Since Brand Management and Marketing in theory mainly been focusing on the consumer market, our main purpose of this essay is to analyze how a brand also can be appealing to the labour market, to attract and engage employees. Keywords attached to our essay are, brands, recruitment, Human Resource management, theories of motivation, corporate identity, employer branding and internal marketing. The study is based on a qualitative research. Our main reason for choosing this research was to get a closer insight for the phenomen and to establish a major understanding for the subject. To get a better knowledge and to answer and fulfil our purpose we have chosen to complete eight interviews, of whom six respondents representing Service firms.

Within the political science literature that deals with the implementation process a central part has long been what is sometimes called the implementation deficit. This means that the effect of a policy decision doesn´t turn out as it was originally intended. The often used explanation is that the policy decisions moves through many levels during its implementation where different actors can change or alter the decision in various degrees. This phenomenon has gradually become more and more attended within the legislative process in the European Union and has been addressed in numerous studies. The purpose of this paper is to examine the implementation of The Habitats Directive, as its embodied in regulatory documents, in the Swedish multi-level system.

This master?s thesis aims to study the practice of separating popular genres of fiction from the rest of the fiction stock, often seen at public libraries. The method being used is critical discourse analysis according to Norman Fairclough?s three-dimensional conception of discourse. The textual dimension of this analysis is the book shelf itself and the sociocultural practice is the everyday practice at a public library of supplying and mediating books to the visitors.

The purpose of this work is to develop and test a design process where quick decisions and model building has a prominent role. The goal is to develop a number of products and build prototypes to be shown during the Carl Malmsten Furniture Studies spring exhibition 2012. I?m also writing a report describing my work.To reach my goal I have each day during the first phase conducted a short research and found a concept based on that days name day. Then I have continued in the workshop and worked with three-dimensional models.

The purpose of this degree project is to give an overview of the planning system of four Swedish forest companies. The involved companies are ATA TIMBER, SYDVED, BERGS SKOG and VIDA SKOG. The study is based on information from a literature study and by interviews with personals from the four companies. Each company is described to get a better insight of the companies work and what potential they have. The description of the planning process comes after that. The companies are described separate from each other and will be compared later in this essay.

This report is a result of a degree thesis at Luleå University of Technology together with Stram AB in Växjö. The project aimed to develop a size reducible bed, that gets small when folded and has a new slim design. The development of the new folding bed had the purpose to give Stram AB new ideas of how guest beds can look like and be used in the future. Information about Stram´s products and also information of other similar products on the market was gathered. A visit at a store, internet and interviews gave grater insight of the market, and of customer needs.

This paper examines the existence of two different discourses on the causes of the wars in former Yugoslavia 1991-1995 in the editorial pages in Swedish newspapers. One discourse is titled "ancient hatreds" and explains the wars as a result of old historical ethnic conflicts typical of the "Balkans" and the second discourse, "poor political leadership," explains the wars as a result of deliberately conducted nationalistic policies by political leaders.Parallel to this discourse analysis is a media theory perspective of how news is selected and processed in the newspaper's editorial texts.The paper also examines the link between each discourse and a specific view on the necessity of foreign military intervention in former Yugoslavia.The starting point of the investigation are two high-profile events in 1995 and the impact they made in the 29 editorial texts in the metropolitan newspapers that were studied.The paper shows that none of the discourses clearly dominated in these editorial texts and that a clear link between a certain discourse and the advocated measure in the form of foreign intervention couldn´t be established in the material as a whole. However, the four texts that clearly belonged to the "ancient hatreds" discourse were all in favour of foreign military intervention.The essay concludes that there is evidence of a medial feedback which means that the news to a high degree influences what is discussed in the editorials and that the evaluation and selection of news, is similar in all the studied newspapers..

In today's Sweden there are approximately 23 000 combination companies, and most of them have a connection with the agricultural sector. The most common type of additional operation is some form of contracting.The aim for this degree project is to answer the following question: which problems and key factors exists within combination operations? The main topic will be within coordination and management questions within agricultural companies with an additional operation.Litterateur written earlier within this subject will be used in this thesis. Mainly litterateur which contains information about combination companies and diversification of some sort. There are also other theories used in this thesis such as; resource based theory and decision making theory in order to understand the problems and key factors within combination companies.In order to investigate the aim of this thesis we have chosen to perform two qualitative interviews with the managers of two different combination companies.

