Hållbarhetsfrågan i klädbranschen är fortfarande i en utvecklingsfas och tidigare forskning visar att det finns ett flertal möjliga faktorer som är bidragande till att kunder i dagsläget inte konsumerar på ett sätt som går i linje med deras värderingar. Syftet är att utforska hur kunder kan engageras att främja hållbarhetsaspekten vid klädinköp. För att uppfylla syftet utformas två forskningsfrågor. Metoden är en flerfaldig strategi med ett huvudsakligt kvalitativt fokus. Angreppssättet är abduktivt genom kombination av deduktion och induktion. Studien består av en kvantitativ enkätundersökning följt av kvalitativa semistrukturerade intervjuer.

The aim of this thesis is to use Gabriel Tardes theories concerning imitation, repetition and the public opinion as a way of understanding how transmedial communication develops over time. This involves a study of social media, traditional press and public organizations in relation to each other. The campaign, What are you doing? (Vad håller du på med?, 2013), launched by the Swedish military as a way of drafting more soldiers, is used as an example of how the theories can be applied to help us understand connections, patterns and social behavior in the rapid mutation and viral spreading of information. By discussing the campaign and its effects, the ambition is to give an understanding of how a campaign of this scale could be planned for and structured.

 Prostitution has been intensely debated in Sweden for nearly four decades. Two major investigations have so far been initiated by the government and numerous propositions have been put forward in the Swedish parliament resulting in the sexköpslag from 1999 that criminalizes purchase of sexual services. The law aims at punishing the buyer and protecting the women in prostitution, thus making it possible for women to be helped by various social interventions rather than punished. Swedish society has undergone major changes in these decades. Globalization, the internet and the membership in the EU have changed the Swedish society and influenced the discourse on prostitution.This paper has a twofold aim, on the one hand investigating if and how these changes have had an impact on the prostitution discourse in texts produced by the government and analyze how female and male sexuality in connection to prostitution is constructed.

Gendered reading has a history of intense debate and negotiation. In this essay I will examine how feminine and masculine reading was construed in the early 19th century through three Swedish texts that all give a didactic, moral and instructive opinion about gendered reading. They consist of an advice manual, a collection of letters and a periodical featuring an assortment of suitable reading material, all published between the years of 1808-1815 and directed to a female audience. As the male sex was generally considered the invisible, desirable norm and the female sex tended to be viewed as deviant and problematic, gendered discussions are inclined to focus on the latter. I will argue that female reading is largely construed in relation to the bourgeois marriage while the male is construed in terms of citizenship.

The horse was domesticated about 6000 years ago. Since then humans have used the horse for different purposes, such as work force and in sports. Horses are social, group living animals that spend around 16-17 hours a day on grazing. Horses are often kept stabled in single boxes with a limited feeding time. The forage usually contains grain-based concentrates and roughage.

I dagens samhälle kretsar shopping inte bara kring själva produkterna som säljs, utan även om hur butiksmiljön är uppbyggd. Den visuella miljön och hur produkter presenteras har stor påverkan på kunders beteende och inköp. Ljus, ljud och färger påverkar våra sinnen både positivt och negativt, vilket butiker utnyttjar på olika sätt. Syftet med detta uppsatsarbete är att beskriva vad unga kunder (18-25 år) anser ska ingå i ett attraktivt och starkt butikskoncept. Syftet är också att undersöka hur unga kunder upplever likheter respektive skillnader gällande butikskoncept för butikskedjor och produktutvecklande varumärkesleverantörer.

 Prostitution has been intensely debated in Sweden for nearly four decades. Two major investigations have so far been initiated by the government and numerous propositions have been put forward in the Swedish parliament resulting in the sexköpslag from 1999 that criminalizes purchase of sexual services. The law aims at punishing the buyer and protecting the women in prostitution, thus making it possible for women to be helped by various social interventions rather than punished. Swedish society has undergone major changes in these decades. Globalization, the internet and the membership in the EU have changed the Swedish society and influenced the discourse on prostitution.This paper has a twofold aim, on the one hand investigating if and how these changes have had an impact on the prostitution discourse in texts produced by the government and analyze how female and male sexuality in connection to prostitution is constructed.

