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1475 Uppsatser om Decoding strategy - Sida 48 av 99
Att vända kappan efter vinden? : en fallstudie om socialdemokraternas ändrade inställning till friskolorna
The number of public schools in Sweden has increased strongly over the past twenty years. This essay gives a possible explanation to how the Social Democratic Party in Sweden took part in this evaluation from 1987 to 1997. I've analysed how the party's ideology in this issue was shaped and adapted to the opposite politics, when the Liberals and Conservatives Parties were in government.The empirical analyse is primarily based on official documents from the Parlament such as debates, government bills and motions. I have also studied the Social Democratic Party's congresses which took place during this period of time. I have practised two different theories in analysing the motives behind the acting.
Integrerad Kommunikation för att stärka ett Nation Brand
The aim of this paper is to explain how the European Union?s common strategy for theCommon Foreign- and Security Policy (CFSP) will change with the implementation of the Treaty of Lisbon. A comparative case study and qualitative method is used. On the basis of Smith?s theory of institutionalization we will analyze two member states: France and Denmark.
Att vara rolig på någon annans bekostnad: varumärkesparodiers effekter på det avsändande varumärket
A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.
Fackförening i internationalisering. En studie av sex fackklubbars gränsöverskridande.
This rapport examines six Swedish workplace unions, in manufacturing internationalised companies, degree of internationalised trade union work. The report is based on interviews with local shop stewards. All local workplace unions were in some form internationalised. They were placed in three different groups of strategies: Passive, Tactical and Strategic. The Passive union only tried to get information; the Tactical unions were reactive against initiative from company management and used the channels provided of Industrial Relation laws.
Kartläggning och utvärdering av produkter och tjänster kopplat till begreppet Smart Grids
The Smart Grids development is driven by forces concerning safe electrictransmission done in an energy efficient way. Vattenfall Eldistribution AB has a visionto transform their electricity network into Smart Grids. To invest in Smart Grids theyhave a need to show their customers what advantages they will get from thedevelopment. This led to the formulation of this dissertation project where the aim isto identify products and services related to Smart Grids that will increase thecustomer satisfaction for Vattenfall Eldistributions private customers.The project started with a mapping of existing products and services on the Swedishelectricity market. From the mapping several development possibilities for VattenfallEldistribution were identified.
Social mediestrategi - En studie om medarbetarens roll vid agerande i sociala medier
Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.
Vart tog EMV vägen?: En analys av Marknadsdomstolens utvärdering av imitering i dagligvaruhandeln
This paper discusses the issue of trade dress imitation in the grocery sector. Our study has its starting point in the conflict that may arise between a brand owner and an imitator following an imitator?s marketing actions. In this study we look at the Market Court?s precedents in which this question has been addressed.
Tillgänglighetsstrategi för kommunala planerare : Ett arbetssätt för att identifiera och planera åtgärder av enkelt avhjälpta hinder
There are many barriers and obstacles that need to be removed to make the urban environment more accessible for people with disabilities. There are currently no adequate tools for urban planners to assess and address these obstacles. Geographical Information Systems (GIS) provide powerful methods for the visualization and analysis of spatial data, including the kind of data important in studies of accessibility. This study suggests a method urban planners can use to identify accessibility obstacles and to propose future actions to fix them.A literature review was conducted to find out what has been done and what is new regarding the accessibility issues. Different methods were evaluated which in turn led to the construction of a multi-step analytical strategy.
Moderaternas liberalkonservativa balansbr?da : En ideologianalys av Moderaternas ideologiska utveckling 1984?2022
The Swedish Moderate party has openly referred to themselves as a liberal-conservative party. This definition, however, leads to a possible ambiguity where the extent to which the party is conservative, and liberal is up for debate. Furthermore, this might allow for extensive changes within the party, while still using the same ideological mantra. This study employs a longitudinal ideological analysis of five official party documents published between 1984 and 2022 to analyse how the party has drifted between the two ideologies over the years. The analysis is done using three political areas: immigration, economy, and safety.