The purpose of this degree-project was to investigate the possibilities for primary air preheating into the two smallest waste incineration boilers of Halmstad Energy and Environment. The investigation is a pre-study which has the primary goal to evaluate technical and financial offers from companies that manufacture primary air preheater, and investigate if it is technically and financially profitable to do a purchase on primary air preheaters in the future.In the pre-study it is proposed that it is most efficient to have individual primary air preheater, one for each incineration boiler and the primary air are also proposed to be preheated by hot water in the pre-study. Further in the pre-study it is proposed that the heat-exchanger should have plain tubes instead of finned tubes, to avoid getting dirty fast. The space in the boiler-room is limited, and therefore the major problem was to fit in the primary air preheaters into the boiler-room. By comparing the different offers from the companies, the result in the pre-study shows that the offer from the company C.A.

This essay aims to investigate how students raised in Jehovah's Witnesses have experienced their career counseling during their middle and high school education. My main objectives are, based on the testimonies of former Jehovah's Witnesses, to investigate how career counselors can find a strategy to approach these students in a non-threatening way. I also try to take into account the contextual elements which are of great importance when counseling students raised as Jehovah's Witnesses. A qualitative study has been carried out with five informants with a background in the movement. The material has then been analyzed using a qualitative, narrative method.

The LSH-study started in 2003 at the department of Health and Society at the University of Linköping. The purpose of the study was to examine the relationship between life condition, stress and health. A total of 1007 people from ten different health centres in Östergötlands län participated. At the follow up, a couple of years later, 795 of the 1007 participated. 127 of the 212 in the attrition turned down the follow up, twelve people were not invited (for example in case of death) and the rest did not respond at all.

 Abstract Study: Degree project in teacher education, Advanced level, 15hpUniversity of SkövdeTitle: A study on students' self-esteem Students' statements on the encouragement and support in a sixth gradeNumber of pages: 26 pagesAuthor: Marie Agapuu & Ingrid SvenssonTutor: Anna-Stina AhlrikDate: January 2009 Keywords: Self-esteem, encouragement, support  A good self-esteem of students will often coincide with good academic performance, but it has also shown that students do not have low self-esteem due to low academic performance. Students' self-esteem is both a complex topic and concepts. We want this study to draw attention and to discuss teachers' efforts to enhance students' self-esteem in school. Encouragement and support of the school adopted in the study contribute to strengthening students' self-esteem. The study examines whether and how nine pupils in a sixth class is that they get encouragement and support of / from their teachers in school subjects and in learning situations.

This is a report for our thesis that was conducted as a conclusion of our bachelor degree in Business engineering at the Royal Institute of Technology (KTH). The work is done in cooperation with the firm Navigate Consulting Business Solutions AB.They have their leading expertise in Oracle E-Business Suite and has previously chosen to implement Oracle EBS R12. The modules that are planned to be implemented are general ledger (GL), accounts payable (AP), accounts receivable (AR), project module (PA), purchases, and CRM. For a consulting company like Navigate, it is particularly important to have a simple and effective time reporting process. We were therefore asked to provide new tabs with a decision-making process to determine if Oracle Time & Labor (OTL) is a useful time tracking system for their business.In order to achieve the company´s aim and objective we decided to follow a development method with five different phases.

Syftet med denna systematiska litteraturstudie var att beskriva patienters upplevelse av livskvalitet samt sjuksköterskans omvårdnadsåtgärder i samband med cytostatikabehandling vid cancersjukdom. För att besvara studiens syfte har sökning efter artiklar (n=17) genomförts i databaserna Blackwell Synergy samt Elin@Dalarna. Följande sökord har använts i olika kombinationer; cancer, patients, experience, nurse care, quality of life, scale, instrument, chemotherapy och care. Resultatet visade att cytostatikabehandlingen hade både positiv och negativ inverkan på patienternas livskvalitet. Livskvaliteten ökade då symtom lindrades.

The aim of this thesis is to investigate the attitudes of librarians towards young people's approaches to libraries and reading. The study also includes statements of the young as regards their own library usages and reading habits, as well as the attitudes of youth leaders. The latter are compared to the statements of librarians, and serve as referential frameworks. 28 interviews were performed, of which 22 with young people. The interviews and the following discussion were based on five themes; the library as a room, usages of the library, reading habits, the library as an institution, and library changes and developments.