Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image. Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations to connect with important stakeholders on an emotional level. .

Syftet med denna uppsats är att undersöka vilken typ av marknadsföring som Treehotel använder sig av, samt studera skillnader och likheter mellan Treehotels identitet och imagen som förmedlas i massmedier och sociala medier.Slutsatsen i denna undersökning visar att Treehotel använder marknadsföringsmetoderna storytelling och viral marknadsföring samt använder direkta marknadsföringskanaler och drar nytta av indirekta marknadsföringskanaler. Resultatet från innehållsanalysen visar att det finns stora likheter men även vissa skillnader mellan Treehotels identitet och den image som förmedlas i massmedia och sociala medier. 91 procent av artiklarna, TV- reportagen och inläggen har minst en del av Treehotels identitet..

In the growing concern for the state of the environment more tools are being integrated in the decision-making processes. Sweden actively makes use of environmental impact assessment (EIA), which is supposed to minimise negative impacts of a project, policy or plans on the environment. The EIA process in Sweden still requires certain improvements to be more efficient. In this study actor interaction was analysed with trust being the framework for analysis. The aim is to find out whether it is possible to use trust as a framework for analysis since trust research is very discipline dependent.

The purpose of this paper is to investigate possible reasons Sweden might have had to motivate the start and end of its nuclear program during the Cold war. This investigation will be conducted using a qualitative research method and making a comparison between the theories realism and liberalism?s ability to explain the decisions. The question this paper is based upon is as follows: Can Sweden?s creating and shutting down of a nuclear weapons program during the Cold war be explained by the international events and actions that were taking place during this time period? The result consists of liberalism pointing out several failures on the international level that might explain the cynical decision from Sweden to create the nuclear weapons. Realism considers the decision to make perfect sense at this point in time, to protect Sweden on the anarchy that was going on at that time according to this theory.The ending of the nuclear weapons program is being explained largely by the rise of the MAD-concept which renders the acute need of nuclear weapons in Sweden void.  Liberalism on the other hand considers this a logic step due to the better established UN that is playing a larger role now than in the 1940s. In conclusion, realism does a better job explaining the start of the nuclear weapons program, while liberalism explains the end of it more efficiently. The contribution this thesis has to the research of political science can be seen mainly in three areas.

De symboler som en gång upplevdes som autentiska har blivit globaliserade och den traditionella souvenirens autenticitet ifrågasätts därför i dagens samhälle. Det finns således skäl till att diskutera hur giltiga de existerande definitionerna av souveniren verkligen är bland dagens och morgondagens resenärer ? åttiotalisterna.Syftet med denna uppsats var att undersöka souvenirens mening och innebörd bland åttiotalister.Med en kvalitativ metod genomfördes, med hjälp av snöbollstekniken, tio enskilda djupintervjuer med personer födda mellan 1982 och 1985. Dessa intervjuer tolkades från en hermeneutisk ansats. Åttiotalisters syn på souveniren överrensstämmer inte med de existerande definitionerna. Istället för att se en souvenir som ett föremål med uppenbar och synlig koppling till platsen har den emotionella aspekten blivit viktigare.

This master thesis examines the development of the two earlier independent IR protocols Z39.50 and SR (Search and Retrieve, ISO 10162/10163), now Z39.50/SR, from the beginning of the 80s to 1996 and their functionality in the client/server environment.Z39.50 applications in library systems will allow easy access to information regardless of platform or location. The use of Z39.50 will create a new user environment. Almost all the library systems of the market support the Z39.50 and surprisingly the use of it in Sweden lied on a very low leve! in 1996. This thesis was followed-up by an interview and a questioner among the Swedish Z39.50 users. They could see a huge potential of development concerning the future IR process.

This degree project is made for Sundbyholms Golf&Country Club in Eskilstuna. The aim of the report is to produce a website which include a golf course interactive guide and an online game. Programs that have been used during the project are Adobe Photoshop, Macromedia Dreamweaver, Macromedia Director, Discreet 3DS Max and the plug-in 3DS Max Exporter. The choice of programs are based on experience and knowledge from the university education Media and Communication Engineering at Linköping University. The golf course guide contains a 2D-guide (image) and a 3D-guide (interactive image).

