Uppsatsens huvudproblem: Genom att studera klassiska modeller och teorier för hur man på bästa sätt marknadsför en produkt eller ett varumärke, skapas en uppfattning om att det är tydlighet som bör prioriteras. Under senare år har emellertid raka motsatsen till detta uppvisats på reklammarknaden. Istället för tydlig och informativ reklam, använder man sig av irrationell, osammanhängande och i många fall obegriplig reklam för att nå ut till sin tilltänkta målgrupp. Samtidigt kommer indikationer på att denna typ av reklam inte alls är den som i detta fall ungdomar vill se i dagens media. Om detta fenomen är ett medvetet förfarande eller om reklammakare helt enkelt inte lyssnat tillräckligt på vilken typ av reklam som ungdomar föredrar, ämnar vi att undersöka i denna uppsats.

This study has emerged from a growing interest in students' sleeping habits. During practical training as teachers, we have noticed a discussion of students' sleeping habits, fatigue and student performance at school in relation to their sleeping habits. The purpose of this field survey was to examine students? sleeping habits and self-perceived performance ability in school in relation to sleeping habits. The material was collected from a questionnaire that was answered by 200 students in 4-6th grade and 188 students in 1-2th grade in the upper secondary school, this to give an opportunity to see if there were any differences between the different age groups.

Denna studie i socialantropologi är baserad på kvalitativa intervjuer av fyra unga killar med rötter i hederskulturen. Tre av dem är medlemmar i gruppen Sharaf Hjältar och kämpar aktivt mot hedersförtryck. I studien ingår även en fältstudie av Sharaf Hjältars arbete i form av föreläsningar. Fokus ligger på dessa unga killars personliga erfarenheter från sin uppväxt i familjer präglade av hederskulturen, killarnas arbete som Sharaf hjältar och deras erfarenheter i relation till hur andra har det. Det sistnämnda inbegriper så väl invandrare som svenskar, tjejer som killar och närstående/bekanta som för killarna okända individer.

This essay is based on a qualitative study of Swedish high school students? discussions of rape. We have a socialconstructive perspective and use theories of gender and power. The purpose of the study is to acknowledge teenagers? views of rape, sexual relationships and the law.

The purpose of this study was to understand what the professionals experiences are of stressed youth. We did a qualitative study with interviewing three school nurses, one welfare officer and two recreation leaders. Research is saying that stress is increasing among the youth and that girls are more stressed than boys. It also says that medium is a big consequent for that (ex. Brun M.

The purpose of this thesis is to investigate the habits of borrowing books among third-grade pupils. My aim is also to study what significance their teacher and the librarian have on the pupils? borrowing habits. Based on the results from an experiment, two observations, interviews and by compiling a list of short summaries of literature relevant to my thesis. I wanted to compare earlier research with my own results and also reflect on remarks made by librarians and teachers concerning the children?s reading and use of the library.

Testosterone is a steroid and anabolic hormone found in all mammals. Previous research indicates that testosterone levels correlates with physical capacities related to physical performance. However, these studies refers only to men and boys. The aim of present study was therefore to investigate the potential relationship between body composition, strength, power and endurance capabilities in relation to blood levels of testosterone and DHEAS in young female football players. Seventeen female elite football (age: 15,4 ± 0,6, body mass: 57,2 ± 7,4kg, height 1,65 ±0,04m) players volunteered for the study.

This essay investigates the pupils, in Swedish upper secondary school in the greater Stockholm area, who choose to study the Russian language as a foreign language. The essay asks; who are these students, and what is motivation behind their language choice? In order to answer these two questions the essay uses both interviews and paper survey. The theoretical background ofth is essay is based on the works and theories of French sociologist Pierre Bourdieu, and thus the question; who are these students is aimed at the students' social and economical background in lines with Bourdieu's theories. The essay also uses the earlier study of Swedish sociologist Mikael Palme, in which he maps the different schools and programs in the greater Stockholm area, in a socio-economical context based on habitus.

Our paper is a study about youth and their self-images. During our practical training period we found that the problems young people had always were connected with their self-image. We therefore wanted to find out what youth believe influence their self-image. The purpose of our study was to examine young people and their self-images in a perspective of the ecological systems model. Essential issues have been what self-images young people have, what they consider influence their self-image most, how they think they can resist influence from the environment and how they would like to be influenced by the environment if they could decide themselves.

AimThe purpose of this study is to investigate how schools who have a health concentration and schools who haven?t are teaching physical education and if possible compare these schools.This study is based on following questions: How do schools with a health concentration and schools who haven?t, in compulsory school, teach physical education and health. How do physical education teachers describe their teaching and how do the students describe it.MethodMy study is a qualitative study based on interviews with teachers and students from different schools. The interviews have been made on four different schools from all over the country. I have interviewed one physical education teacher and four students, two boys and two girls, from each school.

The aim of this study was to examine mental illness among adolescents in the age group 13- 18 in the municipality of Lund. We studied the topic based on counselors experiences. There have been several reports in media concerning an increase of mental illness among youth. Therefore we considered this as an interesting issue to examine. This study consists of seven qualitative interviews and one telephone interview with counselors.

The aim of this study was to find relations between parents background and education ina wider sense and their children's success in school. The study also includes genusdifferentiations, the family profile and residential areas influence on children's ability anddetermination to study.The study confirmed earlier research that children's success in school is to some extentdependant on their parents education. At the same time it was shown that in most casesthe children reached higher level of education than their parents ? also when they werepoorly educated or had emigrated from a country with big cultural differences. It was alsoevident that children with at least one Swedish parent (and presumably Swedish as theirmother tongue) reached higher educational levels than other children.Children from single parent families often stopped their school carrier after the 9-yearcompulsory class while children of dual parent families more often continued to university.In general, girls were more affluent in school than the boys.

The aim of this Master?s thesis is to examine boys?/young men?s forming of masculinity and gender identity and how discussions around gender stereotypes and conceptions represents themselves in contemporary youth novels. Gender theory based upon R.W. Connell?s theoretical framework which discusses masculinities in plural is used.

Idamari Törnberg & Marcus Tillberg (2011).Nu gäller det! Varför slutar då ungdomar spela ishockey? ? En kvantitativ enkätstudie om fortsatt eller avslutande ishockeykarriär efter uttagningarna till distriktsförbundslag i Västerbottens län. (Now is the time! Why do teenagers stop playing ice hockey? ? A quantitative survey study about continued or ending ice hockey career after tryout to Team Västerbotten) Bachelor Essay in Swedish. Umeå: Umeå University, Department of education.AbstractThis Bachelors thesis is a survey study on why talented teenagers in the county of Västerbotten, Sweden dropout of, or proceed the sport ice hockey.

The aim of this Master?s thesis is to examine how gender is described in some of the most popular children?s picture books in year 2007 and 2008. The theory used is based on Berger?s and Luckmann?s theory about Social construction, Bjerrum Nielsen?s and Rudberg?s theory about Gender socialization, Gens? theory How girls becomes women and boys becomes men and Hirdman?s theory about Gender contracts. The method used is an analysis of ideal types.