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7494 Uppsatser om Design strategy - Sida 11 av 500

Re-design of Toledo Riverfront : from industrial past to sustainable biodiverse future

Effects of climate change, urbanization and global homogenization are resulted in the degradation of land and losses of natural habitats. Ecological design integrates nature into urban environment by respecting natural ecological principles and processes and creating resilient urban biotopes which also can be used by local urban communities. The aim of the thesis is to answer the research questions: How ecological design principles can be applied for re-design of Toledo Riverfront (with requirements of the design competition)? and What is the ecological design in landscape architecture? I participated in the USA design competition with the aim to create a vision and redesign of Toledo Riverfront in Ohio State, USA. The site is located in the south point of Lake Erie. As a result of a long industrial activity, riverfront of Toledo had been transformed into inaccessible and abandoned brownfields. In my proposal I applied ecological design principles on three scales: the city of Toledo by reinforcing of ecological connection and creating green corridors along the river; the intermediate scale by suggesting public parks along the river front and on the fine level by proposing detailed design including remediation of the site and use of dredged material.

Artiststrategier - Där kultur möter kommersialism i den svenska skivbranschen

This thesis aims to explore the process where strategies for music artists are created by record companies. We describe and analyze how decisions regarding signing, distribution, marketing, bookings and co-operations are made. Through our study we find that the strategy process can be described as a pattern according to Mintzberg's definition. The "inside-out" perspective is dominating and the record companies base their strategies on internal core competencies and the artistry and will of the music artist. The underlying causes of this are the uncertainty that characterizes the industry; the focus on social relations; and the importance of cultural legitimacy..

Att genom design effektivisera räddningsinsatsen för motorcyklister i trafikolycka

What if the emergency response directly knew exactly where to go and what to do if a road accident occured? During the last ten years the number of motorcyclists in Sweden has doubled. Every year, more than 300 riders are seriously injured and over 40 die in road accidents. Being found in time is critical to increase the chance of survival. The goal of this project is to use design methods to find a solution that enables a fast and adequate emergency response for motorcyclists and other unprotected road users..

The dynamics behind Consistency: Case study on NTT Group and Deutsche Telecom

The main aim of this thesis is to investigate the implications and dynamics behind consistency between individual resource allocation decisions and corporate strategy concept. The telecom industry, a high-velocity environment going through an extensive deregulation process, is put under the magnifying glass. Japanese telecom giant NTT Group is compared to its German counterpart Deutsche Telekom. Potential antecedent factors in the strategic decision-making process to consistency are studied. It is also examined whether there is a direct interplay between consistency and economic performance.

Logotypiskt : En studie om hur digitaliseringen harförändrat logotypers utseende

In this study we are seeking to discover the norms in the design of logotypes and how they havechanged over time. To achieve this we have chosen to analyze the logotypes of twenty companies withthe largest expenditure on advertising in Sweden. We mapped chosen design attributes within the logoto discover the similarities and then we selected the five oldest brands to analyze how their logos havechanged over time. The design changes in the logotypes over time is can be related to the changingattitudes of the general public and the designers ambitions to draw on convention to create iconic designthat will spark brand-recognition. However many changes can?t be directly explained through changesin convention.

Årlig gödsling med NPK bäst för gröda, miljö och ekonomi

Yesterdays common fertilizing strategy was to apply phosphor (P) and potassium (K) in thefall a few times in the crop rotation. In the spring only nitrogen (N) was applied. Recent trialsand studies has shown that this strategy, N+P/PK, is ineffective compared with the systemwhere NPK is spread every year in the spring. The strategy with annual NPK-fertilizer in thespring has proven to be better for the crop, the environment and the farmers economy.In the NPK-system the crop responds with higher yields and better quality, especially in thespring cereals. This is mainly because of an interaction between the different nutrients in thefertilizer.

Design av jolleindragare

This project has been about making a design suggestion for a boat accessory that adjuststhe distance between a sail-or motorboat and the dinghy, which is connected by a rope inthe stern. Today this is all done by hand and can lead to problems when it comes tostressful situations such as harbors and narrow passages.A company called Sailsafe came up with the idea and the construction, which they alsohave tested. I found them through an acquaintance at Dacat AB where I did an internshipin the fall of 2010.Using sketching as the primary tool I?ve worked in an almost-real design project with theaim to develop my skills and give the company a relevant design suggestion. Dacat thenhelped me with a 3d model in Alias, which was printed in 3d and painted in thepaintworkshop at school..

