Många företag använder Twitter i sin marknadskommunikation, men misslyckas. Uppsatsen syftar till att belysa ett e-handelsföretag, Sportamore, i Sverige som använder plattformen i dess fulla potential och därmed skapar vänskapsrelationer. Uppsatsen baseras på en dialogisk analys av tweets till och från e-handelsbolaget under åren 2010, 2012, 2014. Det är en kvalitativ studie med ett hermeneutiskt perspektiv. Resultatet visar hur ett företag med hjälp av dialog kan skapa mervärde och relationer på Twitter.

Background:Mental illness has increased in Sweden and the individuals seeking care expect to be met with respect. The way patients perceive themselves to be treated by health care professionals plays a central part to care and treatment of patients, and the patients experience will decide how future care will proceed. The majority of complaints from patients with mental illness suggest that the way they are treated in health care is inadequate. For people with mental illness it is crucial how they perceive themselves to be treated since poor treatment can lead to reluctance in seeking future help. Aim: The purpose of this study was to describe how people with mental illness perceive themselves to be treated in primary health care.

Syftet med denna studie har varit att besvara frågan hur ett medarbetarsamtal upplevs av den anställde. Att ställa frågan ?är det värt det? innebär att se om den anställde upplever att medarbetarsamtalet är en givande kommunikationsform eller om den anställde känner det som ett otillfredsställande samtal.Uppgifterna och svaren är inhämtade genom individuella intervjuer genomförda med deltagare i ett arbetslag inom den privata vårdsektorn.Studien har en kvalitativ ansats och baseras på semistrukturerade intervjuer.Studien har visat att medarbetarsamtalet inte upplevs som tillfredställande när det gäller kommunikationen med och till överordnad. Det har framkommit att anställda föredrar kommunikation inom hela arbetsgruppen via öppnare samtal mellan samtliga anställda. Vad studien också visar är att de anställda upplever sin chef och kontakten med chefen på olika sätt beroende på situation och kontext.Vi har utgått ifrån teorier kring institutionaliserade samtal, emotionellt arbete och tvång samt sociala band för att behandla och analysera informanternas upplevelse av medarbetarsamtalet.Den anställdes emotionella arbete påverkas av rollen den anställda upplever som passande för yrket samt att relationen till chefen påverkas av status och ställning. .

Public participation is a key aspect in the planning of Swedish municipalities. It is probably the most important tool of them all in the planning towards a sustainable future within the cities and the municipalities as a whole. Participation from the public can take on several different forms. In this paper I focus to research and discuss in and around the usage of a web-based 3D platform called City Planner. The tool allows the user (the public) to view the municipalities planning in a fairly new (but quickly growing) environment.

This thesis aims to explore the use of costumed interpreters at museums. Firstly the thesis examines how extensivethe use of historical costumes is in Sweden, along with some international comparisons. Later on the differentways that the clothes are used is examined, and the costume as a resource for learning is discussed. In the lastpart of the thesis the ?function? of the costume is examined.

Tanken med följande kvalitativa studie är att visa hur ett antal förskolechefer motiverar sina medarbetare. Inledningsvis berör vi allmänt om vad som kan definieras som motivation, för att sedan gå in på motivationsteorier som vi anser är relevanta för vår studie. I vår teoretiska referensram använder vi oss av självbestämmande teorin (inre och yttre motivation), Maslows behovshierarki, Alderfers ERG teori och Herzbergs tvåfaktorteori. Vidare tar vi även upp om chefens roll vid motivation av sina medarbetare. Dock är det viktigaste utgångspunkten för vår studie sex faktorer som vi ur vår teoretiska referensram anser vara viktiga.

In the new media society, social media has become an important part of many organizations' daily lives. Organizations, whether public or private, must be where their audience is and many times, these can be found on social media channels like Facebook. Leading researchers in the fields of crisis communication and relationship management believe that social media is a great tool for managing relationships between an organization and its' public, whether it's before, during or after a crisis.The purpose of this study is to examine how the Karlstad municipality use Facebook to manage civic relations before, during and after a crisis. The municipality's approach will be compared to the citizens' experiences of the municipality's communication in different stages of a crisis.The theoretical framework used in this essay is the research on crisis communication and relationship management. How these two frameworks can be integrated with social media like Facebook, is an important part of understanding how the Karlstad municipality make use of Facebook to manage civic relations and communicate before, during and after a crisis.The empirical study consists of a qualitative interview, two qualitative content analysis and an online survey.

AbstractSeveral of researchers have reflected that the school ought to be developed to a learning organization. A method as proceed from such a perspective and should be able to match a local child- and educations administration is problembased school development. To investigate in which ways a child- and educations administration prosecute a problem based learning inside the organization a case study was used as research strategy. The question this report gives answer to is:In what/which way works a child- and educations administration in a rural district with a method to fulfil a problembased learning.To collect empiric data a canvassing inquiry was accomplished among the child- and educations administrations group of management. According to the research result it can declares that there are good conditions for the organization to prosecute problem based school development, but there is yet a great deal to do before it´s can be said totally fulfilled.

