbetsområdet ?Egypten för 5000 år? sedan för eleverna. Jag har valt att genom en enkät undersöka skillnaderna i elevernas upplevelse av arbete med skönlitteratur i historieundervisningen. När det gäller enkäten och essäuppgiften i de båda klasserna skilde sig resultatet av dessa inte nämnvärt från varandra vilket jag hade förväntat mig.

In 2011, the new upper secondary school curriculum Lgy 11 set out to distinguish the characteristics of the two subjects Swedish and Swedish as a second language. This thesis analyzes the consequences, or rather the underlying premises for such a characterization with the contradictory ideologies of the multicultural society as a point of departure. Using theories of cultural and linguistic hegemony, the thesis applies an ideological critique to the comparative text analysis of the two curriculums. The aim is to reveal the underlying assumptions of the two student bases as representatives of the majority society and the minorities. The results show that the characterizations of the two subjects are dominantly made along the line of the multicultural experience versus linguistic and cultural heritage.

The last two decades have changed the society from the Industrial Age to the Information Age. The technological development, especially in IT, has caused a ?Revolution in Military Affairs?. However; how big are the changes RMA will give, or will it even change the foundation of the Art of War and if so, in what way?RMA has three cornerstones DBA, DS and PE all closely integrated in an NCW-concept.

Background: Nosocomial infections pose a big threat to patient safety and increased costs for society. An effective way of preventing cross-infections is to apply hygiene routines. Studies show that compliance to hygiene routines is low while there's a lack of knowledge about the best way of improving it. Aim: To investigate whether a conversation based on the Theory of Planned Behaviour (TPB) could influence a nurse's compliance to hygiene routines and whether it could benefit the understanding of a nurse's compliance. Method: A quantitative and qualitative method was used in the study and included one nurse.

New method for measuring road quality- A statisticalstudy of the relationship between road quality andsocioeconomic development A new tool with implications for road maintenance has the potential to yield statistical data for road quality in a large number of regions. This thesis investigates the possibility to develop a method, from this data, for evaluating the effects of road quality on socioeconomic development.The thesis is essentially divided into two parts. Part one looks to qualitatively establish the link between socioeconomic development and road quality and the second part focuses on how to develop a method for evaluating the effects of road quality on socioeconomic development. A method was devised using categorical data and a multinomial regression model. This method provides a comprehensive overview of the complex relationship between a variety of different variables.

This thesis is a feasibility study into how Fresenius Kabi may rationalize their destruction process in regards to cost, recycling, and work environment. The two main objectives are to identify scrap flows and the possibility to improve or replace the equipment that is now carrying out the physical scrapping. The flow has been visualized by a flow chart of the material and communication. A chart of the problem established to visualize where improvements are necessary. Based on the problems proposals are presented on how to improve the flow thru the plant.During analyze of the physical scrapping equipment it was also necessary to take a deeper look at how they are carrying out there work today, how does the procedure look like, working environment and where are the weaknesses.

Dagens samhälle är präglat av materialism och dagens konsumtionsmönster är ohållbara ur miljömässig synpunkt. Konsumtionen skapar därmed miljöproblem och ett viktigt styrmedel för att göra den mer hållbar är miljömärkning. Miljömärkta produkter produceras på ett miljöansvarigt sätt utan kemiska bekämpningsmedel och gödsel som är skadliga för både människa och miljö. Syftet med denna studie var att undersöka den nuvarande medvetenheten kring miljömärkningar hos unga vuxna på Möckelngymnasiet. Metoden för studien var enkätutdelning till skolklasser som går sista året på gymnasiet.

AbstractSahlin, Marcus (2011) Kommunens omvärld ? En kontextualisering av omvärldsbevakning och omvärldsanalys i en kommun[Surroundings of a municipality? A context of environmental awareness and environmental analysis in a Swedish municipality]Avancerad nivå, masteruppsats, examensarbete i Samhällsplanering 30 hp.Handledare: Urban NordinSpråk: SvenskaOmvärlden har blivit större i takt med att globaliseringen har gjort vår värld mindre. Kommuner kan ta hjälp av omvärldsbevakning och omvärldsanalys för att lättare skapa underlag för framtida planer och visioner. Syftet med uppsatsen är att, med hjälp av en fallstudie, beskriva hur en kommun i Stockholmsregionen arbetar med omvärldsbevakning och omvärldsanalys. Avsikten är även att förklara vad omvärldsbevakning och omvärldsanalys kan betyda för en kommun, samt undersöka om kommunen upplever att det finns en konkurrenssituation på kommunens ?marknad?.

Purpose/Aim: To create a communication strategy for PADI Nordic with the intention of getting Swedish divers, who have been certified abroad, to Swedish dive centers.Material/Method: The study is based on a number of personal interviews conducted with a) divers who are active in Sweden, b) divers who are not active in Sweden and c) representatives from PADI and PADI affiliated dive centers.Main results: The main reason that people who have been certified abroad do not dive in Sweden is that they regard it as being too complicated, too cold, too expensive and with nothing interesting to see. These might partly be misconceptions that can be corrected through a communication strategic effort. The best way to change this perception is by two different forms of communication. One will go from PADI Nordic straight to the divers through an email. This will have the purpose of getting their attention, making diving sound interesting and raise their awareness in preparation for the other part of the process.

Over the past decade, the fashion industry has experienced a relatively high rate of consumption with material and clothing becoming increasingly subject to waste and disposal. As a result of the increased awareness within the industry the interest in CSR (Corporate Social Responsibility) amongst retailers has increased substantially in an attempt to shy away from the critically amplified media attention. In addition the underlying demand from external stakeholders has forced companies to ensure they focus and act upon each stage of the product life cycle.This study provides a further in depth analysis of the fashion industry and conveys the key messages and steps that firms are taking in response to the external pressures and requirements based on four different merged process areas. This research paper examines the impact of CSR on two Swedish fashion retailers Åhléns and JC and shows how accountability relates to the external expectations and norms that prevail in society. The result shows that the firms do meet the demands within each sub category as a response to market demands.