Riskhantering i svensk köttindustri : analys av slakt-, styckning- och charkföretag
The changes in the Swedish meat- and meat processing industry have been substantial in recent years. These changes will alter the business environment for many companies. In order to be prepared to face new threats and new opportunities, companies should be actively working on these issues. Risk awareness and by developing of risk management strategies companies can act quickly and effectively when the conditions changes. The objective of this study is to analyse whether and why companies in the Swedish meat- and meat processing industry use various forms of risk management strategies.
Allt kan ske under solen : Kvinnors karriärväg till chefsposition
Syftet med denna studie var att beskriva och analysera kvinnors karriärväg till chefsposition. Studien fokuserade på vilken betydelse de strategiska studie- och yrkesvalen respektive tillfälligheterna har haft under karriärvägen. Sex kvinnor i chefsposition, som samtliga arbetade i en och samma Kommun i Mellansverige medverkade i studien. Analysen utgår från kvinnornas karriärval samt de två karriärvalsteorierna Careership theory och Planned Happenstance theory. Den teoretiska basen bestod av forskning kring kvinnors karriärval och hur strategi respektive tillfälligheter inverkade.
Slaget om kärleken: En fallstudie om den svenska marknaden för nätdejting, dess nuvarande tillstånd och framtida utmaningar
Internet dating is a relatively new phenomenon that, in using the opportunities of the internet, has taken traditional dating to a new level. The business idea is simple as such. The company provides its customers with a platform that enables interaction, leaving the value creation to the customers. A qualitative study is conducted investigating and mapping the Swedish market for Internet dating. It is researched what the characteristics of the companies are, what the Internet dating businesses in Sweden offer, what the prevailing market conditions are, and lastly what challenges lie ahead for the industry and how they can be solved.
Tysk regionalpolitik i förändring : -likvärdighet och rättvisa
German regional policy has changed from a strategy of redistribution to a regional growth focused policy- strategies, which are often seen as opposites. Both policies, however, still have to relate to the constitutional objective ?to achieve equal living conditions for the country?s citizens.?This paper examines what effects a political change may have had on the interpretation of the German constitutional objective. Its aim is to examine German regional policy and its relationship to justice, using John Rawls? A Theory of Justice.
?Developing a crucial business plan template targeted to Swedish Venture Capitalists?
Objective To study if the Swedish venture capitalists consider business plans in their screening process, and in such case, what aspects they evaluate in order to develop a targeted template for Swedish entrepreneurs. A secondary objective is to describe what other factors Swedish venture capitalists evaluate as a part of their assessment. Methodology The method, which has been used in order to test the objective, has been carried out through extensive literature and article studies, interviews, and distribution of a short and comprehensive questionnaire to a multiplicity of venture capitalists throughout Sweden. Conclusion Generally, the findings of this thesis suggest that a business plan should include elements such as a summary of important elements, a thorough market analysis, financial information, exit strategy, and the risks associated with the project. The empirical material also reveals that venture capitalists also evaluate factors such as ownership influence, the entrepreneur?s industry knowledge, product knowledge and the personal chemistry in their evaluation process.
Vem är motiverad? : Åtta kvalitativa intervjuer med lärare om motivationsbeteende i religionskunskapsundervisningen
The purpose of my study is to explore teachers reasoning regarding the motivation of students in religious education. I investigate the teachers' expectations of the students' behaviors which are being judged by the teachers, in order to assess whether the students their classes are motivated or not. In order to present views of the teachers? reasoning, the study uses qualitative method and is based on interviews, conducted with eight different high school teachers.The results show that teachers tend to expect the motivation of the students to contradict their own expectations before starting a course or they presume that the expectations are going to be confirmed in class. Furthermore teachers seem to have preconceived ideas regarding how motivated or un-motivated students behave in class.