The aim of this thesis is to examine the Swedish model with attention to core values over time, as well as, explain recent changes. It examines changes of the social insurance system, with focus on political reforms in the unemployment insurance, health insurance and family policy, during the last two decades. The thesis is empirical but although a discourse amount political theories and normative conceptions.Conclusions are that the normative basis in the Swedish model contains general equally and uni-versally designed rights and consensus on growth and development as well as a strict focus on an employment oriented society. Important values have also been dialogue between actors as well as accountability, even if these facts appear to have declined in recent years.Relating to three leading theories in political philosophy - utilitarianism, Rawlsian communitarian-ism - explores the directions in later year political reforms. The results show that later years changes seem to go in relative strongly utilitarian direction.

The purpose of this study was to investigate and describe the views on how the mediation program Programa Árbol Sicómoro affected inmates?, convicted of murder, own lives. Research questions:? To what extent, and how, has the mediation affected the convicts? views upon themselves and the crime they have been convicted for.? To what extent, and how, has the mediation brought any change to the convicts? imprisonment and if it has changed their look upon the future.The study has been executed using qualitative method. Materials from seven profound interviews have been analysed and condensed using terms from restorative justice and self-image theories.

Today's consumers are demanding more and more from companies and are no longer as easy to im-press as they used to be. It is now the consumers that hold an increasing amount of power over com-panies and not the other way around. This change in consumer behaviour has caused an identity crisis for traditional advertising, and companies are now searching for new ways of reaching their target audience. The purpose of this combined qualitative and quantitative case study is to examine possible risks and possibilities that a retailing company face when communicating through Facebook. Data has been collected through in-depth interviews with company representatives combined with a quantitative study of the company's Facebook followers in order to answer the questions of (1) which possibilities and risks a retailing company face through the use of a Facebook fanpage and (2) if there is a differ-ence in the attitude and behaviour of active respectively passive followers that may have been caused by a retailing company's marketing communication on Facebook.

This study was conducted at a special school for children with autism and developmental disabilities. The study consists of three interviews where pedagogues have different experiences of working with children in need of special support. The aim is to get an idea of how teachers think about working with children autism, but above all to find out what methods and educational tools that are used, and why they are used to best motivate students to a rewarding education. Sense of coherence (SOC) is a central concept and a theoretical basis of the study relating to the student to create comprehensibility, manageability and meaningfulness in life. All of these three are essential for the student to find a predictable environment.From the result shows how schools and teachers use different methods and different tools, but both have a focus to help the student find motivation in the learning process.

Syftet med studien var att beskriva fyrtioåringars reflektioner kring hälsosamtalet och eventuella livsstilsförändringar upp till åtta månader efter hälsosamtalet. Studien hade en kvalitativ ansats med beskrivande design. Totalt deltog tio fyrtioåringar. Data samlades in via semistrukturerade intervjuer och materialet analyserades med kvalitativ innehållsanalys. Resultatet redovisas utifrån fyra kategorier: att samtala om sig själv, att leva som förut, att komma till insikt och att genomföra en livsstilsförändring.

Denna uppsats består av en studie av en dialog mellan vetenskap och religion hos den amerikanska filantropiska John Templetonstiftelsen. Syftet har varit att utreda värdet av denna dialog och att få en uppfattning om värdet av dialoger mellan vetenskap och religion i allmänhet i fråga om aktualitet och fruktbarhet för deltagarna, publiken och den allmänna debatten. Den studerade dialogen visade brister i definition och riktlinjer, val av deltagare och diskussionsämne. Argumentationen utgick ifrån deltagarnas personliga tro eller icke-tro och inte utifrån deras kompetensområden inom vetenskap eller religion. Dialogens olika bidrag visade inte på någon större grad av nytänkande, med undantag för två korta essäer som diskuterade nya Gudsdefinitioner.

Syftet med denna studie är att beskriva skolsköterskors erfarenhet av att samtala och kommunicera med elever och därmed få en djupare förståelse för faktorer som påverkar mötet med eleven. Studien baseras på intervjuer med tio skolsköterskor. Intervjuerna analyserades utifrån kvalitativ innehållsanalys, beskriven av Lundman och Hällgren Graneheim. I analysen framkom temat: att göra eller att vara i samtalet samt fyra subteman: att ha ett respektfullt bemötande, att skapa ett kommunikativt rum, att använda sina erfarenheter och att vara närvarande i mötet. Resultatet visar att när skolsköterskan använder sig av reflektion får hon en användbar erfarenhet inför kommande samtal.