The purpose of this study was investigating the means which rule the social worker?s choice of institution placing youths and how they match the youth?s individual need compared with the type of home. The questions were: Which significance has the characteristics of the youth and their family for the placing? Which significance has the characteristics of the institution? Which significance has the social workers? way of working, investigation, theories, economy etc.? A qualitative way of interviewing has been used. Eight interviews were done; six with social welfare secretaries who place youths and two social workers who work with coun­selling and placement.

The purpose of my essay is to analyse the antiziganism imparted by the Swedish Governement during the 1930´s and 1940´s. The starting points are the text in the first published chapter of the Governement´s White Paper and other political texts refered to concerning surveys of the gypsies. My sources will be these texts important for the time period of my essay. The White Paper recites in chronological order for the repeatedly made surveys and registrations of the gypsies made by the authorities during the 1900´s. My analysis will apply the theories of Michel Foucault being about biopower/biopolitics and the method for ideological analysis by Sven-Eric Liedman.

Människor spenderar en stor del av sin tid på arbetet och därför är arbetsmotivation viktig för att de anställda ska trivas på arbetet. Enligt Amabile (1993) anses hög arbetsmotivation öka individens välmående och anses bidra till arbetstagarens kreativitet och produktivitet. I detta examensarbete har patienthotell Vistet i Sunderbyn, ett komplement till vårdavdelningarna på Sunderby sjukhus som strävar efter en hälsofrämjande miljö för att uppmuntra läkning undersökts (Norrbottens läns landsting, 2015). Syftet är att få en inblick hur patienthotellet har skapat en arbetsgrupp, undersöka hur sammansättningen av arbetsgruppen bidragit till arbetsmotivation, samt undersöka vad de anställda på patienthotellet motiverades av. Arbetet baseras på 11 intervjuer; verksamhetschef, sjuksköterskor, undersköterskor och servicemedarbetare ingår.

The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. We can see trends that competition among the Swedish and foreign manufactures is already stepping up. The intent of this study is to establish marketing guidelines for floor- and molding manufacturers, so they can establish a clearer brand image in DIY retail outlets. By comparing the approach of sports- and DIY stores to brand and product placement, this study aims to bring new knowledge to the DIY branch for improved consumer and product handling.

The purpose of this study was to create a deeper understanding for, and shine a light on the exit process for former criminal gang members. Which conditions appear to be important and what may constitute the enabling and inhibiting factors of an exit process? The study was based on qualitative semi-structured interviews with respondents who themselves have experience of a criminal lifestyle and gang affiliation, and with professionals in social work. Our theoretical approach is based on Helen Ebaugh?s definition of an exit process, labeling theories, strain theory and control theory.

The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double exposure of snuff with the help of three special exposure. These three special exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special exposures that have the greatest impact on sales.

Uppsatsen presenterar två studier som med den socialpsykologiska modellen ?teorin om planerat beteende? (Ajzen, 1991) undersöker hur väl en webbaserad måltidsplaneringstjänst lyckas med att få dess användare att regelbundet äta varierat.Tjänsten bestod huvudsakligen av en sökbar receptdatabas på 250 recept, en kalender för att planera in recepten i, och en inköpslista som genererades automatiskt utifrån recepten i kalendern. Tjänsten byggdes under tiden som uppsatsen skrevs, och författaren deltog som interaktionsdesigner i detta projekt.I  uppsatsen presenteras  två sekventiella studier för att mäta användarnas intention till beteendet. I vardera studie presenteras först webbtjänsten och den funktionalitet den hade vid tiden för testet. Detta följs av en hypotes om tjänstens påverkan över användarnas vilja att äta varierat.

Pica is a behavior that can be seen in several animal groups. In cats, it means that they are eating, chewing or licking on material that is non-food. In this study the data was collected through an online survey. In total 522 responses, of which 26% of the cats were exhibiting pica. It was found that 28% of the housecats and 26% of purebred cats exhibited pica.