The purpose of this thesis is to expose the political myth in the West about the ageing population seen as a threat against the welfare society. To do so I have described what a political myth is, and showed how it is presented in the most influential newspapers and organisations in the West. I have also presented alternative perspectives to the dominating view on the ageing population and it's impacts on welfare. In this way I have tried to point out that the subject has a political dimension. In the thesis last section I compare the message presented in the newspapers and the organisations with the characteristics of a political myth.

Tiden människan spenderar på sin arbetsplats är en stor del av ens liv, därför är det fundamentalt för välbefinnandet att undersöka vilka faktorer som är avgörande för att du ska trivas där. Denna studie ämnade undersöka demografiska skillnader, exempelvis stora och mindre åldersskillnader mellan anställd och närmsta chef, detta ställde vi i relation till anställdas attityd till ledarskap och andra trivselfaktorer. Datainsamlingen bygger på en enkätundersökning konturerad utifrån utvalda frågor från två tidigare, redan väl beprövade mätinstrument. Resultaten indikerar att det fanns ett signifikant samband mellan Tiden anställd och chef har arbetat tillsammans och attityd till ledarskap. Det fanns även signifikanta skillnader mellan personer som jobbade inom den privata kontra offentliga sektorn i relation till upplevt socialt stöd..

Engineers are a group of individuals who are attractive when companies are in need for competence in technology. Today it is a shortage of these competences in the labor market. Because of this there has grown a competition among companies when they strive to recruit the best engineers. Therefore companies spend more resources on marketing themselves as an attractive employer. This study was set out to find what engineers think is an attractive employer through a demographic perspective.

The purpose of this study was to describe and analyze IntimatePartner Violence (IPV). How does contemporary science illustrate men as victimsand women as perpetrators in these relationships? Ten articles were presentedand analyzed in a systematic literature study. The results show that men beingabused by their female intimate partner, do exist and that they in many ways doconform to abused women. There are many underlying causes to the violence inclose relationships.

The purpose of this essay is to analyse and understand how branding can take place in a football organisation. Football clubs have for a long time been seen as non-profit organisations but since money have become a main factor also in football these days the organisations are more or less turning in to commercial businesses. Football organisations have for many years neglected the assets of actively contributing values to their brand. Despite that branding doesn't seem to be seen as important in football organisations as it is for real companies who spend a fortune of money on building strong brands, which makes us curious to find out how this approach can be developed also in football. We are also interested in what the characteristics are and which underlying factors that determines the choice of a football brand.

The purpose of this thesis is to investigate reading habits among parents of preschool children who do not use the public library. Another aim has been to investigate why these parents don?t use the library and if there is anything the library can do to change this. Little research had earlier been done on this subject. The theoretical framework consists of two different models.

Tidigare forskning har pekat på samband mellan självkänsla och självupplevd stress vid akademiska studier. Hög självkänsla har varit en skyddsfaktor mot stress och medfört ett psykologiskt välbefinnande hos studenter. Det har dock förekommit både kulturella och demografiska skillnader gällande självkänsla och stress. Syftet med denna studie var att undersöka svenska högskolestuderandes demografiska variabler kön, ålder, civilstatus, arbete och barn samt globala självkänsla i relation till upplevd stress. Deltagarna i studien var 111 högskolestudenter vid 2 högskolor i Mellansverige, varav 74 kvinnor.

Rotavirus causes diarrhea in young mammals all over the world, including infant humans. The diarrhea leads to severe dehydration that can be fatal if left untreated. The dehydration can be treated with fluid therapy and the infection heals itself. Despite the relatively easy treatment half a million children under the age of five dies every year due to diarrhea caused by rotavirus. Rotavirus sorts into the family Reoviridae and is a double-stranded RNA virus with a segmented genome.

Ungdomarna idag tillhör en generation som kallas för Generation Y och de särskiljer sig från tidigare generationer med ett antal karaktäristiska drag. Dock, är det inte endast dessa drag som kan urskiljas utan även ett annorlunda riskbeteende gentemot tidigare generationer. Experter är eniga om att det finns ett flertal faktorer som påverkar individers riskbenägenhet och att faktorerna varierar beroende på individens ålder. Detta leder oftast till att när ämnet undersöks, riktar forskarna in sig på en viss åldersgrupp eller generation. Det begränsat med forskning som specifikt tar upp Generation Y och riskbenägenhet. Därav är syftet med denna forskning att undersöka hur utvalda demografiska faktorer påverkar riskbenägenheten hos studenter ur Generation Y. Uppsatsen antog en positivistisk forskningsfilosofi med ett beskrivande syfte.

This study addresses the issue of mergers between consulting firms. Previous research has shown that there are specific factors that determine the outcome of a merger and that success is more likely if companies are more similar. The purpose of the study is therefore to define relevant factors and understand when resemblance matter and under what conditions disparity may cause problems. Furthermore, the aim of the study is to find a pattern of which factors are more important in a successful merger. The problem of the study is addressed through a qualitative research approach and is conducted on six different mergers.

This report is a market research for the company 4 Body and Mind, a start-upcompany that works with personal training online. They wanted to know if themarket for elderly care could be interesting for them to enter. This report is hence aresearch of the market for health and welfare technology in elderly care within thepublic sector in Sweden. A general fact is that the world's population is getting older.This combined with rapid growth of individuals in the age 65+ changes the demandson the elderly care in Sweden?s municipalities.

Rotavirus causes diarrhea in young mammals all over the world, including infant humans. The diarrhea leads to severe dehydration that can be fatal if left untreated. The dehydration can be treated with fluid therapy and the infection heals itself. Despite the relatively easy treatment half a million children under the age of five dies every year due to diarrhea caused by rotavirus. Rotavirus sorts into the family Reoviridae and is a double-stranded RNA virus with a segmented genome.

Multichannel-shopping has become a wide spread phenomenon in the retail industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. Therefore both the academic world and the retail industry are screaming for knowledge about the multichannel-shoppers. Several studies have focused on the characteristics of different channels and how multichannel strategies should be designed to minimize cannibalization. There is however a lack of research concerning what characterizes multichannel-shoppers and what drives them to shop in several channels.

This essay aims to investigate how Swedish Public Libraries market their activities in video games for youths. It also highlights how the library, on the basis of the unique opportunities of the video game medium, can develop this marketing to build a relationship with youths. The empiric evidence is based on a survey of answers given by 30 librarians responsible for video game collections, and qualitative telephone interviews with three of them. The essay?s theoretical framework is based on Philip Kotler and his co-authors? marketing theory which consists of five stages: Marketing research, segmentation, marketing mix, implementation and development.

A?gare av aktier i privata bolag har sa?mre mo?jlighet att avyttra sina aktier a?n a?gare av aktier i publika bolag, allt annat lika. Da?rfo?r anva?nds en generell rabatt vid va?rdering av privata bolag, en privat bolagsrabatt, fo?r att kompensera ko?pare fo?r den reducerade mo?jligheten att avyttra sina aktier i ett senare skede. Underso?kningen a?mnade da?rfo?r underso?ka huruvida en generell rabatt a?r applicerbar pa? samtliga bolag genom att underso?ka skillnader i den privata bolagsrabatten mellan olika branscher i Norden.Genom att anva?nda publika aktietransaktioner skapades publika referensportfo?ljer som kunde ja?mfo?ras med privata bolagstransaktioner i Norden under perioden 2006- 2013.