Seen in many trends and studies, consumers of today feel a growing desire to experience the uniqueness in products and services. This is forcing companies be more innovative and creative in their marketing, in order to distinguish and differentiate themselves and their products/services. We believe that creating a top-to-bottom experience strategy is one way that a company can succeed in this.The purpose of this thesis is to analyze and clarify how a business can reinforce their product experience through a complete experience strategy. In order to demonstrate this we have made a case-study research for the New Wave Group, advising them on how they can place blown glass art at the heart of the town of Kosta.The authors have used qualitative methods and an abductive approach. Four interviews have been completed with executives from the New Wave Group, including the project manager, hotel manager, head of the Kosta Boda smeltery and head of guides and visitors at Kosta museum.

The aim of this study is to examine how preschools contribute to the forming of identity in children, with a specific focus on the quiet and socially withdrawn child. How do the teachers describe the quiet child and the socially withdrawn child? Are there any opportunities for children to be quiet/withdrawn in preschools? These questions have also been analysed from a gender perspective. The method chosen is qualitative method. Nine preschool teachers from two Swedish preschools have been interviewed.

International studies show that literacy skills have deteriorated among Swedish students. Empirical evidence states that before being able to learn to read it is important to have phonological awareness. From this perspective, an intervention study was launched to examine whether pupils´ phonological awareness could be enhanced through the work of a special model during a limited time. The aim of the study is to investigate whether six pupils in preschool develop phonological awareness based on Bornholmsmodellen during a limited period of time. The control group was made up of the remaining pupils in the preschool class.

The aim of the study is to examine a book used as level-based teaching material, Denmagiska kulan (Wänblad, 2011), to analyse the progression within and between thedifferent levels, A, B and C, intended for use in grade 1. The material is designed so thatpupils at different levels in their reading development can share the same literature.Another aim is to study the connection between illustrations and text. This literaturestudy is based on both a qualitative and a quantitative method of analysis. Thequalitative method applies a readability analysis with the focus on the graphic form andthe language of the text. The quantitative method measures the LIX (readability index)of the texts.

 This work is a study, conducted by interviews, of how teachers evaluate the concepts of inclusion and integration. The aim of this work is to obtain views on the possible differences between teachers' own definitions and the previous research definitions. The earlier published research which was read during this work, together with the three interviews which were conducted is the basis for the study. I've done three interviews in which two of the people interviewed are active teachers and the third who works as an assistant headmaster at a school located in a suburb of Stockholm. The interviewed teachers have been working for different periods in the school which gave me the opportunity to highlight differences between teachers definitions depending upon the experience they had.

Over the last decades, language in the public sector has changed due to influence from New public management. In this thesis, I seek to investigate librarians? attitudes towards a more businesslike way of speaking about libraries, referred to here as management-speak. For this purpose, I?ve used a modified version of the matched guise technique.

The purpose of this bachelor thesis is to gain insight into the attitudes of children´slibrarian towards the position of the printed Children?s book in today?s medialandscape. The reason for our interest is our belief that librarian?s attitudes to newmedia and their work practice have an effect on how children perceive books andreading. The study is built on qualitative interviews among four children?s librarians.Our theoretical framework stems from a variety of researchers within the fields ofpedagogy and media studies such as David Buckingham, Sonia Livingstone, NeilPostman, Ylva Ellneby and Margaret Mackey.

Background:Nurses can meet women who have been victims of abuse anywhere in the healthcare. Healthcare providers have a responsibility to these women, and it requires a broad range of skills to identify the women and thus be able to help them. It is important to see all patients as unique individuals and provide good care to maintain their specific needs. This paper was done to increase the understanding of nurses' experiences in the encounter with the battered woman.Aim:The aim of this study was to illustrate how nurses experience the encounter with the battered woman.Method:Literature review with both qualitative and quantitative studies. Nine articles were chosen to be read, reviewed and analyzed.Results:Three themes and ten subthemes appeared.

In the government's bill on infrastructure for 2010-2021, the government presents that road investments should be prioritized before investments in the railway. The grants for operation and maintenance of the railways are much higher then in the last government's bill. Furthermore the current founding of investment in railways is higher then for road investment which is in opposite of the bill on infrastructure's directives. Therefore the purpose with my thesis is to find which factors that can explain how come the government has chosen to take these actions. As a model to help me achieve my purpose I have been using a modified version of the DBO-theory, where the basic factors to explain an action is Desire, Belief and Opportunities.

The aim of this study was to examine differences between happy and unhappy people, with respect to individuals interpretations, their attributonal style and in what way the priming effect is related to their attributional style and well-being. The participants were 74 senior high school and 21 undergraduate college students. Participants were asked to read a short story, some words were in bold type, and thereafter for their subjective perception of the words in bold type loading and memory of them in a recognition list. Attributional style was operationalized with an own constructed instrument. The results show that happy individuals interpreted more words as positive than negative in comparission with unhappy individuals.

Many studies have shown that unethical acting can affect the share price of the company negatively. However, this is not always the case. The aim of this thesis is therefore to examine what it is that can cause the share price to be affected negatively by unethical acting exposed in media. This qualitative study is primarily based on interviews with institutional investors, but also with economic journalists and investor relations managers. Our conclusion is that there are three main reasons why the share price can be affected by unethical acting, namely economic consequences, the management's behaviour and psychological factors.

Our aim with this Master thesis is to show how some selected actors react on the decrease in reading amongst people within the LO group the Swedish Trade Union Confederation. The methods used are interviews and literary studies. The theoretical background of our discussion is based on the theories and definitions of Bourdieu. The actors we investigate are the public libraries, some various trade unions, the adult education Organization ABF, the cultural affairs committee. We discuss from what view on their own role/obligations respective the society they act and what barriers that prevents reading, the actors consider exists within the group of adults less familiar with reading.

This essay analyses the use of history in the video game Assassin's Creed 2. How have the developers used history in their game? The paper also analyses how the game can stimulate, arouse and mobilize the historical consciousness of the player. The essay presents a theoretical analysis of the uses of history and historical consciousness. This analysis is then linked with the results.

The purpose of this essay is to investigate which components previous scientific studies suggest that an efficient treatment for adolescents with behavioural problems should contain. For this purpose, an extensive review of scientific research conducted in Scandinavia has been read and will be presented in this essay. This essay also present an introduction to residential care in Sweden as well as to an alternative form of treatment for adolescents with behavioural problems called Multidimensional Treatment Foster Care (MTFC). The result of this essay suggest that treatment of adolescents with behavioural problems should be based on the emphasis of risk/resilience factors of the youth and that the treatment should be adapted to the youth?s individual personality and way of learning.

Stone walls in agricultural land are incorporated in the general protection of biotopes. They are protected because they provide a habitat for endangered species. Therefore it is illegal to carry out proceedings in an area that is included in the protection of biotopes. In order to do that, exemption is needed which can only be granted if there are special reasons. The essay stipulates what these special reasons are.In an exemption errand the interest for nature conservation must be weighed against a public or a private interest.