The objective of the study is to examine whether the experience from language courses abroad has had any impact on the career choices for four individuals. Based on a qualitative research methodology, four semi-structured interviews have been executed. The two research questions have been answered by letting four people recount their experiences from language courses abroad linked to their self-images and career choices. The outcome is that the experiences from the language courses contributed to a more or less altered self-image. Most of all, the interpersonal abilities were fostered, which led to the formation of a self-image characterized by improved confidence in social settings.

In the 1969 Le Thor seminar, Heidegger stated that his philosophical journey could be characterized by three different themes: meaning, truth, place. The first two of these have been the subject of countless studies and discussions, but the question of place is still relatively unexplored in Heidegger?s thought, despite the increased interest for this topic in his writings. Even though scholars like Jeff Malpas, Edward Casey, Stuart Elden and Miguel de Beistegui have written books and essays on the importance of the conception of place in Heidegger?s thinking, there are still many important aspects of this theme to be discussed, given the importance Heidegger himself ascribed to this topic.In this essay, I therefore wish to pose the question of how one can understand the relation between place and the role of tragedy in Heidegger?s conception of truth.

The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its graphic profile even though their logo was one of the two most recognized in their field.

Syfte:  Syftet a?r att underso?ka diskrepansen mellan Karria?rcentrums och studenternas uppfattningar av Karria?rcentrums verksamhet. Detta fo?r att kunna sta?rka sin image, identitet och profil fo?r att o?ka deltagandet pa? fo?rela?sningarna.  Metod och empiri: Studien baseras pa? en kvalitativ underso?kning i form av enskild intervju samt fokusgruppsintervju. De som studerats a?r Karria?rcentrum och studenter.

This degree project is based on my personal relation and engagement to the small-scaled cultural landscape. My viewpoint is the village Torpa in Östergötland. My observations of the changes and development together with the stories of the village people has lead me to the questioning about the future prospects of the small-scaled cultural landscape. The rationalization of the society and our urban culture has lead to big changes in the cultural landscape and the people have reduced to a small crowd. Fewer and fewer hands are managing the small-scaled cultural landscape and fewer and fewer young people have connection to this kind of landscape and its management.

In this thesis I examine the development and expansion of judicial power in Sweden. The concept of judicial review is defined and related to democratic theory, and the various forms of judicial review in use in Sweden are explained. The main focus is on the political and scientific discussion concerning judicial review since the mid 1970s. It is shown that judicial review so far has been used only to a limited extent and that the number of court cases has remained quite stable over time. The main cause of judicialization seems to be the supremacy of EU law following the Swedish EU membership in 1995 and the inclusion of the European Convention on Human Rights into Swedish law.

Bakgrund: Företag världen över har börjat fokusera mer på ansvarstagande och att arbeta för ett mer hållbart samhälle samtidigt som de inser att det kan skapa lönsamhet. Ansvaret som implementeras i företagsverksamheten kallas för Corporate Social Responsibility och har blivit ett sätt att skapa innovation, värde och konkurrensmedel. Det är inte längre frågan om företag ska arbeta med CSR utan hur. Syfte: Syftet med uppsatsen är att skapa förståelse för hur medarbetares samt kunders image av företaget Holtab AB har påverkats av det genomförda CSR projektet. Vi vill även undersöka hur företagets profilering av CSR projekt kan förbättras. Metod: Uppsatsen är en fallstudie av företaget Holtab AB. Vi har utgått från den kvalitativa metoden då vår empiri består av 15 intervjuer från 23 respondenters uttalanden samt information från CSR utbildning vilket har skapat förutsättningar för en tolkande analys.Slutsatser: Vi har kommit fram till att majoriteten av medarbetarnas image av Holtab inte har påverkats av det genomförda projektarbetet ?El i Jyamrung? samtidigt som några av kundernas image har påverkats av projektet.

Today there is a limited demand for quality certified cereal in Sweden. The demand can in the future increase and become a requirement for the entire market. Since the first of January 2005, grain producers in Sweden are food producers and traceability is important for the food industry. It is possible for grain producers to certify the productions under the certification IP SIGILL. The purpose of this essay is to explore why some grain producers continue to be certified while other producers end the IP SIGILL certification.