Human Resources Strategy : Ledare, medarbetare och arbetsmiljö på hotell

Inledning: Human Resources Strategy tar upp viktiga begrepp för hur man ska hantera och behandla sina medarbetare, vilket är ett relevant ämne i dagens samhälle där man har fått upp ögonen för hur strategier genom human resources kan genera vinst i företaget.Syfte: Syftet är att analysera hur ledare på fyra utvalda hotell i Stockholm och Oslo arbetar för att få sina medarbetare att prestera optimalt ur ett serviceperspektiv utefter den etablerade modellen Human Resources Strategy, och därefter finna det hotell som lägger mest vikt vid strategierna i modellen.Metod och material: Uppsatsen är baserad på fyra kvalitativa semistrukturerade intervjuer, 14 vetenskapliga artiklar, litteratur och en icke-deltagande/enkel observation på fyra utvalda hotell, som ingår i något av medlemskapen; The Leading Hotels of the World eller Design Hotels.Resultat: Undersökningen visade att ledarna i studien ansåg att det var av stor vikt att medarbetarna har kognitiv kompetens, blir utbildade inom företaget, får motivation, belöning och förmåner, samt känner delaktighet och att de får regelbunden feedback på sitt arbete. Allt detta för att skapa en positiv arbetsmiljö och trivsel hos medarbetarna, eftersom det skapar förutsättningar för att leverera en högklassig service, men i vilken utsträckning beror dock på hotellets storlek, förutsättningar och resurser.Slutsats: Det är viktigt att hitta rätt strategier för att på så sätt få medarbetare att prestera efter hotellets direktiv gällande service. Det gäller att hitta en balans och rätt strategier som stämmer överens med hotellets storlek, förutsättningar och resurser, för att skapa en positiv arbetsmiljö, vilket i sin tur påverkar medarbetarnas trivsel och prestationer.Nyckelord: Direktiv, Service, Strategier, Värdskap..

Tro, vetenskap, undervisning och intelligent design : Intelligent design och didaktik ? analys av läromedel inom religionsämnet för gymnasiet

Den här uppsatsen handlar om rörelsen intelligent design, som tror att en intelligent skapare ligger bakom stegen i evolutionen. På så vis blir inte evolutionen en slumpmässig sak, utan en sedermera intelligent designad evolution. Den här intelligenta skaparen är med andra ord Gud. Uppsatsens ämnar  undersöka intelligent design och gymnasieskolan, närmare bestämt hur ID korrelerar med didaktik. Rent konkret är syftet med uppsatsen att se hur man i de centrala didaktiska frågeställningarna bemöter intelligent design i religionsläroböcker på gymnasial nivå.

Kreativitet : i marknadsföringsföretaget Liljedal Communication AB

Liljedal Communication AB is a marketing company with twelve employees in Örebro. In the marketing business is it extra important to work creatively to reach the target market with a message.Creativity is defined as the creation of new ideas where the idea is adequate, useful and feasible. Organisational creativity is created by individuals in the right environment for using their creativity. In this paper we present theories about creative individuals and the situation that affects their creativity. Furthermore theories are presented about different strategies that aim to increase creativity.

Competitive Intelligence - A necessary complement to the Balanced Scorecard?

The BSC is a widely used management tool that is turning the vision and strategy into operational goals. However, after analyzing the criticism received by the BSC, it seems as if its internal focus, rigidity, static-ism and mechanical mindset limits the company?s ability to create a strategy that takes important external factors into account. As we see it, the BSC?s limitations can create a risk for strategic inertia.

Designa Koncept för Spelvärlden

The process of producing a video game is one that goes through a number of phasesduring the span of the entire production. One of these phases is the concept design phase,which is part of the pre-production. This phase is an important aspect of the productionas it is where all the different parts and ideas concerning the game are brought togetherto define what the game is going to be. Though a clearly important part of the videogame production surprisingly little research have been done on the subject of conceptdesign. This thesis presents what place concept design has in the overall game productionand how the design process is handled.

Konkurrens på lika olika villkor - med patienten i fokus?

Syfte: Studien syftar till att öka förståelse för hur reformen Hälsoval Skåne har påverkat såväl offentliga vårdenheter som privata aktörer och härigenom lyfta fram olika problematiska aspekter som upplevts. Metod: Kvalitativ metod, fallstudie. Empirisk analys: Studien visar bland annat på att det krävs en överrensstämmelse mellan de interna och externa faktorerna. Studien visar även att företagen inte kan forma sin strategi fritt utan att vissa faktorer måste tas i beaktande vilket går i linje med strategic fit och the design school. Vidare har även ett first mover advantage identifierats vilket i sin tur skapat barriärer likt de Porter beskriver i How competetive forces shape strategy. Ekonomiska aspekter har även identifierats vilka är av stor vikt för att överleva i hälsovalet men även olikheter beträffande konkurrenssituationen visar sin inverkan. Slutsatser: De aspekter som bland annat kan tänkas vara avgörande är företagets ekonomiska styrka samt omfattning av annan vårdverksamhet. Vidare visade det sig att uppstarten av Hälosval Skåne gav upphov till fördelar för de aktörer som var med från början..

Vad krävs för en lyckad implementering av balanserade styrkort?

Background: Balanced scorecard is a relatively new strategy in analysing activities in a company. To carry out a strategy in an organization a successful implementation is very important. Strategy implementations are unique for each organization and to succeed it has to be formulated and implemented with the individual companies particular conditions as starting- point. A problem is that the implementation sometimes is treated as a small detail in the planning process. This problem depends on how the strategic plans is carried out.

Svängda hyllor - den raka vägen till en attraktiv butik? En kvantitativ studie om konkava hyllors effekter på kundens perception av sortimentet, upplevelse av butiksmiljön och köpbeteende.

Due to the harsh competition among Swedish food retailers, in-store marketing is a crucial component in the stores marketing strategy. In an attempt to differentiate among its competitors, COOP Sweden has begun to use concave store shelves. Although the food retailing industry is one of the most studied, no research has been conducted on the concave store shelves. The objective of this study is to describe how these shelves effect the customer perception of the assortment, their experience of the store environment and their buying behavior. An S-O-R framework is used as an overall basis in order to outline the effects investigated in this paper.

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